Environmentally friendly urban development: changes in decision-makers’ attitudes, problem perceptions and policy preferences over three decades

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Barriers, emotions, and motivational levers for lifestyle transformation in Norwegian household decarbonization pathways

Meeting the Paris Agreement targets requires strong near-term climate change mitigation in all sectors of the economy. Increasing demand-side emission abatement efforts is one important area to pursue, yet there are significant barriers that must be overcome in order to realize its potential. We ask: What barriers may be hindering deep emissions reduction at the household level? What kinds of levers are available to achieve emission reductions? Based on an original and extensive qualitative dataset, our in-depth study of households in Bergen, Norway, shows that individuals perceive they are confronted with considerable individual, economic, and infrastructural barriers that prevent them from taking deep mitigation actions. Our results however also suggest that some barriers can be overcome with motivational levers such as the availability of more sustainable alternatives, support networks and by the positive emotions felt when having a positive impact on the environment. Other barriers are more difficult to overcome, pointing to the overarching lesson from our study that households will need to be forced or incentivized beyond voluntary efforts to achieve rapid and comprehensive decarbonization. The current policy approach, aimed mostly at nudging for voluntary mitigation actions, is wholly inadequate to achieve significant emission reductions. Our study indicates that households are open for increasingly including more “sticks” into climate policymaking. While there are significant challenges to individuals taking stronger mitigation action, these can be overcome by strengthening government policies targeting the patterns and, importantly, volumes of household consumption

It starts at home? Climate policies targeting household consumption and behavioral decisions are key to low-carbon futures

Through their consumption behavior, households are responsible for 72% of global greenhouse gas emissions. Thus, they are key actors in reaching the 1.5 °C goal under the Paris Agreement. However, the possible contribution and position of households in climate policies is neither well understood, nor do households receive sufficiently high priority in current climate policy strategies. This paper investigates how behavioral change can achieve a substantial reduction in greenhouse gas emissions in European high-income countries. It uses theoretical thinking and some core results from the HOPE research project, which investigated household preferences for reducing emissions in four European cities in France, Germany, Norway and Sweden. The paper makes five major points: First, car and plane mobility, meat and dairy consumption, as well as heating are the most dominant components of household footprints. Second, household living situations (demographics, size of home) greatly influence the household potential to reduce their footprint, even more than country or city location. Third, household decisions can be sequential and temporally dynamic, shifting through different phases such as childhood, adulthood, and illness. Fourth, short term voluntary efforts will not be sufficient by themselves to reach the drastic reductions needed to achieve the 1.5 °C goal; instead, households need a regulatory framework supporting their behavioral changes. Fifth, there is a mismatch between the roles and responsibilities conveyed by current climate policies and household perceptions of responsibility. We then conclude with further recommendations for research and policy

Sketch 4b: An Image Understanding Operating System

List of variables collected in HOPE. (PDF 191 kb