BRAND IMAGE, PRICE PERCEPTION AND QUALITY OF KECAP ABC PRODUCTS INFLUENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN GIANT KEDUNGSARI SURABAYA

This study aims to determine whether there is an influence between the variables of Brand Image, Price Perception, Product Quality on Customer Loyalty through Customer Satisfaction at Giant Surabaya. Thisresearch method is explanatory research with hypothesis testing. The population in this study are the visitors who shop for Giant Kedungsari Surabaya, with sample of 100 computed by Slovin formula. Data collected by using a survey method with questionnaire as instrument. The analysis technique used is multiple linear regression analysis and t-test for test the hypothesis. The results of the study show that brand Image has a significant influence on Customer Satisfaction, Brand Image has no significant influence on Customer Loyalty, Price perception has a significant effect on customer satisfaction and loyalty, Product quality has a significant influence on customer satisfaction, but has no significant effect on customer loyalty, Customer Satisfaction has a significant influence on Customer Loyalty. This indicates that to increase customer satisfaction and loyalty, a good brand image, low price perception, good product quality, is needed

HUBUNGAN PENGETAHUAN DAN SIKAPHIGIENE SANITASIDENGANPRAKTIK HIGIENE SANITASI TENAGA PEMASAK MAKANAN DANMUTU BIOLOGI PADALAUK HEWANI DI RSUD KOTA SEMARANG

Background: Extraordinary events in 2011 caused 35 cases (28.69%), experienced food poisoning caused by microbes. Sanitation hygiene needs to be applied to maintain food quality, especially for cooking staff Objective: . This research was conducted to find out the relationship between knowledge and attitudes of sanitation hygiene with the practice of sanitation hygiene in cooking food and biological quality in animal side dishes in Semarang City General Hospital. Methods: Research included in institutional nutrition with a crossectional approach. The research sample used was animal dishes made from chicken meat, the respondents who were used as the research were food cookers. The data taken includes knowledge, attitudes and practices on cooking staff and biological quality on animal dishes using questionnaires, observation and laboratory checks. To find out the relationship between variables tested with Rank Spearman and Pearson Product Moment. Results: Animal side samples 58.3% had good biological quality, 100% good sanitation hygiene knowledge, respondents sanitation hygiene attitude 66.7% did not support, respondents sanitation hygiene practices 50% good. There is no relationship between knowledge and attitudes with hygiene sanitation practices (p = 0.712 and p = 0.614). There is a significant relationship between the variables of hygiene sanitation practices and total bacteria (r = -0.706) with p = 0.01. Conclusion : Good sanitation hygiene practices will reduce total bacteria in food and will produce good biological quality. It is recommended to increase supervision of sanitation hygiene practices

Brand Image, Price Perception and Quality of Kecap ABC Products Influence on Customer Loyalty Through Customer Satisfaction in Giant Kedungsari Surabaya

This study aims to determine whether there is an influence between the variables of Brand Image, Price Perception, Product Quality on Customer Loyalty through Customer Satisfaction at Giant Surabaya. Thisresearch method is explanatory research with hypothesis testing. The population in this study are the visitors who shop for Giant Kedungsari Surabaya, with sample of 100 computed by Slovin formula. Data collected by using a survey method with questionnaire as instrument. The analysis technique used is multiple linear regression analysis and t-test for test the hypothesis. The results of the study show that brand Image has a significant influence on Customer Satisfaction, Brand Image has no significant influence on Customer Loyalty, Price perception has a significant effect on customer satisfaction and loyalty, Product quality has a significant influence on customer satisfaction, but has no significant effect on customer loyalty, Customer Satisfaction has a significant influence on Customer Loyalty. This indicates that to increase customer satisfaction and loyalty, a good brand image, low price perception, good product quality, is needed

Pengaur dalam dekapan

xx, 250 hlm.; ilus.; 25 cm

Pengaur dalam dekapan

xx, 250 hlm.; ilus.; 25 cm

Pengaur dalam dekapan

xx, 250 hlm.; ilus.; 25 cm