Sporting goods manufacturers' responsible behaviour in special regard to environmental protection

The condition of companies' long term viability and competitiveness is to realize that they have an indisputable and untransferable responsibility for their environment and for the society. In the last three decades the acceptance of corporate social responsibility (CSR) improved a lot, especially in the developed world. Organizations are facing pressure from governments, international agreements, society and various stakeholders, to improve their behaviour towards the natural environment. Companies try to reveal social and environmental connections proactively in order to the solution will be built in their good practise. The aim of this study is the conceptual clarification of corporate social responsibility, next the analysis of two top sporting goods manufacturers' (Adidas Group and Puma) CSR activity in special regard to their environmentally conscious behaviour with the help of data gained from their websites, reports, case studie

Analysing sporting goods manufacturers' environmental management tools

Organizations around the developed world are facing pressure from governments, international agreements, society and various stakeholders, to improve their behavior towards the natural environment. The application of environmental management tools may be an important step towards sustainability and the preservation of environmental values, however marketing could be the key – with the help of information and communication technologies (ICT) – in publicizing and spreading these ideas thus forming customers’, stakeholders’ attitude in this respect.The aim of this study was to define the concept of environmental consciousness and environmentally conscious behaviour, then to present the shift the traditional marketing philosophy towards the sustainable marketing approach, finally to analyse two top sporting goods manufacturers’ (Nike, Adidas) environmental management tools with the help of data gained from their web sites, reports, case studies. Interpreting environmental consciousness is difficult without knowing the attitude to it. In spite of that it is important to distinguish between environmental consciousness and environmentally conscious attitude, because consciousness often appears in attitude influenced by other, outer effects.The environmental conscious attitude of companies in itself is not enough for making use of the advantages deriving from a positive environmental concern. They need to pursue more active communication, to „green” the whole of marketing activities. Thus marketing seems a possible means to naturalize and expand environmental protection both among customers and in company practice. According to the analysed companies, we need to say, that they are commitment with the environmental protection. They are used state-of-theart technologies to make their activity greener and introduce these with full particulars, examples e.g. ColorDry technologies, Better Cotton, The Framaprene ECO heel. Either Nike, Inc., or Adidas Group realised that ICT have the ability to improve efficiency and cut the use of material goods, thus reducing energy demands and the burden upon the environment

Influence of social media on tourism: especially among students of the University of Debrecen

Derive from the characteristic, decisions connected with travelling have high risk for the travellers therefore they try to collect more detailed information and thoroughly map decision alternatives in order to decrease uncertainty. Wide spread of the Internet and rapid technological evolution have revolutionized all industries in the World especially tourism. Platform of tourism increasingly get to the Internet nowadays which is vitally important because tourism is an informationbased and information-intensive industry. Thanks to development of the internet tourists have an opportunity to access such information and purchasing opportunities which were available with the help of intermediaries earlier. Providing wide range of possibilities, Web 2.0 fundamentally changed the way of tourists’ information search behaviour and travelling decision making. This article collects some of the most significant new applications (social networking sites, blogs) in tourism – examine them from the two sides of tourism (demand, supply) – which principally based on active participation of users. Furthermore an offline questionnaire was made in order to survey the social media usage of the student (University of Debrecen, Centre for Agricultural and Applied Economic Sciences) during their leisure travel planning process. Although findings of the study reveal that vast majority of students use social networking sites every day, they don’t really use these platforms during their trip planning process. Among students, friends and relatives are the most important and the most trustworthy source of information due to characteristics of sample

Wearable Activity Trackers Usage among University Students

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NBA in service of environmental protection

How can the role of sports be interpreted in the field of environmental protection and how can we see the role of environmental protection in the light of sports? Similarly to other aspects of life, it is necessary to make some changes in sports in order to ensure its sustainability. Although sports mean sustainable human activities, services connected to it (e.g. use of water, energy demand, tourism, transport, etc.) are unsustainable and need remarkable steps to make the environment greener. The aim of this study is on the one hand to introduce the intersections of sports and environmental protection, on the other hand to present the sustainability provisions of NBA from among the American professional leagues and also to show the green aspirations of the American Airlines Arena and the Staples Centre, which are two environmentally conscious arenas. In the course of presenting the provisions of the NBA and the arenas I applied comparative analysis based on secondary data source, and examined reports, audits and case studies found on the internet