135 research outputs found

    НаучныС ΡˆΠΊΠΎΠ»Ρ‹ Π² области библиотСковСдСния, библиографовСдСния ΠΈ книговСдСния: ΠΊ ΠΈΠ·ΡƒΡ‡Π΅Π½ΠΈΡŽ вопроса

    Get PDF
    The article is devoted to the history of the study, there are determined the criteria and approaches to identification of the scientific schools in the area of library and information science, bibliography science and bibliology. There are presented scientific schools, established by now at the SPSTL SB RAS.РассматриваСтся история изучСния, ΠΎΠΏΡ€Π΅Π΄Π΅Π»Π΅Π½Ρ‹ ΠΊΡ€ΠΈΡ‚Π΅Ρ€ΠΈΠΈ ΠΈ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Ρ‹ ΠΊ ΠΈΠ΄Π΅Π½Ρ‚ΠΈΡ„ΠΈΠΊΠ°Ρ†ΠΈΠΈ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… школ Π² области библиотСковСдСния, библиографовСдСния ΠΈ книговСдСния. ΠŸΡ€Π΅Π΄ΡΡ‚Π°Π²Π»Π΅Π½Ρ‹ Π½Π°ΡƒΡ‡Π½Ρ‹Π΅ ΡˆΠΊΠΎΠ»Ρ‹, слоТившиСся ΠΊ настоящСму Π²Ρ€Π΅ΠΌΠ΅Π½ΠΈ Π² Π“ΠŸΠΠ’Π‘ БО РАН

    Association of interleukins genes polymorphisms with multi-drug resistant tuberculosis in Ukrainian population

    Get PDF
    INTRODUCTION: Multi-drug resistant tuberculosis (MDR TB) is a significant health problem in some parts of the world. Three major cytokines involved in TB immunopathogenesis include IL-2, IL-4 and IL-10. The susceptibility to MDR TB may be genetically determined. The aim of the study was to assess the association of IL-2, IL-4, IL-10 gene polymorphisms with multi-drug resistant tuberculosis (MDR TB) in Ukrainian population. MATERIAL AND METHODS: We observed 140 patients suffering from infiltrative pulmonary tuberculosis (PT) and 30 apparently healthy subjects. The patients were assigned to two groups whether they suffer or do not suffer from pulmonary MDR TB. Interleukin gene (IL) polymorphisms, particularly T330G polymorphism in the IL-2 gene, C589T polymorphism in the IL-4 gene and G1082A polymorphism in the IL-10 gene were studied through polymerase chain reaction. Circulating levels of IL-2, IL-4 and IL-10 in venous blood were estimated using ELISA. RESULTS: Prior to treatment, patients with PT showed significant increase of IL-2 levels and decrease of IL-4 and IL-10 levels compared to apparently healthy subjects. Circulating IL-4 and IL-10 levels were significantly decreased whilst serum IL-2 level was significantly increased in patients with MDR TB compared to non-MDR TB. Low IL-4 and IL-10 secretion and considerable IL-2 alterations were shown to be significantly associated with mutations of homozygous and heterozygous genotypes affecting C589T polymorphism in the IL-4 gene, G1082A polymorphism in the IL-10 gene and T330G polymorphism in the IL-2 gene in patients with PT. CONCLUSIONS: Heterozygous genotype and mutations homozygous genotypes gene in polymorphisms determining specified cytokines’ production is a PT risk factor and may lead to disease progression into chronic phase. Heterozygous genotype of aforementioned cytokine genetic polymorphisms was significantly the most frequent in patients with MDR TB.INTRODUCTION: Multi-drug resistant tuberculosis (MDR TB) is a significant health problem in some parts of the world. Three major cytokines involved in TB immunopathogenesis include IL-2, IL-4 and IL-10. The susceptibility to MDR TB may be genetically determined. The aim of the study was to assess the association of IL-2, IL-4, IL-10 gene polymorphisms with multi-drug resistant tuberculosis (MDR TB) in Ukrainian population. MATERIAL AND METHODS: We observed 140 patients suffering from infiltrative pulmonary tuberculosis (PT) and 30 apparently healthy subjects. The patients were assigned to two groups whether they suffer or do not suffer from pulmonary MDR TB. Interleukin gene (IL) polymorphisms, particularly T330G polymorphism in the IL-2 gene, C589T polymorphism in the IL-4 gene and G1082A polymorphism in the IL-10 gene were studied through polymerase chain reaction. Circulating levels of IL-2, IL-4 and IL-10 in venous blood were estimated using ELISA. RESULTS: Prior to treatment, patients with PT showed significant increase of IL-2 levels and decrease of IL-4 and IL-10 levels compared to apparently healthy subjects. Circulating IL-4 and IL-10 levels were significantly decreased whilst serum IL-2 level was significantly increased in patients with MDR TB compared to non-MDR TB. Low IL-4 and IL-10 secretion and considerable IL-2 alterations were shown to be significantly associated with mutations of homozygous and heterozygous genotypes affecting C589T polymorphism in the IL-4 gene, G1082A polymorphism in the IL-10 gene and T330G polymorphism in the IL-2 gene in patients with PT. CONCLUSIONS: Heterozygous genotype and mutations homozygous genotypes gene in polymorphisms determining specified cytokines’ production is a PT risk factor and may lead to disease progression into chronic phase. Heterozygous genotype of aforementioned cytokine genetic polymorphisms was significantly the most frequent in patients with MDR TB

