Creating a country brand identity: A Review of Literature

This study is based on evaluating different factors that affect country as a brand. As the brand should have proper positioning and differentiation strategies, the country should also stand for something different, unique, and should have proper positioning. The country identity and brand image has strong impact on its economy. Through literature review the major factors were identified that affect the brand image of the country, and its impact on the economy, as a result of consumer purchase intention towards its products and brands.The most important factor identified through literature were tourism, country exports, country policies, and the people of the country themselves. The study also recommends what a country governments and decision makers should do to make a country differentiated through its tourism, country policies, and through its communication strategies. As the differentiation strategies also should be aligned with the country core competencies, the recommendations are also based on country core competencies. The impact of these major factors are evaluated on the country exports, its tourism, its image, as on its economy.

MARKETING STRATEGIES TO EXTRINSICALLY MOTIVATE TAX PAYERS IN PAKISTAN

This study tries to explore the appropriate marketingstrategies that could motivate tax payers extrinsically resulting inwillingness towards tax compliance. The study is qualitative innature, based on highly unstructured and open ended interviews.The sample selected for the compilation of study included the business community holding valid National Income Tax Number (NTN), registered with the registration authorities.The qualitative data were processed in QSR Nvivo software that is developed for analyzing the qualitative information. Two codes were created resulting in nine codes including issues related to human resources, discrimination, threatening messages, prices of utilities, benefits, services, advertising, protection of copyrights and support for business. Based on the analysis of data, the study recommended marketing strategies thatcould result in motivating the tax payer extrinsically to enhance tax morale and facilitate tax compliance

RAZMIN by Qureshi Enterprises: Competing with the Secret Sauce of Competitors

The case is comprised of the entrepreneurial venture of Mr. Fahim Qureshi, who visualized the opportunity for growth and marketability for food, beverages and various FMCG products in Pakistan by organizing the scattered demand. He established QURESHI ENTERPRISE (QE) in 1997.  Mr. Qureshi believe that his deep knowledge of the consumer market, compounded with financial strength and other capabilities provides ample opportunities and further scope for expansion and with this in mind he created his brand “ Razmin”. The brand is for numerous culinary products, like corns, curry pastes and wide range of sauces. All these items are manufactured, packed and branded in Thailand

Antecedents of Attitude towards Advertising of Controversial Products in Digital Media

The promotion of controversial products on digital media has become a challenge for marketers as consumers of different ethnicities and cultures access web media. Therefore, the study has examined the impact of advertising’s antecedents on consumers’ attitude and their effect on purchase intentions. The study has also considered the mediating roles of attitude towards purchase intentions. The population for this study comprises of adult female digital media users. We collected data from 400 female respondents via the online survey method. The results suggest that hedonic value, falsity, and materialism directly impact attitude towards the advertising of controversial products. Further, hedonic value and materialism also affect purchase intentions. We also found that advertising attitude mediates the relationship between hedonic value, falsity, materialism, and purchase intentions. The study’s empirical results will help design appropriate marketing strategies, especially in the context of controversial products. Future research may extend the model by incorporating other factors and testing their efficacy in different regions and cultures

Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns

Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers’ preferences of the same

Experimental validation of bulk-graphene as a thermoelectric generator

Quest for alternate energy sources is the core of most of the research activities these days. No matter how small or large amount of energy can be produced by utilizing the non-conventional techniques and sources, every bit of innovation can reshape the future of energy. In this work, experimental analysis of the thermoelectric (TE) properties of bulk-graphene in the temperature range of (303 to 363) K is presented. Graphene powder was pressed to form a pellet which was used to fabricate the TE device. The effects of temperature on the Seebeck coefficient, electrical and thermal conductivities, and the dimensionless figure of merit (FOM) were measured. The increasing value of the Seebeck coefficient (thermopower) with temperature is indicant of the metallic behavior. Additionally, the observed thermopower (TEP) is positive, which shows that the majority charge carriers are holes and peaked to a value of 56 μV K-1 at 363 K. The thermopower of the pellet is four times larger than the previously reported values for single layer graphene (SLG) and few layer graphene (FLG). In addition to this, low values of the thermal conductivity were observed for the pellet which is one of the requirements of a good TE material. Besides this, an upward trend is observed with increasing temperature for FOM, which attains a peak value of 0.0016 at 363 K, which is almost ten times that of the previously reported values

Precision Diagnostics in Cardiac Tumours:Integrating Echocardiography and Pathology with Advanced Machine Learning on Limited Data

