Environment Dominant Logic: Concerning for Achieving the Sustainability Marketing

AbstractEnvironmental issues are now at the forefront of global agenda. This is because, the natural resources are depleting in alarming rate. Moreover, environmental pollution, need for future generation as well as quality of life became few more crucial issues for the survival of the human life. In order to attain a sustainable existence of individuals, several researchers have started to point marketers’ role as the catalyst in bringing the change in conventional way of looking of business aspects. Considering the environmental deterioration, a new business philosophy became the necessary. This research addresses this issue by proposing a paradigm shift of the present marketing approach to a more timely, needed and holistic approach which can be called as ‘environment – dominant’ logic. Particularly, this study attempts to answer three basic questions related to this phenomenon: (i) Why the ‘environment-dominant’ logic is in the forefront? (ii) How does E-D logic differ from the conventional views of marketing paradigm? (iii) What is the role of E-D logic in marketing activities

Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context

The objective of this study is to examine the effects of consumer innovativeness, service quality, service switching costs and service satisfaction on service loyalty among mobile phone service users. A cross sectional survey was employed which yielded 535 responses. Structural equation modelling using the AMOS version 2.0 was utilized to test study the hypotheses. Test results reveal that service satisfaction, service switching costs and service quality are the three antecedents that directly influence service loyalty. However, consumer innovativeness does not have any direct effect on service loyalty. Moreover, service satisfaction is found to be a partial mediator between ‘service quality’ and ‘service loyalty’. Findings from this study will develop insights to enable policy-makers, managers and marketers to better strategize and effectively implement loyalty programs and prevent their customers from switching. This will enhance value creation for both their users and for the industry

Investigating the Influence of Employee Trust in Management on Tacit Knowledge Through Employees’ Turnover

Within the last few decades, there has been an increasing interest in the importance of tacit knowledge in organizations and it has become the focus of considerable attention in the recent literature. However, there are some important barriers which cause negative effect on tacit knowledge such as employee turnover. In this perspective, this review paper concentrates on the potential factors influencing on the employee turnover that eventually leading to tacit knowledge. More closely, this paper considers the impact of employee trust in management on tacit knowledge through the mediating effect of employee turnover. Accordingly, this paper present a conceptual framework for the potential relationships among the variables namely employee trust in management, employee turnover intention, and tacit knowledge. Keywords: employee trust in management, employee turnover intention, tacit knowledge

Construction of White Male Hegemony in Coetzee's Waiting for Barbarians and Disgrace

 This article will investigate how Coetzee's white male characters confront their pasts that revolve around abuse of power in both familial relations and the community. For a long time, Coetzee has been in a difficult position regarding his literary identity. He is both criticized and praised by many people about his writings. In this article, I will be investigating how he draws both praise and criticism in the way he constructs white male identity. It is possible that many of these critics do not agree with the writer’s construction of both African and white identities. Coetzee was required to betray his ancestors and oppose the white male dominance. I will determine whether he chose either of them. It is a known fact that none of Coetzee novels were banned by the Apartheid regime. The most probable reason that is often cited by many of his critics is that he was politically correct. An investigation of his representation of white hegemony might put to rest this criticism. Furthermore, it is important to understand his stand against white supremacy at a time many of his colleagues from the civil rights movement were writing about equality and human rights. I will investigate how the characters of his novels feel influenced by those who exercise power in the society. Most importantly, I will examine how masculine identities in the novels fit in the wider society and how they respond to changing power structures because they influence their behavior. My objective is to investigate whether Coetzee ascribed to the patriarchal Boer societal values that marginalized both women and servants into silence. Since masculine discourse is recurring in his other works, it is both an ideological and political discourse representing oppression and colonialism

The Impact of Hegemony and Apartheid against African American Women: A Critical Study of Alice Walker

Through this part the researcher introduces a sufficient analysis of Walker’s selected novels to reflect the ill-treatment against black women in American society from 1970 to 1982. The researcher will analyze Walker’s characters to offer a real justification of the racial oppression, cruelty, unkindness and misery that most of African American women have been faced on the hand of the whites American especially in the south. The researcher support and analyze this subject by trace the life of the main characters that suffer from ill-treatment and racial oppression. The researcher analyzes these texts with regard to black feminist critical theory, to discuss the main themes by tracing group of  heroines who live, represent and portray these topics through a contemporary black American author Alice Walker in her selected novels, The Third Life of Grange Copeland, Meridian , The Color Purple . Referring to the main themes in the statement of the problem and first research questions the researcher achieve that all the characters of the novels are racially oppressed

Cognitive, affective and conative domains of sustainable consumption: Scale development and validation using confirmatory composite analysis

This study aims to conceptualise, develop, purify and validate a multiple-item scale to measure a sustainable consumption (SC) construct from the perspective of developing countries, particularly Malaysia. Interview, a focus group and survey methods were used to collect qualitative and quantitative data from respondents. Content Analysis, Exploratory Factor Analysis (EFA) and Confirmatory Composite Analysis (CCA) using Partial Least Square (PLS) were used to explore and predict the data. The EFA output generated three dimensions with 21 items. The dimensions are cognitive SC, affective SC and a conative SC that reflects the notion of sustainable consumption. The result of the CCA confirmed the EFA result. Based on the reliability and validity check results, it is apparent that the scale demonstrates good psychometric properties. This is a pioneer study that developed a new scale to measure sustainable consumption behaviour in a non-Western context. In addition, this study conceptualised sustainable consumption behaviour as a multi-dimensional attitudinal construct determined by the cognitive, affective and conative aspects of the mind

Venture Sendirian Berhad : The Journey to Excellence

Venture Sendirian Berhad (subsequently known as Venture) was an oil and gas company which was in charge of handling the small and marginal fields that had smaller reservoir in Malaysia.The company was comparatively new. In the middle of 2014, the company encountered an accident while handling one of the projects.The fire was caught in the pump room which caused almost RM 21 million of losses.After investigating the situation, it was revealed that the main reason for this incidence was people's negligence.Considering the seriousness of the issue, Mr Alvin James, The CEO of Venture suggested Mr Abid Rashid the head of Health and Safety department of Venture to bring the pro-active safety culture among the employees on or before December, 2015. Mr Alvin was afraid, if the employees were not alert and aware of the safety culture, such incidence might occur again and again

Amiodarone-induced Loculated Pleural Effusion Without Pulmonary Parenchymal Involvement: a Case Report and Literature Review

Amiodarone is an extremely effective antiarrhythmic drug that is known to cause many adverse effects such as pulmonary, thyroid, and liver toxicities. Of these, pulmonary toxicity is most serious. Pulmonary toxicity can present as interstitial pneumonitis, organizing pneumonia, pulmonary nodules and masses, and very rarely pleural effusions. We present a case of a 73-year-old male who presented with progressive exertional dyspnea, nonproductive cough, generalized fatigue, and weakness. He was found to have multiorgan toxicity secondary to long-term treatment with high doses of amiodarone. This case illustrates that amiodarone may cause toxicity involving multiple organs simultaneously in patients receiving long-term therapy and represents the first reported case of amiodarone-induced loculated pleural effusion without associated lung parenchymal involvement