a meta-analysis

de Oliveira Santini, F., Ladeira, W. J., Sampaio, C. H., & Pinto, D. C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25(6), 519-535. DOI: 10.1057/s41262-018-0104-6This research provides a comprehensive overview of the brand experience effects and proposes an extension to the brand experience model by testing novel direct, moderating, and mediating relationships. The authors conducted a meta-analysis of 256 quantitative studies in 73 papers published between 2009 and 2015. The findings reveal new empirical generalizations about the relationship between brand experience and the relevant constructs. The findings demonstrate the positive influence of brand experience on brand satisfaction and positive influence of brand satisfaction on brand trust, brand loyalty, and word-of-mouth (WOM). Furthermore, this research uncovers important mediation variables (hedonic benefits, brand love, and brand personality) of the relationship between brand experience and brand satisfaction. This paper also tests the moderation effects of methodological (e.g., sample type, sample size), theoretical (product type and product lifecycle), and cultural variables (e.g., level of innovation, level of wealth and Human Development Index). The findings extend the brand experience model, helping managers to understand the positive outcomes of brand experience on satisfaction and to invest in actions that can enhance the brand experience. Furthermore, this study shows that brand managers should consider culture is a key factor when crafting branding experience strategies.authorsversionpublishe

DOMAIN-SPECIFIC INNOVATIVENESS: A META-ANALYSIS IN BUSINESS AND CONSUMER

The specific domain of a product and the perception of innovation are topics that aroused interest in research in the last twenty years, especially after the development of the domain-specific innovativeness (DSI) construct. This paper conducted a meta-analysis to assess the consequents of the DSI. To this end, a total of 276 works were identified in nine databases, of which 78 were included in the study work, generating 98 observations for a sample set of 40,641. The results showed significant relationships between the consequents: adoption of innovation, attitude, behavioral intention, product usage, opinion leader and risk perception. Furthermore, it was noted that the research method (survey vs. experimental) and the country of application (Western vs. Eastern) were moderating factors of the relationships between DSI, opinion leader and behavioral intention

Impacto dos recursos da empresa na performance de inovação

The resource-based view of the firm highlights the importance of internal resources in competitive advantage creation. Recently, there has been much interest in the role of internal resources in contributing to the creation of competitive advantage, especially its impact on innovation performance. In this sense, this article presents details of a study that had the objective to verify the effect of firm resources - market orientation, managerial capabilities, customer linking capabilities, human resource assets, market innovation capabilities - on innovation performance, considering companies of Brazil. The results, found with the application of structural equations modeling technique, pointed out the infl uence of resources, assets and firm capabilities on innovation performance

Antecedentes e consequentes da intenção do uso emagrecedores

Baseando-se na preocupação com o consumo indiscriminado de emagrecedores, o presente ensaio teórico buscou demonstrar fatores que antecedem a intenção de usar emagrecedores e suas possíveis consequências. Para alcançar este objetivo elaborou-se um mapa teórico que demonstra um conjunto de relações que influenciam o uso de emagrecedores e as possíveis consequências desse uso indiscriminado. Os principais antecedentes encontrados na literatura foram: discurso do peso saudável, estereótipos de beleza, cuidados com a saúde, influência interpessoal, insatisfação com a imagem corporal e intenção de perder peso e seus principais consequentes foram reganho de peso (efeito sanfona), dependência do tratamento, problemas intestinais, transtorno hepático, problemas cardíacos

Adsorption and recovery of phosphate from aqueous solution by the construction and demolition wastes sludge and its potential use as phosphate-based fertiliser

This study aimed to investigate phosphate removal from aqueous effluents by an inorganic sludge from the inert part of construction and demolition wastes (CSW) as adsorbent. It is also discussed the application of the loaded P adsorbent as potential fertiliser. The CSW was also thermally treated at 800¿°C for 2¿h (CSW-T), and its influence in the P removal was also investigated. The characterisation techniques highlighted low porosity on CSW and CSW-T adsorbents and that they are mainly formed by oxides which could enhance the P uptake and recovery. In pH experiments, P adsorption increased as initial pH increased, at pH higher than 7.8 the P removal sharply increased due to the formation of calcium phosphate precipitate. The mechanism of the P adsorption onto CSW indicated that the process was mainly controlled by chemical bonding or chemisorption. The results showed that CSW-T was more effective for P removal in comparison to CSW based on the Liu isotherm, the maximum sorption capacity attained was 24.04 (CSW) and 57.64¿mg¿g-1 (CSW-T). Based on the Avrami’s kinetic models, the time for attaining 95% of saturation was 212.6 (CSW), and 136.6¿min (CSW-T). CSW and CSW-T showed the highest phosphate-removal performance among many adsorbents found in the literature; therefore, this kind of waste can be used widely as an inexpensive phosphate-recovery adsorbent. Besides, the P loaded adsorbents could be used as potential fertilisers which could be an interesting and efficient way of reuse for this waste.Peer ReviewedPostprint (published version

Antecedents and consequences of impulse buying: a meta-analytic study

Purpose – The purpose of this paper is to propose a framework to distinguish between various types of antecedents and consequences of impulse buying. The authors tested it using a meta-analytical approach. Design/methodology/approach – The authors examined 12 databases and analyzed 178 relationships in 100 articles. For the quantitative data analysis, the authors used the coefficient of correlation r as a metric to measure the effect size of the studied scope variables. Findings – The findings of this meta-analysis demonstrated significant relation of antecedents and consequences of the impulse buying behavior, such as consumer impulsiveness (r = 0.464), materialistic consumption (r = 0.344), purchase pleasure (r = 0.270), hedonic value (r = 0.311), income (r = 0.703), gender (r = 0.150), age (r = 0.062), store atmosphere (r = 0.166), decision-making (r = 0.703) and positive emotions (r = 0.323). Research limitations/implications – This meta-analysis reviewed relationships found worldwide in the literature, expanding and improving the current knowledge. The meta-analysis identified ways that research on impulse buying is lacking and presented suggestions for the elaboration of new studies to allow future researchers to better define their agendas. Practical implications – This meta-analysis brings important questions, such as impulse buying behavior is associated not only with consumer impulsiveness but also with materialistic consumption. Originality/value – This research tested the impact of the antecedents and consequences of impulse buying and presented important results through this meta-analytical review. This meta-analysis contributes to the marketing literature, with a set of empirical generalizations, including relationship coefficients and calculated fail-safe numbers

