13 research outputs found

    So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests

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    [EN] The reasons for buying online have occupied the literature of consumer behavior on the Internet for quite some time. Different theories seek to understand the relationships between different variables of purchasing behavior using this channel. However, the literature has not been sufficiently focused on making comparative analysis between countries, especially between emerging and Latin American countries. For this reason, a comparative study that seeks to understand differences between the reasons to purchase online by country. In 2017, we did survey 552 students, professors and administrative staff in two universities: one in Bogotá, Colombia, and one in Puebla, México using a convenience sampling. We designed a semi-structured questionnaire of 7 items, mostly categorical. Using nonparametric association tests, we discovered that in five of the six questions that are carried out there are significant statistical differences for the two countries such as why they buy in internet, payment methods, shipment, and why they would not buy in the internet . The implications for marketing for those companies interested in penetrating or improving their participation in these markets, is that they should be aware of their differences and use, depending on the country, adapted strategies.Rentería-García, JC.; Sabogal-Salamanca, M.; Mayett-Moreno, Y. (2019). So Similar and Yet So Different: Reasons for Online Purchasing, a Comparative Research in Colombia and Mexico Using Nonparametric Association Tests. Multidisciplinary Journal for Education, Social and Technological Sciences. 6(2):92-133. https://doi.org/10.4995/muse.2019.11048SWORD9213362Agresti, A. & Liu, I. M. (1999). Modeling a categorical variable allowing arbitrarily many category choices. 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Retrieved from https://doi.org/10.7195/ri14.v15i2.1066Hair, J. F., Bush, R. P., & Ortinau, D. J. (2010). Investigación de mercados en un ambiente de información digital. Mexico: McGraw Hill.Hofstede (n.d.). Compare Countries, Hofstede Insights, Helsinki, Finlandia: Hofstede Insights. Retrieved from https://www.hofstede-insights.com/product/compare-countries/Hofstede, G. (1984). Cultural dimensions in management and planning. Asia Pacific Journal of management, 1(2), 81-99. Retrieved from https://doi.org/10.1007/BF01733682Hofstede, G., Hofstede, G. J., & Minkov, M. (1991). Culture and organizations: Intercultural cooperation and its importance for survival. New York: McGrawHill.Izogo, E. E. & Jayawardhena, C. (2018). Online shopping experience in an emerging e-retailing market. Journal of Research in Interactive Marketing, 12(2), 193-214. Retrieved from https://doi.org/10.1108/JRIM-02-2017-0015International Data Corporation. (2019). Retrieved from http://mx.idclatin.com/Kim, Y. & Peterson, R. A. (2017). A Meta-analysis of Online Trust Relationships in E-commerce. Journal of Interactive Marketing, 38, 44-54. Retrieved from https://doi.org/10.1016/j.intmar.2017.01.001King, R. A., Racherla, P., & Bush, V. D. (2014). What we know and don't know about online word-of-mouth: A review and synthesis of the literature. Journal of Interactive Marketing, 28(3), 167-183. Retrieved from https://doi.org/10.1016/j.intmar.2014.02.001Laudon, K. & Traver, C. (2017). E-Commerce 2017 - Business, Technology, Society (13th Ed.). USA: Pearson.Mariani, M., Muhamad, A., & Lamarauna, I. (2018). The impact of social influence and trust on customer-to-customer online shoppers' purchase intention: An empirical study in Indonesia. GSTF Journal on Computing, 5(3), 1-6. DOI: 10.5176/2251-3043_5.3.372Oliveira, T., Alhinho, M., Rita, P., & Dhillon, G. (2017). Modelling and testing consumer trust dimensions in e-commerce. Computers in Human Behavior, 71, 153-164. https://doi.org/10.1016/j.chb.2017.01.050Pavlou, P. & Fygenson, M. (2006). Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior. MIS Quarterly, 30(1), 115-143. https://doi.org/10.2307/25148720Rodríguez, W. H. (2012). Respuesta múltiple en datos categóricos. Una prueba de hipótesis. Pre-Impresos Estudiantes, (7), 14. Retrieved from https://doi.org/10.2307/25148720Salazar, C., Mondaca, C., & Cea, J. (2018). Comercio electrónico en Chile: ¿qué factores inciden en la decisión de compra? Revista Academia y Negocios, 4 (1), 1-14. Retrieved from https://dialnet.unirioja.es/descarga/articulo/6599114.pdfSchwab, K. (2017). The Global Competitiveness Report 2017 - 2018. World Economic Forum. Retrieved from http://www3.weforum.org/docs/GCR2017-2018/05FullReport/TheGlobalCompetitivenessReport2017%E2%80%932018.pdfSingh, M., & Matsui, Y. (2018). How long tail and trust affect online shopping behavior: An extension to UTAUT2 framework. Pacific Asia Journal of the Association for Information Systems, 9(4). https://doi.org/10.17705/1pais.09401Sobia Tufail, H., Afzal Humayon, A., Shahid, J., Murtza, G., Luqman, R., & Riaz, H. (2018). Impact of Life Style and Personality on Online Purchase Intentions of Internal Auditors through Attitude towards Brands. European Online Journal of Natural and Social Sciences: Proceedings, 7(3), 72-83. Retrieved from http://european-science.com/eojnss_proc/article/viewFile/5479/2580Solomon, M., Bamossy, G., Askegaard, S., & Hogg, M. (2009). Consumer Behavior: a European Perspective (4th Ed.). USA: Pearson.Strauss, J. & Frost, R. (2014). E-Marketing (7th Ed.). USA: Pearson.The Cocktail Analysis. (2013). La Compra Online en Colombia. Diciembre de 2013. Retrieved from https://www.ccce.org.co/sites/default/files/biblioteca/The%20Cocktail%20Analysis.%20Compra%20Online%20en%20Colombia.pdfVenkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). "User Acceptance of Information Technology: Towards a Unified View". MIS Quarterly, 27(3), 425-478. Retrieved from https://doi.org/10.2307/30036540Yu, S., Hudders, L., & Cauberghe, V. (2018). Selling luxury products online: The effect of a quality label on risk perception, purchase intention and attitude toward the brand. Journal of Electronic Commerce Research, 19(1), 16-35. Retrieved from http://www.jecr.org/sites/default/files/19_1Paper2.pd

