Examining the Influence of Product Quality, Pricing, and Service Quality on Customer Satisfaction: Exploring the Moderating Role of Customer Value

In recent years, consumers in Pakistan have switched to ready-made garments. They are convenient, and the fittings are as per requirement. As a result of this trend, many new garment companies entered the market. The garment industry has become highly competitive and depends on customer satisfaction.  Given its importance, we have examined the effect of product quality, product price, and service quality” on customer satisfaction and the moderating effect of customer value on customer satisfaction. We collected the data using mall intercept methods. The focus of the study was on the respondents who purchase ready-made garments. The study documents that “product quality, price, and service quality positively affect customer satisfaction.”  We also found that customer value moderates (i) Product quality and customer satisfaction, (ii) Product price and customer satisfaction, and (iii) Service quality and customer satisfaction

Factors Affecting Passenger Attitudes towards Low-Cost Carriers

LCCs have a positive impact on the economies.  For example, it includes generating employment, stimulating depressed economies, and contributing toward GDP. Extant literature also highlights that the LCC's business model increased productivity and efficiency, forcing others in the industry to adopt this model. Moreover, many researchers noted that because of this innovative model, airlines could connect to nonviable destinations. Furthermore, due to this innovative model, LCCs share has increased significantly. Researchers believe it will increase more profoundly. The study has proposed and tested six direct and six mediating hypotheses. We collected the data from local Pakistani travelers.  We found that “low prices, access of passengers, technological efficacy, passenger loyalty, and airline reputation positively affect low-cost carriers.” The “study highlighted that airline safety insignificantly affects LCCs. We also “examined the mediating role of passenger satisfaction between the above antecedents and attitudes towards” LCCs. The study accepted all the mediating relationships except Hypothesis 12: “Passenger satisfaction mediates airport safety and LCCs.”

Factors Affecting Patients' Support and Satisfaction; Investigating A Mediating Role of Patients’ Empowerment

Satisfying the healthcare customers is more important than any other service because a patient's health and sometimes life are at stake. Family and doctor’s support, access to health, and patient-perceived empowerment are important antecedents to patient satisfaction.   However, we found limited studies that have used these variables in their studies. The study documents that family support insignificantly affects patient satisfaction. However, the study found that “doctor support, access to health care, and patient-perceived empowerment positively affect patient satisfaction.” Regarding the mediating effect, we found that “patient-perceived empowerment mediates access to health care and patient satisfaction. However, the study did not find support for the mediating effect of patient-perceived empowerment on (i) family support and patient satisfaction and (ii) doctor support and patient satisfaction.

The Analyzing Antecedents of Project Success and the Moderating Roles of Emotional Intelligence and Conflict Resolution : same

In the prevailing technological era, firms must successfully launch new and innovative projects to remain competitive. However, its success depends on various antecedents. The study extended Social Exchange Theory to develop a new model with five antecedents (leadership, team dynamics, communication, collaboration, and agile project management.  It also examined the effect of two moderators (i.e., emotional intelligence and conflict resolution). We focused on Pakistan's IT sector, which has had a significantly high growth rate in the last few years. According to an estimate, the IT market in Pakistan is about $3.5 billion, with a growth rate of about 20%. The study documents that leadership communication, collaboration, and agile project management positively affect the success of a project. However, the study concluded that team dynamics insignificantly affect project success. Moreover, it documented that emotional intelligence and conflict resolution insignificantly moderate project success 

Digital Alchemy: Unraveling the Moderating Roles of Digital Literacy and Employee Engagement

Investment in technology enhances firms’ efficiency. As a result, they become more competitive and achieve sustainable growth. Factors that directly and indirectly affect digital transformation are human capital, social capital, organizational culture, leadership vision, digital literacy, and employee engagement. We examined the effect of these variables on digital transformation. The study collected data from firms investing in technology. It shows that human and social capital, organizational culture, and leadership vision positively affect digital transformation. The study also validates that digital literacy moderates the relationship between human capital and digital transformation. We also found that employee engagement moderates the relationship between leadership vision and digital transformation.  Thus, we suggest that firms create a conducive culture where employees are willing to participate and share knowledge.  Furthermore, we believe the leadership vision is also important for digital transformation. However, just developing a vision is insufficient; leaders must share their vision with all the firms' stakeholders. Doing so would make it easier

Antecedents to attitudes toward Green buying and the Moderating Role of Green Efficacy

Compared to developed countries, environmental concerns in Pakistan are increasing slowly. Besides other factors, “social norms (SNs) and cultural values” have significantly affected attitudes toward green buying (ATGB).  This “study examined the effect of four antecedents and moderators” on attitudes toward green buying (ATGB). We “focused on the textile sector as it significantly contributes towards employment generation and GDP.” The “study found that perceived behavior (PB) and collectivism (CLT) positively affect attitude towards green buying (ATGB).”  The study also documents that “social norms (SNs) negatively affect attitude towards green buying and individualism (IND) insignificantly affects attitudes towards green buying.”  Moreover, it documents that attitude towards green buying positively affects green purchase intention.” Regarding moderating relationships, we found that “green self-efficacy (GSE) moderates (i) individualism (IND) and attitudes towards green buying, and (ii) collectivism (CLT)and attitude towards green buying (ATGB). 

