El éxito de Audi Quattro en España: tres décadas de razón, emoción y creatividad publicitaria (1989-2018)

El sector de la automoción ha estado en continua evolución hasta convertirse en lo que conocemos ahora. La fuerte competencia entre marcas hizo que la publicidad cobrase un papel muy importante para diferenciarse de la competencia y posicionarse en la mente de los consumidores. Uno de los cambios más significativos que, a día de hoy sigue presente, es el cambio o evolución del discurso racional al discurso emocional en los anuncios de las marcas. Para ver esta evolución, en este trabajo se tomará como referencia la marca premium de automóvil Audi, y, en concreto, la tecnología de tracción integral quattro y sus anuncios en España comprendidos entre 1989 y 2018. Para el análisis de estos anuncios y determinar qué discurso emplean, se tendrán en cuenta las funciones del lenguaje de Jakobson y los distintos caminos creativos de Luis Bassat junto con los 10 principios generales de la publicidad.Grado en Publicidad y Relaciones Pública

El pósito de los Cuatro Sexmos de la tierra de Salamanca

Precede al tít.: Instituciones de Crédito AgrícolaCopia digital. Valladolid : Junta de Castilla y León. Consejería de Cultura y Turismo, 2009-201

Genome sequencing of evolved aspergilli populations reveals robust genomes, transversions in A. flavus, and sexual aberrancy in non-homologous end-joining mutants

BACKGROUND: Aspergillus spp. comprises a very diverse group of lower eukaryotes with a high relevance for industrial applications and clinical implications. These multinucleate species are often cultured for many generations in the laboratory, which can unknowingly propagate hidden genetic mutations. To assess the likelihood of such events, we studied the genome stability of aspergilli by using a combination of mutation accumulation (MA) lines and whole genome sequencing. RESULTS: We sequenced the whole genomes of 30 asexual and 10 sexual MA lines of three Aspergillus species (A. flavus, A. fumigatus and A. nidulans) and estimated that each MA line accumulated mutations for over 4000 mitoses during asexual cycles. We estimated mutation rates of 4.2 × 10-11 (A. flavus), 1.1 × 10-11 (A. fumigatus) and 4.1 × 10-11 (A. nidulans) per site per mitosis, suggesting that the genomes are very robust. Unexpectedly, we found a very high rate of GC → TA transversions only in A. flavus. In parallel, 30 asexual lines of the non-homologous end-joining (NHEJ) mutants of the three species were also allowed to accumulate mutations for the same number of mitoses. Sequencing of these NHEJ MA lines gave an estimated mutation rate of 5.1 × 10-11 (A. flavus), 2.2 × 10-11 (A. fumigatus) and 4.5 × 10-11 (A. nidulans) per base per mitosis, which is slightly higher than in the wild-type strains and some ~ 5-6 times lower than in the yeasts. Additionally, in A. nidulans, we found a NHEJ-dependent interference of the sexual cycle that is independent of the accumulation of mutations. CONCLUSIONS: We present for the first time direct counts of the mutation rate of filamentous fungal species and find that Aspergillus genomes are very robust. Deletion of the NHEJ machinery results in a slight increase in the mutation rate, but at a rate we suggest is still safe to use for biotechnology purposes. Unexpectedly, we found GC→TA transversions predominated only in the species A. flavus, which could be generated by the hepatocarcinogen secondary metabolite aflatoxin. Lastly, a strong effect of the NHEJ mutation in self-crossing was observed and an increase in the mutations of the asexual lines was quantifiedEspaña, MINECO grant number BIO2015-6714

Analyses of the Impact of Soil Conditions and Soil Degradation on Vegetation Vitality and Crop Productivity Based on Airborne Hyperspectral VNIR–SWIR–TIR Data in a Semi-Arid Rainfed Agricultural Area (Camarena, Central Spain)

