Health marketing for better health

Abstract

To communicate health information and to market intervention products in ways that genuinely motivate people, health marketing draws on the social and behavioral sciences and from the scientific fields of health promotion, social marketing, and health and_risk communication. Health marketing makes information highly accessible and customer-centric so that people can find health information and interventions when they need them, where they wish to find them, and in the ways they prefer to engage with them. In recent years, this has meant that health marketing has had great opportunity to employ its expertise in innovative message delivery using new technologies, such as mobile devices, streaming media, and web-based communications. In short, health marketing ensures that CDC's health information and interventions are "people-centered." And more than that, health marketing delivers CDC health information and interventions in ways that inspire people to want to make good health choices and share their enthusiasm with others. In many of the success stories you'll read here, you'll see how health marketing is changing our nation's mind-set about health. For instance, how "tweens" at the social network, Whyville, took charge_to get their virtual flu vaccination and then encouraged their grandparents to do the same. Or how users at CDC.gov use health greeting cards to spread CDC's health protection messages to friends and family.CDC's scientific voice speaks through the pages and the podcasts of MMWR -- The Path to a healthier nation is through CDC's Guide to community preventive services -- Expanding evaluation for CDC's health marketing and communication programs -- Advancing the science of health marketing through CDC Centers of Excellence - CDC convenes health communication, marketing, and media professionals -- CDC connects "leaders-to- leaders" for a healthier nation -- CDC expands its communication and engagement with partners -- CDC leverages graphic and writer-editor expertise to translate public health information -- CDC.gov: meeting the demands of an increasingly wired world -- CDC goes viral with new media to spread flu prevention -- CDC Is streaming health with the launch of CDC-TV -- CDC is always listening and answering at CDC-INFO -- CDC goes mobile to help eradicate HIV/AIDS -- CDC studies teens to inform targeted health marketing campaigns -- CDC is a leader in health literacy research and practice -- CDC promotes healthy homes to reduce injuries and health hazards -- CDC delivers health on demand through podcasts -- CDC promotes oral health through health marketing broadcasts -- Spreading Good Health Through CDC's health-e-cards -- CDC works with the entertainment industry to educate millions about health -- CDC partners with diverse faith-based and community organizations -- CDC 2.0: engaging the public through participatory technologies -- CDC emergency risk communication is clear, accurate, timely, and accessible -- CDC uses high frequency radios for emergency communication -- CDC prepares for pandemic influenza through health communication research -- CDC uses health marketing to raise awareness about climate change and health -- CDC supports global public health through health marketing in China -- CDC trains journalists how to report effectively on avian and pandemic flu -- National Center for Health MarketingCS121213The National Center for Health Marketing was established in 2005 within the Coordinating Center for Health Information and Service. NCHM increases CDC's capacity to create, communicate, and deliver health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations