The formation of the internal image of the company (in case of «Shokoladnitsa Ekaterinburg»)

The image is a complex phenomenon consisting of different factors comes together. Therefore, for the successful formation and maintenance of a positive image of the company must pay attention to all the details, carefully analyzing each step and pondering every decision. Formation of image of the company - it is an art that requires a long and laborious work. It is important to try to ensure that the desired image correspond to the real. With image management can influence and control the emotions of consumers, which is a core value in today's market.Имидж – это сложное явление, состоящее из разных факторов, сливающихся воедино. Поэтому для успешного формирования и поддержания положительного имиджа предприятия необходимо обращать внимание на все мелочи, тщательно анализируя каждый шаг и обдумывая каждое решение. Формирование имиджа предприятия – это искусство, которое требует длительной и трудоемкой работы. Важно стремиться к тому, чтобы желаемый имидж соответствовал реальному. С помощью управления имиджем можно воздействовать и управлять эмоциями потребителей, что является основной ценностью в условиях современного рынка

Water beetles (Insecta: Coleoptera) of some peatlands in the North Caucasus

Montane peatlands occupy only 0.1% of the Caucasus territory and are present at altitudes of 600–3400 m a.s.l. Unlike vegetation and stratigraphy, insects of the peatlands have been studied poorly. The aim of our study is to describe for the first time the fauna of water beetles of Sphagnum and Carex-Sphagnum peatlands in the North Caucasus, its zoogeographical and regional specifics, and factors determining species richness and species composition of water beetles in several peatlands. The fieldwork was performed in May, June, and September, 2018, in eight peatlands in North Ossetia (Tarskoe, Chifandzar, and two peatlands on the Kubus Mount and Kabardino-Balkaria (three small peatlands near Verkhnyaya Balkaria village and the «narzan» (with emissions of mineral groundwater) Ushtulu peatland). The material was collected in the in-mire water bodies and watercourses by sweeping with a Balfour-Brown aquatic net, collecting individuals with aquarium nets in shallow water bodies, and trampling of Sphagnum. We recorded 25 species of water beetles of six families: Gyrinidae (1), Haliplidae (1), Dytiscidae (13), Helophoridae (2), Hydrophilidae (7), and Hydraenidae (1). Among them, there are endemics, and subendemics of the Caucasus boreal montane species which are glacial relicts of the region. Development of the local fauna of water beetles in the North Caucasus peatlands has regional specifics and depends on altitudes, typological diversity of the peatland water bodies, and physical and chemical properties of water. We recommend establishing new Protected Areas in Russia: Sphagnum peatlands in Kabardino-Balkaria near the village Verkhnyaya Balkaria. For protection of montane Sphagnum peatlands as unique habitats, we recommend to include the boreal-montane species Hydroporus incognitus and Hydroporus nigellus in the Red Data Book of Kabardino-Balkaria and Hydroporus nigellus in the Red Data Book of North Ossetia

New Data on the Distribution of Southern Forests for the West Siberian Plain during the Late Pleistocene: A Paleoentomological Approach

Subfossil remains of insects and branchiopod crustaceans (Cladocera and Notostraca) found in three late Pleistocene deposits in the Novosibirsk region in the vicinity of the village of Suzun have been described. The calibrated radiocarbon dates for these deposits were 24,893-25,966 cal BP (Suzun-1), 20,379-20,699 cal BP (Suzun-2), and 27,693-28,126 cal BP (Nizhny Suzun), which correspond to the onset of marine isotope stage 2 (MIS 2). The insect assemblages of these deposits are mainly represented by Coleoptera, which are noteworthy for high taxonomic and ecological diversity. At least 194 beetle species from 21 families have been found altogether. Of them, 74 species were found in the Pleistocene deposits of Western Siberia for the first time. All deposits were similar in species composition of beetles; Carabidae and Curculionidae prevailed everywhere. The ecological composition was dominated by steppe and tundra-steppe species; aquatic and riparian groups were also well represented. The Cladoceran and notostracan taxa revealed in Suzun-1 and Suzun-2 are characteristic of recent steppes rather than the forest zone of Western Siberia. The studied entomocomplexes are congruent with the periglacial Otiorhynchus-type fauna that inhabited the southern part of the West Siberian Plain at the end of the Pleistocene and had no close contemporary analogues. Cold and dry conditions, as well as the prevailing open landscapes of the tundra-steppe type, were the reconstructed conditions for this fauna. At the same time, the Suzun-1 and Suzun-2 entomocomplexes had a distinctive feature, namely a high proportion of forest species associated with both coniferous and deciduous trees. According to these data, at the beginning of MIS 2 in the Upper Ob region, spruce forests with the participation of small-leaved species (birch) were present. They were probably confined to river valleys and were not widely distributed

New Data on the Distribution of Southern Forests for the West Siberian Plain during the Late Pleistocene: A Paleoentomological Approach

Subfossil remains of insects and branchiopod crustaceans (Cladocera and Notostraca) found in three late Pleistocene deposits in the Novosibirsk region in the vicinity of the village of Suzun have been described. The calibrated radiocarbon dates for these deposits were 24,893–25,966 cal BP (Suzun-1), 20,379–20,699 cal BP (Suzun-2), and 27,693–28,126 cal BP (Nizhny Suzun), which correspond to the onset of marine isotope stage 2 (MIS 2). The insect assemblages of these deposits are mainly represented by Coleoptera, which are noteworthy for high taxonomic and ecological diversity. At least 194 beetle species from 21 families have been found altogether. Of them, 74 species were found in the Pleistocene deposits of Western Siberia for the first time. All deposits were similar in species composition of beetles; Carabidae and Curculionidae prevailed everywhere. The ecological composition was dominated by steppe and tundra-steppe species; aquatic and riparian groups were also well represented. The Cladoceran and notostracan taxa revealed in Suzun-1 and Suzun-2 are characteristic of recent steppes rather than the forest zone of Western Siberia. The studied entomocomplexes are congruent with the periglacial “Otiorhynchus-type” fauna that inhabited the southern part of the West Siberian Plain at the end of the Pleistocene and had no close contemporary analogues. Cold and dry conditions, as well as the prevailing open landscapes of the tundra-steppe type, were the reconstructed conditions for this fauna. At the same time, the Suzun-1 and Suzun-2 entomocomplexes had a distinctive feature, namely a high proportion of forest species associated with both coniferous and deciduous trees. According to these data, at the beginning of MIS 2 in the Upper Ob region, spruce forests with the participation of small-leaved species (birch) were present. They were probably confined to river valleys and were not widely distributed. © 2023 by the authors.Ural Branch, Russian Academy of Sciences, UB RAS: FUWU-2022-0005The studies of A.G., R.D. and A.L. were carried out under the Federal Fundamental Scientific Research Program (grant No. 1021051703269-9-1.6.12). The studies of A.A.P. were carried out under the framework of Russian state research project No. 121051100109-1. Overall, this study was carried out under a government contract with the Institute of Plant and Animal Ecology, Ural Branch of the Russian Academy of Sciences (research subject: FUWU-2022-0005)

Современный взгляд на проблему трахеостомии

The paper reviews urgent approaches to tracheostomy in intensive care unit patients, by analyzing the data available in the modern Russian and foreign references. It describes moot points on indications for, time and methods of tracheostoma application. Key words: tracheostoma; time of tracheostomy; techniques for tracheostomy; percutaneous dilatational tra-cheostomy; puncture dilatational tracheostomy.Представлен обзор актуальных подходов к проведению трахеостомии у больных в отделениях реанимации и интенсивной терапии на основании анализа данных современной отечественной и зарубежной литературы. Изложены спорные вопросы о показаниях, сроках и методах наложения трахеостомы. Ключевые слова: трахеостомия, сроки трахео-стомии, методы трахеостомии, чрескожная дилятационная трахеостомия, пункционно-дилятационная трахеостомия

Cockroaches Probably Cleaned Up after Dinosaurs

Dinosaurs undoubtedly produced huge quantities of excrements. But who cleaned up after them? Dung beetles and flies with rapid development were rare during most of the Mesozoic. Candidates for these duties are extinct cockroaches (Blattulidae), whose temporal range is associated with herbivorous dinosaurs. An opportunity to test this hypothesis arises from coprolites to some extent extruded from an immature cockroach preserved in the amber of Lebanon, studied using synchrotron X-ray microtomography. 1.06% of their volume is filled by particles of wood with smooth edges, in which size distribution directly supports their external pre-digestion. Because fungal pre-processing can be excluded based on the presence of large particles (combined with small total amount of wood) and absence of damages on wood, the likely source of wood are herbivore feces. Smaller particles were broken down biochemically in the cockroach hind gut, which indicates that the recent lignin-decomposing termite and cockroach endosymbionts might have been transferred to the cockroach gut upon feeding on dinosaur feces

Clinocercyon d'Orchymont 1942

Key to Palearctic species of <i>Clinocercyon</i> <p> 1. Each elytron yellowish brown, with black sutural interval and a black triangular spot laterally in anterior two thirds of intervals 7–10. Male genitalia (see Jia, Fikáček, Ryndevich, 2011, Figs.1–8)....................................... <i>C. hanseni</i></p> <p>- Elytra without black triangular spots laterally in anterior two thirds of intervals 7–10................................2</p> <p>2. Preepisternal plate wider, index length/width 2.9–3.8.........................................................3</p> <p>- Preepisternal plate narrower, index length/width 5.6–7.8.......................................................5</p> <p> 3. Smaller, length 1.9–2.0 mm. Preepisternal elevation wider, index length/width 2.9–3.5. Male genitalia (see Ryndevich, 2007, Figs. 4–6).................................................................................. <i>C. rubicundus</i></p> <p>- Larger, length 2.4–2.5 mm. Preepisternal elevation narrower, index length/width 3.5–3.8.............................4</p> <p> 4. Elytra blackish brown; elytral suture, sides, apex and humeral tubercles lighter, yellowish brown. Second interval anteriorly markedly wider than the third (starting with elytral suture) and more than twice as wide as first interval......... <i>C. placidus</i></p> <p> - Elytra reddish brown to brown, base of elytral suture, humeral tubercles and apex of elytra lighter, yellowish brown. Second interval anteriorly as wide as or slightly narrower than the third, twice as wide as first interval. Male genitalia (see Ryndevich, 2007, Figs. 1–3).................................................................................. <i>C. aequalis</i></p> <p> 5. Head black with brownish spot in middle of the base. Centre of pronotum darkened (brown or blackish) (Figs. 1, 2). Hind femora with distinct microsculpture (as horizontal cells) (Fig. 5). Male genitalia (Figs. 6–13)................ <i>C. retius</i> <b>sp. nov.</b></p> <p> - Head and pronotum brownish-yellow (Fig. 14). Sometimes anterior and lateral edges of head slightly darker, brownish. Hind femora without microsculpture (Fig. 17). Male genitalia (Figs. 18–25)........................... <i>C. primoricus</i> <b>sp. nov.</b></p>Published as part of <i>Ryndevich, Sergey K. & Prokin, Alexander A., 2017, Two new species of Cercyon (Clinocercyon) from Russian Far East (Coleoptera: Hydrophilidae), pp. 125-134 in Zootaxa 4300 (1)</i> on page 133, DOI: 10.11646/zootaxa.4300.1.7, <a href="http://zenodo.org/record/837205">http://zenodo.org/record/837205</a&gt

Cercyon (Clinocercyon) primoricus Ryndevich & Prokin 2017, sp. nov.

