The influence of point of identification on merchandise consumption

It has long been recognised that consumers can form bonds and identify strongly with the organisations with which they are involved. When the organisation in question is a professional sporting club, identification can be a complex issue. Sports fans can identify with the team as a whole, with individual players, or both. How this different point of identification affects behaviour such as merchandise consumption is the focus of this paper. The survey responses of 161 members of the Kangaroos Football (AFL) Club suggest that members can identify with both team and individual players in tandem. Far from being opposites, team and player identification were found to be distinct constructs, not significantly related to each other. The point of identification was related to the nature of merchandise consumed and the manner in which it was consumed. The results suggest both player and team identification should be encouraged and that merchandise should cater for both in an inclusive way.<br /

The relationship between AFL season-ticket holder satisfaction and sponsor-related behaviour

In a sporting context, it has been acknowledged that fan attention and response to sponsorship is affected by a range of variables, including the duration of sponsorship and fan commitment to the sporting organisation. The results of surveys of the members of five AFL clubs indicated that there is a positive relationship between the satisfaction level of season-ticket holders and their orientation toward club sponsors&rsquo; products and brands. Despite the weak relationships found in this research, the results suggest that more satisfied season-ticket holders will seek to use club sponsors&rsquo; products, and this is yet another reason to manage the satisfaction of customers.<br /

An exploration of the components of relational bonds to an arts festival brand

This research investigates the nature of the bonds that consumers form with a brand that provides highly uncertain outcomes, and is only available intermittently. The research model draws upon elements of Keller&rsquo;s (2001) conceptualisation of brand resonance, and extends McAlexander, Kim, and Roberts&rsquo; (2003), and Muniz and O&rsquo;Guinn&rsquo;s (2001) brand community construct, testing these in an atypical service environment. Qualitative research suggested the need for a broader view of the bond formed in these circumstances, specifically one comprising measures of anticipation of usage, social attraction, commitment, loyalty, and trust. This paper reports on analysis undertaken to develop such a construct, which has been labelled &ldquo;brand affinity&rdquo;. Tests for discriminant validity suggest that the brand affinity construct is a distinct construct that can be used to measure consumer attitudes toward a highly uncertain, intermittently available product.<br /

Comparison‐specific preferences:The attentional dilution effect for delay and risk

In cross-modal decisions, the options differ on many attributes, and in uni-modal decisions, they differ on few. We supply new theory and data to understand how discounting for both delay and risk differs between cross-modal and uni-modal decisions. We propose the attentional dilution effect in decision making in which (a) allocation of limited attention to an attribute determines that attribute's decision weight and (b) the attention an attribute receives is increasing in the difference between options on that attribute and decreasing in the number of other attributes that differ between options. We introduce the random order delayed compensation method and conduct two experiments focusing on delayed and risky receipt of consumer goods. Consistent with the attentional dilution effect, we find that in this domain, patience and risk tolerance are generally higher in cross-modal than uni-modal decisions. We suggest that, since many real-world choices are cross-modal, people may be more patient and risk-tolerant in their everyday life than is suggested by standard lab experiments

Time matters less when outcomes differ: uni-modal versus cross-modal comparisons in intertemporal choice

Uni-modal intertemporal decisions involve comparing options of the same type (e.g. apples now versus apples later), and cross-modal decisions involve comparing options of different types (e.g. a car now versus a vacation later). As we explain, existing models of intertemporal choice do not allow time preference to depend on whether the comparisons to be made are uni-modal or cross-modal. We test this restriction in an experiment using the delayed-compensation method, a new extension of the standard method of eliciting intertemporal preferences that allows for assessment of time preference for non-monetary and discrete outcomes, as well as for both cross-modal and uni-modal comparisons. Participants were much more averse to delay for uni-modal than cross-modal decisions. We provide two potential explanations for this effect: one drawing on multi-attribute choice, the other drawing on construal level theory

A geometrical model of softwood anatomy for fluid mechanics simulations

This paper demonstrates a model of softwood geometry that can be used for multiscale modelling of the longitudinal movement of water through spruce wood. Previous results obtained from a high resolution X-ray CT scan and subsequent image analysis of a large number of Norway spruce tracheids were here used to produce a model that can represent the variability in wood anatomy found within a timber joist or log. A demonstration of that model is given

ExELS: an exoplanet legacy science proposal for the ESA Euclid mission. II. Hot exoplanets and sub-stellar systems

The Exoplanet Euclid Legacy Survey (ExELS) proposes to determine the frequency of cold exoplanets down to Earth mass from host separations of ~1 AU out to the free-floating regime by detecting microlensing events in Galactic Bulge. We show that ExELS can also detect large numbers of hot, transiting exoplanets in the same population. The combined microlensing+transit survey would allow the first self-consistent estimate of the relative frequencies of hot and cold sub-stellar companions, reducing biases in comparing "near-field" radial velocity and transiting exoplanets with "far-field" microlensing exoplanets. The age of the Bulge and its spread in metallicity further allows ExELS to better constrain both the variation of companion frequency with metallicity and statistically explore the strength of star-planet tides. We conservatively estimate that ExELS will detect ~4100 sub-stellar objects, with sensitivity typically reaching down to Neptune-mass planets. Of these, ~600 will be detectable in both Euclid's VIS (optical) channel and NISP H-band imager, with ~90% of detections being hot Jupiters. Likely scenarios predict a range of 2900-7000 for VIS and 400-1600 for H-band. Twice as many can be expected in VIS if the cadence can be increased to match the 20-minute H-band cadence. The separation of planets from brown dwarfs via Doppler boosting or ellipsoidal variability will be possible in a handful of cases. Radial velocity confirmation should be possible in some cases, using 30-metre-class telescopes. We expect secondary eclipses, and reflection and emission from planets to be detectable in up to ~100 systems in both VIS and NISP-H. Transits of ~500 planetary-radius companions will be characterised with two-colour photometry and ~40 with four-colour photometry (VIS,YJH), and the albedo of (and emission from) a large sample of hot Jupiters in the H-band can be explored statistically.Comment: 18 pages, 16 figures, accepted MNRA

ExELS: an exoplanet legacy science proposal for the ESA Euclid mission. II. Hot exoplanets and sub-stellar systems

The Exoplanet Euclid Legacy Survey (ExELS) proposes to determine the frequency of cold exoplanets down to Earth mass from host separations of ~1 AU out to the free-floating regime by detecting microlensing events in Galactic Bulge. We show that ExELS can also detect large numbers of hot, transiting exoplanets in the same population. The combined microlensing+transit survey would allow the first self-consistent estimate of the relative frequencies of hot and cold sub-stellar companions, reducing biases in comparing "near-field" radial velocity and transiting exoplanets with "far-field" microlensing exoplanets. The age of the Bulge and its spread in metallicity further allows ExELS to better constrain both the variation of companion frequency with metallicity and statistically explore the strength of star-planet tides. We conservatively estimate that ExELS will detect ~4100 sub-stellar objects, with sensitivity typically reaching down to Neptune-mass planets. Of these, ~600 will be detectable in both Euclid's VIS (optical) channel and NISP H-band imager, with ~90% of detections being hot Jupiters. Likely scenarios predict a range of 2900-7000 for VIS and 400-1600 for H-band. Twice as many can be expected in VIS if the cadence can be increased to match the 20-minute H-band cadence. The separation of planets from brown dwarfs via Doppler boosting or ellipsoidal variability will be possible in a handful of cases. Radial velocity confirmation should be possible in some cases, using 30-metre-class telescopes. We expect secondary eclipses, and reflection and emission from planets to be detectable in up to ~100 systems in both VIS and NISP-H. Transits of ~500 planetary-radius companions will be characterised with two-colour photometry and ~40 with four-colour photometry (VIS,YJH), and the albedo of (and emission from) a large sample of hot Jupiters in the H-band can be explored statistically.Comment: 18 pages, 16 figures, accepted MNRA

Comparison‐specific preferences: The attentional dilution effect for delay and risk

In cross‐modal decisions, the options differ on many attributes, and in uni‐modal decisions, they differ on few. We supply new theory and data to understand how discounting for both delay and risk differs between cross‐modal and uni‐modal decisions. We propose the attentional dilution effect in decision making in which (a) allocation of limited attention to an attribute determines that attribute's decision weight and (b) the attention an attribute receives is increasing in the difference between options on that attribute and decreasing in the number of other attributes that differ between options. We introduce the random order delayed compensation method and conduct two experiments focusing on delayed and risky receipt of consumer goods. Consistent with the attentional dilution effect, we find that in this domain, patience and risk tolerance are generally higher in cross‐modal than uni‐modal decisions. We suggest that, since many real‐world choices are cross‐modal, people may be more patient and risk‐tolerant in their everyday life than is suggested by standard lab experiments