Realizing value from business analytics platforms: The effects of managerial search and agility of resource allocation processes

Few organizations have been able to realize value from their investments in business analytics. This could be due to an inadequate understanding of the pattern of investments required to realize value from business analytics. Specifically, we propose that business analytics requires an upfront investment of infrastructure capital to build a mature platform, followed by multiple investments of innovation capital to create value through competitive actions informed by analytics-enabled insights. Drawing on dynamic capabilities and digital options literatures, we develop a model in which the effect of investments in maturity of the business analytics platform on organizational value is moderated by the agility of the process allocating resources for innovation, and by the efforts expended by line managers to search and select the insights. The model is tested on data collected from a survey of line managers. The findings support the proposed model. Implications and plans for future research are discussed

Color as a source of brand differentiation: Can it be defended?

Savvy marketers have long sought to exploit the psychological effects of color to differentiate their brands and create competitive advantage: IBM Blue, Coca- Cola Red, and BP Green. These are not new colors but well-known brand colors. While changes in international trademark law over the past decade paved the way for marketers to seek protection for a color associated with a brand, this case demonstrates some important challenges in defending such trademarks

Four steps to realizing business value from digital data streams

Based on four case studies and a follow-up survey, we have identifiied the key success factors for realizing value from DDS (digital data stream) investments. But managers need to pay attention to the combinations of success factors. A key fiinding is that value realization is improved when the agility of the resource allocation process is appropriate for the levels both of DDS platform maturity and of commitment from datadriven top management. We present a four-step sequence and a decision framework for putting the optimum combination of success factors in place

Bra strap orientations and designs to minimise bra strap discomfort and pressure during sport and exercise in women with large breasts

Background Bra straps are a primary source of discomfort during sport and exercise, particularly for women with large breasts. This study aimed to investigate the effects of altering bra strap orientation and design on bra strap comfort, pressure and breast support in women with large breasts. This is a descriptive laboratory study. Methods Bra strap discomfort (visual analogue scale, 0 to 10), pressure (custom-designed 10 mm2 calibrated pressure sensor, 0.5 to 24 kPa range, 50 Hz, S2011, Novel GmbH, Munich, Germany, placed under the right bra strap at the crest of each participant\u27s shoulder), preference ranking and vertical breast displacement (VBD; Optotrak Certus® motion capture system, 200 Hz, Northern Digital, Ontario, Canada) data during dynamic treadmill running and static upright standing (pressure only) were collected for 23 active women with large breasts (D+ cup size) while they wore an encapsulation sports bra with six different bra strap conditions (two bra strap orientations: vertical and cross-back; three bra strap designs: standard width, wide and gel). Results Bra strap discomfort was significantly less (p ≤ 0.001) in the vertical compared to the cross-back strap orientation, which was the most preferred orientation despite no significant difference in strap pressure. The wide strap design had the lowest discomfort scores, significantly lower strap pressure compared to the standard width and gel strap designs (p \u3c 0.001), and was equally the most preferred design with the gel straps. There was no significant difference in VBD among the six strap conditions. Conclusions Bra straps that are vertically orientated and wide (approximately 4.5 cm in width) are preferable for women with large breasts during sport and exercise to minimise bra strap pressure and discomfort. The addition of gel pads under bra straps may also decrease discomfort and prevent straps slipping off the shoulders, although this notion warrants further investigation

Where Are the Benefits in CRM Technology Investment?

A common belief today is that sustainable competitive advantages are in some way positively correlated with customer focused behavior and CRM technology. However, the enthusiasm generated around CRM and a select concentration of companies that might be classified as relationship leaders is in stark contrast to the nay saying of many business commentators. Building on the resource-based view of the firm this study identifies the human and technological capabilities required to successfully execute a CRM program. Further, the study shows that to be successful, CRM programs must be feasible and this requires a wider understanding of the structural and behavioral limits to performance

RFID-enabled warehouse optimization: lessons from early adopters in the 3PL industry

This paper presents the impact of RFID technology on the picking and shipping processes of one RFID-enabled warehouse in the 3PL industry. The findings from our study confirm initial results from many studies where RFID implementation has been shown to enable business process redesign, improve data quality, real-time data collection and synchronization and enhance system integration. In this study we show that the full potential of RFID technology is dependent upon the involvement of all supply chain members involved in implementation. Moreover, firms considering implementing RFID technology need to take into account their investment in complementary assets such as employee training and knowledge development. The implication of this is that business process modeling and simulation is critical to ensure that stakeholders involved in a RFID project fully understand the impacts of integrating RFID technology on business processes

Business Process and Information Technology Alignment: Construct Conceptualization, Empirical Illustration, and Directions for Future Research

Since strategic alignment first rose to prominence with Henderson and Venkatraman’s (1993) seminal paper, research has tended to focus on the extent of fit between IT and business strategy at the firm level. Although useful, a firm-level view of alignment could mask what firms are doing to realize intellectual alignment between business and IT strategy and whether their actions will likely succeed. In this study, we build on an emergent stream of research that considers alignment between IT and business strategy at the process level. Since research tends to view this form of alignment through the lens of IT support for business strategy, this perspective fails to account for how IT can enable the development of new business strategies. Accordingly, we conceptualize alignment between IT and business strategy at the process level using the lens of IT shortfall (a lack of IT support for business activities) and IT slack (having more IT than needed to support current business activities). Using data from matched surveys of IT and business executives at 317 U.S. and E.U. firms, we illustrate the value of this conceptualization and its process measures. Our results show that IT shortfall is negatively correlated with IT business value, while IT slack is positively correlated with IT business value. We further note that the existence of IT shortfall and IT slack depends on differences in firms’ chosen business strategy and whether a process is critical or non-critical to that strategy’s success

JOINT DISPLACEMENTS AND PEAK ACHILLES TENDON FORCE DURING IRISH DANCING-SPECIFIC LANDING TASKS

Achilles tendinopathy is prevalent among Irish dancers, thought to be due to the high impact, stiff-style landing tasks associated with the sport. This study aimed to investigate the relationship between sagittal plane joint displacements, at the ankle, knee, hip and thorax segment, and peak Achilles tendon force during an Irish dancing ‘leap over’ landing task. Kinetic and kinematic data were collected for 12 participants performing the ‘leap over’, and used to calculate peak Achilles tendon force and joint displacements. Results of the study found a statistically significant positive correlation between ankle dorsiflexion and peak Achilles tendon force during the ‘leap over’. These findings can be used to inform future research into the effect of joint displacement on peak Achilles tendon force, and to develop strategies to help dancers reduce their risk of developing Achilles tendinopathy

Continental-scale patterns of pathogen prevalence: a case study on the corncrake

Pathogen infections can represent a substantial threat to wild populations, especially those already limited in size. To determine how much variation in the pathogens observed among fragmented populations is caused by ecological factors, one needs to examine systems where host genetic diversity is consistent among the populations, thus controlling for any potentially confounding genetic effects. Here, we report geographic variation in haemosporidian infection among European populations of corncrake. This species now occurs in fragmented populations, but there is little genetic structure and equally high levels of genetic diversity among these populations. We observed a longitudinal gradient of prevalence from western to Eastern Europe negatively correlated with national agricultural yield, but positively correlated with corncrake census population sizes when only the most widespread lineage is considered. This likely reveals a possible impact of local agriculture intensity, which reduced host population densities in Western Europe and, potentially, insect vector abundance, thus reducing the transmission of pathogens. We conclude that in the corncrake system, where metapopulation dynamics resulted in variations in local census population sizes, but not in the genetic impoverishment of these populations, anthropogenic activity has led to a reduction in host populations and pathogen prevalence