Instagram como herramienta de comunicación en el sector de la belleza. Estudio comparativo de las cuentas Benefit USA y Benefit España.

La gran variedad de posibilidades que ofrece Internet a las marcas para que estas establezcan contacto con sus clientes ha generado importantes cambios en el ámbito de la comunicación y la publicidad. El éxito de las redes sociales a nivel global ha obligado a las marcas a integrarse en ese mundo para interactuar con su público objetivo y estar al día de todas las tendencias. Entre todas las redes sociales, Instagram protagoniza uno de los casos con más éxito, gracias en gran medida a su facilidad de uso y su carácter mayormente visual, además de la posibilidad que ofrece de hacer publicidad de manera no intrusiva. Este proyecto tiene como finalidad analizar la utilidad de Instagram como herramienta de comunicación publicitaria, concretamente en el sector de la belleza. Además, se ha realizado un estudio comparativo entre dos perfiles de una misma marca, Benefit, pero en ámbitos de actuación diferentes, Estados Unidos y España, con el fin de establecer diferencias en los niveles de conocimiento de esta red social como herramienta publicitaria. Para ello se ha realizado un análisis del contenido publicado por ambas cuentas, además del calculo del engagement generado en ambos casos, presentando una visión actual del uso de Instagram como medio de comunicación publicitaria en ambos países.The wide variety of possibilities offered by the Internet to brands so they can establish contact with their customers has generated important changes in the field of communication and advertising. The success of social networks worldwide has forced brands to integrate themselves in that world in order to interact with their target audience and be up to date with the actual trends. Among all social networks, Instagram is one of the most successful cases, mainly thanks to its ease of use and its mostly visual nature, in addition to the possibility of advertising in a non-intrusive way. The purpose of this project is to analyze the utility of Instagram as an advertising communication tool, specifically in the beauty sector. In addition, a comparative study was carried out between two profiles of the same brand, Benefit, but in different fields of activity, the United States and Spain, in order to establish differences in the levels of knowledge of this social network as an advertising tool. To this end, an analysis of the content published by both accounts was made, in addition to the calculation of the engagement generated in both cases, showing a current vision of the use of Instagram as a way of advertising communication in both countries.Universidad de Sevilla. Grado en Publicidad y Relaciones Pública

Las posiciones maternas durante el parto: una visión diferente desde la enfermería

Trabajo fin de grado en EnfermeríaObjetivo: Analizar y comparar los beneficios e inconvenientes que tienen las diferentes posiciones que las mujeres pueden adoptar durante la primera y segunda etapa del trabajo de parto, además de explorar la influencia de los profesionales en su adopción y las consecuencias de su actuación. Metodología: Se llevó a cabo una búsqueda bibliográfica en las bases de datos: PubMed, Cinahl, Cochrane, Cuiden, Encuentra y el repositorio Dialnet. Se limitó a documentos publicados en los últimos diez años en idioma inglés y español. Se utilizó lenguaje libre y controlado (MesH y palabras clave) combinando los términos de búsqueda empleados a través del operador booleano «AND». Resultados: Se seleccionaron 24 documentos que se encuadraron en 5 unidades de análisis: beneficios y posibles complicaciones de las posiciones verticales y horizontales, influencia de las posiciones en la percepción del dolor, influencia de los profesionales en la adopción de las diferentes posiciones y posibles consecuencias de su actuación e influencia de las posiciones en la experiencia de parto en madres y padres, al ser los aspectos considerados más relevantes tras el análisis de los documentos incluidos. Conclusiones: Múltiples estudios muestran los beneficios de adoptar posiciones verticales en lugar de horizontales durante el parto, siendo las primeras muy relevantes en la percepción de dolor materno y para facilitar el parto. También influyen positivamente en la experiencia de parto en padres y madres, así como la actuación de los profesionales sanitarios, que adecuadamente formados generen sentimiento de control, fomenten la participación activa y la toma de decisiones.Aim: Analyze and compare the advantages and disadvantages about different positions which womans can adopt during the first and second stage of childbirth, as well as, explore the professionals influence in their adoption and the consequences of their interventions. Methodology: A review was realized by the databases: PubMed, Cinahl, Cochrane, Cuiden, Encuentra and Dialnet repository. Documents were limited to the last 10 years and English and Spanish language. We used controlled and free language (MeSH and keywords) combining the terms through the boolean operator «AND». Results: 24 papers were selected, estabilishing as units of analysis: benefits and possible complications of vertical and horizontal positions, influence of positions on pain perception, influence of professionals in the adoption of different positions and possible consequences of their interventions and influence of positions in the childbirth experience in mothers and fathers, being considered the most relevant aspects after the paper analysis. Conclusions: Multiple studies show the benefits of adopting vertical positions rather than horizontal positions during childbirth, which are very relevant in mother’s pain perception. They also have a positive influence in childbirth experience in mothers and fathers, as well as the health professionals actuation, which adequately trained, can generate a sense of control, encourage active participation and decision makin