    Prevalencia y caracterización sociodemográfica del Síndrome de Burnout en los colaboradores de la Nueva E.S.E Hospital Departamental San Francisco de Asís de Chocó - Colombia durante el primer semestre de 2021

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    Objective: to establish the prevalence and sociodemographic characterization of Burnout Syndrome in the collaborators of the Nueva E.S.E Hospital Departamental San Francisco de Asís de Chocó during the first semester of 2021. Methodology: descriptive cross-sectional study that had as input the application of the Maslach Burnout Inventory Human Services Survey (MBI-HSS) questionnaire-type instrument to a sample of 54 collaborators in the health care area of the Nueva E.S.E. Hospital Departamental San Francisco de Asís in Chocó. The data obtained were tabulated with Microsoft Excel, the prevalence of Burnout Syndrome was calculated and the sociodemographic characteristics of the participants were described. Results: the prevalence of Burnout Syndrome in the participants was 7%, with a predominance of the female sex, greater affectation of medical staff and of those between 25 and 35 years of age, with no variations with respect to the length of service in the institution Conclusions: the healthcare personnel of the Nueva E.S.E. Hospital Departamental San Francisco de Asís in Chocó presented a low percentage of Burnout Syndrome, and it can be inferred that being a woman and working in professions such as nursing and medicine increases the probability of developing the syndrome.Objetivo: establecer la prevalencia y caracterización sociodemográfica del Síndrome de Burnout en los colaboradores de la Nueva E.S.E Hospital Departamental San Francisco de Asís de Chocó durante el primer semestre de 2021. Metodología:  estudio descriptivo de corte transversal que tuvo como insumo la aplicación del instrumento tipo cuestionario Maslach Burnout Inventory Human Services Survey (MBI-HSS) a una muestra de 54 colaboradores del área asistencial de la Nueva E.S.E Hospital Departamental San Francisco de Asís de Chocó. Se tabularon con Microsoft Excel los datos obtenidos, se calculó la prevalencia del Síndrome de Burnout y se describieron características sociodemográficas de los participantes. Resultados: la prevalencia del Síndrome de Burnout en los participantes fue del 7%, con predominio del sexo femenino, mayor afectación del personal médico y de quienes tuvieron edades entre 25 y 35 años, sin variaciones respecto al tiempo de antigüedad en la institución. Conclusiones: el personal asistencial de la Nueva E.S.E Hospital Departamental San Francisco de Asís de Chocó presentó un bajo porcentaje de Síndrome de Burnout, además se puede inferir que ser mujer y desempeñarse en profesiones como enfermería y medicina aumenta la probabilidad de desarrollar el síndrome

    Habitat Fragmentation can Modulate Drought Effects on the Plant-soil-microbial System in Mediterranean Holm Oak (Quercus ilex) Forests

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    © 2015, Springer Science+Business Media New York. Ecological transformations derived from habitat fragmentation have led to increased threats to above-ground biodiversity. However, the impacts of forest fragmentation on soils and their microbial communities are not well understood. We examined the effects of contrasting fragment sizes on the structure and functioning of soil microbial communities from holm oak forest patches in two bioclimatically different regions of Spain. We used a microcosm approach to simulate the annual summer drought cycle and first autumn rainfall (rewetting), evaluating the functional response of a plant-soil-microbial system. Forest fragment size had a significant effect on physicochemical characteristics and microbial functioning of soils, although the diversity and structure of microbial communities were not affected. The response of our plant-soil-microbial systems to drought was strongly modulated by the bioclimatic conditions and the fragment size from where the soils were obtained. Decreasing fragment size modulated the effects of drought by improving local environmental conditions with higher water and nutrient availability. However, this modulation was stronger for plant-soil-microbial systems built with soils from the northern region (colder and wetter) than for those built with soils from the southern region (warmer and drier) suggesting that the responsiveness of the soil-plant-microbial system to habitat fragmentation was strongly dependent on both the physicochemical characteristics of soils and the historical adaptation of soil microbial communities to specific bioclimatic conditions. This interaction challenges our understanding of future global change scenarios in Mediterranean ecosystems involving drier conditions and increased frequency of forest fragmentation

    Adherencia a la dieta en pacientes diabéticos: efectos de una intervención

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    The purpose of the present study was to assess the effect of an intervention program on the self-reported adherence to a prescribed diet for diabetic patients. Because of the impact and consequences of this chronic illness, it is important to make the necessary efforts in order to achieve this dietary adherence goal, since diet is one of the main bases for the treatment of diabetes. According to an interbehavioral approach, an intervention program was designed and applied to ninety diabetic patients from different Mexican public health institutions. This program was developed in three stages. The first stage consisted of a pre-test to assess body weight and habits related to daily meals. The second stage comprehended an intervention divided in two parts, the first one to provide patients with useful knowledge about diabetes and nutrition and the second one to train several behavioral techniques a post-test was applied to participants. Results showed that each intervention´s part had a positive effect on self-reported adherence to diet, and so the complete program. These results were supported by weight data. In this sense, it was found a statistically significant difference between pre and post-test values. It is suggested to continue these efforts in order to contribute on the solution of this public health problem.El presente trabajo tuvo como objetivo evaluar el efecto de un programa de intervención en la adherencia auto reportada a la dieta prescrita para pacientes diabéticos. Dado el costo y consecuencias de esta enfermedad, resulta muy importante lograr este objetivo que constituye la piedra angular del tratamiento. Desde la perspectiva interconductual, se diseñó un programa de intervención que se aplicó a 90 pacientes diabéticos captados en distintos centros de salud de la ciudad de México. El programa constó de una fase de pre-evaluación, en la que se midió el peso y se registraron prácticas alimenticias; una intervención en dos bloques, el primero educativo y el segundo en el que se entrenó en el manejo de algunas técnicas conductuales; y una fase de post-evaluación. Se encontró que cada bloque de intervención tuvo un efecto positivo en la adherencia autoreportada a la dieta y, por ende, el programa en su totalidad fue efectivo en esta muestra de pacientes. Los resultados se corroboraron con las medidas de peso en las que también se encontró una diferencia estadísticamente significativa entre el pre-test y el post-test. Se sugiere continuar buscando estrategias cada vez más efectivas para el logro de este objetivo

