RTVE’s transmedia strategy aimed at young audiences: the case of Playz (2017-2020)

Generally speaking, audio-visual consumption is changing. More specifically, in recent years young people have increased their viewing of content through the Internet, which is often supplied through online platforms. This article focuses on one the Playz platform, which is one of the key strategies being used by Spanish public television (RTVE), as it aims to reconnect with the new generations through transmedia narratives. Based on studies undertaken by Costa Sánchez (2013) and Cascajosa-Virino (2018), a content analysis of the series broadcast on Playz between 2017 and 2020 has been carried out, taking into account the duration, year of release, and number of episodes or seasons for each of them. This study confirms a clear interest by this platform in generating products that are innovative from their very conception. In fact, a large number of transmedia strategies have been identified, such as episodes turned into films, a high degree of interactivity with the audience, original music videos, promotional events and more, which is in line with Playz’s public service obligation to reach out to all types of audiences through all the platforms available to them.El consumo audiovisual está cambiando de manera general y, en concreto, la juventud ha incrementado durante los últimos años el visionado de contenidos a través de Internet, a menudo servidos a través de plataformas online. Este artículo se centra en una de esas, Playz, una pieza estratégica de la televisión pública española (RTVE), en su objetivo de reconectar con las nuevas generaciones a través de narrativas transmedia. Partiendo de los estudios acometidos por Costa Sánchez (2013) y por Cascajosa-Virino (2018), se ha realizado un análisis del contenido de las series de Playz entre 2017 y 2020, y se han tenido en cuenta desde la temática, hasta la duración, pasando por el número de capítulos o de temporadas de cada una de ellas. Este trabajo muestra el claro interés de esta plataforma por generar productos innovadores desde su misma concepción. De hecho, se han identificado un gran número de estrategias transmedia (capítulos convertidos en películas, alto grado de interactividad con la audiencia, vídeos musicales originales, actos promocionales…), que siguen la línea de la obligación de servicio público de Playz de acercarse a toda clase de público y desde todas las plataformas puestas a su alcance

RTVE’s transmedia strategy aimed at young audiences: the case of Playz (2017-2020)

Generally speaking, audio-visual consumption is changing. More specifically, in recent years young people have increased their viewing of content through the Internet, which is often supplied through online platforms. This article focuses on one the Playz platform, which is one of the key strategies being used by Spanish public television (RTVE), as it aims to reconnect with the new generations through transmedia narratives. Based on studies undertaken by Costa Sánchez (2013) and Cascajosa-Virino (2018), a content analysis of the series broadcast on Playz between 2017 and 2020 has been carried out, taking into account the duration, year of release, and number of episodes or seasons for each of them. This study confirms a clear interest by this platform in generating products that are innovative from their very conception. In fact, a large number of transmedia strategies have been identified, such as episodes turned into films, a high degree of interactivity with the audience, original music videos, promotional events and more, which is in line with Playz’s public service obligation to reach out to all types of audiences through all the platforms available to them.El consumo audiovisual está cambiando de manera general y, en concreto, la juventud ha incrementado durante los últimos años el visionado de contenidos a través de Internet, a menudo servidos a través de plataformas online. Este artículo se centra en una de esas, Playz, una pieza estratégica de la televisión pública española (RTVE), en su objetivo de reconectar con las nuevas generaciones a través de narrativas transmedia. Partiendo de los estudios acometidos por Costa Sánchez (2013) y por Cascajosa-Virino (2018), se ha realizado un análisis del contenido de las series de Playz entre 2017 y 2020, y se han tenido en cuenta desde la temática, hasta la duración, pasando por el número de capítulos o de temporadas de cada una de ellas. Este trabajo muestra el claro interés de esta plataforma por generar productos innovadores desde su misma concepción. De hecho, se han identificado un gran número de estrategias transmedia (capítulos convertidos en películas, alto grado de interactividad con la audiencia, vídeos musicales originales, actos promocionales…), que siguen la línea de la obligación de servicio público de Playz de acercarse a toda clase de público y desde todas las plataformas puestas a su alcance

3D Laplacian Surface Deformation for Template Fitting on Craniofacial Reconstruction

Computer-based craniofacial reconstruction utilizes medical imaging for forensic identification and medical reconstruction surgery, enables sophisticated three-dimension object representation and visualization. Reconstruction process involves deformation in their imagery how the shape of a person's face based on its properties and landmark correspondences. We propose the Laplacian surface deformation to deform the facial template to the cranial surface on several constraints that simulates fitting face to the skull using landmark correspondences. The range of variation of the landmarks on the human face lies in narrow intervals. In other words, small differences can affect the shape and facial expressions. Thus, a Laplacian surface model gives better result than a volumetric Laplacian in the matter of accuracy

Cool products for building envelope - Part I: Development and lab scale testing

The paper describes the methodology followed for the development of new cool products in order to widen the range of existing solutions both including coloured (even dark) materials and extending the application also to building vertical components. Cool coloured ceramic tiles and acrylic paints for facades and roof membranes have been developed and tested at lab scale. Spectral reflectance measurements have been performed demonstrating a significant improvement of reflectance in the Near InfraRed (NIR) range (up to +0.40) while keeping dark colour and high absorbance in the visible. The development of new products has been also oriented to the improvement of durability properties, being this aspect of relevance for high reflecting materials that have to keep their cooling properties over the time. While ceramic tiles naturally offer superior resistance to outdoor ageing, a significant increase of biological growth resistance has been achieved also for roof membranes by including ZnO nanoparticles. The approach followed by the authors aimed at delivering products, that besides having higher NIR reflectance, were capable of satisfying industrial and market requirements being compatible with standard manufacturing processes and offering additional functionalities. A complementary paper will be dedicated to the extensive experimental and numerical evaluation of new materials’ thermal performances

Tomato PYR/PYL/RCAR abscisic acid receptors show high expression in root, differential sensitivity to the abscisic acid agonist quinabactin, and the capability to enhance plant drought resistance

Abscisic acid (ABA) plays a crucial role in the plant's response to both biotic and abiotic stress. Sustainable production of food faces several key challenges, particularly the generation of new varieties with improved water use efficiency and drought tolerance. Different studies have shown the potential applications of Arabidopsis PYR/PYL/RCAR ABA receptors to enhance plant drought resistance. Consequently the functional characterization of orthologous genes in crops holds promise for agriculture. The full set of tomato (Solanum lycopersicum) PYR/PYL/RCAR ABA receptors have been identified here. From the 15 putative tomato ABA receptors, 14 of them could be grouped in three subfamilies that correlated well with corresponding Arabidopsis subfamilies. High levels of expression of PYR/PYL/RCAR genes was found in tomato root, and some genes showed predominant expression in leaf and fruit tissues. Functional characterization of tomato receptors was performed through interaction assays with Arabidopsis and tomato clade A protein phosphatase type 2Cs (PP2Cs) as well as phosphatase inhibition studies. Tomato receptors were able to inhibit the activity of clade A PP2Cs differentially in an ABA-dependent manner, and at least three receptors were sensitive to the ABA agonist quinabactin, which inhibited tomato seed germination. Indeed, the chemical activation of ABA signalling induced by quinabactin was able to activate stress-responsive genes. Both dimeric and monomeric tomato receptors were functional in Arabidopsis plant cells, but only overexpression of monomeric-type receptors conferred enhanced drought resistance. In summary, gene expression analyses, and chemical and transgenic approaches revealed distinct properties of tomato PYR/PYL/RCAR ABA receptors that might have biotechnological implications. © 2014 The Author.Peer Reviewe

Morfologia dos vasos da base do encéfalo do quati (Nasua nasua)

Estudou-se a morfologia do encéfalo de Nasua nasua - quati, buscando comparar estes achados com outras espécies já descritos. Foram utilizados cinco encéfalos de quatis, provenientes do Criatório Científico (Cecrimpas), Unifeob. Os animais foram eutanásiados de acordo com a legislação (Cobea). Canulou-se a artéria carótida comum e a veia jugular externa sentido cranial, injetou-se solução de látex/bário corado de vermelho na artéria carótida, e solução de látex corado de azul na veia jugular. Em seguida os animais fixados em solução de formaldeído a 10%. O encéfalo tem sua nutrição dependente de quatro artérias, as artérias carótidas internas e as artérias vertebrais direitas e esquerdas. Esses vasos compuseram o circuito basilar e carotídeo que se anastomosam através das artérias cerebrais caudais. Correm na base do encéfalo sob a meninge pia mater