    The combined action of binase and bleomycin on human lung adenocarcinoma cells

    Get PDF
    Β© 2016, Pleiades Publishing, Ltd.Some microbial ribonucleases (RNases) demonstrate selective cytotoxic effect against a wide range of tumor cells. In this context combined use of cytotoxic RNases in complex therapy with other chemotherapeutic agents appears to be especially promising. In this study we have investigated the apoptosisinduced effect of Bacillus pumilus RNase (binase) in combination with known antitumor antibiotic bleomycin on human lung adenocarcinoma A549 cells. The combined effect of high concentrations of these agents did not have any mutual increase in their apoptosisinduced action, while a combination of nonapoptotic concentrations resulted in the increase of proportion of apoptotic cells up to 22% as compared with individual effect of bleomycin (6%) and binase (12%) used separately. These results indicate that binase and bleomycin are effective in combination of their low concentrations and ineffective in combination of their high concentrations

    The usage of a binder system for frozen berries in the manufacture of confectionery

    Get PDF
    The aim of the research was to create binding systems for confectionery using gelling agents. The possibility of using partially hydrolyzed liquid egg white (egg hydrolyzate) in the binding system of gelling agents (egg hydrolyzate - agar (EG-A), egg hydrolyzate - starch (EG-S)) was determined to obtain the required mechanical characteristics when creating coatings, ornaments or fillers in confectionery with whole berries or pieces of fruit. In this regard, a technology has been developed for the hydrolysis of liquid egg white in the presence of an acidic reagent. The best rheological characteristics of the gelling agent from egg white were obtained under the following hydrolysis conditions: egg white : 1% HCl ratio = 1:2, process temperature - 66Β°C, duration - 40 minutes, the pH of the egg hydrolyzate was 6.53, the amount of dry solids was 11.78%. The newly created systems with agar (E406, Germany), chemically modified food starch (E1442, Germany) and hydrolyzed egg white (egg hydrolyzate) allow to adjust the properties of the coating for quick-frozen berries used in semi-finished confectionaries or cakes. It is established that the coating for quick-frozen berries, which includes a system consisting of 1% E406 and 0.5% egg hydrolyzate, should be carried out in 2 stages. In the first stage, a 10-minute exposure of the coating, which has a tensile strength of 580 g cm-2 , allows to create a strong capsule around the berry, which prevents the processes of destruction from proceeding. The second stage is necessary to obtain a uniform surface coating of the semi-finished mix from the berries. In this case, the tensile strength of the coating should be 480 g cm-2 . The system created from the E1442 and egg hydrolyzate gelling agents was also used in 2 stages when making cakes, which were subsequently baked at 180 Β°C. The content of the binding system in the coating applied to the test substrate was 6.9–7.7%, the effective viscosity of the coating was 120–180 Pa s. The content of the binding system in the coating of the surface of the berries in the second stage was 5.2–6.3% with effective viscosity values of 50–90 Pa s. Semi-finished berry products and ready-made baked cakes, produced with developed binding systems, can be stored at -8 Β°C for 10 to 12 days. After refrigerated storage, the separated moisture was not observed in the test samples. The absence of the phenomenon of syneresis with the indicated proportions of the introduction of gelling agents in coating systems has been established