    Image cipher applications using the elliptical curve and chaos

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    A novel symmetric cryptosystem of the substitution permutation network type is presented for image encryption in 14 rounds. An algorithm is developed to generate 15 keys to encrypt images where each key is the image size. These keys are calculated using an elliptic curve with a constant zero value. The proposed curve is non-singular, non-supersingular, nor trace one. Chaos is employed to find a generating element in a cyclic subgroup and it is produced using the logistic map equation. In addition, a 16 × 16 substitution box is constructed using both chaos and an algorithm that defines a bijective function. The following tools are used in order to measure the degree of randomness of the encrypted figures: entropy, correlation, the discrete Fourier transform and a goodness-of-fit test with the chi-square distribution. Furthermore, an image size variable permutation is applied in the first round, and its inverse in the fourteenth

    Image cipher applications using the elliptical curve and chaos

    No full text
    A novel symmetric cryptosystem of the substitution permutation network type is presented for image encryption in 14 rounds. An algorithm is developed to generate 15 keys to encrypt images where each key is the image size. These keys are calculated using an elliptic curve with a constant zero value. The proposed curve is non-singular, non-supersingular, nor trace one. Chaos is employed to find a generating element in a cyclic subgroup and it is produced using the logistic map equation. In addition, a 16 × 16 substitution box is constructed using both chaos and an algorithm that defines a bijective function. The following tools are used in order to measure the degree of randomness of the encrypted figures: entropy, correlation, the discrete Fourier transform and a goodness-of-fit test with the chi-square distribution. Furthermore, an image size variable permutation is applied in the first round, and its inverse in the fourteenth

    Buen vivir y organizaciones sociales mexicanas. Miradas de la diversidad.

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    El presente trabajo integra seis experiencias de las organizaciones que integran la Red Socioacadémica de Organizaciones por el Buen Vivir (economías solidarias, soberanía alimentaria, defensa del territorio). En esta compilación podemos encontrar el origen, su desarrollo, los proyectos estratégicos que impulsan, las formas de organización con que se dotan y los retos actuales a que se enfrentan la Alianza Ciudadana para el Desarrollo Regional Alternativo del sur de Jalisco; la Unión Regional de Acción Campesina: Cosechando Juntos lo Sembrado con sede en el estado de Querétaro; el Movimiento Popular de Pueblos y Colonias del Sur con sede en Tlalpan, Ciudad de México; la Unión de Cooperativas de San Ildefonso del municipio de Amealco, Querétaro; la Unión de Cooperativas Tosepan, con presencia en numerosos municipios de la sierra nororiental de Puebla y Yomol A´tel, organización regional con sede en Chilón y en diversos municipios de las cañadas de Chiapas

    Chocó bio-innovador y sustentable

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    La formulación del Plan Estratégico Regional en Ciencia, Tecnología e Innovación del departamento del Chocó (PERCTI) tiene como propósito central señalar el camino para fortalecer el desarrollo propio e intercambio de mejores prácticas en sectores claves; reconocer la formación de expertos en áreas temáticas priorizadas; fortalecer la capacitación del talento humano mediante el aprovechamiento de capacidades instaladas en el territorio; coadyuvar a la transferencia de tecnologías necesarias para impulsar el desarrollo endógeno sustentable y, por supuesto, incentivar la incorporación de conocimiento científico y tecnológico en la cotidianidad de las personas para mejorar su calidad de vida
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