18 research outputs found
CONVERSION ATTRIBUTION BASED ON VIEWABLE IMPRESSIONS
Viewable View Through Conversion (vVTC) are introduced in this publication. vVTC is a way to attribute view-through conversion events back to the impressions that deserve credit for them. vVTC may measure viewability for each impression and attribute conversions to impressions based in part on the measured viewability of each impression. In some implementations, vVTC considers only viewable impressions for attribution
Tale of a Death Exaggerated::How Keynesian Policies Survived the 1970s
It has become a commonplace to divide the post-war period into âKeynesianâ and âpost-Keynesianâ eras, usually with the break point in the 1970s. This article challenges that periodisation and the arguments that underpin it. It is argued that Keynesianism did not die in the 1970s, but survived, if somewhat mutated, into the twenty first century. This proposition is then used to challenge exaggerated views about the scale of the crisis of the 1970s