    Научная ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ Β«Π‘ΠΈΠ±Π»ΠΈΠΎΡ‚Π΅ΠΊΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅, Π±ΠΈΠ±Π»ΠΈΠΎΠ³Ρ€Π°Ρ„ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΈ ΠΊΠ½ΠΈΠ³ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅Β» ΠΈ ΠΏΡ€ΠΎΡ„ΠΈΠ»ΡŒΠ½Ρ‹Π΅ диссСртационныС исслСдования (1999–2020)

    Get PDF
    In the modern world, global changes are taking place in all spheres of society, including economy, science, education and culture. In this regard, a detailed analysis and comprehension of ongoing processes become relevant to develop a specific strategy. In 2021, the Ministry of Science and Higher Education adopted the Order Β«On the approval of the nomenclature of scientific specialties for which scientific degrees are awarded <….>”; the nomenclature of scientific specialties was published, where specialty 05.25.03 Β«Library Science, Bibliography science and BibliologyΒ» was not reflected (among pedagogical, historical, philological, technical sciences). This document came next to a draft nomenclature of scientific specialties (2020), which was widely discussed by the scientific community. The library community and representatives of university science carried out a number of activities aimed at changing the situation. The authors recreate the picture of forming and growing the profile scientific specialty, including its presentation in the nomenclature of scientific specialties for which scientific degrees are awarded since 1957; analyze statistic materials on post-graduate training of highly qualified scientific personnel and activity to defense dissertations in 1999–2020; generalize and assess the data, consider the problems and vectors of this specialty development to justify the inclusion of the specialty Β«Library Science, Bibliography Science and BibliologyΒ» in the new nomenclature of scientific specialties to continue the training of highly qualified scientific personnel in graduate school, and to carry out specialized research. The article argues that the consequences of the ongoing reforms in science have led to transformations, slowing down the rotation of scientific personnel, extinguishing the activities of dissertation councils and scientific schools in library science, bibliography and bibliology in the regions and complicating the development of library and information science in general.Π’ соврСмСнном ΠΌΠΈΡ€Π΅ происходят Π³Π»ΠΎΠ±Π°Π»ΡŒΠ½Ρ‹Π΅ измСнСния Π²ΠΎ всСх сфСрах общСства, Π² Ρ‚ΠΎΠΌ числС Π² экономикС, Π½Π°ΡƒΠΊΠ΅, ΠΎΠ±Ρ€Π°Π·ΠΎΠ²Π°Π½ΠΈΠΈ ΠΈ ΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π΅. Π’ связи с этим становятся Π°ΠΊΡ‚ΡƒΠ°Π»ΡŒΠ½Ρ‹ΠΌΠΈ Π΄Π΅Ρ‚Π°Π»ΡŒΠ½Ρ‹ΠΉ Π°Π½Π°Π»ΠΈΠ· ΠΈ осмыслСниС происходящих процСссов с Ρ†Π΅Π»ΡŒΡŽ Π²Ρ‹Ρ€Π°Π±ΠΎΡ‚ΠΊΠΈ ΠΎΠΏΡ€Π΅Π΄Π΅Π»Π΅Π½Π½ΠΎΠΉ стратСгии. Π’ 2021 Π³. ΠœΠΈΠ½ΠΈΡΡ‚Π΅Ρ€ΡΡ‚Π²ΠΎΠΌ Π½Π°ΡƒΠΊΠΈ ΠΈ Π²Ρ‹ΡΡˆΠ΅Π³ΠΎ образования Π±Ρ‹Π» принят ΠŸΡ€ΠΈΠΊΠ°Π· «Об ΡƒΡ‚Π²Π΅Ρ€ΠΆΠ΄Π΅Π½ΠΈΠΈ Π½ΠΎΠΌΠ΅Π½ΠΊΠ»Π°Ρ‚ΡƒΡ€Ρ‹ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚Π΅ΠΉ, ΠΏΠΎ ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΌ ΠΏΡ€ΠΈΡΡƒΠΆΠ΄Π°ΡŽΡ‚ΡΡ ΡƒΡ‡Π΅Π½Ρ‹Π΅ стСпСни <….