Determining the Factors Affecting Online Purchasing Behavior from the Perspective of Motivated Consumer Innovation: The Case of Electronic Goods Industry

Consumer online behavior is a complex and multifaceted phenomenon. It encompasses various aspects, including how individuals interact on digital platforms, websites, and online marketplaces. Social media platforms have emerged as key influencers, shaping consumer purchasing decisions and preferences.  Functional, hedonic, socially conscious, altruistic, and cognitive innovations are crucial in today's consumer landscape. They enhance consumer experiences, foster loyalty, promote responsible consumption, and encourage prosocial behavior. Moreover, they promote informed decision-making and shape the future of consumerism.  We have focused on Türkiye as it significantly contributes to GDP and employment generation. The study examined the impact of functional innovation on consumer online behavior. The impact of functional innovation on consumer's skeptical, indecisive, conscious, and investigative behavior. The impact of hedonic, social, altruistic, and cognitive innovations on consumer online buying behavior. Our results support all the proposed hypotheses. The findings aligned with the past studies.  

The Effect of Social Media Influencers on Brand Trust and the Moderating Role of Brand Reputation on Brand Commitment and Brand Loyalty

 Firms need help retaining and attracting new customers in the prevailing competitive era. Therefore, besides other strategies, they have started using social media influencers to enhance their brand image and trust. Given its importance, the study has examined the impact of social media influencers (expertise, authenticity, attractiveness, and homophily) on brand trust. It also examined the effect of brand trust on brand commitment and loyalty. The study also examined the moderating effect of brand reputation on brand commitment and loyalty. The study collected data from Karachi’s social media users. The study found that the social media influencer’s expertise and homophily positively affect brand trust. Social media influencer authenticity and attractiveness insignificantly affect brand trust. Brand trust promotes brand commitment and brand loyalty. Brand reputation significantly moderates brand trust and brand commitment. However, brand reputation insignificantly moderates brand trust and brand loyalty. We recommend that firms select authentic and attractive influencers while selecting social media influencers. We also suggest that firms confirm that their recruited social media share entertaining content and keep the followers engaged. Brand trust promotes brand commitment and brand loyalty. Therefore, we suggest that firms focus on increasing brand trust through adequate marketing strategies

Tourism in Pakistan is not Achieving Its Real Potential Due to a Lack of Infrastructure and Promotion

Tourism is one of the fastest-growing industries in the world. However, in Pakistan, it is facing many problems. Pakistan has many natural and cultural resources that it can use to promote tourism. The country has the potential to attract visitors from all around the globe. Unfortunately, the government's lack of resources and dedication has led to the country's underutilization of tourism's potential. Given its importance, the study has examined the impact of traveler constraints, traveler anxiety, tourism distribution channels, and product offerings on travel intent. It also examined the moderating effect of the usefulness of advertising content on traveler intention. The study collected the sample data from travelers at Jinnah International Airport. The study found that traveler constraints and traveler anxiety negatively affect traveler intention. It also found that tourism distribution channels and product offerings positively affect travel intention. The study also supported the moderating effect of the usefulness of advertising content between product offering and travel intention. Social media and conventional news channels have distorted the country's image, and many travelers perceive it as not a safe place to visit. Tourism Bureau and the government must spend considerable resources to improve its image.

The Effects of Social Media Influencers' Self-Disclosure, Source Credibility, and Parasocial Relationships on Brand Trust and its Consequences

The availability of social media to most of the population has significantly increased in the present era. Social media users now have many options to access all kinds of information for their personal and job-related information. Many users seek opinions from social media influencers about goods and services because of their prosocial relationships. Past studies document that, besides other factors, an essential precursor of social media influencers is "intimate relationships between social media users and followers." Thus, the study has examined the effect of "self-disclosure on parasocial relationships and source credibility." It also examined the effect of "parasocial relationship and source credibility on brand trust." In addition, it examined the effect of "brand trust on commitment and brand loyalty." The study has collected a sample of 472 students from leading local universities in Karachi. It focused on them because the students are active users of social media. The study documents that self-disclosure positively affects parasocial relationships and source credibility. Parasocial relationships and source credibility promote brand trust.  In addition, brand trust is a significant precursor of commitment and brand loyalty. These findings are crucial for understanding the dynamics of social media influencers and their impact on brand trust and loyalty. It also provides valuable insights for marketers and researchers in the domain of social media influencers.