O Papel do Envolvimento e do Orgulho nas Decisões de Consumo de Pacotes de Preços: Um Estudo com Ingressos de Futebol no Brasil

This paper examines the influence of price bundling on decision to buy and consume soccer match tickets in Brazil, also testing the effect that pride and involvement play in purchase decisions. The marketing literature shows solid evidence that price bundling influences consumers decisions. Therefore, studies found the occurrence of a phenomenon called transaction decoupling which involves the level of coupling of costs and benefits of consumption situations and could be a strong motivational factor moderating in this relationship. In the sports context, another variable that may influence on fans is pride. This sentiment is the keystone of sports consumption and the fans are driven by it. Thereby, the involvement and pride variables are tested as possible moderating effects on soccer matches tickets consumption. We designed an experiment to test these relationships. Results indicate a direct effect of involvement on transaction decoupling, but not of price bundling or pride. People more highly involved with soccer game were more likely to attend matches due to their greater attention to irrecoverable costs, and experience more pain, regret, repurchase intention and sense of waste than less involved individuals. Performance does not seem to influence people’s decision-making process, as it is merely one of the antecedents in rooting for a team. The main contribution of this paper is show that coupling of transaction costs and benefits can be motivated by the intensity of the relationship between an individual and a sports objective.  Este artigo examina a influência dos pacotes de preços na decisão de comprar e consumir ingressos de jogos de futebol, testando também o efeito que orgulho e envolvimento exercem nas decisões de compras. A literatura de marketing apresenta uma clara evidência de que os pacotes de preço influenciam a decisão dos consumidores. A partir disso, percebeu-se a ocorrência de um fenômeno chamado dissociação da transação, que envolvia o nível de associação dos custos e benefícios das situações de consumo, e que poderia existir um forte fator motivacional moderando essa relação. Em termos esportivos, outra variável que pode ter influência nos torcedores é o orgulho. Esse sentimento é a pedra angular do consumo esportivo e os fãs seriam movidos por ele. Assim, as variáveis do envolvimento e do orgulho foram testadas como possíveis efeitos moderadores do consumo de ingressos de jogos de futebol. Desenhou-se, portanto, um experimento para testar essas relações. Os resultados indicam que há um efeito direto do envolvimento na dissociação da transação, mas não dos pacotes de preços ou orgulho. Pessoas mais envolvidas com futebol são mais propensas a comparecer aos jogos devido à atenção dada aos custos irrecuperáveis. O desempenho parece não influenciar o processo de tomada de decisão, sendo apenas um dos antecedentes do orgulho. A grande contribuição deste artigo é mostrar que a associação dos custos e benefícios de uma transação pode ser direcionada pela intensidade da relação existente entre o indivíduo e o objetivo esportivo.

Uma análise dos significados de consumo de vinho no contexto de uma confraria feminina

The products usefulness it is not the only decisive factor when consumers are deciding whether to buy or not a product, given the fact that the symbolism behind the products meaning also play an important role in this process. These meanings can be idiosyncratic as it can be shared by other consumers. Besides it can be used by the individuals to maintain their identity or to create a whole new identity to represent themselves in the eyes of the society. This study aimed to understand the construction process of the meaning of wine consume by a group of women who share habits, tastes and opinions which lead to the creation of a wine association for women only , in the “Serra Gaucha”. This article´s main objective was to understand the women’s wine association influence over the construction process of the meanings of wine consumption. In order to achieve this study purpose, a qualitative and exploratory research was conducted. Between the main results of this research, it is clear how the wine association for women plays a key role in its member life style change. Trough the association, women reaffirm themselves and their role in the society, conquering their share of the pie in a normally men dominated environment. A utilidade dos produtos não é o único fator determinante nas decisões de compra dos consumidores, na medida em que os significados simbólicos carregados pelos bens também exercem papel fundamental nesse processo. Estes significados podem ser tanto idiossincráticos, quanto comumente partilhados com outros consumidores. Além disso, podem ser utilizados pelos indivíduos para sustentar a sua imagem ou criar uma nova representação de si mesmos. O presente estudo buscou entender o processo de construção de significados agregados ao consumo de vinhos por um grupo de mulheres que dividem hábitos, compartilham gostos, opiniões e deram origem à formação de uma confraria do vinho na Serra Gaúcha. Assim, este artigo teve como principal objetivo entender o papel de uma confraria feminina no processo de construção dos significados de consumo do vinho. A fim de atingir o propósito do estudo, uma pesquisa qualitativa e exploratória foi conduzida. Dentre os principais resultados, constatou-se que a confraria exerce papel fundamental na mudança do estilo de vida das participantes. Por meio dela, as mulheres reafirmam o seu papel na sociedade, conquistando o seu espaço em uma área tradicionalmente dominada pelos homens.

Coupling of attrition and accelerated carbonation for CO2 sequestration in recycled concrete aggregates

Peer ReviewedObjectius de Desenvolupament Sostenible::7 - Energia Assequible i No ContaminantPostprint (published version