>Β», ΠΎΠΏΡƒΠ±Π»ΠΈΠΊΠΎΠ²Π°Π½Π° Π½ΠΎΠΌΠ΅Π½ΠΊΠ»Π°Ρ‚ΡƒΡ€Π° Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚Π΅ΠΉ, Π² ΠΊΠΎΡ‚ΠΎΡ€ΡƒΡŽ ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ 05.25.03 Β«Π‘ΠΈΠ±Π»ΠΈΠΎΡ‚Π΅ΠΊΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅, Π±ΠΈΠ±Π»ΠΈΠΎΠ³Ρ€Π°Ρ„ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΈ ΠΊΠ½ΠΈΠ³ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅Β» (отрасли: пСдагогичСскиС, историчСскиС, филологичСскиС, тСхничСскиС Π½Π°ΡƒΠΊΠΈ) Π½Π΅ Π±Ρ‹Π»Π° Π²ΠΊΠ»ΡŽΡ‡Π΅Π½Π°. Авторы Π²ΠΎΡΡΠΎΠ·Π΄Π°ΡŽΡ‚ ΠΊΠ°Ρ€Ρ‚ΠΈΠ½Ρƒ формирования ΠΈ становлСния ΠΏΡ€ΠΎΡ„ΠΈΠ»ΡŒΠ½ΠΎΠΉ Π½Π°ΡƒΡ‡Π½ΠΎΠΉ ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ, прСдставлСния Π΅Π΅ Π² Π½ΠΎΠΌΠ΅Π½ΠΊΠ»Π°Ρ‚ΡƒΡ€Π΅ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚Π΅ΠΉ, ΠΏΠΎ ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΌ осущСствляСтся присуТдСниС ΡƒΡ‡Π΅Π½Ρ‹Ρ… стСпСнСй, начиная с 1957 Π³., ΠΏΠΎΠ΄Ρ€ΠΎΠ±Π½ΠΎ Π°Π½Π°Π»ΠΈΠ·ΠΈΡ€ΡƒΡŽΡ‚ статистичСскиС ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΠ°Π»Ρ‹ ΠΏΠΎ ΠΏΠΎΠ΄Π³ΠΎΡ‚ΠΎΠ²ΠΊΠ΅ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΠΊΠ°Π΄Ρ€ΠΎΠ² Π²Ρ‹ΡΡˆΠ΅ΠΉ ΠΊΠ²Π°Π»ΠΈΡ„ΠΈΠΊΠ°Ρ†ΠΈΠΈ Π² аспирантурС, ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡŽ Π·Π°Ρ‰ΠΈΡ‚ диссСртаций Π² 1999– 2020 Π³Π³., ΠΎΡΡƒΡ‰Π΅ΡΡ‚Π²Π»ΡΡŽΡ‚ ΠΎΠ±ΠΎΠ±Ρ‰Π΅Π½ΠΈΠ΅ свСдСний, Π΄Π°ΡŽΡ‚ ΠΈΠΌ ΠΎΡ†Π΅Π½ΠΊΡƒ ΠΈ Ρ€Π°ΡΡΠΌΠ°Ρ‚Ρ€ΠΈΠ²Π°ΡŽΡ‚ ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΡ‹ ΠΈ Π²Π΅ΠΊΡ‚ΠΎΡ€Ρ‹ развития ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ с Ρ†Π΅Π»ΡŒΡŽ обоснования Π²ΠΊΠ»ΡŽΡ‡Π΅Π½ΠΈΡ ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ Β«Π‘ΠΈΠ±Π»ΠΈΠΎΡ‚Π΅ΠΊΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅, Π±ΠΈΠ±Π»ΠΈΠΎΠ³Ρ€Π°Ρ„ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΠΈ ΠΊΠ½ΠΈΠ³ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅Β» Π² Π½ΠΎΠ²ΡƒΡŽ Π½ΠΎΠΌΠ΅Π½ΠΊΠ»Π°Ρ‚ΡƒΡ€Ρƒ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΡΠΏΠ΅Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΡΡ‚Π΅ΠΉ, продолТСния осущСствлСния ΠΏΠΎΠ΄Π³ΠΎΡ‚ΠΎΠ²ΠΊΠΈ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΠΊΠ°Π΄Ρ€ΠΎΠ² Π²Ρ‹ΡΡˆΠ΅ΠΉ ΠΊΠ²Π°Π»ΠΈΡ„ΠΈΠΊΠ°Ρ†ΠΈΠΈ Π² аспирантурС ΠΈ провСдСния ΠΏΡ€ΠΎΡ„ΠΈΠ»ΡŒΠ½Ρ‹Ρ… исслСдований. Π’ ΡΡ‚Π°Ρ‚ΡŒΠ΅ Π°Ρ€Π³ΡƒΠΌΠ΅Π½Ρ‚ΠΈΡ€ΠΎΠ²Π°Π½ΠΎ, Ρ‡Ρ‚ΠΎ послСдствия ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠΌΡ‹Ρ… Ρ€Π΅Ρ„ΠΎΡ€ΠΌ Π² Π½Π°ΡƒΠΊΠ΅ ΠΏΡ€ΠΈΠ²Π΅Π»ΠΈ ΠΊ трансформациям, замСдлившим Ρ€ΠΎΡ‚Π°Ρ†ΠΈΡŽ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΠΊΠ°Π΄Ρ€ΠΎΠ², ΡƒΠ³Π°ΡΠ°Π½ΠΈΡŽ Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ диссСртационных совСтов ΠΈ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… школ ΠΏΠΎ Π±ΠΈΠ±Π»ΠΈΠΎΡ‚Π΅ΠΊΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡŽ, Π±ΠΈΠ±Π»ΠΈΠΎΠ³Ρ€Π°Ρ„ΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡŽ ΠΈ книговСдСнию Π² Ρ€Π΅Π³ΠΈΠΎΠ½Π°Ρ… ΠΈ ослоТнСнию развития Π±ΠΈΠ±Π»ΠΈΠΎΡ‚Π΅Ρ‡Π½ΠΎ-ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΠΎΠ½Π½ΠΎΠΉ Π½Π°ΡƒΠΊΠΈ Π² Ρ†Π΅Π»ΠΎΠΌ