A Careful Design for a Tool to Detect Child Pornography in P2P Networks

This paper addresses the social problem of child pornography on peer-to-peer (P2P) networks on the Internet and presents an automated system with effective computer and telematic tools for seeking out and identifying data exchanges with pedophilic content on the Internet. The paper analyzes the social and legal context in which the system must operate and describes the processes by which the system respects the rights of the persons investigated and prevents these tools from being used to establish processes of surveillance and attacks on the privacy of Internet users

Las comunidades meiobentónicas en playas arenosas expuestas de la costa gallega (NO España), seis meses después del vertido de fuel del Prestige: importancia de los hidrocarburos aromáticos policíclicos (HAPs

The effect of polycyclic aromatic hydrocarbons (PAHs) on Galician sandy beach ecosystems, six months after the Prestige oil spill, was evaluated using the meiobenthos at a higher taxon level as an indicator. Meiobenthos community structure, environmental variables and sediment PAH content from six affected exposed beaches were studied and compared with three reference sites. They were also compared with data from polluted beaches obtained during the first days of the spill. Significant amounts of PAHs were found in affected beach sediments and both univariate and multivariate analyses showed differences between affected and reference beaches. Correlation analyses between PAH content and the meiobenthos community structure showed that 1,2-dimethylnaphthalene (C2-NAPH) and 1-methylphenanthrene (C-PHEN) affected both the community structure and the abundance of the main taxa. These two PAHs seem to be responsible for the low meiofauna density values, which suggests that there is a relationship between the oil spill and the differences between affected and reference localities– Este trabajo tiene como objetivo evaluar el efecto de los hidrocarburos aromáticos policíclicos (HAPs) en playas arenosas gallegas, seis meses después del vertido de fuel producido por el Prestige, utilizando el meiobentos a nivel de los grandes grupos zoológicos. Para llevar a cabo esta evaluación la comunidad meiobentónica, variables ambientales y el contenido en HAPs del sedimento fueron estudiados en seis playas intermareales afectadas y comparados con tres localidades de referencia. También fueron comparados con datos de playas contaminadas obtenidos durante los primeros días del derrame. Considerables cantidades de HAPs fueron encontradas en los sedimentos de las playas afectadas y tanto los análisis univariantes como los multivariantes indicaron diferencias entre las playas afectadas y las de referencia. Los análisis de correlación entre el contenido en HAPs y la estructura de la comunidad meiobentónica indicaron que el 1, 2-dimetilnaftaleno (C2-NAPH) y el 1-metilfenantreno (C-PHEN) jugaban un papel importante tanto en la estructura de la comunidad como en la abundancia de los principales taxones. Estos dos HAPs parecieron ser los responsables de las bajas densidades de meiofauna, corroborando la relación entre el vertido de fuel y las diferencias entre las localidades afectadas y de referenciaThis research was supported by the Ministerio de Ciencia y Tecnología (Programa Nacional: Acción urgente Prestige-Recursos Naturales)S

Ideas generales sobre el aprovechamiento didáctico de las estructuras geológicas de la comarca y alrededores del centro de trabajo. Elaboración de fichas didácticas

