The Impact of Marketing Mix and Market Orientation on Export Performance

The study focuses on the marketing mix and market orientation on export performance due to the significance of foreign businesses. Theory posits that marketing mix and market orientation have a positive impact on export performance. Although the paper is conceptual base and the model proposed is required to check their reliability that firm with size, information system, and commitment with availability of market mix and market orientation formally. However, with the modification of technology enhances the export performance in a better way. The authors concluded that the practical implementation of export’s marketing strategies identically facilitated the companies for future success

Ameliorating drought effects in wheat using an exclusive or 2 co-applied rhizobacteria and ZnO nanoparticles

Simple Summary Wheat is a vital source of food, and its production is increasingly threatened by drought episodes. Moreover, its cultivation under water deficit situations along with zinc deficient soils is a major concern of declined wheat grain quantity and quality. Drought-linked changes in nutrient use efficiency, photosynthetic mechanisms, and chemical composition of wheat plants ultimately led to poorer harvest. Therefore, we aimed to understand the drought-ameliorating and grain nutritional improving effects in wheat by rhizobacteria (Azospirillum brasilense) and ZnO nanoparticles (NPs) under various growth stage-based drought stress episodes. Rhizobacteria colonized the host plant rhizosphere and provided growth promotion and stress amelioration. ZnO NPs were recognized as a potential water and zinc deficiency alleviator, and general growth promoter by triggering nitrogen metabolism, chlorophyll synthesis, membrane integrity, and grain zinc biofortification activities. Physio-biochemical observations indicated significantly higher positive effects under co-application over the sole use of either microbial or nanomaterials. Based on our research, it was concluded that co-applied Azospirillum brasilense and ZnO NPs generally increase wheat productivity under drought episodes with low operational cost to growers. Further, plausible synergistic physiological enhancement by NPs and rhizobacteria interaction may contribute towards sustainable wheat crop management under abiotic stresses. Drought is a major abiotic factor and affects cereal-based staple food production and reliability in developing countries such as Pakistan. To ensure a sustainable and consistent food supply, holistic production plans involving the integration of several drought mitigation approaches are required. Using a randomized complete block design strategy, we examined the drought-ameliorating characteristics of plant growth-promoting rhizobacteria (PGPR) and nanoparticles (NPs) exclusively or as a combined application (T-4) through three stages (D-1, D-2, and D-3) of wheat growth (T-1, control). Our field research revealed that Azospirillum brasilense alone (T-2) and zinc oxide NPs (T-3) improved wheat plant water relations, chlorophyll, proline, phenolics and grain quality, yield, and their allied traits over the stressed treatments. Specifically, the best outcome was observed in the combined treatment of PGPR and ZnO NPs (T-4). Interestingly, the combined treatment delivered effective drought mitigation through enhanced levels of antioxidants (15% APX, 27% POD, 35% CAT, 38% PPO and 44% SOD) over controls at the grain-filling stage (GFS, D-3 x T-1). The 40% improvements were recorded under the combined treatment at GFS over their respective controls. Their combined usage (PGPR and ZnO NPs) was concluded as an effective strategy for building wheat resilience under drought, especially in arid and semi-arid localities

Gas exchange and morpho-physiological response of soybean to straw mulching under drought conditions

A pot experiment was conducted to investigate the morphological, physiological and biochemical straw mulch-induced response of soybean under water-deficit conditions. Soybean (Glycine max L. Merrill) variety “Xidou 7” was treated with varying quantity of wheat straw mulch viz: (control (no straw mulch), 3750, 7500, 11000 and 14750 kg/ha) under water-deficit conditions. The experimental results indicate that the varying quantity of straw mulch significantly improved the plant growth in terms of plant height, leaf area, number of leaves/plant and stem diameter. Mulch treatment also significantly enhanced the photosynthesis (PN), intercellular CO2 concentration (Ci), transpiration rate (E) and stomatal conductance (gs) over the control. The gas exchange parameters were improved depending on the quantity of wheat straw mulch; significantly highPN and E was observed in the treatment where wheat straw was applied at the rate of 11000 kg/ha. Wheat straw mulch treatments led to noticeable reduction in malondialdehyde (MDA) contents, which protected the drought stressed soybean plants from membrane damage. Furthermore, the free proline contents linearly increased with increase in straw mulch quantity. It is evident that wheat straw mulch can considerably modulate growth, photosynthetic and physio-biochemical attributes of soybean under drought. The research will effectively solve seasonal drought problem and can provide technical assistance for sustainable agriculture development.Keywords: Soybean, growth, water-deficit, wheat straw mulchAfrican Journal of Biotechnology Vol. 12(18), pp. 2360-236

Protective role of glycinebetaine in maize against drought-induced lipid peroxidation by enhancing capacity of antioxidative system

Abstract A pot-culture study was performed to investigate the efficacy of glycinebetaine (GB) for drought tolerance in two contrasting maize cultivars. Progressive drought stress noticeably reduced the relative leaf water content (RLWC) but increased protein and proline concentrations in both cultivars. The reduction in RLWC in DD-60 was lower than ND-95, whereas, the accumulation of protein and proline was substantially higher in DD-60 over ND-95 during experimental period. Nonetheless, GB-treatment led to increase in RLWC, protein and proline accumulation in DD-60 than ND-95. Prolonged drought stress induced the membrane lipid peroxidation, which was more severe in ND-95 than DD-60. GB-treatment substantially ameliorated the lipid peroxidation in DD-60 over ND-95 under drought stress. The activity of superoxide dismutase (SOD), peroxidase (POD) and catalase (CAT) were substantially enhanced in DD-60 than ND-95 with the prolongation of drought stress at beginning and then declined subsequently. These results possibly suggest that the DD-60 showed a better protection mechanism against water-induced lipid peroxidation by maintaining higher constitutive activities of antioxidant enzymes than ND-95. Nevertheless, GB-treated plants maintained higher antioxidant enzymes activity during drought stress than non-GB treated plants, which ultimately enhanced the growth, yield and yield components. The foliar application of glycinebetaine only considered advantageous when applied under drought and exhibit pronounced effects when applied at flowering. Drought tolerance can be improved in maize by the foliar GB-treatment through enhancing the antioxidants capacity

Pharmacological evaluation of Vernonia elaeagnifolia (Asteraceae) leaves in hyperlipidemic albino rabbits

Purpose: To evaluate the antihyperlipidemic efficacy and phytochemical constituents of Vernonia elaeagnifolia aqueous leaf extract.Method: Qualitative phytochemical analysis of V. elaeagnifolia leaves was performed. Thirty healthy albino rabbits were divided into six groups (n = 6). Cholesterol powder (0.5 g/kg) in 10 mL coconut oil (vehicle) was given orally to induce hyperlipidemia. The aqueous leaf extract of Vernonia elaeagnifolia was administered at 250 mg/kg and 500 mg/kg per oral. Lipid profile, hepatic enzymes and oxidative stress markers were evaluated.Results: Phytochemical screening indicated the presence of tannins, proteins, flavonoids, phenols, alkaloids and saponins. Oral administration of cholesterol powder significantly (p < 0.05) raised the level of serum total cholesterol (TC), low-density lipoprotein cholesterol (LDL-c) and triglyceride (TG) along with significant (p < 0.05) decrease in serum concentration of high-density lipoprotein cholesterol (HDLc). Concentration of serum TC, LDL-c, TG and liver enzymes was significantly reduced in V. elaeagnifolia-treated groups. The levels of oxidative stress markers were restored to normal when the animals were treated with V. elaeagnifolia leaf extract; increased levels of antioxidant enzymes were observed.Conclusion: The aqueous leaf extract of V. elaeagnifolia possesses antihyperlipidemic and antioxidant potentials that are dose-dependent. However, further studies are required to develop the plant for therapeutic applications.Keywords: Hyperlipidemia, Oxidative stress markers, Cholesterol, Vernonia elaeagnifoli

Degradation of diclofenac, trimethoprim, carbamazepine, and sulfamethoxazole by laccase from Trametes versicolor: Transformation products and toxicity of treated effluent

The degradation of diclofenac (DCF), trimethoprim (TMP), carbamazepine (CBZ), and sulfamethoxazole (SMX) by laccase from Trametes versicolor was investigated. Experiments were conducted using the pharmaceuticals individually, or as a mixture at different initial concentrations (1.25 and 5 mg/L each). The initial enzymatic activity of all the treated samples was around 430-460 U (DMP) /L. The removal of the four selected pharmaceuticals tested individually was more effective than when tested in mixtures under the same conditions. For example, 5 mg DCF/L was completely removed to below its detection limit (1 µg/L) within 8 h in the individual experiment vs. after 24 h when dosed as a mixture with the other pharmaceuticals. A similar trend was visible with other three pharmaceuticals, with 95 vs. 39%, 82 vs. 34% and 56 vs. 49% removal after 48 h with 5 mg/L of TMP, CBZ, and SMX tested individually or as mixtures, respectively. In addition, at the lower initial concentration (1.25 mg/L each), the removal efficiency of TMP, CBZ, and SMX in mixtures was lower than that obtained at the higher initial concentrations (5 mg/L each) during both the individual and combined treatments. Four enzymatic transformation products (TPs) were identified during the individual treatments of DCF and CBZ by T. versicolor. For TMP and SMX, no major TPs were observed under the experimental conditions used. The toxicity of the solution before and after enzymatic treatment of each pharmaceutical was also assessed and all treated effluent samples were verified to be non-toxic

