3 research outputs found

    'No trash - do not touch': Handwritten textual objects at a construction site

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    Drawing on social semiotics and geosemiotics, this paper analyses multimodal texts written on different surfaces at a construction site. The analysis is based on longitudinal ethnographic work and a large collection of photos of handwritten texts that involve verbal language and other semiotic elements such as drawings or symbols. The analysis focuses on the multimodal design of the texts, their spatio-temporal contexts, and their temporal trajectories connected to the progression of the construction work. The analysis contributes to the existing research on language practices in manual work by providing new understanding of multimodal texts that are integral parts of construction workers’ day-to-day language use. The analysis also speaks to the importance of longitudinal and visually-based research designs in analyzing the language practices of manual and physical work contexts.Peer reviewe

    The bouba/kiki effect is robust across cultures and writing systems

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    The bouba/kiki effect-the association of the nonce word bouba with a round shape and kiki with a spiky shape-is a type of correspondence between speech sounds and visual properties with potentially deep implications for the evolution of spoken language. However, there is debate over the robustness of the effect across cultures and the influence of orthography. We report an online experiment that tested the bouba/kiki effect across speakers of 25 languages representing nine language families and 10 writing systems. Overall, we found strong evidence for the effect across languages, with bouba eliciting more congruent responses than kiki. Participants who spoke languages with Roman scripts were only marginally more likely to show the effect, and analysis of the orthographic shape of the words in different scripts showed that the effect was no stronger for scripts that use rounder forms for bouba and spikier forms for kiki. These results confirm that the bouba/kiki phenomenon is rooted in crossmodal correspondence between aspects of the voice and visual shape, largely independent of orthography. They provide the strongest demonstration to date that the bouba/kiki effect is robust across cultures and writing systems. This article is part of the theme issue 'Voice modulation: from origin and mechanism to social impact (Part II)'.Peer reviewe

    The bouba/kiki effect is robust across cultures and writing systems

    Get PDF
    The bouba/kiki effect-the association of the nonce word bouba with a round shape and kiki with a spiky shape-is a type of correspondence between speech sounds and visual properties with potentially deep implications for the evolution of spoken language. However, there is debate over the robustness of the effect across cultures and the influence of orthography. We report an online experiment that tested the bouba/kiki effect across speakers of 25 languages representing nine language families and 10 writing systems. Overall, we found strong evidence for the effect across languages, with bouba eliciting more congruent responses than kiki. Participants who spoke languages with Roman scripts were only marginally more likely to show the effect, and analysis of the orthographic shape of the words in different scripts showed that the effect was no stronger for scripts that use rounder forms for bouba and spikier forms for kiki. These results confirm that the bouba/kiki phenomenon is rooted in crossmodal correspondence between aspects of the voice and visual shape, largely independent of orthography. They provide the strongest demonstration to date that the bouba/kiki effect is robust across cultures and writing systems. This article is part of the theme issue 'Voice modulation: from origin and mechanism to social impact (Part II)'.Peer reviewe
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