Advertising agency engagement and regulatory empowerment in the world of new media

This paper examines how new media has impacted advertiser behaviours in relation to controversial advertising. This research seeks to explore the extent of advertiser engagement and regulatory empowerment in a new media environment, where an advertiser can show offensive advertising online via new media despite a ban by the self regulatory body in relation to traditional media. Specifically, we conduct ten interviews with members of the advertising industry to develop an understanding of this engagement and empowerment. Findings suggest that advertisers are very aware that new media creates an opportunity for engagement, however,feedback is interpreted subjectively to rationalise continued dissemination of offensive advertising messages and therein advertisers are empowered

Energy Analysis In The Assessment Of The U.K. Wave Energy Programme, 1978

1.1 In a long term situation of rising energy prices convention al economic appraisal of energy technologies has a number of shortcomings. It is not possible to determine the inflationary effects of energy price rises on costs and also it is a very uncertain guide in R & D planning. By using energy analysis the energy element in costs and the inflationary effects of price rises can be determined directly . Also the net energy requirement is an index of merit which is available during the R & D phase and can be related theoretically to the economics of a technology. It provides a good indicator, during R & D, of economic potential. 1.2 The calculations reported here for wave energy systems are based mainly on information contained in RPT 1978 draft report and hence relate to the reference designs as then conceived. 1.3 The modal net energy requirements (energy input/energy output) for the 1978 Reference Designs on a primary energy basis are as follows National Engineering Laboratories (NEL) 2.79 GJ₍ₜ₎/GJ₍ₑ₎ Wavepowe r Limited ( WPL) 1.45 GJ₍ₜ₎/GJ₍ₑ₎ Hydraulics Research S t ation (HRS) 3.27 GJ₍ₜ₎/GJ₍ₑ₎ Sea Energy Associates (SEA) 2.89 GJ₍ₜ₎/GJ₍ₑ₎ French Flexible Bag (FFB) 0.46 GJ₍ₜ₎/GJ₍ₑ₎ 1.4 On the basis of this information only the FFB satisfies the basic criteria of energetic viability. This criteria is that the net energy requirement of a wave energy system should be less than one. 1.5 While it is not possible as yet to establish the precise relationships between energy requirement and economic viability, clearly the 'energy returns' of the FFB are so low as to make it doubtful that this device would ever be economically viable in this form. 1.6 It is possible to model simply the relationship between energy requirements and costs. This indicates that a technology with a high energy requirement will suffer rapid cost inflation as energy prices rise. Depending on estimates of the value of output electricity (compared with the value of firm electricity) it seems that energy prices will have to rise 13 times before the FFB becomes economically viable. This is far beyond the limits of current medium term and even long-term planning horizons . l.7 It is difficult to imagine any realistic economic circumstances which may develop in the medium and long term which would make wave energy, in this form, economically viable. 1.8 To radically alter this assessment will r e quire a reduction in net energy requirement by factors ranging from 2.3 (FFB) to 16 (HRS). These improvements can only be achieved by substantial reductions in masses of structural and mooring materials per unit output together with improvements in the average load factor of all installed machinery. 1.9 Energy analysis raises serious questions about the wave energy programme. These must be answered convincingly before a rational case for committing major funds to the further development of these designs can be made. In particular the current emphasis on design for production would seem to be premature when basic problems of device size remain unresolved. 1.10 Further work is required constructing models of the net energy requirement of all devices in the prograrmme in terms of major system parameters (structural size, peak/average power ratings etc . ). Also energy analysis of new concepts and generic studies of wave energy devices is required. In this way established devices and new concept s will be analysed in a systematic way and it may be possible to identify directions of development which will offer the possibility of wave energy devices with low net energy requirements and with the ultimate potential to be economically viable

The benefits of hedgerows for pollinators and natural enemies depends on hedge quality and landscape context

