PENGARUH KREDIBILITAS BRAND AMBASSADOR MARSHA ARUAN TERHADAP BRAND IMAGE EMINA PADA SISWI SMAN 10 TANGERANG

Penelitian ini bertujuan untuk mengetahui apakah kredibilitas Brand Ambassador Marsha Aruan memiliki pengaruh terhadap Brand Image Emina pada siswi SMAN 10 Tangerang. Peneliti menggunakan pendekatan kuantitatif dengan metode survey dan telah menyebarkan kuisioner kepada 55 responden. Dalam penelitian ini, peneliti menggunakan beberapa pengujian dengan menggunakan rumus uji Koefisien Korelasi dengan hasil hubungan antara variable X dan variabel Y menunjukan angka 55,3%, sedangkan Uji Koefisien Determinasi menunjukan pengaruh dari kredibilitas Brand Ambassador dalam membentuk Brand Image Emina adalah sebesar 29,2% kemudian sisanya 70,8% dibentuk pada variabel lain yang tidak termasuk pada penelitian ini.

Tradisi makan dan minum di lingkungan Kraton Yogyakarta

Daerah lstimewa Yogyakarta sering mendapatkan sebutan sebagai kota budaya yang banyak memiliki adat istiadat dan tradisi yang sampai saat ini masih dilestarikan oleh kelompok pendukungnya. Seperti halnya tradisi makan dan minum di lingkungan kraton Yogyakarta merupakan salah satu warisan nilai budaya adiluhung yang perku dikaji, dibina dan dilestarikan untuk memperkaya khasanah budaya daerah dan selanjutnya disumbangkan dalam pembentukan kebudayaan nasional

Optimization of physical factors affecting the production of thermo-stable organic solvent-tolerant protease from a newly isolated halo tolerant Bacillus subtilis strain Rand

<p>Abstract</p> <p>Background</p> <p>Many researchers have reported on the optimization of protease production; nevertheless, only a few have reported on the optimization of the production of organic solvent-tolerant proteases. Ironically, none has reported on thermostable organic solvent-tolerant protease to date. The aim of this study was to isolate the thermostable organic solvent-tolerant protease and identify the culture conditions which support its production. The bacteria of genus <it>Bacillus </it>are active producers of extra-cellular proteases, and the thermostability of enzyme production by <it>Bacillus </it>species has been well-studied by a number of researchers. In the present study, the <it>Bacillus subtilis </it>strain Rand was isolated from the contaminated soil found in Port Dickson, Malaysia.</p> <p>Results</p> <p>A thermostable organic solvent-tolerant protease producer had been identified as <it>Bacillus subtilis </it>strain Rand, based on the 16S rRNA analysis conducted, as well as the morphological characteristics and biochemical properties. The production of the thermostable organic solvent-tolerant protease was optimized by varying various physical culture conditions. Inoculation with 5.0% (v/v) of (AB₆₀₀= 0.5) inoculum size, in a culture medium (pH 7.0) and incubated for 24 h at 37°C with 200 rpm shaking, was the best culture condition which resulted in the maximum growth and production of protease (444.7 U/ml; 4042.4 U/mg). The Rand protease was not only stable in the presence of organic solvents, but it also exhibited a higher activity than in the absence of organic solvent, except for pyridine which inhibited the protease activity. The enzyme retained 100, 99 and 80% of its initial activity, after the heat treatment for 30 min at 50, 55, and 60°C, respectively.</p> <p>Conclusion</p> <p>Strain Rand has been found to be able to secrete extra-cellular thermostable organic solvent-tolerant protease into the culture medium. The protease exhibited a remarkable stability towards temperature and organic solvent. This unique property makes it attractive and useful to be used in industrial applications.</p

Women's input and decision-making in agriculture are associated with diet quality in rural Tanzania.