Normalmente los libros de texto ofrecen ejemplos alejados de la realidad del alumno. Sin embargo, en nuestro pueblo, seguramente tenemos cerca ejemplos reales que nos sirven para la comprensión de un concepto, de un proceso. Debemos pues aprovechar aquellos recursos a nuestro alcance: trincheras de carretera, canteras, materiales de construcción en casas, comercios, etc. En este sentido, un grupo de profesores hemos elaborado una serie de fichas didácticas que pretenden recoger aspectos geológicos diversos que ofrece nuestro entorno inmediato. En síntesis, a partir de una documentación previa y de las visitas a la zona elegida con el apoyo de mapas, material fotográfico y esquemas, estas fichas incluyen los siguientes apartados: introducción, tipo de interés, situación geográfica, acceso, objetivos, contenidos, observaciones y actividades. De este trabajo hemos seleccionado algunos ejemplos.Usually, text books offer a variety of instances for away from our students reality. Nevertheless, in our own town we surley have close actual examples that sould be used for the understanding of a concept or a process. We should therefore, take advantage of those resources at hand e.g. road trenches, quarries, building materials in houses, shops, etc. In this sense, we as a team of teachers have made up a set of teaching cards which try to gather the various geological aspects of sour inmediate environment. Summarizing, begining with an inj.tial documentation plus visits to the chosen area with the help of maps, photographic material and sketches, these teaching cards include the following sections: introduction, interest patterns, geographical situation, entry, objectives, contents, notes, activities. We' have chosen some examples from this paper

Ideas generales sobre el aprovechamiento didáctico de las estructuras geológicas de la comarca y alrededores del centro de trabajo. Elaboración de fichas didácticas

Normalmente los libros de texto ofrecen ejemplos alejados de la realidad del alumno. Sin embargo, en nuestro pueblo, seguramente tenemos cerca ejemplos reales que nos sirven para la comprensión de un concepto, de un proceso. Debemos pues aprovechar aquellos recursos a nuestro alcance: trincheras de carretera, canteras, materiales de construcción en casas, comercios, etc. En este sentido, un grupo de profesores hemos elaborado una serie de fichas didácticas que pretenden recoger aspectos geológicos diversos que ofrece nuestro entorno inmediato. En síntesis, a partir de una documentación previa y de las visitas a la zona elegida con el apoyo de mapas, material fotográfico y esquemas, estas fichas incluyen los siguientes apartados: introducción, tipo de interés, situación geográfica, acceso, objetivos, contenidos, observaciones y actividades. De este trabajo hemos seleccionado algunos ejemplos.Usually, text books offer a variety of instances for away from our students reality. Nevertheless, in our own town we surley have close actual examples that sould be used for the understanding of a concept or a process. We should therefore, take advantage of those resources at hand e.g. road trenches, quarries, building materials in houses, shops, etc. In this sense, we as a team of teachers have made up a set of teaching cards which try to gather the various geological aspects of sour inmediate environment. Summarizing, begining with an inj.tial documentation plus visits to the chosen area with the help of maps, photographic material and sketches, these teaching cards include the following sections: introduction, interest patterns, geographical situation, entry, objectives, contents, notes, activities. We' have chosen some examples from this paper

