108 research outputs found
As assessment of the Competition Commission Report and subsequent outcomes
Following the Office of Fair Trading's review of the British deregulated bus market as a whole in 2009, the issues raised were referred to the Competition Commission. Its final report was published in December 2011. Subsequently, the House of Commons Transport Committee carried out an enquiry into the Commission's report, and reactions to it by the operating industry, user groups, and other bodies, which was published in September 2012. A number of major issues have been raised, including the extent to which price competition may be effective, the appropriate rate of return on capital that would be expected within the industry (and appropriate actions where this is excessive in practice), and industry structure. The importance of competition per se, as distinct from attributes of direct concern to users (such as reliability, frequency, and fares) has also been debated. This paper reviews the issues raised, and outcomes to date, in the light of further evidence on the industry's performance. It is demonstrated similar rates of return could be attained through very different operating strategies, which in turn have very different implications for changes in consumer surplus. The alternative uses made of such profits (for example through reinvestment) may also have markedly different impacts effects on users. Rather than focussing on the dangers of excessive rates of return on capital, the outcomes for service users should be the main issue
Social inclusion implications of park-and-ride
Park and ride (P&R) schemes are often promoted as an efficient means of extending the effective catchment of public transport networks into car-dependent areas with low population densities, such as rural districts. However, using P&R typically requires the traveller to have access to a car. As car ownership is often used as an indicator of social inclusion, providing P&R for motorists is not an obvious means of reducing exclusion from travel opportunities. Nonetheless, the present article argues that policies to promote interchange from cars to bus or rail can act as a force for either greater or less social exclusion, depending on who can access the services and what the alternative options would be in the absence of P&R being provided. The conditions under which inclusion is most likely to be promoted are reviewed. Key findings are that P&R facilities should not be developed at the expense of investment in conventional public transport and that the services should not be exclusively aimed at motorists. A particular situation in which motorists on relatively low incomes might benefit from P&R provision is where they would otherwise face high access charges to urban areas, in the form of road tolls or parking fees
āIs it essential that a steamship companyās posters must have a ship?ā The shortcomings of British shipping posters c.1840 to c.1970
Purpose: The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the period from c.1840 to c.1970 to establish the extent to which these outputs reflect extant scholarship which points to the lack of innovation as a key reason for the demise of these lines.
Design/methodology/approach: The research is built on a survey of >450 posters plotting the shifting nature of advertising messages over this long period in response to the market. This is supported by reading trade press contemporary to the period to establish broader trends in marketing and whether this product sector was aberrant.
Findings: What is revealed is a generally static response in the promotion of British shipping lines throughout the timeframe, at odds with trends elsewhere. What stands out is the widespread criticism of the time singling out the shipping poster. This suggests an advanced appreciation of the role of the poster and the effectiveness of promotional messages focussing on emotions- versus a product-centred approach.
Originality/value: Whilst there is an established literature which suggests that the British merchant marine was hamstrung by a pattern of family ownership making adaptation slow, no research to date has expressly read marketing as a window onto that culture. This paper shows that whilst there may have been change within the sector which these British shipping lines responded to, when it came to presenting themselves in public via their communications strategy, they adopted a staid, conservative approach. British shipping lines, throughout the period, had a very fixed idea about who they were and what best represented their business irrespective of dramatic shifts in attitudes concerning how best to reach consumers. Interrogating promotional material, and particularly the ubiquitous shipping poster, provides another insight into the conservative and debilitating corporate culture of British shipping
Application form for coach tickets
Canoscan 80000f 6000DPI TIFF scanner used, edited using Photoshop v7
Merseyside transport plan 1984/5-1986/7
SIGLELD:5682.28195(1984/5-1986/7) / BLDSC - British Library Document Supply CentreGBUnited Kingdo
Corporate action plan April 1983 - March 1988
SIGLELD:3472.0595(April 1983-March 1988) / BLDSC - British Library Document Supply CentreGBUnited Kingdo
The Merseyrail projects A monitoring report prepared by the Merseyside Passenger Transport Executive in conjunction with British Rail
SIGLELD:f81/4187. / BLDSC - British Library Document Supply CentreGBUnited Kingdo
Public transport for the 21st century Summary document
SIGLEAvailable from British Library Document Supply Centre- DSC:OP/LG-5868 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
Public transport for the 21st century
SIGLEAvailable from British Library Document Supply Centre- DSC:OP/LG-5867 / BLDSC - British Library Document Supply CentreGBUnited Kingdo
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