Background: Women's empowerment is one critical pathway through which agriculture can impact women's nutrition; however, empirical evidence is still limited. We evaluated the associations of women's participation, input, and decision-making in key agricultural and household activities with women's diet quality.Methods: We analyzed data from a cross-sectional study of 870 women engaged in homestead agriculture. We used food frequency questionnaires to assess women's diets and computed women's diet quality using the Prime Diet Quality Score (PDQS) (range 0–42), which captures healthy and unhealthy foods. We evaluated women's decision-making in 8 activities, food crop farming, cash crop farming, livestock raising, non-farm economic activities, wage/salary employment, fishing, major household expenditures, and minor household expenditures. Generalized estimating equations (GEE) linear models were used to evaluate associations between (a) women's participation, (b) decision-making, (c) adequate input, (d) adequate extent of independence in decision-making in agriculture, and (e) adequate input in use of agricultural income with their PDQS. Adequate input was defined as input into some, most or all decisions compared to input into few decisions or none. Adequate extent of independence was defined as input to a medium or high extent compared to input to a small extent or none.Findings: Median PDQS was 19 (IQR: 16–21). Women's adequate input in decision-making on wage and salary employment (estimate: 4.19, 95% CI: 2.80, 5.57) and minor expenditures were associated with higher PDQS vs. inadequate input. Women with independence in decision-making on livestock production (estimate: 0.97, 95% CI: 0.05, 1.90) and minor household expenditures, and women with adequate decision-making in the use of income from wages/salaries (estimate: 3.16, 95% CI: 2.44, 3.87) had higher PDQS. Participation in agricultural activities was positively associated with PDQS.Conclusions: Women's participation and input in decision-making in wage and salary employment, livestock production, and minor household expenditures were strongly associated with the consumption of better-quality diets. Women participating in multiple farm activities were also likely to have better diet quality. This study adds to the growing evidence on the pathways through which women's empowerment may influence women's nutrition in rural Tanzania

Evaluation of a national universal coverage campaign of long-lasting insecticidal nets in a rural district in north-west Tanzania.

\ud \ud Insecticide-treated nets (ITN) are one of the most effective measures for preventing malaria. Mass distribution campaigns are being used to rapidly increase net coverage in at-risk populations. This study had two purposes: to evaluate the impact of a universal coverage campaign (UCC) of long-lasting insecticidal nets (LLINs) on LLIN ownership and usage, and to identify factors that may be associated with inadequate coverage. In 2011 two cross-sectional household surveys were conducted in 50 clusters in Muleba district, north-west Tanzania. Prior to the UCC 3,246 households were surveyed and 2,499 afterwards. Data on bed net ownership and usage, demographics of household members and household characteristics including factors related to socio-economic status were gathered, using an adapted version of the standard Malaria Indicator Survey. Specific questions relating to the UCC process were asked. The proportion of households with at least one ITN increased from 62.6% (95% Confidence Interval (CI) = 60.9-64.2) before the UCC to 90.8% (95% CI = 89.0-92.3) afterwards. ITN usage in all residents rose from 40.8% to 55.7%. After the UCC 58.4% (95% CI = 54.7-62.1) of households had sufficient ITNs to cover all their sleeping places. Households with children under five years (OR = 2.4, 95% CI = 1.9-2.9) and small households (OR = 1.9, 95% CI = 1.5-2.4) were most likely to reach universal coverage. Poverty was not associated with net coverage. Eighty percent of households surveyed received LLINs from the campaign. The UCC in Muleba district of Tanzania was equitable, greatly improving LLIN ownership and, more moderately, usage. However, the goal of universal coverage in terms of the adequate provision of nets was not achieved. Multiple, continuous delivery systems and education activities are required to maintain and improve bed net ownership and usage.\ud \u

Time in a Bottle: The Evolutionary Fate of Species Discrimination in Sibling Drosophila Species