Short term visual outcomes of a new trifocal intraocular lens

Background: Today, patients often expect to achieve spectacle independance after cataract surgery. New trifocal intraocular lenses have been developed to try and fullfill this demand. The purpose of this study is to report the short-term visual outcomes of a new trifocal intraocular lens (AcrySof PanOptix™). Methods: Consecutive adult patients undergoing cataract surgery with bilateral implantation of the study intraocular lens in a private practice clinic were considered for inclusion. Exclusion criteria were the presence of other ocular pathologies or preoperative astigmatism >1.5 diopters (D). Patients with intraoperative complications were excluded from analysis. One month after surgery patients underwent: monocular defocus curve; monocular and binocular uncorrected visual acuity in photopic and mesopic conditions, for far (4 m), intermediate (60 cm) and near (33 cm) distances and binocular contrast sensitivity. Patients completed a visual satisfaction questionnaire between 9 and 12 months after surgery. Results: One hundred and sixteen eyes of fifty-eight patients receiving bilateral implantation of the study intraocular lens were analysed. Mean binocular uncorrected visual acuity in photopic conditions was 0.03 LogMAR for far, 0.12 for intermediate and 0.02 for near distances. All patients achieved a binocular uncorrected visual acuity better than 0.3 LogMAR (20/40 Snellen equivalent) for distance and near vision and 94.8% of patients for intermediate vision. Mesopic binocular uncorrected visual acuity values were similar to photopic values. The monocular defocus curves showed that the best visual acuity was reached at a vergence of 0.00D. Visual acuity dropped slightly at −1.00D and peaked again at −2.00D. Visual acuities better than 0.2 LogMAR were maintained between −2.50D and +0.50D. Contrast sensitivity was high and similar in photopic and mesopic conditions. As regards patient-evaluated outcomes, only 2 patients (3.4%) were fairly dissatisfied with their sight after surgery. Three patients (5.1%) reported the need for spectacle correction for certain activities. All other patients (94.8%) reported never using spectacle correction. Conclusions: The PanOptix trifocal IOL provides good short-term visual outcomes, with good intermediate performance and excellent patient-reported satisfaction. The similar values achieved in mesopic and photopic conditions in binocular uncorrected visual acuity and contrast sensitivity suggest low pupillary dependence for light distribution. Trial registration number: ISRCTN60143265 , retrospectively registered on the 24th of April 2017

Standard deviation of absolute and differential pressure fluctuations in fluidized beds of group B particles

This work describes the behaviour of the standard deviation of pressure fluctuations in fluidized beds for group B particles in the bubbling regime. An empirical–theoretical function, which depends on the gas velocity, is proposed for predicting the pressure signal fluctuations, and the corresponding values of are calculated. The differences in the standard deviation of pressure fluctuations obtained for absolute or differential sensors are analyzed and compared to experimental values corresponding to different bed dimensions, pressure probe positions and particle properties.This work has been supported by the National Energy Programme of the Spanish Ministry of Education under the project number ENE2006-01401 and by the Universidad Carlos III de Madrid (CCG06-UC3M/ENE-0764).Publicad

Forest landscape ecology and biodiversity maintenance: application to forest resources planning in spanish rural landscapes

Spanish Forestry Act enhances the development of tools for planning and monitoring forestry uses in land units beyond local forest boundaries. This requirement implies a new approach at a higher to forest ecosystem organisation level. Landscape level approach includes knowledge of composition, structure and function of different landscape elements and land uses related to a forested matrix in a region. Nowadays there are some ongoing projects from different public and private institutions aiming to settle the methodological basis and research requirements for appropriate design and monitoring of forest landscape regions. We are reporting aims and preliminary results related to one of these projects involving two characteristic forested areas in central Spain: pine forests of Burgos‐ Soria region and different forest types located in High Tajo Valley. Main topics are: • Forest landscape and area delineation criteria. • Overlook of main digital data sources for the region related to non biotic and biotic components. • Settlement of main habitat, ecosystem and landscape typologies. • Research on main grain and landscape unit size for evaluating landscape indices. Evaluation of landscape structure in relation with some frequent disturbance sources (wild fires, floods and others). • Baseline definition for monitoring diversity related to representative groups of plant and animal species. • Settlement of habitat structure for some focal species existing in the area. • Evaluation of silviculture and management in relation with biodiversity maintenance at landscape level. Methodological routines are based on GIS geo‐databases and simulation programs that includes several digital information sources and field data related to habitat distribution, species composition, silviculture, disturbances impact,… One of the outputs of this project is a methodological guide for delineation, sustainable management and monitoring the forest landscapes in Mediterranean Spain

Viewers change eye-blink rate by predicting narrative content

Eye blinks provoke a loss of visual information. However, we are not constantly making conscious decisions about the appropriate moment to blink. The presence or absence of eye blinks also denotes levels of attention. We presented three movies with the exact same narrative but different styles of editing and recorded participants' eye blinks. We found that moments of increased or decreased eye blinks by viewers coincided with the same content in the different movie styles. The moments of increased eye blinks corresponded to those when the actor leaves the scene and when the movie repeats the same action for a while. The moments of decreased eye blinks corresponded to actions where visual information was crucial to proper understanding of the scene presented. According to these results, viewers' attention is more related to narrative content than to the style of editing when watching movies