Ecological intensification advocates the harnessing of regulating and supporting ecosystem services to promote more sustainable food production, and this relies on effective management of non-cropped habitats. Hedgerows are an important component of the landscape in many farming systems across the world, management of which provides a potential mechanism to enhance ecological intensification. Here we investigate the value of hedgerows in Southern England as a source of functionally important taxa, and how hedgerow quality and local landscape composition impact on their potential contribution to sustainable agriculture in arable landscapes. We show that hedgerows are a source habitat for many natural enemies which spill over into neighbouring fields, and that hedgerows provide a valuable forage resource and corridor for movement of pollinators. Hedgerow quality affects these benefits and continuous unbroken hedgerows, with a high diversity of woody species, are more valuable for the provision of bumblebees and Linyphiid spiders, while the presence of trees within the hedgerow supports Lycosid spiders. Floral resources, beyond the woody hedgerow species themselves, are also a key forage resource for hoverflies. The impact of these hedgerows on invertebrate abundance is moderated by local landscape, and hedgerows are a more valuable forage resource for pollinators in more intensely managed landscapes. Our study shows that in order to support abundant and a broad range of natural enemies and pollinators in agricultural landscapes, both hedgerows and local semi-natural habitats need to be protected and managed. The benefit of hedgerows, as a habitat for functionally important taxa depends on hedgerow quality and management practices such as avoiding gaps, high hedge species diversity and maintaining an abundant understory of plants, can improve their value for ecological intensification

Density functional theory study of the structural, electronic, lattice dynamical, and thermodynamic properties of Li

The structural, electronic, lattice dynamical, optical, thermodynamic, and CO{sub 2} capture properties of monoclinic and triclinic phases of Li{sub 4}SiO{sub 4} are investigated by combining density functional theory with phonon lattice dynamics calculations. We found that these two phases have some similarities in their bulk and thermodynamic properties. The calculated bulk modulus and the cohesive energies of these two phases are close to each other. Although both of them are insulators, the monoclinic phase of Li{sub 4}SiO{sub 4} has a direct band gap of 5.24 eV while the triclinic Li{sub 4}SiO{sub 4} phase has an indirect band gap of 4.98 eV. In both phases of Li{sub 4}SiO{sub 4}, the s orbital of O mainly contributes to the lower-energy second valence band (VB{sub 2}) and the p orbitals contribute to the fist valence band (VB{sub 1}) and the conduction bands (CBs). The s orbital of Si mainly contributes to the lower portions of the VB1 and VB{sub 2}, and Si p orbitals mainly contribute to the higher portions of the VB{sub 1} and VB{sub 2}. The s and p orbitals of Li contribute to both VBs and to CBs, and Li p orbitals have a higher contribution than the Li s orbital. There is possibly a phonon soft mode existing in triclinic {gamma}-Li{sub 4}SiO{sub 4}; in the monoclinic Li{sub 4}SiO{sub 4}, there are three phonon soft modes, which correspond to the one type of Li disordered over a few sites. Their LO-TO splitting indicates that both phases of Li{sub 4}SiO{sub 4} are polar anisotropic materials. The calculated infrared absorption spectra for LO and TO modes are different for these two phases of Li{sub 4}SiO{sub 4}. The calculated relationships of the chemical potential versus temperature and CO{sub 2} pressure for reaction of Li{sub 4}SiO{sub 4} with CO{sub 2} shows that Li{sub 4}SiO{sub 4} could be a good candidate for a high-temperature CO{sub 2} sorbent while used for postcombustion capture technology

Mechanism of Vanadium Leaching during Surface Weathering of Basic Oxygen Furnace Steel Slag Blocks: A Microfocus X-ray Absorption Spectroscopy and Electron Microscopy Study

© 2017 American Chemical Society. Basic oxygen furnace (BOF) steelmaking slag is enriched in potentially toxic V which may become mobilized in high pH leachate during weathering. BOF slag was weathered under aerated and air-excluded conditions for 6 months prior to SEM/EDS and μXANES analysis to determine V host phases and speciation in both primary and secondary phases. Leached blocks show development of an altered region in which free lime and dicalcium silicate phases were absent and Ca-Si-H was precipitated (CaCO 3 was also present under aerated conditions). μXANES analyses show that V was released to solution as V(V) during dicalcium silicate dissolution and some V was incorporated into neo-formed Ca-Si-H. Higher V concentrations were observed in leachate under aerated conditions than in the air-excluded leaching experiment. Aqueous V concentrations were controlled by Ca 3 (VO 4 ) 2 solubility, which demonstrate an inverse relationship between Ca and V concentrations. Under air-excluded conditions Ca concentrations were controlled by dicalcium silicate dissolution and Ca-Si-H precipitation, leading to relatively high Ca and correspondingly low V concentrations. Formation of CaCO 3 under aerated conditions provided a sink for aqueous Ca, allowing higher V concentrations limited by kinetic dissolution rates of dicalcium silicate. Thus, V release may be slowed by the precipitation of secondary phases in the altered region, improving the prospects for slag reuse

