Event Marketing As The Instrument For Promotion Of Territorial Brands (On The Example Of The Republic Of Tatarstan And The Republic Of Udmurita)

In recent decades, there has been seen a rapid growth in the tourism industry represented in the number of destinations available to tourists. This is due to the active growth and development of world tourism. Despite the positive trend, there is a loss of individuality and identity of the territories. In other words, a tourist destination becomes easily replaceable. To prevent this, an integrated promotion of territories is necessary. So, one of the integrated tools is the event marketing. Events deserve the most attention when developing a campaign to promote locations, since a widely promoted event itself becomes a brand, which allows it to be widely used in the construction of a further location strategy. In the paper there is a conclusion that when developing event promotion of locations it is necessary to rely on the cultural identity of the territory

OPINION LEADER THEORY IN THE CONTEXT OF INTERNET MARKETING

Purpose: The article deals with the two-step communication theory, which relies on the assumption of information being transmitted to the audience through intermediaries designated as opinion leaders. The study aims to determine the up-to-date characteristics of opinion leaders as social actors. Methods: An empirical study using the survey method is conducted on a sample of 400 students of universities in Kazan (Russia) aged 18 to 24. Results: The study provides insight into the classical theory through the prism of the modern realities of media content and the media environment, where opinion leaders are being replaced by Internet influencers. Based on empirical material, the paper outlines the main problems and limitations of the use of Influencers as a technology for the promotion of goods and services

EFFICIENCY OF INFORMATION SUPPORT MEASURES FOR THE LEVEL OF INTEREST IN ELECTIONS AMONG RUSSIAN YOUTH

Background: As part of the organization and conduct of elections in Russia, extensive work on voter information and campaigning is being done by all actors involved in information support for elections, both at the federal and local levels. The integrated work of all participants in information support of elections addresses various aspects related to the knowledge, attitudes, motives, intentions, values, and actions of voters. These aspects include the following set of measures: informing voters about elections, increasing the electoral culture of citizens, work on maintaining and increasing interest in elections, intention to participate in elections, involvement in issues related to the discussion of election campaigns of candidates and parties, interaction with the content on electoral topics, direct participation in elections. Goal: The objective of the study is to assess the effectiveness and efficiency of activities in the field of information support of elections, particularly efforts to increase interest in elections among voters. Methods: The study uses the method of comparative analysis of the level of interest of the youth electorate of two age groups, 18-24 years old and 25-34 years old, to elections, both before the information support of elections and after the information and propaganda campaign. Results: Both age groups show a rather low level of interest in elections. Data analysis reveals both the strengths and weaknesses of election information coverage and gives an opportunity to outline the vector of voter outreach

Trends in the methodology of media consumption study in the field of cinema in Russia

The relevance of the topic is conditioned by the need for scientific understanding of media analytics and a qualitative understanding of its methods as promotion tools, as well as for the introduction of the research stage of media consumption into the film production process to popularize and further promote domestic film products among the Russian audience. In the Russian film industry, this experience is especially necessary within modern economic conditions. The need to ensure the financial success of Russian film products, which are subsidized by the state, has led to the interest in finding new approaches promoting and increasing the loyalty of the cinema audience, which is especially important at a time when only 1 out of 10 domestic films pays for their film production during the distribution period

Theranostic materials for MRI and targeted delivery based on functionalized magnetite nanoparticles