<i>Cercyon</i> (<i>Clinocercyon</i>) <i>primoricus</i> sp. nov. <p>(Figs. 14–25)</p> <p> <b>Type locality:</b> Russia, Far East, South of Primorsky Krai, Lazovsky State Nature Reserve, Glazkovka.</p> <p> <b>Type material: Holotype:</b> male, Lazovskiy zapovednik [Lazovsky State Nature Reserve], Glazkovka, 8– 20.08.2007, leg. V. Shokhrin, [in Russian], (ZISP). <b>Paratypes (16):</b> 1 male, 6 females, Yu. Primor’e, Khasanskiy r- n, okr. bukh. Perevoznaya [South Primorye, Khasan district, near Perevoznaya bay], 25.VI.1990, na gribakh [on mushrooms], leg. K. Makarov [in Russian], (MPU, CSR); 1 male, 1 female, Rossiya, Primorskiy kr., Lasovskiy r-n, Glazkovka [Russia, Primorsky Krai, Lasovskiy district, Glazkovka], 17.VII.2003, leg. Yu. Sundukov, [in Russian], (NMPC, MPU); 2 females, Yu. Primor’e, Ussuriyskiy zapovednik [S. Primorye, Ussuriyskiy State Nature Reserve], 14.VII.1987, leg. S. Kurbatov [in Russian] (CSK); 1 female, Yu. Primor’e, Khasanskiy r-n, Kedrovaya Pad' [South Primorye, Khasan district, Kedrovaya Pad' Sate Nature Reserve], 26.VII.1987, leg. S. Kurbatov [in Russian] (CSR); 1 male, Yu. Primor’e, Kamenushka bliz Ussuriysk [South Primorye, river Kamenushka near Ussuriysk], 15.VI.1984, leg. Nikitsky [in Russian] (ZMMU). 1 male, 2 females, Vladivostok, botsad [Russia, Vladivostok, botanical garden], 27.VI.1990, leg. I. Melnik [in Russian] (ZISP, CSR).</p> <p> <b>Differential diagnosis.</b> Body broadly oval. Dorsal side without microsculpture (Fig. 14). Total colour brownish-yellow. Maxillary palpomeres yellow or brownish-yellow, palpomere 4 ca. 1.4× as long as palpomere 3 (Figs. 14, 15). Preepisternal plate very elongate, ca. 5.6–7.2× as long as wide, metaventrite without femoral lines. Femora without microsculpture (Fig. 15). Median projection of sternite 9 very narrow with large membranous part, phallobase longer than parameres, ca. 1.7× as long as parameres. Paramere with parallel sides cut along the inner edge at apex, with numerous very short setae, apex of parameres membranous with very short seta. Median lobe widest near middle, slightly narrowing apically, apex pointed and curved (Figs. 18–25).</p> <p> <b> Description. <i>Form and Colour.</i></b> Body broadly oval (Fig. 14), length 2.0– 2.4 mm, width 1.3–1.7 mm (holotype length 2.3, width 1.6). General colour of body brownish-yellow. Antennae yellowish except for brownish-yellow club. Maxillary palpomeres yellow or brownish-yellow. Epipleura colour as general body color. Ventral surface brownish-yellow, preepisternal plate darker. Legs yellowish-brown, tarsi paler (Fig. 15). <i>Head.</i> Dorsal side without microsculpture with dense moderately coarse punctures. Anterior margin of clypeus narrowly rimmed. Eyes small, somewhat protruding, interocular distance ca. 6.1–6.3 × as wide as one eye in dorsal view. (Fig. 14). Mentum glabrous, ca. 1.9–2.0× as wide as long, densely and coarsely punctate, slightly depressed anteromedially (Fig. 15). Antennae with 9 antennomeres, scapus ca. 1.2× as long as antennomeres 2–5 combined, club compact. Maxillary palpomere 2 strongly swollen, palpomere 4 ca. 1.4× as long as palpomere 3 in length (Figs. 14, 15). <i>Thorax.