This study pioneers the integration of echocardiography and pathology data with advanced machine learning (ML) techniques to significantly enhance the diagnostic accuracy of cardiac tumours, a critical yet challenging aspect of cardiology. Despite advancements in diagnostic methods, cardiac tumours' nuanced complexity and rarity necessitate more precise, non-invasive, and efficient diagnostic solutions. Our research aims to bridge this gap by developing and validating ML models—Support Vector Machines (SVM), Random Forest (RF), and Gradient Boosting Machines (GBM)—optimized for limited datasets prevalent in specialized medical fields. Utilizing a dataset comprising clinical features from 399 patients at the Heart Hospital, our study meticulously evaluated the performance of these models against traditional diagnostic metrics. The RF model emerged superior, achieving a groundbreaking accuracy of 96.25% and a perfect ROC AUC score of 0.99, significantly outperforming existing diagnostic approaches. Key predictors identified include age, echo malignancy, and echo position, underscoring the value of integrating diverse data types. Clinical validation conducted at the Heart Hospital further confirmed the models' applicability and reliability, with the RF model demonstrating a diagnostic accuracy of 94% in a real-world setting. These findings advocate for the potential of ML in revolutionizing cardiac tumour diagnostics, offering pathways to more accurate, non-invasive, and patient-centric diagnostic processes. This research not only highlights the capabilities of ML to enhance diagnostic precision in the realm of cardiac tumours but also sets a foundation for future explorations into its broader applicability across various domains of medical diagnostics, emphasizing the need for expanded datasets and external validation

The global, regional, and national burden of cirrhosis by cause in 195 countries and territories, 1990-2017 : a systematic analysis for the Global Burden of Disease Study 2017

Background Cirrhosis and other chronic liver diseases (collectively referred to as cirrhosis in this paper) are a major cause of morbidity and mortality globally, although the burden and underlying causes differ across locations and demographic groups. We report on results from the Global Burden of Diseases, Injuries, and Risk Factors Study (GBD) 2017 on the burden of cirrhosis and its trends since 1990, by cause, sex, and age, for 195 countries and territories. Methods We used data from vital registrations, vital registration samples, and verbal autopsies to estimate mortality. We modelled prevalence of total, compensated, and decompensated cirrhosis on the basis of hospital and claims data. Disability-adjusted life-years (DALYs) were calculated as the sum of years of life lost due to premature death and years lived with disability. Estimates are presented as numbers and age-standardised or age-specific rates per 100 000 population, with 95% uncertainty intervals (UIs). All estimates are presented for five causes of cirrhosis: hepatitis B, hepatitis C, alcohol-related liver disease, non-alcoholic steatohepatitis (NASH), and other causes. We compared mortality, prevalence, and DALY estimates with those expected according to the Socio-demographic Index (SDI) as a proxy for the development status of regions and countries. Findings In 2017, cirrhosis caused more than 1.32 million (95% UI 1.27-1.45) deaths (440000 [416 000-518 000; 33.3%] in females and 883 000 [838 000-967 000; 66.7%] in males) globally, compared with less than 899 000 (829 000-948 000) deaths in 1990. Deaths due to cirrhosis constituted 2.4% (2.3-2.6) of total deaths globally in 2017 compared with 1.9% (1.8-2.0) in 1990. Despite an increase in the number of deaths, the age-standardised death rate decreased from 21.0 (19.2-22.3) per 100 000 population in 1990 to 16.5 (15.8-18-1) per 100 000 population in 2017. Sub-Saharan Africa had the highest age-standardised death rate among GBD super-regions for all years of the study period (32.2 [25.8-38.6] deaths per 100 000 population in 2017), and the high-income super-region had the lowest (10.1 [9.8-10-5] deaths per 100 000 population in 2017). The age-standardised death rate decreased or remained constant from 1990 to 2017 in all GBD regions except eastern Europe and central Asia, where the age-standardised death rate increased, primarily due to increases in alcohol-related liver disease prevalence. At the national level, the age-standardised death rate of cirrhosis was lowest in Singapore in 2017 (3.7 [3.3-4.0] per 100 000 in 2017) and highest in Egypt in all years since 1990 (103.3 [64.4-133.4] per 100 000 in 2017). There were 10.6 million (10.3-10.9) prevalent cases of decompensated cirrhosis and 112 million (107-119) prevalent cases of compensated cirrhosis globally in 2017. There was a significant increase in age-standardised prevalence rate of decompensated cirrhosis between 1990 and 2017. Cirrhosis caused by NASH had a steady age-standardised death rate throughout the study period, whereas the other four causes showed declines in age-standardised death rate. The age-standardised prevalence of compensated and decompensated cirrhosis due to NASH increased more than for any other cause of cirrhosis (by 33.2% for compensated cirrhosis and 54.8% for decompensated cirrhosis) over the study period. From 1990 to 2017, the number of prevalent cases snore than doubled for compensated cirrhosis due to NASH and more than tripled for decompensated cirrhosis due to NASH. In 2017, age-standardised death and DALY rates were lower among countries and territories with higher SDI. Interpretation Cirrhosis imposes a substantial health burden on many countries and this burden has increased at the global level since 1990, partly due to population growth and ageing. Although the age-standardised death and DALY rates of cirrhosis decreased from 1990 to 2017, numbers of deaths and DALYs and the proportion of all global deaths due to cirrhosis increased. Despite the availability of effective interventions for the prevention and treatment of hepatitis B and C, they were still the main causes of cirrhosis burden worldwide, particularly in low-income countries. The impact of hepatitis B and C is expected to be attenuated and overtaken by that of NASH in the near future. Cost-effective interventions are required to continue the prevention and treatment of viral hepatitis, and to achieve early diagnosis and prevention of cirrhosis due to alcohol-related liver disease and NASH. Copyright (C) 2020 The Author(s). Published by Elsevier Ltd.Peer reviewe