Using The DuPont Decomposing Process To Create A Marketing Model

The DuPont Model of Business is almost 100 years old. It provides a classic template for the decomposition process that can be used to build integrated systems of performance metrics. The marketing field has never embraced the DuPont Model as completely as accounting and finance because the focus is on the earning being return to the owner’s equity. Earnings flow is not the same as cash flow and marketing managers are more focused on operating profits than net profits. However, the decomposition process that is used to create the DuPont Model can be applied to the process of creating a Marketing Model. The paper reviews the classic decomposition process and uses it to create a new Marketing Model of Profitability

Making Price Elasticity A Useful Metric For Maximizing Profit

An estimate of a product’s price elasticity can be used to calculate whether a price change will increase or decrease sales revenue. However, the price elasticity of demand does not indicate if a price change will increase or decrease gross profit because the marginal cost per unit confounds the calculation. However, an estimate of the price elasticity can be combined with the product’s markup to calculate if a change in the selling price will increase or decrease the profit. The purpose of this paper is to demonstrate how estimates of the price elasticity and the markup can be combined to help managers decide if greater profits can be realized with a price decrease or a price increase

Estimating the Effects of Selected Sanitary and Phytosanitary Measures and Technical Barriers to Trade on US-EU Agricultural Trade

This study investigates the effects of non-tariff measures (NTM)-specifically, sanitary and phytosanitary measures and technical barriers to trade-on agricultural trade between the United States and the European Union (EU). Along with tariff reduction, the removal of NTMs has emerged as a key focus of negotiations in the U.S.-EU Transatlantic Trade and Investment Partnership

Cycles: A Serious Game for the Mental Health Literacy of Social Anxiety Disorder

Cycles is a VR video game reimagines the cycle of social anxiety that the author has undergone throughout his life, and incorporates key themes from his experience through the implementation of abstract symbolism and game mechanics. A personal and reflective piece, this game acts as a mirror of the developer&rsquo;s own struggles and victories when dealing with mental health with the hopes that others can find something relatable within. By using philosophical game design, Cycles is a representation of different aspects of the social anxiety cycle as shown through the game&rsquo;s mechanics, aesthetics, and narrative. </p

Agriculture in the Transatlantic Trade and Investment Partnership: Tariffs, Tariff-Rate Quotas, and Non-Tariff Measures

This study assesses the potential effects of the U.S.-EU Transatlantic Trade and Investment Partnership on agriculture under three broad scenarios: complete removal of tariffs and tariff-rate quotas; elimination of non-tariff measures along with tariffs and tariff-rate quotas; and a lowering of the willingness of consumers to purchase imported goods previously limited by non-tariff measures

ENVIRONMENTAL COMPLIANCE IN U.S. AGRICULTURAL POLICY: PAST PERFORMANCE AND FUTURE POTENTIAL

Since 1985, U.S. agricultural producers have been required to practice soil conservation on highly erodible cropland and conserve wetlands as a condition of farm program eligibility. This report discusses the general characteristics of compliance incentives, evaluates their effectiveness in reducing erosion in the program's current form, and explores the potential for expanding the compliance approach to address nutrient runoff from crop production. While soil erosion has, in fact, been reduced on land subject to Conservation Compliance, erosion is also down on land not subject to Conservation Compliance, indicating the influence of other factors. Analysis to isolate the influence of Conservation Compliance incentives from other factors suggests that about 25 percent of the decline in soil erosion between 1982 and 1997 can be attributed to Conservation Compliance. This report also finds that compliance incentives have likely deterred conversion of noncropped highly erodible land and wetland to cropland, and that a compliance approach could be used effectively to address nutrient runoff from crop production.conservation compliance, Sodbuster, Swampbuster, conservation policy, agri-environmental policy, nutrient management, buffer practices, Agricultural and Food Policy,

Moved by the Spirit: Protestant Diffusion and Church Location in Central America, With a Case Study From Southwestern Honduras.

This dissertation traces the evolution of Protestant missions in Central America from the colonial period to the present, focusing on the agents, direction, and methods of Protestant diffusion as well as the changing criteria for site selection. Chapters are arranged chronologically and progress from the macro-scale, Central America, to the micro-scale, six towns in southwestern Honduras (La Esperanza, Intibuca, Yamaranguila, San Juan, Erandique and Gracias). The chapters dealing with Central America outline when and where different mission boards have worked, as well as the geographical, economic, political and theological considerations driving site selection. The focus then narrows to patterns of church density and denominational distribution in Honduras to illustrate the cumulative effect of successive waves of Protestant activity. Finally, an examination of southwestern Honduras explores the role of physical geography, property values, population density, ethnicity, and transportation networks in church location within towns and diffusion between towns. An underlying theme throughout the paper is competition between Protestants and Catholics, as manifested in both the physical and cultural landscapes. The primary changes in Protestant site selection and diffusion can be summarized in four points. In Central America, mission stations expanded from the European and African enclaves of the Caribbean Rimland during the colonial period, to the Indian and ladino populated interior in the last century. This territorial shift was accompanied by a change in the primary agents of diffusion. Since the sixteenth century, Protestantism has evolved from the incidentally-introduced religion of foreigners (merchants, pirates, and immigrants), to a large-scale mission endeavor, and finally to an indigenous, self-supporting institution. Globally, the transition from foreign to indigenous leadership reflects a shift in the center of mission-sending activity: from Europe, to the United States, and currently to the Third World. The formation of strong indigenous churches is tied to the rise of pentecostal Protestantism over mainline and fundamentalist denominations

The Biodiversity and Climate Change Virtual Laboratory: Where ecology meets big data

Advances in computing power and infrastructure, increases in the number and size of ecological and environmental datasets, and the number and type of data collection methods, are revolutionizing the field of Ecology. To integrate these advances, virtual laboratories offer a unique tool to facilitate, expedite, and accelerate research into the impacts of climate change on biodiversity. We introduce the uniquely cloud-based Biodiversity and Climate Change Virtual Laboratory (BCCVL), which provides access to numerous species distribution modelling tools; a large and growing collection of biological, climate, and other environmental datasets; and a variety of experiment types to conduct research into the impact of climate change on biodiversity. Users can upload and share datasets, potentially increasing collaboration, cross-fertilisation of ideas, and innovation among the user community. Feedback confirms that the BCCVL's goals of lowering the technical requirements for species distribution modelling, and reducing time spent on such research, are being met