The Use2Use Design Toolkit-Tools for User-Centred Circular Design

Recent research highlights that the important role users play in the transition to a circular economy is often overlooked. While the current narrative emphasises how to design products fit for circular (re-)production flows, or how to design circular business models, it often fails to address how such solutions can be designed to be attractive to people. As long as products and services are designed in a way that makes people prefer linear options over circular ones, the transition will not gain momentum. To further the understanding of how a user perspective can be valuable for circular design, this paper introduces the Use2Use Design Toolkit and presents initial experiences from using its five tools in design work. The tools were developed between 2016 and 2019 and subsequently applied in 30 workshops with professionals and students. Insights from the workshops suggest that the participants generally found the tools fun, instructive and inspirational. The tools enabled them to discuss circular processes from a user\u27s point of view and to identify challenges and design opportunities. The toolkit was considered especially relevant and meaningful by product and service designers who needed support to explore circular solutions from a user perspective

Designing products and services for circular consumption - A circular design tool

Most circular design tools focus on how to design durable products that are fit for circular (re-)production flows, or how to design circular business models. The crucial role users play for a transition to a circular economy is often overlooked in existing tools, as is design opportunities to enable and support circular consumption. This paper presents one of the tools in the Use2Use Design Toolkit, the Circular Designs Ideation Pack, which is a user-centered circular design tool especially developed to aid designers and others to design for circular consumption. The tool supports design of products and services that can create enabling preconditions making it more convenient, and preferable for people to circulate products from use to use. In contrast to other available circular design tools, it supports exploration of circular design opportunities from a user perspective and in relation to people’s consumption processes. The tool has been tested in eight workshops with professionals and students, who considered it easy and fun to use. The workshop participants found the tool instructive and inspirational, and said that it helped them to discuss relevant design opportunities and come up with promising circular ideas. They also expressed that looking at circularity from a user’s point of view made it easy for them to address the topic. While the tool was found both usable and valuable in an educational workshop setting, the tool’s potential when utilised in companies’ regular design processes is yet to be explored. Future research will address how to integrate the tool as a part of existing processes to effectively support companies to design for consumption

Designing Away Waste: A Comparative Analysis of Urban Reuse and Remanufacture Initiatives

In order to transform the economy into one that is circular, that recovers most materials through reuse, remanufacturing and recycling, these activities need to grow significantly. Waste management has substantially incorporated recycling as an end-of-life treatment but has still largely failed to incorporate remanufacturing and reuse as possible material recovery routes. This article aims to provide useful information to establish centers for urban remanufacture (CUREs), by analyzing fifteen existing initiatives that facilitate reuse and remanufacture by providing access to secondary materials or manufacturing tools. The study consists of a review of selected initiatives complemented with targeted interviews to fill in missing information. Most initiatives provided access to secondary materials (13 of 15 initiatives), and almost all used different manufacturing tools (14 of 15 initiatives). Besides their regular opening hours, initiatives were mainly engaged in capacity building activities, which were done through predefined or improvised workshops. Most initiatives relied on external support to finance their operations (9 of 15 initiatives). However, one of the self-financed initiatives is the oldest initiative in the study, operating since 1998. Based on the results and tacit knowledge collected in this study, a framework is suggested to serve as a guide for establishing future CUREs

The paradox of public acceptance of bike sharing in Gothenburg

Bike sharing is one of the most promising urban planning interventions to facilitate an all-necessary transition towards a more sustainable transport paradigm. Regardless of the fact that hundreds of schemes run in more than 50 countries worldwide, bike sharing is still moderately investigated by research. This paper reports on a primarily quantitative study of 558 responses that was set to frame attitudes reflecting public acceptance towards the rapidly expanding bike-sharing scheme in Gothenburg (Styr & Ställ), in an attempt to identify the ‘formula for success’. The respondents generally believed that Styr & Ställ is a pro-environmental, inexpensive and healthy transport mode, which complements the city’s public transport services and promotes a more human-friendly identity for Gothenburg. Even the respondents that self-reported a small (or no) likelihood to use bike sharing were positive towards the scheme. This means that they recognise that bike sharing has a significant pro-social potential and is not a system favouring a particular road-user segment over others that might not be interested or able to use it. The fact that the majority of the respondents do not Bike sharing is one of the most promising urban planning interventions to facilitate an all-necessary transition towards a more sustainable transport paradigm. Regardless of the fact that hundreds of schemes run in more than 50 countries worldwide, bike sharing is still moderately investigated by research. This paper reports on a primarily quantitative study of 558 responses that was set to frame attitudes reflecting public acceptance towards the rapidly expanding bike-sharing scheme in Gothenburg (Styr & Ställ), in an attempt to identify the ‘formula for success’. The respondents generally believed that Styr & Ställ is a pro-environmental, inexpensive and healthy transport mode, which complements the city’s public transport services and promotes a more human-friendly identity for Gothenburg. Even the respondents that self-reported a small (or no) likelihood to use bike sharing were positive towards the scheme. This means that they recognise that bike sharing has a significant pro-social potential and is not a system favouring a particular road-user segment over others that might not be interested or able to use it. The fact that the majority of the respondents do not use the scheme and yet its popularity is still vast indicates that there is much potential for more use in real terms

