What a Difference Context Makes: Comparing Communication Strategies of Migration NGOs in Two Neighboring Countries

Abstract

This research study compared non-governmental organizations (NGOs) working in the area of migration in two neighboring countries – Bulgaria and Turkey. Utilizing in-depth interviews with 39 NGO professionals in both countries, the analysis identified critical differences in public opinion dynamics, organizational structures and interdependencies, and government relationships. Further analysis unveiled how the local socio-economic and political context had impacted NGO communication strategies as well as the specific communication channels, public engagement activities, and social media campaigns in each country. Implications for communication scholarship during times of increasing migration flows and globalization are discussed.This article is published as Dimitrova, D., Ozdora-Aksak, E., What a Difference Context Makes: Comparing Communication Strategies of Migration NGOs in Two Neighboring Countries. Journal of Borderlands Studies. 31 Dec 2022. Latest Articles. https://doi.org/10.1080/08865655.2022.2161065. Posted with permission. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.<br