Soils are an essential factor contributing to the agricultural production of rainfed crops such as barley and triticale cereals. Changing environmental conditions and inadequate land management are endangering soil quality and productivity and, in turn, crop quality and productivity are affected. Advances in hyperspectral remote sensing are of great use for the spatial characterization and monitoring of the soil degradation status, as well as its impact on crop growth and agricultural productivity. In this study, hyperspectral airborne data covering the visible, near-infrared, short-wave infrared, and thermal infrared (VNIR–SWIR–TIR, 0.4–12 µm) were acquired in a Mediterranean agricultural area of central Spain and used to analyze the spatial differences in vegetation vitality and grain yield in relation to the soil degradation status. Specifically, leaf area index (LAI), crop water stress index (CWSI), and the biomass of the crop yield are derived from the remote sensing data and discussed regarding their spatial differences and relationship to a classification of erosion and accumulation stages (SEAS) based on previous remote sensing analyses during bare soil conditions. LAI and harvested crop biomass yield could be well estimated by PLS regression based on the hyperspectral and in situ reference data (R2 of 0.83, r of 0.91, and an RMSE of 0.2 m2 m−2 for LAI and an R2 of 0.85, r of 0.92, and an RMSE of 0.48 t ha−1 for grain yield). In addition, the soil erosion and accumulation stages (SEAS) were successfully predicted based on the canopy spectral signal of vegetated crop fields using a random forest machine learning approach. Overall accuracy was achieved above 71% by combining the VNIR–SWIR–TIR canopy reflectance and emissivity of the growing season with topographic information after reducing the redundancy in the spectral dataset. The results show that the estimated crop traits are spatially related to the soil’s degradation status, with shallow and highly eroded soils, as well as sandy accumulation zones being associated with areas of low LAI, crop yield, and high crop water stress. Overall, the results of this study illustrate the enormous potential of imaging spectroscopy for a combined analysis of the plant-soil system in the frame of land and soil degradation monitoring

Candida y candidiasis invasora : estudio de la actividad antifúngica in vitro de arasertaconazol frente a cepas clínicas de Candida y caracterización molecular de cepas productoras de candidemia relacionada con el catéter

La infección por Candida es un problema de salud pública que abarca desde alteraciones de la flora normal hasta infecciones sistémicas graves en pacientes inmunosuprimidos o portadores de catéteres intravasculares. El tratamiento de la candidiasis sistémica se basa en la administración de un tratamiento antifúngico correcto junto con la retirada del catéter intravascular, si se demuestra que éste es el origen de la infección. El aumento de cepas portadoras de resistencia antifúngica hace necesario el desarrollo de nuevos fármacos para tratar la candidiasis; uno de los fármacos más novedosos es el arasertaconazol nitrato. En este proyecto se estudió la actividad antifúngica de arasertaconazol frente a aislados clínicos de Candida, así como el establecimiento de rangos de CMI aceptables con cepas de colección ATCC según los estándares establecidos en el documento CLSI M27-A3. Por otra parte, para estudiar si el catéter era el origen de la candidemia, se estudió la presencia de genotipos idénticos en muestras de sangre y catéter aislados simultáneamente en pacientes con candidemia y portadores de catéter intravascular. El otro objetivo del proyecto fue recoger prospectivamente y genotipar mediante el análisis de microsatélites las cepas mencionadas pertenecientes a las especies C. albicans y C. parapsilosi

