Plain language thesaurus for health communications

"This Plain Language Thesaurus has been put together by the Centers for Disease Control and Prevention's National Center for Health Marketing. Our aim is to help make health information clear and easy to understand. This thesaurus offers plain language equivalents to medical terms, phrases, and references that we often use. The technical terms found in health information can be confusing.""07-151(NE)/092607

Crisis and emergency risk communication

2007"This book is intended to be used as an addition to the CDC Crisis and emergency risk communication coursebook (Reynolds, Galdo, Sokler, 2002) and the Crisis and emergency risk communication : by leaders for leaders coursebook (Reynolds, 2004). The concepts in this book do not replace, but, instead, build on the first two books." - p. iiBarbara Reynolds in collaboration with Shana Deitch & Richard Schieber ; edited by Suzy DeFrancis, Donna Garland, William Hall, Shaunette Crawford, Ann Norwood, Stephanie Marshall."August 2006, revised October 2007.""Made possible by the U.S. Department of Health and Human Services (HHS) in partnerships with: Centers for Disease Control and Prevention (CDC) Coordinating Office of Health Information Services, National Center for Health Marketing and the CDC Office of the Director, Office of Enterprise Communication (OEC)." - p. 3Also available via the World Wide Web as an Acrobat .pdf file (6.26 MB, 186 p).Includes bibliographical references

Health literacy

What is "health literacy"? -- Why is health literacy important? -- The latest in health literacy -- Ten tips for health marketing and communication practitioners"Brought to you by the Marketing and Communication Strategy Branch in the Division of Health Communication and Marketing, National Center for Health Marketing, Centers for Disease Control and Prevention (CDC).""July 2009."Mode of access: Internet as an Acrobat .pdf file (2.54 MB, 5 p.).System requirements: Adobe Acrobat Reader.Includes bibliographical references (p.4 -5.

Engaging America's grassroots organizations in promoting public health

"In the 21st century, the United States needs a health system that measures, values, and promotes health and prevents disease. This transformed health system would serve racial, cultural, religious, and socioeconomic segments of the society to ensure equitable access to the information and services people need to achieve and maintain the best possible health outcomes. Faith-Based and Community-Based Organizations (FBCOs) can play an important role in ensuring such equitable access and would potentially be a critical component of the new, transformed health system. The importance of FBCOs for better health outcomes is already widely recognized. Many FBCOs participate in initiatives to improve health in international settings and provide services to many communities in the United States. They are also a key component of the preparation and response to natural disasters and emergencies. In fact, a 2006 White House report, The Federal Response to Hurricane Katrina: Lessons Learned, recommended that "the Department of Health and Human Services working with the Department of Homeland Security should work to include faith-based, community, and nonprofit organizations in emergency planning, preparedness, and delivery of human services." To this end, CDC has been strengthening its linkages with faith-based and other volunteer, nonprofit organizations to better reach diverse populations. Indeed, CDC's FBCO partners are critical to helping us reach underserved communities, delivering our products, and achieving our public health goals. It is with this understanding that we highlight CDC's innovative work with its faith-based and community based partners. This report highlights several strategic alliances between CDC and its faith-based and grassroots partners. We feature examples of partnerships with faith-based and nonreligious community-based organizations. We also include CDC's new grassroots partnerships along with its existing partnerships with well-established nonprofit organizations, giving preference to examples from 2005 through 2008. To compile the report, we identified three areas covered in CDC's Health Protection Goals: Eliminate Health Disparities for Vulnerable Populations of all Ages; Healthy People in a Healthy World; and People Prepared for Emerging Health Threats. We have asked CDC's National Center Faith-Based and Community Initiative (FBCI) Coordinators to provide examples of noteworthy FBCI partnerships. The highlights given here are not intended to be comprehensive or necessarily representative of all FBCI activities at CDC. Each feature includes information on the specific public health challenge, the partnership that was developed to disseminate the program, and the target audience characteristics." - p. 5Partner spotlight: CDC HIV/AIDS prevention and faith-based organizations -- Section 1. Health disparities in the United States -- Section 2. International health and immigrant communities -- Section 3. Emergency preparedness -- Partner spotlight: CDC partners with state health departments and grassroots community-based organizations to prevent sexual violenc

Health marketing for better health

To communicate health information and to market intervention products in ways that genuinely motivate people, health marketing draws on the social and behavioral sciences and from the scientific fields of health promotion, social marketing, and health and_risk communication. Health marketing makes information highly accessible and customer-centric so that people can find health information and interventions when they need them, where they wish to find them, and in the ways they prefer to engage with them. In recent years, this has meant that health marketing has had great opportunity to employ its expertise in innovative message delivery using new technologies, such as mobile devices, streaming media, and web-based communications. In short, health marketing ensures that CDC's health information and interventions are "people-centered." And more than that, health marketing delivers CDC health information and interventions in ways that inspire people to want to make good health choices and share their enthusiasm with others. In many of the success stories you'll read here, you'll see how health marketing is changing our nation's mind-set about health. For instance, how "tweens" at the social network, Whyville, took charge_to get their virtual flu vaccination and then encouraged their grandparents to do the same. Or how users at CDC.gov use health greeting cards to spread CDC's health protection messages to friends and family.CDC's scientific voice speaks through the pages and the podcasts of MMWR -- The Path to a healthier nation is through CDC's Guide to community preventive services -- Expanding evaluation for CDC's health marketing and communication programs -- Advancing the science of health marketing through CDC Centers of Excellence - CDC convenes health communication, marketing, and media professionals -- CDC connects "leaders-to- leaders" for a healthier nation -- CDC expands its communication and engagement with partners -- CDC leverages graphic and writer-editor expertise to translate public health information -- CDC.gov: meeting the demands of an increasingly wired world -- CDC goes viral with new media to spread flu prevention -- CDC Is streaming health with the launch of CDC-TV -- CDC is always listening and answering at CDC-INFO -- CDC goes mobile to help eradicate HIV/AIDS -- CDC studies teens to inform targeted health marketing campaigns -- CDC is a leader in health literacy research and practice -- CDC promotes healthy homes to reduce injuries and health hazards -- CDC delivers health on demand through podcasts -- CDC promotes oral health through health marketing broadcasts -- Spreading Good Health Through CDC's health-e-cards -- CDC works with the entertainment industry to educate millions about health -- CDC partners with diverse faith-based and community organizations -- CDC 2.0: engaging the public through participatory technologies -- CDC emergency risk communication is clear, accurate, timely, and accessible -- CDC uses high frequency radios for emergency communication -- CDC prepares for pandemic influenza through health communication research -- CDC uses health marketing to raise awareness about climate change and health -- CDC supports global public health through health marketing in China -- CDC trains journalists how to report effectively on avian and pandemic flu -- National Center for Health MarketingCS121213The National Center for Health Marketing was established in 2005 within the Coordinating Center for Health Information and Service. NCHM increases CDC's capacity to create, communicate, and deliver health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations