18 research outputs found

    CONVERSION ATTRIBUTION BASED ON VIEWABLE IMPRESSIONS

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    Viewable View Through Conversion (vVTC) are introduced in this publication. vVTC is a way to attribute view-through conversion events back to the impressions that deserve credit for them. vVTC may measure viewability for each impression and attribute conversions to impressions based in part on the measured viewability of each impression. In some implementations, vVTC considers only viewable impressions for attribution

    Tale of a Death Exaggerated::How Keynesian Policies Survived the 1970s

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    It has become a commonplace to divide the post-war period into ‘Keynesian’ and ‘post-Keynesian’ eras, usually with the break point in the 1970s. This article challenges that periodisation and the arguments that underpin it. It is argued that Keynesianism did not die in the 1970s, but survived, if somewhat mutated, into the twenty first century. This proposition is then used to challenge exaggerated views about the scale of the crisis of the 1970s
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