Immigrant Integration Through Public Relations and Public Diplomacy: An Analysis of the Turkish Diaspora in the Capital of the European Union

Cataloged from PDF version of article.This research focuses on the European Union's (EU) public relations and public diplomacy efforts for immigrant integration. It uncovers the relationship between the EU and leaders of Turkish associations in Brussels, Belgium. In-depth interviews with Turkish association leaders reveal the way they see themselves and the Turkish diaspora, how they reflect on their national identities, and their understanding of EU public diplomacy and public relations strategies. The communication strategies Turkish associations use to gather information about immigrant integration and their opinions on EU communication strategies are also studied. In addition, the research investigates whether two-way communication exists between the Turkish associations and the EU, and unveils the strategic communication and public relations strategies the Turkish diaspora uses to influence public policy and to engage in lobbying

The Role of Corporate Social Responsibility in Online Identity Construction: An Analysis of turkey's Banking Sector

Cataloged from PDF version of article.This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. (C) 2014 Elsevier Inc. All rights reserved

Gaining legitimacy through CSR: An analysis of Turkey's 30 largest corporations

Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs. © 2016 John Wiley & Sons Ltd

Safety-at-work competences as a driver of corporate social responsibility

In order to operate effectively in a continuously changing and frequently turbulent markets, companies must account for the needs and expectations of both their management and lower-ranking employees. To that end, it is essential that business organizations identify ways to adopt changes that will guarantee their success. One way to improve the market position of a company is to employ the principles of corporate social responsibility. A key requirements as well as a key area of such responsibility is occupational health and safety, whose guidelines fall within the scope of the overall practices enshrined in labor law. A prerequisite for the effective fulfillment of such requirements is to secure competent contractors who will undertake all measures associated with this field. The article notes the issue and examines it against the standards set forth in ISO 26000. The author demonstrates the need to acquire competences that will enable the concerned company to ensure the safe performance of work and the fulfillment of occupational health and safety requirements in conformity with the principles of corporate social responsibility. Only by embracing the rules of CSR under such an approach will a business be able to achieve the desired outcomes

Researching corporate social responsibility in the Middle East - the current state and future directions

Corporate social responsibility (CSR) has the potential to yield economic and social value in the Middle East (ME), especially given the current high environmental flux in the region. Although much scholarly has been paid to CSR issues, a key question remains about how to operate responsibly in the ME, particularly since institutional environments and stakeholders’ needs vary across ME states. The purpose of this paper is to provide a systematic review of the current state of CSR in the ME. We identify thirty-eight articles that are most pertinent to CSR in the ME and examine the main theoretical frameworks, methodologies, trajectories for further conceptual development, gaps where new research pathways need to be created and also future research questions. From the systematic review, we reveal how attention on CSR in the ME is slowly gaining traction. A snapshot of the gaps identified include the collaboration between business and NGOs, the impact of stakeholders and institutions on CSR, the impact of political and economic crisis on CSR and the influence of individualistic characteristics shaping managers’ CSR behaviour. In addition to such gaps, we present an agenda for future research

Exploring the environmental strategy of big energy companies to drive sustainability

The purpose of this research is to provide an in-depth evaluation of the environmental strategy of the biggest energy companies to drive sustainability, i.e., for both business and the environment as a collective entity. Rooted in the theory of Corporate Social Responsibility (CSR), a secondary data analysis was conducted on the top five energy companies (i.e., British Petroleum (BP), Exxon Mobil, Gazprom, Sinopec and Saudi Aramco) as published by Enercom (2016) to investigate their approach to sustainable development. To do so, each company's environmental strategy was evaluated in order to gain a clear understanding of their implemented procedures for sustainable development towards future. This research paper gives an insight in to the main energy companies' impact on nature and assesses how sustainable their strategies are towards environmental issues. Through this evaluation, we clearly identified how climate change forces companies to be responsible towards society, the economy, and the environment. This study's finding contributes to the present body of knowledge and highlights how the big energy companies have taken responsibility for their actions towards environmental issues

An analysis of Turkey's telecommunications sector's social responsibility practices online

Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy. © 2015 Elsevier Inc

“Waging War” for Doing Good? The Fortune Global 500’s Framing of Corporate Responses to COVID-19 Pandemic

This study examined corporate social responsibility (CSR) communication and pandemic responses of large corporations across multiple industries in a global context. Specifically, this research (1) described the state of CSR communication during the pandemic, and (2) identified how top global Fortune 500 corporations framed their COVID-19 pandemic responses as part of their social advocacy. An in-depth content analysis of the corporate communication messages revealed that top global corporations positioned their pandemic responses as an extension of their ongoing CSR commitment, prioritizing their philanthropic responsibilities over the ethical, legal, and economic responsibilities. They often relied on war metaphors, portraying the virus as the “common enemy” and employees as “heroes,” and highlighted their leadership role in the global “fight” against the pandemic as a “partner” of governments, “protector” of employees, and “supporter’’ of the communities. Analyzing a large data set from a global perspective, this study provides a comprehensive look at the state of CSR communication during the pandemic and demonstrates how corporations as authoritative societal actors help shape the ongoing discourse on the global COVID-19 pandemic. Thus, the study makes several practical and theoretical contributions to sustainability research and our understanding of the evolving relationship between business and society

What a Difference Context Makes: Comparing Communication Strategies of Migration NGOs in Two Neighboring Countries

This research study compared non-governmental organizations (NGOs) working in the area of migration in two neighboring countries – Bulgaria and Turkey. Utilizing in-depth interviews with 39 NGO professionals in both countries, the analysis identified critical differences in public opinion dynamics, organizational structures and interdependencies, and government relationships. Further analysis unveiled how the local socio-economic and political context had impacted NGO communication strategies as well as the specific communication channels, public engagement activities, and social media campaigns in each country. Implications for communication scholarship during times of increasing migration flows and globalization are discussed.This article is published as Dimitrova, D., Ozdora-Aksak, E., What a Difference Context Makes: Comparing Communication Strategies of Migration NGOs in Two Neighboring Countries. Journal of Borderlands Studies. 31 Dec 2022. Latest Articles. https://doi.org/10.1080/08865655.2022.2161065. Posted with permission. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.<br

The online presence of turkish banks: Communicating the softer side of corporate identity

Cataloged from PDF version of article.This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. (C) 2014 Elsevier Inc. All rights reserved