Marketing social: uma aplicação ao comportamento do aleitamento materno

Considerando o âmbito do Marketing Social, assim como as Teorias do Comportamento do Consumidor, esta investigação visa explorar os principais agentes, variáveis e barreiras, para desenvolver um modelo de análise para descrever e explicar a intenção da mãe no comportamento do aleitamento materno. Pelo facto de o comportamento do aleitamento materno ter sido pouco referenciado na literatura de marketing social, optou-se por iniciar o estudo com uma investigação exploratória qualitativa através de 10 entrevistas em profundidade, sustentadas por um roteiro de questões semiabertas, e em seguida testar as relações entre os construtos através da aplicação de um questionário quantitativo que foi analisado por modelagem de equações estruturais (PLS-SEM). A unidade de estudo da investigação exploratória foi o profissional de saúde envolvido na proteção, promoção e suporte ao aleitamento materno em Portugal; na investigação quantitativa, para aplicação do questionário, a unidade de análise foi a mãe com bebé preferencialmente entre 0 e 6 meses de idade. Alguns modelos de análise da intenção do comportamento existentes na literatura utilizam o conhecimento como uma variável exógena para influenciar a atitude. Porém, nos estudos mais recentes, concluiu-se que o conhecimento tem pouca significância no processo de intenção do aleitamento materno. Como resultado, esta investigação identificou a autoestima, que ainda não se encontrava presente nos modelos de análise da intenção do comportamento de aleitamento materno, e confirmou-a como uma variável que poderia ser utilizada pelo marketing social para promover a mudança de comportamento. Foi proposto então um novo modelo de análise da intenção do comportamento, que testou e confirmou a relevância da autoestima, assim como identificou a importância do apoio das amigas para o comportamento, e a crença na similaridade do leite artificial como um substituto perfeito do leite materno como barreira que dificulta a prevalência

A Qualitative Market Analysis Applied to Mini-FLOTAC and Fill-FLOTAC for Diagnosis of Helminth Infections in Ruminants

Helminth infections, mainly by gastrointestinal nematodes (GIN), are one of the main concerns for animal health, welfare and productivity in grazing ruminant livestock worldwide. The use of a sensitive, precise, accurate, low-cost, and easy-to-perform copromicroscopic technique is of pivotal importance to perform reliable fecal egg count (FEC) and fecal egg count reduction test (FECRT), in order to determine the need of anthelmintic treatment, but also anthelmintic efficacy or resistance. This approach is fundamental to a correct and efficient control of GIN. Unfortunately, in worldwide ruminant farm practice, repeated anthelmintic treatments are carried out, without prior diagnosis of infection, contributing to the spread of Anthelmintic Resistance (AR). Tackling this phenomenon, improving mainly the GIN diagnosis and AR status in farm animals, is a priority of the European COST Action "COMBAR-COMBatting Anthelmintic Resistance in Ruminants" and of the STAR-IDAZ International Research Consortium on Animal Health. One of the specific objectives of the COMBAR Working Group 1 (WG1) is to conduct an European market analysis of new diagnostics and develop a business plan for commercial test introduction, leveraging technical know-how of participants. Since the Mini-FLOTAC in combination with the Fill-FLOTAC may be considered a good candidate for a standardized FEC and FECRT in the laboratory, as well as directly in the field, the aim of this study was to conduct SWOT (Strength-Weaknesses-Opportunities-Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analyses of these tools in 20 European countries involved in the COMBAR WG1, in order to identify the opportunities, barriers, and challenges that might affect the Mini-FLOTAC and Fill-FLOTAC commercialization in Europe

Entomofagy – A Viable Solution for Supporting Food Security

Entomophagy or the practice of eating insects has been known and practiced for millennia by people around the world, and being taken into account in countries where insect consumption is considered to be exotic behavior or the evolution of society begins to impose it. Food security is a prerequisite for the welfare of the population and can be achieved by appropriately capitalizing on the natural resources available to Romania’s agriculture. Its approach and development must be in two directions, strongly interrelated with each other, namely a quantitative one and a qualitative one. The quantitative aspect regards as a matter of priority the provision of the necessary amount of food to meet the physiological needs of a reference population, while the quality aspect focuses on the nutritional value of foods consumed by the population so that its health is not affected or compromised. Considering the two above-mentioned aspects, we consider that the practice of consuming edible insects presents several advantages, both quantitative and qualitative, which should not be neglected in ensuring food security. Innovation must be implemented throughout the agri-food chain, and entomophagy can be one of the viable solutions to support food security. In order to emphasize the importance of entomophagy in ensuring food security, the paper brings to the fore a series os aspects regarding the review of the scientific literature in the field, the nutritional value of insects, the impact of insect food production on the environment, and consumer attitudes towards entomophagy. At the end of the paper, a small attempt is made to assess to what extent Romanian consumers are prepared to accept edible insects in their foo

