ANALISIS KEPUASAN MAHASISWA TERHADAP SISTEM PEMBELAJARAN DARING BERDASARKAN END USER COMPUTING SATISFACTION

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan mahasiswa terhadap ELITA sebagai sistem aplikasi pembelajaran daring di Universitas Tidar selama masa pandemi. Metode End User Computing Satisfaction (EUCS) digunakan sebagai dimensi untuk mengukur kepuasan mahasiswa. Data primer diperoleh melalui kuesioner yang dibagikan kepada 93 responden sebagai sampel. Data dianalisis berdasarkan analisis statistik deskriptif. Hasil menunjukkan bahwa mahasiswa merasa puas terhadap dimensi konten dan dimensi akurasi. Selain itu, dimensi format, dimensi kemudahan penggunaan dan dimensi ketepatan waktu berada pada kategori cukup puas. Implikasi penelitian ini memberikan bahan evaluasi bagi pengelola Learning Management System (LMS) di Universitas Tidar yaitu ELITA untuk meningkatkan kualitasnya dalam rangka mendukung proses pembelajaran daring yang memuaskan bagi mahasiswa

PENGARUH KUALITAS PELAYANAN BERDASARKAN DIMENSI SERVQUAL TERHADAP KEPUASAN KONSUMEN PADA WAROENG SPESIAL SAMBAL CABANG MAGELANG

Most restaurants are adapting to the Covid-19 pandemic conditions through improving the quality of service based on health protocols, as is Waroeng Special Sambal Magelang. This study aims to determine how the influence of service quality based on SERVQUAL (tangible, reliability, responsiveness, assurance, and empathy) on consumer satisfaction at Waroeng Special Sambal Magelang during the Covid-19 pandemic. This study uses a quantitative approach by using primary data from respondents through questionnaires. The population in this study are consumers who make purchases at Waroeng Special Sambal Magelang. The number of samples used is 100 respondents based on the purposive sampling method. The data analysis method used is multiple linear regression analysis based on SPSS. The results show that simultaneously service quality has a positive and significant effect on customer satisfaction, and the dominant variable is reliability. While partially, only tangibles and reliability variables have a significant positive effect. The results have implications for restaurant managers to consider factors in service quality that can affect customer satisfaction. Thus, it is expected that restaurants can provide quality service to make consumers satisfied and have the potential to become loyal customers

Marketing Strategy for Culinary MSMEs in Magelang City During the Covid-19 Pandemic

The Covid-19 pandemic had an impact on MSMEs sectors in Magelang City, one of them is culinary sector. The purpose of this study was to identify and describe the business condition of culinary MSMEs in Magelang City during the Covid-19 Pandemic, and also propose marketing strategy based on a SWOT analysis and marketing mix. This study used descriptive qualitative approach. Primary data were obtained from 30 samples of culinary MSMEs through interview and observation. Data were analyzed based on statistic descriptive to describe the business condition and SWOT to propose the marketing strategy. The results recommend culinary MSMEs in Magelang city to improve product quality and product innovation, provide discounted prices, promote products through social media, and provide venues that comply with health protocol standards. By implementing this marketing strategy, it is hoped that culinary MSMEs in Magelang city business will survive and can develop during the Covid-19 pandemic

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOSERBA DI KEBUMEN

The increasing development of the retail business in Indonesia has resulted in fierce competition among retail companies. With this, retail companies will increase their marketing activities, in particular, such as service quality and promotion. The purpose of this study was to determine the effect of service quality and promotion on consumer purchasing decisions. This research uses quantitative research methods. The data collection was obtained through the distribution of questionnaires to visitors to the Kebumen Jadi Baru Department Store. The sample in this study collected 97 respondents with a sampling technique that is accidental sampling. Analysis of the data used in this study is multiple linear regression with IBM SPSS version 25. The results of this study state that service quality has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. Moreover, service quality and promotion have a simultaneous effect on purchasing decisions

Analisis Kualitas Pelayanan Kantor Balai Desa Kebonrejo Terhadap Kepuasan Masyarakat

