The use of Twitter on fashion brands. A comparison between luxury and low-cost brands

En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter. Para ello, se recurrió a la metodología cuantitativa y se realizó un análisis de contenido de 1135 tuits publicados por H&M, Zara, Ralph Lauren y Hugo Boss. Se observó que no existe consenso entre las organizaciones para dirigirse a sus públicos, y si bien las marcas low-cost son las que hacen un mayor esfuerzo por mantener un diálogo, las firmas de lujo reciben más interacciones.In this paper, we made a comparative analysis about the dialogical capacity of luxury fashion brands and low-cost brands in the social network Twitter. For this, we used a quantitative methodology and conducted a content analysis of 1,135 tweets published by H&M, Zara, Ralph Lauren and Hugo Boss. We observed that there is no consensus among brands to address their audiences, and while low-cost brands make the greatest effort to maintain a dialogue, luxury brands receive more interactions.Ciencias de la Comunicació

Visual servoing of a five-bar linkage mechanism /

This document is the written product of the graduation project developed: Visual Servoing of a Five-bar Linkage Mechanism. This project means to venture into the fields of a method of control, with visual feedback, known as Visual Servoing. The contents of this document show a summary of all the theory taken into account to realize the project. They also shows how other people have approached this method. These pages present the project establishing its aims, the importance of its realization, a detailed description of how it was carried out - including experiments and obstacles, - and the results obtained. This document also informs how is this work of use and what can be done from it. In the same way, here are consigned the books, articles, and works consulted in the way, which in their own pages provide a large quantity of references and information.Incluye referencias bibliográfica

Health and Artificial Intelligence in the context of COVID-19 and beyond

This article introduces the main relevant aspects of ehealth or “digital health.” In this regard, by way of an introduction, the concept of health is addressed. In the second section, the core of this article, different aspects regarding the relationship between health and technology (HealthTech) are highlighted. Next, the importance of technology in order to deliver a preventive and personalized medicine, tailor-made to each patient, is addressed. Then, in the fourth section, some discriminatory situations that may arise due to not being able to access technology are discussed. Finally, I make some remarks regarding the so-called “Internet of Bodies"