Hydrogen production from methane cracking in dielectric barrier discharge catalytic plasma reactor using a nanocatalyst

The study experimentally investigated a novel approach for producing hydrogen from methane cracking in dielectric barrier discharge catalytic plasma reactor using a nanocatalyst. Plasma-catalytic methane (CH4) cracking was undertaken in a dielectric barrier discharge (DBD) catalytic plasma reactor using Ni/MgAl2O4. The Ni/MgAl2O4 was synthesised through co-precipitation followed customised hydrothermal method. The physicochemical properties of the catalyst were examined using X-ray diffraction (XRD), scanning electron microscopy—energy dispersive X-ray spectrometry (SEM-EDX) and thermogravimetric analysis (TGA). The Ni/MgAl2O4 shows a porous structure spinel MgAl2O4 and thermal stability. In the catalytic-plasma methane cracking, the Ni/MgAl2O4 shows 80% of the maximum conversion of CH4 with H2 selectivity 75%. Furthermore, the stability of the catalyst was encouraging 16 h with CH4 conversion above 75%, and the selectivity of H2 was above 70%. This is attributed to the synergistic effect of the catalyst and plasma. The plasma-catalytic CH4 cracking is a promising technology for the simultaneous H2 and carbon nanotubes (CNTs) production for energy storage applications

Burnout among surgeons before and during the SARS-CoV-2 pandemic: an international survey

Background: SARS-CoV-2 pandemic has had many significant impacts within the surgical realm, and surgeons have been obligated to reconsider almost every aspect of daily clinical practice. Methods: This is a cross-sectional study reported in compliance with the CHERRIES guidelines and conducted through an online platform from June 14th to July 15th, 2020. The primary outcome was the burden of burnout during the pandemic indicated by the validated Shirom-Melamed Burnout Measure. Results: Nine hundred fifty-four surgeons completed the survey. The median length of practice was 10 years; 78.2% included were male with a median age of 37 years old, 39.5% were consultants, 68.9% were general surgeons, and 55.7% were affiliated with an academic institution. Overall, there was a significant increase in the mean burnout score during the pandemic; longer years of practice and older age were significantly associated with less burnout. There were significant reductions in the median number of outpatient visits, operated cases, on-call hours, emergency visits, and research work, so, 48.2% of respondents felt that the training resources were insufficient. The majority (81.3%) of respondents reported that their hospitals were included in the management of COVID-19, 66.5% felt their roles had been minimized; 41% were asked to assist in non-surgical medical practices, and 37.6% of respondents were included in COVID-19 management. Conclusions: There was a significant burnout among trainees. Almost all aspects of clinical and research activities were affected with a significant reduction in the volume of research, outpatient clinic visits, surgical procedures, on-call hours, and emergency cases hindering the training. Trial registration: The study was registered on clicaltrials.gov "NCT04433286" on 16/06/2020

Impact of opioid-free analgesia on pain severity and patient satisfaction after discharge from surgery: multispecialty, prospective cohort study in 25 countries

Background: Balancing opioid stewardship and the need for adequate analgesia following discharge after surgery is challenging. This study aimed to compare the outcomes for patients discharged with opioid versus opioid-free analgesia after common surgical procedures.Methods: This international, multicentre, prospective cohort study collected data from patients undergoing common acute and elective general surgical, urological, gynaecological, and orthopaedic procedures. The primary outcomes were patient-reported time in severe pain measured on a numerical analogue scale from 0 to 100% and patient-reported satisfaction with pain relief during the first week following discharge. Data were collected by in-hospital chart review and patient telephone interview 1 week after discharge.Results: The study recruited 4273 patients from 144 centres in 25 countries; 1311 patients (30.7%) were prescribed opioid analgesia at discharge. Patients reported being in severe pain for 10 (i.q.r. 1-30)% of the first week after discharge and rated satisfaction with analgesia as 90 (i.q.r. 80-100) of 100. After adjustment for confounders, opioid analgesia on discharge was independently associated with increased pain severity (risk ratio 1.52, 95% c.i. 1.31 to 1.76; P < 0.001) and re-presentation to healthcare providers owing to side-effects of medication (OR 2.38, 95% c.i. 1.36 to 4.17; P = 0.004), but not with satisfaction with analgesia (beta coefficient 0.92, 95% c.i. -1.52 to 3.36; P = 0.468) compared with opioid-free analgesia. Although opioid prescribing varied greatly between high-income and low- and middle-income countries, patient-reported outcomes did not.Conclusion: Opioid analgesia prescription on surgical discharge is associated with a higher risk of re-presentation owing to side-effects of medication and increased patient-reported pain, but not with changes in patient-reported satisfaction. Opioid-free discharge analgesia should be adopted routinely