Measuring customer based beverage brand equity : investigating the relationship between perceived quality, brand awareness, brand image, and brand loyalty

This study examined the antecedents of brand equity such as, brand awareness, perceived quality and the mediating role of a brand Image on brand loyalty. Total number of (n = 150) questionnaires were distributed among the consumers living in four cities (Islamabad, Rawalpindi, Sialkot, and Sargodha) of Pakistan. Out of the total questionnaires only (n = 130, 86.6%) completed questionnaires were received. Pearson correlation, linear regression and multiple regression tests were used to test the data and infer the results. Results show a positive relationship between the independent and dependent variables. Additionally, mediation has been found between brand awareness, perceived quality and brand loyalty due to brand image. It means that brand awareness and perceived quality develop the brand image which ultimately yields brand loyalty. Thus loyalty programs of beverage companies should focus on brand awareness and consumers’ perception of quality. Overall, these results show that the influence on brand loyalty varies across various variables of the study. The results contribute significantly to the brand equity topic.Copyright for this article is retained by the author(s), with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/3.0/).fi=vertaisarvioitu|en=peerReviewed

Numberdar Ka Neela: A Study of Postcolonial Context & Anti-Colonialism

Syed Ashraf's novel, "Numberdar Ka Neela," serves as a potent critique of the post-colonial condition. It illustrates how oppression and exploitation persist even after country gains independence. The author delves into issues like power concentration, power abuse, and resistance to oppression, set in the early 1950s post-colonial context. The central character, Thakur Odal Singh, embodies power, exploitation, and tyranny. He symbolizes the forces struggling to retain their dominance in a changing society. Thakur's authority is epitomized by his blue bull, ‘Neela’, representing the violent and destructive consequences of concentrated power. Despite Neela's sacred status in Hindu religion, the villagers gradually realize it is merely a tool of oppression wielded by Thakur to maintain control. The novel culminates with the villagers finally rebelling against this cruelty, resulting in Neela's defeat and disappearance, as well as the demise of Thakur and his two sons. This article critically analyzes the symbolism and postcolonial context of "Neela" in "Numberdar Ka Neela.

Seasonality in Presentation of Acute Appendicitis

Background:. To assess the trends in incidence of appendicitis and pattern of variation with age, sex, and seasons of the year. Methods: In this cross-sectional  prospective study patients who underwent appendectomy for acute appendicitis were included. The demographic features, length of hospital stay, seasonal variation and post-operative outcome were assessed . The diagnosis of acute appendicitis was  established by history, examination and investigations in term of leukocyte count, urinalysis and ultrasound exam in many of these cases. In North Punjab region, the year is divided into two well-marked seasons with short transitional periods between the long hot rainless summer (May to October) and comparatively short cool winter (December to February).SPSS version 16 was used for all the statistical assessments and analysis Results: Out of 972 patients, 53% patients were males. Age range was from 5-70 years. All the patients treated surgically by open and laparoscopic means. Forty patients were found to have perforated appendix, 12 patients presented with abdominal mass and 3 patients presented with appendicular abscess. A significant seasonal effect was observed, with the rate of acute appendicitis being higher in the summer months. Conclusion: A seasonal pattern of appendicitis with a mostly predominant peak is seen during the summer months could be due to increased gastrointestinal infections in summer. The males have higher incidence of acute appendicitis with 11-20 years of age being most common age grou

Structural and Economic Analysis of Meyal Oil Field in the Northern Potwar Deformed Zone, Upper Indus Basin, Pakistan

Potwar sub-basin is famous for its structural style, hydrocarbon exploration and production activities from Cambrian to Pliocene rocks. Foreland basin related subsurface structures, in the presence of source and seal rocks offer a variety of traps to host hydrocarbons. Meyal Oil field, situated in the NW Potwar sub-basin, is a hydrocarbon resource for the country. Subsurface structures of Meyal area were outlined by interpreting two strike and four dip lines in IHS Kingdom suite. Borehole data of MYL-10, MYL-12 and MYL-13 exploratory wells were incorporated to improve the subsurface understanding. A total five prominent reflectors of Permian, Triassic, Jurassic, Paleocene and Eocene rocks were marked on the seismic sections. The seismic interpretation shows a post Eocene pop-up structure flanked by a back thrust and a fore thrust. Moreover, the time structure maps for Meyal area display a doubly plunging and faulted anticline as a result of south directed compression. Four isochron maps show thickness variation in Permian to Eocene sediments in the study area. The results of interpretation show favorable structural trap for economic hydrocarbon exploration

Fracture Pattern Analysis of the Upper Cretaceous-Eocene Carbonates along with the Ghumawan Dome, Hazara Basin

Deformational history of the Hazara basin indicates a primitive collision of the two landmasses that undergoes an episodic deformation with NE-SW structural trend. Panjal Thrust (PT) and Main Boundary Thrust (MBT) demarcate the northern and southern extremities of the basin, respectively. The area bounded between these two thrusts is the core consideration of the present research. Different stratigraphic units juxtapose along the Hazara Kashmir Syntaxes (HKS), while the strike-slip component is indicated by imbrication due to thrusts. The study is amied to analyze the paleo-stresses along with developed fracture patterns. Field data were collected via Circle Inventory Method from various localities of the Ghumawan dome, Hazara basin. The zones of upper Cretaceous to Eocene carbonates were mainly targeted during the data collection. Win-Tensor was the key software that helps to analyze the paleo-stresses and fracture pattern of the study area. NW-trending fracture pattern was observed with a highly non-symmetric to dense fracture pattern. The local thrust system lead to severely de-shape the study area. N-S oriented σ1 indicated the compressional tectonic condition that prevailed during deformation of this area. Some segments also show extensional features i.e. normal faulting