Pemerintah Daerah khususnya tingkat desa memiliki tanggungjawab untuk memenuhi kebutuhan masyarakat didesa. Dalam pemenuhan tanggungjawabnya pemerintah harus dapat memberikan pelayanan masyarakat sebaik mungkin agara masyarakat merasa puas terhadap kinerja pemerintahan. Penelitian ini memiliki tujuan untuk mengetahui pengaruh yang diberikan dari kualitas pelayanan terhadap kepuasan dari masyarakat. Metode dari penelitian ini menggunakan regresi linear berganda dengan sampel sebanyak 50 orang. Hasil dari penelitian menunjukan bahwa variabel Kualitas Pelayanan memiliki pengaruh terhadap variabel Kepuasan Masyarakat (Y) sebesar 68,6%. Kualitas pelayanan di desa Kebonrejo lebih ditekankan pada aspek sevrqual untuk meningkatkan kepuasan masyaraka

PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKOPEDIA

ABSTRAK   Penelitian ini bertujuan untuk mengetahui pengaruh variabel digital marketing berdasarkan indikator website, search engine marketing, e-mail marketing, dan social media marketing terhadap minat beli konsumen pada marketplace Tokopedia. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah responden dalam penelitian ini adalah 40 responden berdasarkan teknik pengambilan sampel purposive sampling. Data primer diperoleh melalui kuesioner dengan skala pengukuran menggunakan skala likert. Teknis analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear sederhana. Hasil menunjukkan bahwa variabel digital marketing memiliki pengaruh positif dan signifikan terhadap minat beli konsumen pada marketplace Tokopedia. Minat beli konsumen dalam penelitian ini dipengaruhi oleh digital marketing sebesar 39,4%, dengan website sebagai indikator yang paling berpengaruh dalam meningkatkan minat beli konsumen. Penelitian ini memberikan implikasi teoretis sebagai referensi bagi penelitian selanjutnya yang berkaitan dengan digital marketing dan minat beli konsumen, khususnya pada marketplace. Implikasi manajerial berupa saran bagi manajemen Tokopedia maupun marketplace lainnya agar meningkatkan kualitas website dan media sosial yang digunakan dalam memasarkan produk sehingga meningkatkan minat beli konsumen. Kata kunci:  pemasaran digital, minat beli konsumen, website, search engine marketing, e-mail marketing, social media marketin

Analisis Aspek Pemasaran UMKM di Masa Resesi Global Dampak Dari Pandemi Covid-19

The Covid-19 pandemic that occurred globally has an impact on various sectors in Indonesia including the MSMEs sector. Based on these conditions, a marketing strategy is needed for MSMEs in Indonesia to be sustainable. The research aims to analyze and describe marketing strategies for MSMEs to survive in the Covid-19 pandemic condition. This research uses exploratory qualitative analysis with participatory observation techniques. This research uses primary data from observations and secondary data from previous studies. The results recommend MSMEs to sell their products via e-commerce and promote via digital marketing as a marketing strategy. Moreover, MSMEs need to optimizing customer marketing relationships in order to create a loyal customer. Loyal customers have the potential to make repeat purchases and recommend products to other potential consumers. By implementing this strategy, it is hoped that the MSME business will continue to survive and have a positive impact on society and the economy

An Empirical Analysis of The Impact of Islamic Banking on Real Output in Indonesia

