Pengaruh Strategi Promosi Melalui Media Sosial, Kualitas Pelayanan, dan Word of Mouth Terhadap Loyalitas Pelanggan pada Warung Kopi Cak Kebo

The formulation of the problem in this study is how the Promotion Strategy through Social Media, Service Quality, and Word Of Mouth affect Customer Loyalty. The research objective was to determine and analyze Promotion Strategies through Social Media, Service Quality, and Word Of Mouth partially influence Customer Loyalty. The theory used in this research is marketing management theory, Promotion Strategy through Social Media, Service Quality, Word Of Mouth, and Customer Loyalty. The research was conducted on customers of Cak Kebo Jember Coffee Shop. This type of descriptive quantitative research using purposive sampling method with a sample of 100 respondents. The nature of the research is explanatory. The test tool used is multiple linear regression, with SPSS software version 25.00. Results of Service Quality, and Word Of Mouth have positive values and significance values that meet the testing criteria. Meanwhile, the Promotion Strategy through Social Media has a negative value. This also shows that Service Quality, and Word Of Mouth affect Customer Loyalty and Promotion Strategies through Social Media do not affect Customer Loyalty which means better Service Quality, and Word Of Mouth will have an impact on better Customer Loyalty

HUBUNGAN KINERJA KEUANGAN DAN RASIONALITAS INVESTOR INDUSTRI MAKANAN MINUMAN SYARIAH YANG LISTED DI BURSA EFEK INDONESIA (BEI)

ABSTRACT  Companies that have a high rate of return, considered a company that has a good financial performance. This study examines to determine the relationship between financial performance with investor rationality in food beverages Syariah industry in BEI with prior 2013-2016. In majority, food beverages Syariah industry investors are still rational in investing their funds by considering the company's financial performance. A sample of 8 companies, it is known that 6 companies , is ICBP, MYOR, ROTI, SKBM and SKLT codes have the same pattern or trend, that is ROA and ROE increase, followed by increase of stock return,Key words : ROA, ROE,  Stock ReturnCorrespondence to : [email protected], [email protected] ABSTRAK  Perusahaan yang memiliki tingkat return yang tinggi, dianggap sebagai perusahaan yang memiliki kinerja keuangan yang bagus. Studi ini bertujuan untuk mengetahui hubungan antara kinerja keuangan dengan rasionalitas investor pada industri makanan minuman syariah yang listed di BEI periode 2013-2016. Secara mayoritas, investor industri makanan minuman syariah, masih rasional dalam menginvestasikan dananya dengan mempertimbangkan kinerja keuangan perusahaan. Dari 8 perusahaan yang menjadi sampel, diketahui bahwa  6 perusahaan dengan kode ICBP, MYOR, ROTI, SKBM dan SKLT, memiliki pola atau trend yang sama, yaitu kenaikan ROA dan ROE, diikuti dengan peningkatan return saham perusahaan, begitu pula sebaliknya.Kata Kunci : ROA, ROE, Return Saham.Korespondensi : [email protected], [email protected]

Analisis Kinerja Keuangan terhadap Pertumbuhan Laba Industri Barang Konsumsi Syariah

The purpose of this study was to analyze the effect of financial performance on profit growth in the Islamic consumer goods industry. The data used is secondary data in the form of financial reports that have been published through the official website www.idx.co.id. The selection of this research sample used a purposive sampling method and obtained as many as 20 companies that met the criteria. Methods of data analysis using multiple linear regression with SPSS version 25.0. Based on the research results, it is known that CR has a good average value according to industry standards, namely 200%, DAR has a fairly good average value according to industry standards, namely 35%, TATO has a fairly good average value according to industry standards. industry, namely 2 times, NPM has a fairly good average value in accordance with industry standards, namely 20%. The conclusions from this study are that partially the current ratio, debt to asset ratio, total asset turnover, net profit margin have a positive and significant effect on profit growth in the Islamic consumer goods industry.  Keywords: CR, DAR, NPM, Profit Growth, TAT

Pembiayaan Bermasalah pada BPRS Bhakti Sumekar Cabang Madya Jember : Strategi Penanganan dan Penyelesaiannya

The purpose of this study was to determine the strategy of handling and resolving problem financing at BPRS Bhakti Sumekar Madya Jember Branch. This research is qualitative research with a descriptive approach. A sample of 22 respondents was obtained using purposive sampling technique. Data was obtained using interviews, observation, documentation, and questionnaires and analyzed using SWOT Analysis. The results showed the results of the SWOT analysis of BPRS Bhakti Sumekar Madya Jember Branch that a growth-oriented strategy is used to implement the strategy, this is because the IE matrix shows that the highest overall score is in quadrant I. Where BPRS Bhakti Sumekar in this quadrant is in a very favorable position. BPRS Bhakti Sumekar has many capabilities and strengths that can be optimized to overcome threats and weaknesses in BPRS Bhakti Sumekar Madya Jember Branch.   Keywords: BPRS Bhakti Sumekar Madya Jember Branch, Handling Strategy, Settlement Of Problem Financing

UPAYA PEMBERDAYAAN EKONOMI PEREMPUAN MELALUI PENGEMBANGAN MANAJEMEN USAHA KECIL (Studi diskriptif pada Kegiatan Usaha Kecil Ibu-ibu Desa Wirolegi Kabupaten Jember, Dampingan Pusat Studi Wanita UM Jember)

Economic empowerment of women that lead by Women Studies Center Muhammadiyah of Jember University inWirolegi, one of the center of poverty in Jember, still has many works to do concerned with elements ofeconomic empowerment of women to improve these women’s economy welfare. The purpose of this study is tocapture needs of their small business and as the result is a development model of small business management .It will help them to get access to economy sources, to reach the same position, to have markets, finance andbusiness skill to improve the growth of their own business. This study uses qualitative model with focus groupdiscussion and depth interview

Analisis ROA , Current Ratio Dan DER Terhadap Kebijakan Dividen Pada Perusahaan Pembiayaan Di BEI

Perubahan besar kecilnya dividen merupakan cermin dari kemampuan perusahaan dalam memperoleh laba di masa-masa mendatang. Tujuan dari penelitian ini adalah menganilisis pengaruh return on asset (ROA), current ratio (CR) dan debt to equity ratio (DER) terhadap dividen payout ratio (DPR) pada perusahaan Pembiayaan yang listed di BEI. Penelitian ini menggunakan 100 data amatan 5 perusahaan sebagai sampel, dari 17 perusahaan yang listed. Dari hasil analisis data regresi dapat disimpulkan bahwa return on asset (ROA), current ratio (CR) dan debt to equity ratio (DER) berpengaruh positif terhadap dividen payout ratio (DPR)

Dampak Promosi, Harga Dan Kualitas Produk Terhadap Loyalitas Konsumen Oppo Smartphone

Tujuan penelitian ini adalah untuk mengetahui dampak promosi, harga dan kualitas produk terhadap loyalitas konsumen Oppo smartphone pada Mahasiswa Ekonomi Universitas Muhammadiyah Jember Angkatan 2013. Jenis penelitian deskriptif kuantitatif dengan menggunakan metode purposive sampling dengan sampel 100 orang mahasiswa. Untuk menganalisis valid tidaknya alat ukur digunakan uji validitas, sedangkan untuk mengetahui reliabel tidaknya alat ukur yang digunakan maka digunakan uji reliabilitas. Regresi linier berganda digunakan untuk mengetahui pengaruh variabel bebas terhadap variabel terikat. Hasil uji yang diperoleh menunjukkan bahwa variabel promosi, harga dan kualitas produk mampu menjelaskan variasi yang terjadi terhadap loyalitas konsumen Oppo smartphone. Masing-masing variabel berpengaruh positif dan signifikan terhadap loyalitas konsumen Oppo smartphone pada Mahasiswa Ekonomi Universitas Muhammadiyah Jember Angkatan 2013

PERFORMANCE EVALUATION OF COMMUNITY MICROFINANCE INSTITUTIONS IN JEMBER DISTRICT

Community Micro Finance Institution (CMFI) plays a significant role in alleviating poverty, which is the biggest problem in developing countries. This study aims to examine the phenomenon of CMFI development in Jember. This study is conducted using a descriptive statistical analysis and through literature study from literatures relevant to the research theme. The results of the study show that financial performance proxied by ROA has a different trend from total assets and government subsidies. ROA tends to decline even though there are some CMFIs that show good performance. This is contrary to the development of CMFI’s total assets which tend to increase throughout Jember, while government subsidies are still accepted in the same amount as intended from year to year

FIRM VALUE: KEPUTUSAN PENDANAAN PADA PERUSAHAAN PERBANKAN

The purpose of this study was to determine the direct and indirect effect of profitability and liquidity variables on firm value, through capital structure as an intervening variable. The sample used in this study is 11 banking companies that will conduct a right issue in 2021. This type of research explanatory research. The type of data used is secondary data taken from the RTI Business application. The data analysis used is path analysis. The results of the analysis show that: (1) Profitability has no significant effect on Financing Decisions, (2) Liquidity has a significant effect on Financing Decisions, (3) Profitability has no significant effect on Firm Value, (4) Liquidity has no significant effect on Firm Value, (5 ) Financing decisions have no significant effect on Firm Value, (6) Financing decisions are not able to mediate the effect of profitability on Firm Value, (7) Financing decisions are not able to mediate the effect of liquidity on Firm Value