Sonographic Evaluation of Causes of Right Hypochondriac Pain

Background: Right hypochondriac pain or right upper abdominal quadrant (RUQ) pain is the most common type of pain, reason of 7.9% patients presenting at the OPD and ET departments of hospitals. RUQ main has multiple recorded causes with different frequencies of presentation. Ultrasound is the essential imaging methodology of decision for introductory evaluation and fills in as a practical and dynamic methodology to give a conclusive finding. Various systems of organs are incorporated at standard RUQ US, and an assortment of ultrasonographically diagnosable infection cycles can be recognized, including states of hepatic, pancreatic, adrenal, renal, gastrointestinal, vascular, and thoracic, all of which may bring about RUQ torment and pain. Most common causes, however, incorporate acute hepatitis and issues with gall bladder such as cholelithiasis as reported in existing literature The present study was thus conducted to evaluate the causes of right hypochondriac pain adopting ultrasound as the modality of choice. All the patients were scanned using SIMENS Grey scale/doppler ultrasound machine. Scanning was done in both transverse, longitudinal and any other plane deemed necessary to adequately visualize the right upper quadrant. Patients of either sex suffering from right hypochondrium pain were included in the study. They were referred from surgical OPD/ward of Chaudhary Muhammad Akram Teaching and Research Hospital. Duration of study was 4 months, during this period 154 patients were selected on the basis of  age, gender and  radiological findings,  informed, verbal consent was taken and ultrasonographic reports were collected  from radiologist office. It was found that out of 154 recorded cases, 93 were females and 61 males. Patients presented with a mixed frequencies of pain, highest being generalized abdominal pain. For the causes of RUQ pain, hepatic cyst was found to be the major cause present in 38.3% study participants followed by cholelithiasis (13.6%), hepatic hemangioma (10.4%), and right renal cyst (6.5%). Other findings included conditions like fatty liver (5.8%), gallbladder polyp (5.8%), right renal stones and hepatocellular carcinoma (3.9%). It was concluded that hepatic cysts and gall bladder stones are the major cause of RUQ pain in the present study sample. Although in some cases  non-significant causes included hepatic calcification, focal nodular hyperplasia and lipomas are causes pain. As in our cases, US seems to be an important diagnostic modelity in both the diagnosis and follow-up of Right hypochondriac pain and it may provide a faster, easier method of diagnosis. Keywords: Right Hypochondriac Region, Cholelithiasis, Acute Hepatitis, Ultrasound, Inflammation. DOI: 10.7176/JHMN/91-06 Publication date:July 31st 202

Application of the Boruta algorithm to assess the multidimensional determinants of malnutrition among children under five years living in southern Punjab, Pakistan

BackgroundMalnutrition causes nutrient deficiencies that have both physical and clinical consequences in severe acute malnutrition children. Globally, there were 47 million wasted children under the age of five in 2019. One in four were located in sub-Saharan Africa, with half being in South Asia. This study aims to apply the Boruta algorithm to identify the determinants of undernutrition among children under five living in Dera Ghazi Khan, one of the marginalized districts of densely populated Punjab Province in Pakistan.MethodsA multicenter cross-sectional study design was used to collect data from 185 children with severe acute malnutrition aged under five years visiting the OTPs centers located in Dera Ghazi Khan, Punjab, Pakistan. A purposive sampling technique was used to collect data using a pretested structured questionnaire from parents/caregivers regarding family sociodemographic characteristics, child nutrition, and biological and healthcare characteristics. Anthropometric measurements, including height, weight, and mid-upper arm circumference, were collected. The Boruta models were used to incorporate the children’s anthropometric, nutritional, and household factors to determine the important predictive variables for undernutrition using the Boruta package in R studio.ResultsThis study included 185 children, with a mean age of 15.36 ± 10.23 months and an MUAC of 10.19 ± 0.96 cm. The Boruta analysis identifies age, mid-upper arm circumference, weaning practices, and immunization status as important predictors of undernutrition. Income per month, exclusive breastfeeding, and immunization status were found to be key factors of undernutrition in children under the age of five.ConclusionThis study highlights age, mid-upper arm circumference, weaning practices, and immunization status as key determinants of weight-for-height and weight-for-age in children under five years. It also suggests that economic context may influence undernutrition. The findings can guide targeted strategies for combating undernutrition

A high-resolution and low-cost mesoscale tactile force sensor based on mode-localization effect and fabricated using rapid prototyping

This paper presents a novel design of a high resolution and low-cost tactile force sensor, based on the concept of mode-localization in two weakly coupled resonators (WCRs). The sensor is fabricated at mesoscale by utilizing rapid prototyping techniques. The two WCRs in the sensor are operated at resonance by using an electrostatic ac-tuation. Change in the oscillation amplitude ratios and resonant frequency shift, corresponding to an input force is utilized as an output metric for the measurement of force. The application of an applied force on the WCRs in-duced electrostatic strain, which acted as a negative stiffness perturbation. The outer body of sensor is manufac-tured using a soft silicone elastomer and shaped using molds based on laser cutting technique. The proposed tac-tile force sensor is analyzed numerically through finite-element-method (FEM) based simulations. For the testing of tactile force sensor, an actuation and sensing electronics scheme is developed. The experimental results re-vealed that the sensor is capable of measuring input force up to 20 mN with a relative amplitude ratio (AR) and resonant frequency shift based sensitivity of 27040 ppm/mN and 3553 ppm/mN respectively. The experimen-tally evaluated resolution for the sensor is 7.3 µN. The sensor shows the stability in response to the thermal varia-tions and low-frequency vibrational environments