</i> Pronotum ca. 2.6× as wide as long. Pronotal punctation similar to that on head. Lateral margins of pronotum narrowly rimmed, the rim overlapping anterior and posterior corners, anterior and posterior margin without rim. Prosternum with strong longitudinal carina medially; antennal groove distinct, medium large, rounded laterally (Fig. 15). Preepisternal plate very elongate, ca. 5.6–7.2× as long as wide, widest in anterior part near middle or in middle (Fig. 15). Metaventrite with raised glabrous, clear sparsely punctate median pentagonal area; femoral lines absent. Elytra with 10 punctate striae, striae 1–5 very slightly impressed, striae 1–6, 9 reaching base, striae 7, 8 and 10 not reaching base. Elytral intervals flat. Ground punctures on intervals very fine (Fig. 14, 16). Humeral bulge not distinct. Elytra and pronotum without hairs. Epipleura of elytra wedge-shaped, bent downwards (Fig. 15). Femora with sparse and shallow punctures, without microsculpture (Fig. 15), with distinct tibial groove. Tarsi with densely arranged white setae ventrally, first metatarsomere about as long as metatarsomeres 2–3 combined. <i>Abdomen.</i> Abdomen with five exposed ventrites, first ventrite distinct longer than other ventrites, ca. 1.6× as long as second, with distinct median longitudinal carina, fifth ventrite arcuate, not emarginate apically (Fig. 15). <i>Male genitalia</i> (Figs. 18–25). Median projection of sternite 9 very narrow with large membranous part, median portion shorter than lateral struts (Figs. 21, 25). Phallobase longer than parameres, ca. 1.7× as long as parameres, asymmetrical basally. Parameres with parallel sides cut along the inner edge at apex, with numerous very short setae (Figs. 18, 22). Apex of parameres membranous with very short seta (Fig. 23). Median lobe widest near middle, slightly narrowing apically, with short ароdemes (Figs. 19, 24), apex pointed and curved; gonopore small, situated subapically (Fig. 20).</p> <p> <b>Variation.</b> Some specimens have anterior and lateral sides of head slightly darker, brownish.</p> <p> <b>Etymology.</b> The name reflects type locality, derived from derived from Primorye (physical-geographical region, including Primorsky Krai and southern (Trans-Amurian or Zaamurye part of the Khabarovsk Krai) (masculine).</p> <p> <b>Biology.</b> Polysaprophagous, found in different decaying substances and on mushrooms.</p> <p> <b>Distribution.</b> Russian continental Far East (Primorsky Krai).</p>Published as part of <i>Ryndevich, Sergey K. & Prokin, Alexander A., 2017, Two new species of Cercyon (Clinocercyon) from Russian Far East (Coleoptera: Hydrophilidae), pp. 125-134 in Zootaxa 4300 (1)</i> on pages 129-130, DOI: 10.11646/zootaxa.4300.1.7, <a href="http://zenodo.org/record/837205">http://zenodo.org/record/837205</a&gt

New Genus and Species of Limnichines from the Cretaceous Amber of Myanmar and Taxonomic Notes on the Family Limnichidae (Coleoptera, Polyphaga)

Burmochares groehnigen. et sp. nov., the oldest known representative of the subfamily Limnichinae and tribe Limnichini, is described from the Cretaceous amber of northern Myanmar. The new genus Hernandocharesgen. nov. is proposed for Platypelochares electricus Hernando, Szawaryn et Ribera, 2018 (type species of this new genus) from the Eocene Baltic amber. The structurally similar genera Platypelochares,Burmocharesgen.nov., Hernandocharesgen. nov., some other limnichines (Polyphaga) and some torridincollids (Myxophaga) are thought to be connected by their preference for similar habitats and lifestyle