82 research outputs found
Influence of social media on tourism: especially among students of the University of Debrecen
Derive from the characteristic, decisions connected with travelling have high risk for the travellers therefore they try
to collect more detailed information and thoroughly map decision alternatives in order to decrease uncertainty.
Wide spread of the Internet and rapid technological evolution have revolutionized all industries in the World especially tourism.
Platform of tourism increasingly get to the Internet nowadays which is vitally important because tourism is an informationbased
and information-intensive industry. Thanks to development of the internet tourists have an opportunity to access such
information and purchasing opportunities which were available with the help of intermediaries earlier. Providing wide range of
possibilities, Web 2.0 fundamentally changed the way of tourists’ information search behaviour and travelling decision making.
This article collects some of the most significant new applications (social networking sites, blogs) in tourism – examine them
from the two sides of tourism (demand, supply) – which principally based on active participation of users. Furthermore an
offline questionnaire was made in order to survey the social media usage of the student (University of Debrecen, Centre for
Agricultural and Applied Economic Sciences) during their leisure travel planning process. Although findings of the study
reveal that vast majority of students use social networking sites every day, they don’t really use these platforms during their trip
planning process. Among students, friends and relatives are the most important and the most trustworthy source of information
due to characteristics of sample
Analysing sporting goods manufacturers' environmental management tools
Organizations around the developed world are facing pressure from governments, international agreements, society and various
stakeholders, to improve their behavior towards the natural environment. The application of environmental management tools may be an
important step towards sustainability and the preservation of environmental values, however marketing could be the key – with the help of
information and communication technologies (ICT) – in publicizing and spreading these ideas thus forming customers’, stakeholders’ attitude
in this respect.The aim of this study was to define the concept of environmental consciousness and environmentally conscious behaviour,
then to present the shift the traditional marketing philosophy towards the sustainable marketing approach, finally to analyse two top sporting
goods manufacturers’ (Nike, Adidas) environmental management tools with the help of data gained from their web sites, reports, case studies.
Interpreting environmental consciousness is difficult without knowing the attitude to it. In spite of that it is important to distinguish between
environmental consciousness and environmentally conscious attitude, because consciousness often appears in attitude influenced by other,
outer effects.The environmental conscious attitude of companies in itself is not enough for making use of the advantages deriving from a positive
environmental concern. They need to pursue more active communication, to „green” the whole of marketing activities. Thus marketing
seems a possible means to naturalize and expand environmental protection both among customers and in company practice.
According to the analysed companies, we need to say, that they are commitment with the environmental protection. They are used state-of-theart
technologies to make their activity greener and introduce these with full particulars, examples e.g. ColorDry technologies, Better Cotton,
The Framaprene ECO heel. Either Nike, Inc., or Adidas Group realised that ICT have the ability to improve efficiency and cut the use of
material goods, thus reducing energy demands and the burden upon the environment
Sporting goods manufacturers' responsible behaviour in special regard to environmental protection
The condition of companies' long term viability and competitiveness is to realize that they have an indisputable and untransferable responsibility for their environment and for the society. In the last three decades the acceptance of corporate social responsibility (CSR) improved a lot, especially in the developed world. Organizations are facing pressure from governments, international agreements, society and various stakeholders, to improve their behaviour towards the natural environment. Companies try to reveal social and environmental connections proactively
in order to the solution will be built in their good practise. The aim of this study is the conceptual clarification of corporate social responsibility,
next the analysis of two top sporting goods manufacturers' (Adidas Group and Puma) CSR activity in special regard to their environmentally conscious behaviour with the help of data gained from their websites, reports, case studie
Information and Communication Technologies in tourism
Technological progress and tourism have gone hand in hand for years. Information communication technology (ICT) and tourism are two of the most dynamic motivators of the emerging global economy. Tourism can be considered as one of the most profitable sectors of the Hungarian economy, and in rural areas it is often the only successful economic activity.Development of ICTs and the expansion of the Internet have changed dramatically in the past few decades. This process is noticeable inHungary, as well. Platform of tourism increasingly get to the Internet nowadays, which is vitally important because tourism is an information-intense industry. Therefore, it is critical to understand changes in technologies in order to maintain the crucial role of this sector in the Hungarian economy.The aim of my study is to support the significance of tourism in Hungary and especially in the North Plain Region with the help of statistical data. Then, I try to show how ICTs appear in this sector and emphasize the role of these tools with some concrete examples
Nike vs Adidas – KörnyezetvĂ©delmi erĹ‘feszĂtĂ©sek eredmĂ©nyei = Nike vs Adidas – Results of Environmental Efforts
A „felelĹ‘s magatartás” kĂ©rdĂ©skörĂ©vel foglalkozĂł kutatások alapján elmondhatĂł, hogy a fogalom tisztázása nem egyszerű feladat, hiszen a szakirodalom sem egysĂ©ges. Az eltĂ©rĹ‘ meghatározások hasonlĂłak abban a tekintetben, hogy az ĂĽzletmenetben meg kell teremtĹ‘dnie egy egĂ©szsĂ©ges Ă©s fenntarthatĂł egyensĂşlynak a gazdasági Ă©rdekek, a társadalmi elvárások Ă©s a környezeti Ă©rtĂ©kek figyelembe vĂ©tele között. A felelĹ‘s magatartás megjelenĂ©se a gazdasági Ă©let kĂĽlönbözĹ‘ szektoraiban, eltĂ©rĹ‘ tevĂ©kenysĂ©gek rĂ©vĂ©n valĂłsulhat meg. Az egyik ilyen, napjainkban egyre nĂ©pszerűbb kutatási terĂĽlet, a sportszektor felelĹ‘s magatartásának vizsgálata. Vitathatatlan, hogy minden sporttal kapcsolatos tevĂ©kenysĂ©g hatással van a termĂ©szetes környezetre, hiszen termĂ©szeti erĹ‘forrásokat használ. A terĂĽletek kisajátĂtása, a biodiverzitásra gyakorolt hatás, az ivĂłvĂz minĹ‘sĂ©gű vizek felhasználása, a hulladĂ©k kibocsátása, a vendĂ©glátás, a sportlĂ©tesĂtmĂ©nyek Ă©pĂtĂ©se Ă©s működtetĂ©s, valamint a sporteszközök gyártása Ă©s eladása megsokszorozza azokat a megoldásra, zöldĂtĂ©sre várĂł feladatokat, melyeken segĂthet a felelĹ‘s magatartás. Jelen tanulmány cĂ©lja, hogy vezetĹ‘ piaci pozĂciĂłban lĂ©vĹ‘ multinacionális sportszer- Ă©s sportruházat gyártĂł vállalatok – Nike, Adidas – tevĂ©kenysĂ©gĂ©be integrált környezetbarát megoldásait ismertesse.
According to study, dealing with „responsible behaviour”, we can say that clarification of this concept is not easy, because literatures are not integrated. The various definitions are common in the respect that a healthy and sustainable balance should be created between economic interests, social expectations and environmental limits in the course of business. The socially responsible approach of a firm can be manifested through its actions One of these, increasingly popular research area is the study of responsible behavior in the sport sector. Undoubted, that all sports use natural resources in some measure and have an impact on natural environment. Expropriation of territory, affect of biodiversity, use of clean water, waste emission, building and operation of sports facilities, cuttering, producing and disposal of sports equipment multiply are those tasks, waiting for greening, that can and should be helped by responsible behaviour. The aim of our study is to present top sporting goods manufacturers’ – Nike, Adidas – environmentally friendly solution in the course of their manufacturer activity
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