O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO

To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lactation counselors and consultants in Portugal. The content of these interviews revealed some of the key barriers to breastfeeding behavior in the dimension of the structural problems and in the context of social marketing

A Qualitative Market Analysis Applied to Mini-FLOTAC and Fill-FLOTAC for Diagnosis of Helminth Infections in Ruminants

Helminth infections, mainly by gastrointestinal nematodes (GIN), are one of the main concerns for animal health, welfare and productivity in grazing ruminant livestock worldwide. The use of a sensitive, precise, accurate, low-cost, and easy-to-perform copromicroscopic technique is of pivotal importance to perform reliable fecal egg count (FEC) and fecal egg count reduction test (FECRT), in order to determine the need of anthelmintic treatment, but also anthelmintic efficacy or resistance. This approach is fundamental to a correct and efficient control of GIN. Unfortunately, in worldwide ruminant farm practice, repeated anthelmintic treatments are carried out, without prior diagnosis of infection, contributing to the spread of Anthelmintic Resistance (AR). Tackling this phenomenon, improving mainly the GIN diagnosis and AR status in farm animals, is a priority of the European COST Action “COMBAR—COMBatting Anthelmintic Resistance in Ruminants” and of the STAR-IDAZ International Research Consortium on Animal Health. One of the specific objectives of the COMBAR Working Group 1 (WG1) is to conduct an European market analysis of new diagnostics and develop a business plan for commercial test introduction, leveraging technical know-how of participants. Since the Mini-FLOTAC in combination with the Fill-FLOTAC may be considered a good candidate for a standardized FEC and FECRT in the laboratory, as well as directly in the field, the aim of this study was to conduct SWOT (Strength—Weaknesses—Opportunities—Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analyses of these tools in 20 European countries involved in the COMBAR WG1, in order to identify the opportunities, barriers, and challenges that might affect the Mini-FLOTAC and Fill-FLOTAC commercialization in Europe

A Qualitative Market Analysis Applied to Mini-FLOTAC and Fill-FLOTAC for Diagnosis of Helminth Infections in Ruminants

Helminth infections, mainly by gastrointestinal nematodes (GIN), are one of the main concerns for animal health, welfare and productivity in grazing ruminant livestock worldwide. The use of a sensitive, precise, accurate, low-cost, and easy-to-perform copromicroscopic technique is of pivotal importance to perform reliable fecal egg count (FEC) and fecal egg count reduction test (FECRT), in order to determine the need of anthelmintic treatment, but also anthelmintic efficacy or resistance. This approach is fundamental to a correct and efficient control of GIN. Unfortunately, in worldwide ruminant farm practice, repeated anthelmintic treatments are carried out, without prior diagnosis of infection, contributing to the spread of Anthelmintic Resistance (AR). Tackling this phenomenon, improving mainly the GIN diagnosis and AR status in farm animals, is a priority of the European COST Action “COMBAR—COMBatting Anthelmintic Resistance in Ruminants” and of the STAR-IDAZ International Research Consortium on Animal Health. One of the specific objectives of the COMBAR Working Group 1 (WG1) is to conduct an European market analysis of new diagnostics and develop a business plan for commercial test introduction, leveraging technical know-how of participants. Since the Mini-FLOTAC in combination with the Fill-FLOTAC may be considered a good candidate for a standardized FEC and FECRT in the laboratory, as well as directly in the field, the aim of this study was to conduct SWOT (Strength—Weaknesses—Opportunities—Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analyses of these tools in 20 European countries involved in the COMBAR WG1, in order to identify the opportunities, barriers, and challenges that might affect the Mini-FLOTAC and Fill-FLOTAC commercialization in Europe