Media and representations in product design education

The creation of product form, involves embodying a potential function and intended use while defining geometrical, ordering principles. This paper aims to elaborate roles of different media and representations in design activities intended to externalise form ideas (e.g. sketching, building physical models, digital modelling, etc.). Understanding and explaining this is central to helping students and practitioners engage with, reflect on, and value the roles of media for externalising ideas.To understand and explain the role of media in design activities, design diaries were analysed. These were documented as part of a course in Advanced Form Design (7,5 ECTS - master level) in spring terms 2011-2013 with a total of 38 participants. For course completion, the students were expected work in groups on a project seeking creative form ideas and solutions for a dinnerware product with a high level of novelty, aesthetic detail, and functionality. Design diaries were used as an educational method for initiating and documenting self-reflections on a weekly basis. The students were to reflect on their process and the underlying motivations behind their activities.Design progress can be seen, as interplay of moving-seeing not only within one medium of externalizing, but also across different media. In the design diaries the students engaged in a dialectic process when translating their ideas from one medium to another. The results from diary analysis show how reframing prior ideas facilitates interpretation, discovery and correction of the assumptions that are not revealed in previous representations, and thereby, learning from previous mistakes. Creating educational situations to encourage the students iterate more often using different media, may result in reaching more well-reasoned solutions.Further, the paper discusses issues regarding skill in manipulation of material and media. Eloquence in using media facilitates idea generation without necessarily being bounded to and distracted by technical problems. This accentuates a need to help design students become more skilled in using different media, thereby enabling a fluent exploration of novel solutions.The paper provides a platform for students and, educators to engage with, reflect on and discuss how different media may support design, but in some cases also constrain creativity and ability to work with three-dimensional form

PSS Users and Harley Davidson Riders: : The importance of consumer identity in the diffusion of sustainable consumption solutions

This is the peer-reviewed version of the following article: Catulli, M., Cook, M. and Potter, S. (2016), ‘Product Service Systems Users and Harley Davidson Riders: The Importance of Consumer Identity in the Diffusion of Sustainable Consumption Solutions’, Journal of Industrial Ecology, which has been published in final form at 10.1111/jiec.12518. Under embargo. Embargo end date: 2 December 2018. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. © 2016 by Yale UniversityThis paper sets out an approach to researching socio-cultural aspects of Product Service Systems (PSS) consumption in consumer markets. PSS are relevant to Industrial Ecology as they may form part of the mix of innovations that move society toward more sustainable material and energy flows. The paper uses two contrasting case studies drawing on ethnographic analysis, Harley Davidson motorcycles and Zip Car Car Club. The analysis draws on Consumer Culture Theory to explicate the socio-cultural, experiential, symbolic and ideological aspects of these case studies, focusing on product ownership. The paper shows that ownership of Harley Davidson motorcycles enables riders to identify with a brand community and to define themselves. Owners appropriate their motorcycles through customization. In contrast, Zip Car users resist the company’s attempts to involve them in a brand community, see use of car sharing as a temporary fix and even fear contamination from shared use of cars. We conclude that iconic products such as Harley Davidson motorcycles create emotional attachment and can challenge PSS propositions. But we also suggest that somewhat standardized products may present similar difficulties. Knowing more about socio-cultural aspects of PSS may help designers overcome these difficulties.Peer reviewedFinal Accepted Versio

Co-creation impacts on student behavior

[EN] Co-creation is a new trend in business context aimed at fusing all the stakeholders, specially customers in different phase of creation and production of products and services (Ramaswamy & Gouillart, 2010; Bowonder et al.; Muniz & Schau, 2011; Prahalad & Ramaswamy, 2004). Within this paper, the effects of co-creaction approach at the university context are analyzed through a literature review. The objective is to examine the existing relationship among different variables which are present at co-creation process in higher education institutions. The studied variables are communicative participation, co-creation and satisfaction. The results show a positive impact of students' collaborations (as customers) on value co-creation; in addition of a high impact of co-creation on students' satisfaction. Finally, as a future research, it is suggested to carry out, using quantitative techniques, to bolster co-creation implications on scholar behavior.S727722

‘Demand pull’ government policies to support Product-Service System activity: the case of Energy Service Companies (ESCos) in the UK

Product-Service Systems (PSSs) constitute a family of service-based business models designed to satisfy our societal needs in an economically and environmentally sustainable manner. To date however PSS application has remained niche due to a variety of critical barriers. This paper explores how ‘demand pull’ national government policies could support PSS activity by addressing these barriers and cultivating market demand. Lessons are drawn from a case study of how regulatory, economic incentive, informative and procurement policies have supported Energy Service Company (ESCo) activity in the UK; a sub-set of the PSS family focused on energy service provision. Subsequently five policy recommendations are presented to support PSS activity: (1) balancing economic incentives and regulatory disincentives; (2) promoting indirect policy support; (3) redesigning existing market structures; (4) promoting locally-led PSS activity; and (5) creating stable policy frameworks. The paper warns however that national government policy cannot easily address all PSS barriers, such as customer preferences, international developments, technological progress and inherent business model weaknesses, pointing to the need for other complementary solutions. Furthermore, other governance actors beside national government could also implement PSS supporting policies