Nadenken heeft een prijs. Hoe efficiënt springen consumenten om met hun schaarse mentale bronnen?

De hedendaagse consument wordt aanhoudend bestookt met informatie. Deze informatie wil soms louter informeren, maar vaker nog beïnvloeden of verleiden. Hoe redt een consument zich in dit overaanbod, zeker nu het de laatste tientallen jaren duidelijk is geworden dat de consument noch over de capaciteiten noch over de motivatie beschikt om alle informatie grondig te verwerken? In dit artikel bespreek ik hoe mensen in het algemeen en consumenten in het bijzonder omgaan met informatie en beïnvloedingspogingen. Het blijkt dat consumenten over een arsenaal tactieken beschikken zoals heuristieken, automatische gedragsprogramma’s, en gewoontes waarmee ze zich meestal maar lang niet altijd goed uit de slag trekken. Ik bespreek deze tactieken en illustreer ze ook telkens aan de hand van recent onderzoek dat in de Leuvense vakgroep marketing loopt.

Framework Programmable Platform for the Advanced Software Development Workstation (FPP/ASDW). Demonstration framework document. Volume 1: Concepts and activity descriptions

The Framework Programmable Software Development Platform (FPP) is a project aimed at effectively combining tool and data integration mechanisms with a model of the software development process to provide an intelligent integrated software development environment. Guided by the model, this system development framework will take advantage of an integrated operating environment to automate effectively the management of the software development process so that costly mistakes during the development phase can be eliminated. The Advanced Software Development Workstation (ASDW) program is conducting research into development of advanced technologies for Computer Aided Software Engineering (CASE)

Sex in its daily relational context

IntroductionThe present study measured the daily correlates of sexual behavior in an ecologically valid context by relying on a daily diary approach. AimExamining the dyadic and multicomponent nature of sexual behavior is essential to create valid models of sexual responding that are better aligned with the day-to-day context of having sex in a relationship. Methods and Main Outcome MeasuresDuring 3 weeks, heterosexual couples completed, two times a day, an electronic diary to report on mood, own and perceived partner behavior, relational feelings (in the evening), sexual activity, physical intimacy, and masturbation (in the morning). This design allowed testing bidirectional temporal associations between daily context and different types of sexual behavior. ResultsPositive mood, displays of positive partner behavior, perceived positive partner behavior, and positive relational feelings predicted more sexual activity and intimacy in men, which then further increased their positive mood, perceived positive partner behavior, and positive feelings about the relationship on the following day. Women showed a similar pattern of predictors regarding sexual activity as men, though the effect of sexual behavior on next-day feelings and behavior was more relationship-oriented rather than affecting personal mood. Intimacy was related to almost all daily variables in women, but related only to own and perceived positive partner behavior and positive relational feelings the next day. Several partner effects also reached significance, and these were more influential in predicting male than female intimacy. Solitary sexual activity showed a different pattern of results than dyadic sexual activity, with men experiencing masturbation as negatively in the context of their relationship. ConclusionThese results confirm the regulatory function of sex and intimacy in maintaining a positive relational climate and indicate that the quality of the everyday relational context is important to get partners in the mood to act in a sexual way. Dewitte M, Van Lankveld J, Vandenberghe S, and Loeys T. Sex in its daily relational context. J Sex Med 2015;12:2436-2450

Solar total irradiance in cycle 23

The apparently unusual behaviour of the TSI during the most recent minimum of solar activity has been interpreted as evidence against solar surface magnetism as the main driver of the secular change in the TSI. We test claims that the evolution of the solar surface magnetic field does not reproduce the observed TSI in cycle 23. We use sensitive, 60-minute averaged MDI magnetograms and quasi-simultaneous continuum images as an input to our SATIRE-S model and calculate the TSI variation over cycle 23, sampled roughly twice-monthly. The computed TSI is then compared to the PMOD composite of TSI measurements and to the data from two individual instruments, SORCE/TIM and UARS/ACRIM II, that monitored the TSI during the declining phase of cycle 23 and over the previous minimum in 1996, respectively. Excellent agreement is found between the trends shown by the model and almost all sets of measurements. The only exception is the early, i.e. 1996 to 1998, PMOD data. Whereas the agreement between the model and the PMOD composite over the period 1999-2009 is almost perfect, the modelled TSI shows a steeper increase between 1996 and 1999 than implied by the PMOD composite. On the other hand, the steeper trend in the model agrees remarkably well with the ACRIM II data. A closer look at the VIRGO data, that make the basis of the PMOD composite after 1996, reveals that only one of the two VIRGO instruments, the PMO6V, shows the shallower trend present in the composite, whereas the DIARAD measurements indicate a steeper trend. We conclude that (1) the sensitivity changes of the PMO6V radiometers within VIRGO during the first two years have very likely not been correctly evaluated, and that (2) the TSI variations over cycle 23 and the change in the TSI levels between the minima in 1996 and 2008 are consistent with the solar surface magnetism mechanism

Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods.

We propose that weather conditions can influence consumers’ engagement in lottery play. A longitudinal study on the extent of lottery play in Belgium shows that lottery expenditures are indeed higher after reduced exposure to sunshine, even after controlling for people’s inertia, time-varying characteristics of the game, and deterministic seasonal components. The results of a first laboratory study are consistent with these findings, and establish a link between lottery play and negative mood. Subsequent experiments provide evidence that depletion due to active mood regulation attempts, rather than mood repair, is the underlying process for the link between bad weather and lottery play

ACRIM-gap and total solar irradiance revisited: Is there a secular trend between 1986 and 1996?

A gap in the total solar irradiance (TSI) measurements between ACRIM-1 and ACRIM-2 led to the ongoing debate on the presence or not of a secular trend between the minima preceding cycles 22 (in 1986) and 23 (1996). It was recently proposed to use the SATIRE model of solar irradiance variations to bridge this gap. When doing this, it is important to use the appropriate SATIRE-based reconstruction, which we do here, employing a reconstruction based on magnetograms. The accuracy of this model on months to years timescales is significantly higher than that of a model developed for long-term reconstructions used by the ACRIM team for such an analysis. The constructed `mixed' ACRIM - SATIRE composite shows no increase in the TSI from 1986 to 1996, in contrast to the ACRIM TSI composite.Comment: 4 figure