Internet motives of users in the United States, United Kingdom, Australia, and Korea: a cross-cultural replication of the WMI

No Full Tex

Characteristics of community newspaper coverage of tobacco control and its relationship to the passage of tobacco ordinances

To answer the call for more systematic surveillance, analysis and evaluation of tobacco news coverage, a 6-year content analysis of newspaper stories from Missouri was conducted to evaluate the presence of public health facts and characteristics of stories framed for or against tobacco control. The method was a content analysis of all Missouri newspapers (N = 381) from September 2006 to November 2011 for a total sample of 4711. Results were connected to the larger, societal context within which newspaper stories reside, i.e., towns that passed or did not pass a smoke-free ordinance during the project intervention. Results showed the majority of news stories were about tobacco control, which were mostly written at the local level, were episodic, and carried a positive slant toward tobacco control. However, there were more negative than positive headlines, and more negative editorials than non-editorials. Tobacco control stories used fewer public health facts than non-tobacco control stories. Towns with existing smoke-free ordinances had more tobacco control stories, and towns without smoke-free ordinances had fewer tobacco control stories and more non-tobacco control stories, suggesting a connection between news media coverage and the passage of smoke-free policies. We conclude that the tobacco industry may have had success in impacting news stories in no-ordinance cities by diverting attention from tobacco control to secondary topics, such as youth smoking, which meant stories had fewer public health facts and fewer positive health benefits in towns that may have needed these details most

Viral marketing on the internet

This entry explores viral marketing on the interne

Viral advertising : a conceptualization

This chapter explores the topic of viral advertisin

International similarities and differences in web use motivation in the US, England and Australia: a cross-cultural replication of the web motivation inventory developed in the US

No Full Tex

Gender and E-Commerce: An Exploratory Study

The authors consider the role of gender as it relates to e-commerce and offer a conceptual framework that attempts to explain why women are less satisfied than men with the online shopping experience. Perceived emotional benefits are discussed as a primary reason women lack support for e-commerce activity. Additional concepts in our model include trust (i.e., skepticism) and practicality (i.e., convenience). Our survey findings revealed that these three concepts emotion, trust, and convenience predicted women s dissatisfaction (and men s satisfaction) with online shopping, as well as men and women s actual shopping behavior. The authors offer ideas to help e-marketers form stronger emotional bonds with female shoppers.