In the last decades, the synthesis of magnetic nanoparticles, in particular magnetite nanoparticles (MNPs), has received increased attention due to their wide range of applications in biomedicine and technology. MNPs can be effectively used for diagnostics and treatment of various diseases. Size, shape, charge and surface chemistry of NPs are fundamental characteristics that determine substantially their properties. Moreover, these characteristics have a big role in the processes of pharmacokinetics and pharmacodynamics. Magnetite nanoparticles are nontoxic, biocompatible and degradable material. Considering current demographic trends in the world and the nature of the dynamics of morbidity, we can expect that even if the average level of cancer incidence will occur more than 15 million new cases of malignant neoplasms in the population each year. It is obviously that the increase of cancer incidence will be occur substantially due to prostate cancer in men, tumors of the colon and rectum in men and women. Thus the problem of creating universal drug (theranostic materials) for early diagnosis and treatment of malignancy becomes more and more actual. The opportunity of application of magnetite nanoparticles in MRI and drug delivery is highly dependent on their sizes and magnetic characteristics. In this work we attempted to create materials based on MNPs for prostate cancer therapy and diagnostics. We carried out synthesis of magnetite nanoparticles with different morphology (cubes, rod-like, star-like and flower-like) and with average size from 10 to 50 nm. Obtained nanoparticles were synthesized by thermal decomposition of iron-containing precursors in high-boiling organic solvents, as well as the aging method in aqueous medium. All nanoparticles were characterized by different physicochemical methods such as: transmission electron microscopy, X-ray diffraction, thermogravimetric analysis, ICP - MS. Also magnetic measurements of samples were carried out. For transfer of MNPs from the organic into the aqueous medium and to prevent aggregation MNPs were functionalized and coated with biocompatible copolymers based on polyethyleneglycol and pluronic. Please click Additional Files below to see the full abstract

Broadband optical properties of monolayer and bulk MoS2

Layered semiconductors such as transition metal dichalcogenides (TMDs) offer endless possibilities for designing modern photonic and optoelectronic components. However, their optical engineering is still a challenging task owing to multiple obstacles, including the absence of a rapid, contactless, and the reliable method to obtain their dielectric function as well as to evaluate in situ the changes in optical constants and exciton binding energies. Here, we present an advanced approach based on ellipsometry measurements for retrieval of dielectric functions and the excitonic properties of both monolayer and bulk TMDs. Using this method, we conduct a detailed study of monolayer MoS2 and its bulk crystal in the broad spectral range (290–3300 nm). In the near- and mid-infrared ranges, both configurations appear to have no optical absorption and possess an extremely high dielectric permittivity making them favorable for lossless subwavelength photonics. In addition, the proposed approach opens a possibility to observe a previously unreported peak in the dielectric function of monolayer MoS2 induced by the use of perylene-3,4,9,10-tetracarboxylic acid tetrapotassium salt (PTAS) seeding promoters for MoS2 synthesis and thus enables its applications in chemical and biological sensing. Therefore, this technique as a whole offers a state-of-the-art metrological tool for next-generation TMD-based devices

Ash and Slag Waste Processing in Self-Shielded Atmospheric DC Arc Discharge Plasma

In this paper, we report the experimental results obtained in slag waste processing by direct current arc discharge initiated in ambient air. The method does not employ vacuum and gas equipment, therefore increasing the energy efficiency of processing. Plasma processing of coal slag was performed at different arc exposure times: 5, 10, 15, 20, and 25 s. The obtained materials contained a significant amount of graphite, which was removed through combustion. The micropowder based on silicon carbide and aluminum nitride was obtained and then sintered by spark plasma. The bulk ceramic samples based on silicon carbide with the hardness of ~10.4 GPa were finally fabricated

Analytical model of the basis of consumer decision on purchase of goods

In daily life, an average consumer has many different alternatives when choosing a product at the customer buying process. Whether it is a choice of a product line from the shelves of supermarkets, a selection of an automobile from a car dealer or buying of an apartment of the desired plan in the required area. In turn, the companies selling goods have to more and more “attack” consumers to the end that the choice of a buyer turns precisely to their goods. Various advertising and PR campaigns are in progress, marketing approaches are put to use. However, it does not have the result the companies want to achieve. In the modern world, the consumer is already taught how to resist the many tricks of marketers. In this regard, other factors of influence on the choice of the consumer start to come to the fore. One of these factors is the study of a deeper analytical understanding of the basis on which and how the buyer decides on the product / brand choice. The article concerns a modern analytical model that makes it possible to understand what systems inside the human consciousness are responsible for making a purchasing decision, and with the help of which one can influence this choice when conducting marketing talks