Tin whisker mitigation by means of a postelectroplating electrochemical oxidation treatment

There are very few studies that have investigated directly the effect of an oxide film on tin whisker growth, since the ‘cracked oxide theory’ was proposed by Tu in 19941. The current study has investigated the effect of an electrochemically produced oxide on tin whisker growth, for both Sn-Cu electrodeposits on Cu and pure Sn electrodeposits on brass. X-ray photoelectron spectroscopy (XPS) has been used to investigate the effect of the applied electrochemical oxidation potential on the oxide film thickness. Focused ion beam (FIB) has been used to prepare cross sections from electrodeposited samples to investigate the influence of the electrochemically formed oxide film on deposit microstructure during long-term room temperature storage. The XPS studies show that the thickness of electrochemically formed oxide film is directly influenced by the applied potential and the total charge passed. Whisker growth studies show that the electrochemical oxidation treatment mitigates whisker growth for both Sn-Cu electrodeposits on Cu and pure Sn electrodeposits on brass. For Sn electrodeposits on brass, the electrochemically formed oxide greatly reduces both the formation of zinc oxide at the surface and the formation of intermetallic compounds, which results in the mitigation of tin whisker growth. For Sn-Cu electrodeposits on Cu, the electrochemically formed oxide has no apparent effect on intermetallic compound formation and acts simply as a physical barrier to hinder tin whisker growth

Late Paleozoic geology of the Queensland Plateau (offshore northeastern Australia)

The southwestern Pacific region consists of segmented and translated continental fragments of the Gondwanan margin. Tectonic reconstructions of this region are challenged by the fact that many fragmented continental blocks are submerged and/or concealed under younger sedimentary cover. The Queensland Plateau (offshore northeastern Australia) is one such submerged continental block. We present detrital zircon geochronological and morphological data, complemented by petrographic observations, from samples obtained from the only two drill cores that penetrated the Paleozoic metasedimentary strata of the Queensland Plateau (Ocean Drilling Program leg 133, sites 824 and 825). Results provide maximum age constraints of 319.4 +/- 3.5 and 298.9 +/- 2.5 Ma for the time of deposition, which in conjunction with evidence for deformation, indicate that the metasedimentary successions are most likely upper Carboniferous to lower Permian. A comparison of our results with a larger dataset of detrital zircon ages from the Tasmanides suggests that the Paleozoic successions of the Queensland Plateau formed in a backarc basin that was part of the northern continuation of the New England Orogen and/or the East Australian Rift System. However, unlike most of the New England Orogen, a distinctive component of the detrital zircon age spectra of the Mossman Orogen is also recognised, suggesting the existence of a late Paleozoic drainage system that crossed the northern Tasmanides en route from the North Australian Craton. A distinctive shift from abraded zircon grains to grains with well-preserved morphology at ca 305 Ma reflects a direct drainage of first-cycle sediments, most likely from an outboard arc and/or backarc magmatism

Natural scene statistics and the structure of orientation maps in the visual cortex

Visual activity after eye-opening influences feature map structure in primary visual cortex (V1). For instance, rearing cats in an environment of stripes of one orientation yields an over-representation of that orientation in V1. However, whether such changes also affect the higher-order statistics of orientation maps is unknown. A statistical bias of orientation maps in normally raised animals is that the probability of the angular difference in orientation preference between each pair of points in the cortex depends on the angle of the line joining those points relative to a fixed but arbitrary set of axes. Natural images show an analogous statistical bias; however, whether this drives the development of comparable structure in V1 is unknown. We examined these statistics for normal, stripe-reared and dark-reared cats, and found that the biases present were not consistently related to those present in the input, or to genetic relationships. We compared these results with two computational models of orientation map development, an analytical model and a Hebbian model. The analytical model failed to reproduce the experimentally observed statistics. In the Hebbian model, while orientation difference statistics could be strongly driven by the input, statistics similar to those seen in experimental maps arose only when symmetry breaking was allowed to occur spontaneously. These results suggest that these statistical biases of orientation maps arise primarily spontaneously, rather than being governed by either input statistics or genetic mechanisms