Disadvantageous hybridization favors the evolution of prezygotic isolating behaviors, generating a geographic pattern of interspecific mate discrimination where members of different species drawn from sympatric populations exhibit stronger preference for members of their own species than do individuals drawn from allopatric populations. Geographic shifts in species' boundaries can relax local selection against hybridization; under such scenarios the fate of enhanced species preference is unknown. Lineages established from populations in the region of sympatry that have been maintained as single-species laboratory cultures represent cases where allopatry has been produced experimentally. Using such cultures dating from the 1950s, we assess how Drosophila pseudoobscura and D. persimilis mate preferences respond to relaxed natural selection against hybridization. We found that the propensity to hybridize generally declines with increasing time in experimental allopatry, suggesting that maintaining enhanced preference for conspecifics may be costly. However, our data also suggest a strong role for drift in determining mating preferences once secondary allopatry has been established. Finally, we discuss the interplay between populations in establishing the presence or absence of patterns consistent with reinforcement

Analisa Pengukuran Parameter Quality of Service dan Quality of Experience pada Layanan HbbTV

Hybrid Broadcast Broadband TV (HbbTV) is delivery standard for signaling, transmission, presentation of enhanced interactive television services and related applications, designed for use over broadcast networks and Internet. It is only standard that allows direct connection between linear and online content. It works on hybrid devices that include both broadcast and Internet connections. This standard will bring new dimension to services delivered through television programs (TV and Internet) and enhance consumer user experience by enabling innovative and interactive services over broadcast and broadband networks. improve. The HbbTV specification was developed by the HbbTV Association to effectively manage the rapidly increasing amount of content for today's consumers. HbbTV is a technology that combines traditional television broadcasts with Internet services and interactive applications. This research focuses on role of QoS and QoE in HbbTV implementations and measurement of parameters using Wireshark software that affect quality of service and user experience. The research method is experiment measuring QoS and QoE parameters. The QoS measurements were average throughput 47531,8bps, packet loss 4,9968%, delay 189.38ms, jitter 17700ms. We also conducted QoE measurement survey to collect user data to be collected. Data analysis revealed that 7.7% of consumer expectations of HbbTV users need to be improved.Hybrid Broadcast Broadband TV (HbbTV) adalah standar pengiriman untuk persinyalan, transmisi, presentasi layanan televisi interaktif yang disempurnakan serta aplikasi terkait, dirancang untuk digunakan melalui jaringan penyiaran dan Internet. Standar ini merupakan satu-satunya memungkinkan koneksi langsung antara konten linear dan online, dapat berjalan pada terminal hybrid mencakup koneksi siaran dan Internet. Standar ini memberikan dimensi baru pada layanan yang ditawarkan oleh program saluran televisi (TV dan Internet) dan meningkatkan pengalaman pengguna bagi konsumen dengan memungkinkan layanan yang inovatif dan interaktif melalui jaringan siaran dan broadband. Spesifikasi HbbTV dikembangkan oleh Asosiasi HbbTV untuk secara efektif mengelola jumlah konten yang tersedia untuk meningkatkan pesat yang ditargetkan untuk konsumen akhir saat ini. HbbTV adalah teknologi yang memadukan siaran televisi tradisional dengan layanan internet dan aplikasi interaktif. Penelitian ini membahas peran QoS dan QoE dalam implementasi HbbTV, dengan fokus pada pengukuran parameter menggunakan software wireshark mempengaruhi kualitas layanan dan pengalaman pengguna. Metode penelitian yang digunakan adalah eksperimen dengan mengukur parameter QoS dan QoE. Hasil pengukuran QoS rata-rata throughput 47531,8 bps, Packet loss 4,9968%, delay 189,38 ms dan jitter 17700 ms Selanjutnya dalam pengukuran QoE, survei dilakukan untuk mengumpulkan data dari pengguna. Hasil analisis data menunjukkan bahwa terdapat 7,7% harapan konsumen terhadap penggunaa HbbTV lebih ditingkatkan