    FEATURES OF PROJECT FINANCING OF REAL ESTATE IN THE DIGITAL ECONOMY AND ITS STATE REGULATION

    Get PDF
    The problematic issues related to investment processes in the real estate market, based on modern tools of project financing, have been considered. The Russian experience of taxation of investment entities in the Russian Federation, the experience of private-public partnership in the process of investing in real estate objects, have been studied, the problems of using project financing by real estate market entities in the conditions of digitalization have been identified. The directions of improvement of financial, economic, social and legal aspects of state regulation of project financing have been proposed in order to ensure a balance of interests of various economic entities, which as States, firms and households are considered. Modern models of real estate financing by the banking sector have been reviewed

    Modeling the Mass Media Portrayal/Image of the Police

    Get PDF
    Π’ ΡΡ‚Π°Ρ‚ΡŒΠ΅ проводится Π°Π½Π°Π»ΠΈΠ· российских ΠΈ Π·Π°Ρ€ΡƒΠ±Π΅ΠΆΠ½Ρ‹Ρ… исслСдований, посвящСнных Ρ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Π½ΠΈΡŽ массмСдийного ΠΎΠ±Ρ€Π°Π·Π° ΠΏΠΎΠ»ΠΈΡ†ΠΈΠΈ Π² БМИ, ΠΈ ΠΈΠ·ΡƒΡ‡Π°ΡŽΡ‚ΡΡ ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ модСлирования ΠΎΠ±Ρ€Π°Π·Π° языковыми ΠΈ нСязыковыми срСдствами.The article analyzes Russian and foreign studies devoted to the modeling of the Police media image and reviews methods of image modeling by linguistic and non-linguistic means. The main focus is on the modeling of the Police Officer's image. The urgency of the article is stipulated by the necessity to expand and deepen theoretical foundations of modeling the image of a police officer by verbal means and to identify the most valid methodology of image modeling by means of the media