Abstract: The role and contribution of Islamic finance on economic growth in Indonesia has increased gradually and steadily. This is because the Islamic economy's universal and comprehensively basic principle is the primary foundation of Islamic banking. This research aimed to analyze the role of Islamic Banking on Indonesia's real sector during 2007.01 – 2016.04. This study used the Vector Error Correction Model (VECM) as a tool to analyze secondary data. The result showed that in Indonesia, sharia deposit positively and significantly influenced actual output in the short term. In addition, in the long-term, sharia financing positively and significantly influenced actual output. Moreover, Granger Causality Test proved the occurrence of one-way causality between actual output and inflation. Thus, Islamic banking can encourage actual output in Indonesia. The results of this study become a consideration for stakeholders and policymakers to pay more attention to strategies and policies that support economic growth in Indonesia.Abstrak: Perkembangan keuangan syariah di Indonesia semakin meningkat setiap tahunnya. Prinsip-prinsip dasar ekonomi syariah yang universal dan komprehensif merupakan landasan utama perbankan syariah. Tujuan penelitian ini untuk menginvestigasi peran perbankan syariah terhadap sektor riil di Indonesia selama periode 2007.01 – 2016.04. Penelitian ini menggunakan Vector Error Correction Model (VECM) sebagai alat untuk menganalisis data sekunder. Hasil penelitian menemukan bahwa dalam jangka pendek deposito syariah berpengaruh positif dan signifikan terhadap output rill. Selain itu, dalam jangka panjang pembiayaan syariah berpengaruh positif dan signifikan terhadap output riil di Indonesia. Lebih lanjut, Uji Kausalitas Granger membuktikan terjadinya kausalitas satu arah antara output riil dan inflasi. Dengan demikian, perbankan syariah mampu mendorong output riil di Indonesia. Hasil penelitian ini menjadi bahan pertimbangan bagi para pemangku kepentingan dan pengambil kebijakan untuk lebih memperhatikan strategi dan kebijakan yang mendukung pertumbuhan ekonomi di Indonesia

STRATEGI PEMASARAN DESA BRAJAN MENUJU DESA WISATA MANDIRI: MARKETING STRATEGY FOR BRAJAN VILLAGE TO BE INDEPENDENT TOURISM VILLAGE

The objective of this research is to identify the existing business model implemented by Brajan Tourism Village by using Business Model Canvas (BMC) approach in order to develop a new business model after being analyzed by the SWOT analysis. SWOT analysis uses to identify the condition of internal factors based on the marketing mix of services and the conditions of external factors based on economic, environmental, political, socio-cultural, and technological conditions. The result shows that the condition of this tourism village has many strengths and some opportunities that have not been utilized. Thus, the formulation of strategies that can be applied is SO strategy, such as developing tourism products according to tourist interest trends, collaborating with tourism influencers as a promotion tool through social media, and increasing the quality and quantity of tourist facilities. The strategy should be implemented to develop a new business model for the Brajan Tourism Village in order to become an independent tourism village.  Keywords: tourism village, marketing strategy, SWOT, business model canvas, Brajan &nbsp

An Empirical Analysis of The Impact of Islamic Banking on Real Output in Indonesia

Abstract: The role and contribution of Islamic finance on economic growth in Indonesia has increased gradually and steadily. This is because the Islamic economy's universal and comprehensively basic principle is the primary foundation of Islamic banking. This research aimed to analyze the role of Islamic Banking on Indonesia's real sector during 2007.01 – 2016.04. This study used the Vector Error Correction Model (VECM) as a tool to analyze secondary data. The result showed that in Indonesia, sharia deposit positively and significantly influenced actual output in the short term. In addition, in the long-term, sharia financing positively and significantly influenced actual output. Moreover, Granger Causality Test proved the occurrence of one-way causality between actual output and inflation. Thus, Islamic banking can encourage actual output in Indonesia. The results of this study become a consideration for stakeholders and policymakers to pay more attention to strategies and policies that support economic growth in Indonesia.Abstrak: Perkembangan keuangan syariah di Indonesia semakin meningkat setiap tahunnya. Prinsip-prinsip dasar ekonomi syariah yang universal dan komprehensif merupakan landasan utama perbankan syariah. Tujuan penelitian ini untuk menginvestigasi peran perbankan syariah terhadap sektor riil di Indonesia selama periode 2007.01 – 2016.04. Penelitian ini menggunakan Vector Error Correction Model (VECM) sebagai alat untuk menganalisis data sekunder. Hasil penelitian menemukan bahwa dalam jangka pendek deposito syariah berpengaruh positif dan signifikan terhadap output rill. Selain itu, dalam jangka panjang pembiayaan syariah berpengaruh positif dan signifikan terhadap output riil di Indonesia. Lebih lanjut, Uji Kausalitas Granger membuktikan terjadinya kausalitas satu arah antara output riil dan inflasi. Dengan demikian, perbankan syariah mampu mendorong output riil di Indonesia. Hasil penelitian ini menjadi bahan pertimbangan bagi para pemangku kepentingan dan pengambil kebijakan untuk lebih memperhatikan strategi dan kebijakan yang mendukung pertumbuhan ekonomi di Indonesia