    Врансформация Ρ€Π΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ³ΠΎ тСкста Π²ΠΊΠ»Π°Π΄Ρ‹ΡˆΠ° ΠΏΠ°Ρ€Ρ„ΡŽΠΌΠ΅Ρ€Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ ΠΏΡ€ΠΈ ΠΏΠ΅Ρ€Π΅Π²ΠΎΠ΄Π΅ с русского Π½Π° английский язык: Π»ΠΈΠ½Π³Π²ΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹ΠΉ аспСкт

    Full text link
    The article deals with specificity of translating a written advertisement text to be further used in oral communication. The article describes the process of adapting an instruction leaflet of Russian perfumery products for perception of English-speaking shoppers. The paper is motivated by lack of research in the sphere of interpreting texts of different advertising fields. Thus, one of the purposes of the article is to fill this gap. Much attention is given to the procedure of decoding stylistics analysis applied to a Russian perfumery product leaflet to outline its linguacultural peculiarities. We provide a sample translation, adapted to more effective perception of English-speaking shoppers, and provide interpretation tips for sales assistants. It should be mentioned that the article is based on personal career experience of the author in the field of retail trade consulting. We arrive at the conclusion that retaining the communicative effect of the original text is more important than preserving its stylistic and structural peculiarities.Π‘Ρ‚Π°Ρ‚ΡŒΡ посвящСна Π°ΠΊΡ‚ΡƒΠ°Π»ΡŒΠ½ΠΎΠΉ ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΠ΅ Π°Π΄Π°ΠΏΡ‚Π°Ρ†ΠΈΠΈ письмСнного Ρ€Π΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ³ΠΎ тСкста ΠΊ условиям устной ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ. Π’Ρ‹Π±ΠΎΡ€ Ρ‚Π΅ΠΌΡ‹ обусловлСн Π΄Π΅Ρ„ΠΈΡ†ΠΈΡ‚ΠΎΠΌ Ρ€Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°Ρ†ΠΈΠΉ ΠΏΠΎ ΠΏΠ΅Ρ€Π΅Π²ΠΎΠ΄Ρƒ Ρ€Π΅ΠΊΠ»Π°ΠΌΠ½Ρ‹Ρ… тСкстов Ρ€Π°Π·Π»ΠΈΡ‡Π½Ρ‹Ρ… Ρ‚ΠΎΠ²Π°Ρ€Π½Ρ‹Ρ… Π³Ρ€ΡƒΠΏΠΏ. Π Π°Π±ΠΎΡ‚Π° основываСтся Π½Π° ΠΎΠ±ΠΎΠ±Ρ‰Π΅Π½ΠΈΠΈ Π°Π²Ρ‚ΠΎΡ€ΠΎΠΌ Π»ΠΈΡ‡Π½ΠΎΠ³ΠΎ ΠΎΠΏΡ‹Ρ‚Π° Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ Π² сфСрС консалтинговых услуг Π² ΠΊΡ€ΡƒΠΏΠ½ΠΎΠΉ сСти ΠΏΠ°Ρ€Ρ„ΡŽΠΌΠ΅Ρ€Π½Ρ‹Ρ… ΠΌΠ°Π³Π°Π·ΠΈΠ½ΠΎΠ² России. Π‘Ρ‚Π°Ρ‚ΡŒΡ описываСт Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΡŽ Ρ€Π΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ³ΠΎ тСкста-Π²ΠΊΠ»Π°Π΄Ρ‹ΡˆΠ° ΠΏΠ°Ρ€Ρ„ΡŽΠΌΠ΅Ρ€Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ ΠΏΡ€ΠΈ ΠΏΠ΅Ρ€Π΅Π²ΠΎΠ΄Π΅ с русского Π½Π° английский язык. На основС Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌΠ° Π°Π½Π°Π»ΠΈΠ·Π° стилистики дСкодирования ΠΏΡ€Π΅Π΄Π»ΠΎΠΆΠ΅Π½ Π°Π½Π°Π»ΠΈΠ· русскоязычного тСкста Π²ΠΊΠ»Π°Π΄Ρ‹ΡˆΠ° ΠΏΠ°Ρ€Ρ„ΡŽΠΌΠ΅Ρ€Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†ΠΈΠΈ. ОсобоС Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ Π² Ρ€Π°Π±ΠΎΡ‚Π΅ ΡƒΠ΄Π΅Π»Π΅Π½ΠΎ ΠΎΠ±Π·ΠΎΡ€Ρƒ пСрСводчСских ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ ΠΏΡ€ΠΈ создании тСкста с ΡƒΡ‡Ρ‘Ρ‚ΠΎΠΌ особСнностСй восприятия англоязычных ΠΏΠΎΠΊΡƒΠΏΠ°Ρ‚Π΅Π»Π΅ΠΉ; Π½Π°ΠΌΠΈ приводится ΠΏΡ€ΠΈΠΌΠ΅Ρ€ ΠΏΠΎΠ΄ΠΎΠ±Π½ΠΎΠ³ΠΎ тСкста. На основании Π°Π½Π°Π»ΠΈΠ·Π° прСдставлСны Ρ€Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°Ρ†ΠΈΠΈ ΠΏΠΎ ΠΏΠ΅Ρ€Π΅Π²ΠΎΠ΄Ρƒ Π²ΠΊΠ»Π°Π΄Ρ‹ΡˆΠ΅ΠΉ для ΠΏΡ€ΠΎΠ΄Π°Π²Ρ†ΠΎΠ²-ΠΊΠΎΠ½ΡΡƒΠ»ΡŒΡ‚Π°Π½Ρ‚ΠΎΠ², ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Π΅ ΡΡ‚Π°Π»ΠΊΠΈΠ²Π°ΡŽΡ‚ΡΡ Π² своСй Ρ€Π°Π±ΠΎΡ‚Π΅ с Π½Π΅ΠΎΠ±Ρ…ΠΎΠ΄ΠΈΠΌΠΎΡΡ‚ΡŒΡŽ провСдСния ΠΊΠΎΠ½ΡΡƒΠ»ΡŒΡ‚Π°Ρ†ΠΈΠΉ Π² условиях двуязычия. УспСшноС сохранСниС ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½ΠΎΠ³ΠΎ эффСкта тСкста-ΠΎΡ€ΠΈΠ³ΠΈΠ½Π°Π»Π° ΠΏΡ€ΠΈ ΠΊΠΎΠ½ΡΡƒΠ»ΡŒΡ‚ΠΈΡ€ΠΎΠ²Π°Π½ΠΈΠΈ являСтся ΠΏΡ€ΠΈΠΎΡ€ΠΈΡ‚Π΅Ρ‚ΠΎΠΌ ΠΏΠ΅Ρ€Π΅Π²ΠΎΠ΄Ρ‡ΠΈΠΊΠ°, сохранСниС стилистичСских ΠΈ структурных особСнностСй тСкста Π²Ρ‚ΠΎΡ€ΠΈΡ‡Π½ΠΎ. Π’Π°ΠΊΠΈΠΌ ΠΎΠ±Ρ€Π°Π·ΠΎΠΌ, подчёркиваСтся Π½Π΅ΠΈΠ·Π±Π΅ΠΆΠ½ΠΎΡΡ‚ΡŒ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ тСкста Ρ€Π΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ³ΠΎ тСкста-Π²ΠΊΠ»Π°Π΄Ρ‹ΡˆΠ° соотвСтствСнно условиям устной ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ ΠΈ Π»ΠΈΠ½Π³Π²ΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½ΠΎΠΌΡƒ контСксту ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ†ΠΈΠΈ
    • …
    corecore