Seasons and Other Factors Affecting the Quality of Life of Asthmatic Children

[email protected]: To study the effect of seasons on the health-related quality of life (HRQL) of asthmatic children. Methods: Four groups of asthmatic children 7 to 14 years old were recruited by pediatricians during each season of the year. Their HRQL was assessed by means of the Paediatric Asthma Quality of Life Questionnaire (PAQLQ). Other factors surveyed were asthma severity, atopy, medical treatment, immunotherapy, obesity, parental smoking, and anti-allergic measures. Results: The mean (SD) overall PAQLQ score was highest in summer at 6.2 (1.0) and lowest in autumn at 5.5 (1.2). The same trend was found for domains in summer and autumn, respectively: symptoms, 6.2 (1.0) vs 5.4 (1.4); emotions, 6.5 (0.8) vs 6.0 (1.0); and activities, 5.9 (1.4) vs 5.0 (1.5). Factors such as male gender (odds ratio [OR], 0.60; 95% confi dence interval [CI], 0.41–0.87), being on immunotherapy (OR, 0.59; 95% CI, 0.38–0.92), living in an urban environment (OR, 0.56; 0.33–0.93), and residing on the northern coast of Spain along the Bay of Biscay (OR, 0.56; 0.36-0.89) were independent protective factors against having a total PAQLQ score in the lower tertile. Conversely, being recruited in a primary care setting (OR, 1.55; 1.01–2.38) and having more severe asthma were risks for being in the lower tertile. Conclusions: Irrespective of the severity of the disease, season has a significant influence on the HRQL of asthmatic [email protected]

Purified Smc5/6 complex exhibits DNA substrate recognition and compaction

Eukaryotic SMC complexes, cohesin, condensin, and Smc5/6, use ATP hydrolysis to power a plethora of functions requiring organization and restructuring of eukaryotic chromosomes in interphase and during mitosis. The Smc5/6 mechanism of action and its activity on DNA are largely unknown. Here we purified the budding yeast Smc5/6 holocomplex and characterized its core biochemical and biophysical activities. Purified Smc5/6 exhibits DNA-dependent ATP hydrolysis and SUMO E3 ligase activity. We show that Smc5/6 binds DNA topologically with affinity for supercoiled and catenated DNA templates. Employing single-molecule assays to analyze the functional and dynamic characteristics of Smc5/6 bound to DNA, we show that Smc5/6 locks DNA plectonemes and can compact DNA in an ATP-dependent manner. These results demonstrate that the Smc5/6 complex recognizes DNA tertiary structures involving juxtaposed helices and might modulate DNA topology by plectoneme stabilization and local compaction.The work in the Aragon laboratory was supported by a Wellcome Trust Senior Investigator award to L.A. (100955, “Functional dissection of mitotic chromatin”) and the London Institute of Medical Research (LMS), which receives its core funding from the UK Medical Research Council (MC-A652-5PY00). F.M.-H. acknowledges support from the European Research Council (ERC) under the European Union Horizon 2020 Research and Innovation Program (grant agreement 681299). Work in the Moreno-Herrero laboratory was also supported by Spanish Ministry of Economy and Competitiveness grant BFU2017-83794-P (AEI/FEDER, UE to F.M.-H.) and Comunidad de Madrid grants Tec4Bio – S2018/NMT-4443 and NanoBioCancer – Y2018/BIO-4747 (to F.M.-H.). Work in the J.T.-R. lab was supported by grants BFU2015-71308-P and PGC2018-097796-B-I00 from the Ministerio de Ciencia, Innovación y Universidades and grant 2017-SGR-569 from AGAUR-Generalitat de Catalunya. The IRBLLEIDA Institute is part of the CERCA Programme-Generalitat de Catalunya

Immunophenotypic characterization of plasma cells from monoclonal gammopathy of undetermined significance patients. Implications for the differential diagnosis between MGUS and multiple myeloma

Es el artículo seminal para distinguir entre célula plasmática normal y patológica en las gamm-patías monoclonales.[EN]Although the immunophenotype of plasma cells (PCs) from multiple myeloma (MM) patients has been extensively explored, information on the phenotypic characteristics of PCs in monoclonal gammopathy of undetermined significance (MGUS) patients is scanty and frequently controversial. Thus, the question of whether or not PCs are phenotypically different in the two disorders and whether this criteria could be useful for the differential diagnosis between MGUS and MM remains to be explored. In the present study, the immunophenotypic profile of bone marrow PCs (BMPCs) from a group of 76 MGUS patients has been analyzed by flow cytometry and compared with that of BMPCs present in both MM patients (n = 65) and control subjects (n = 10). For that purpose, a large panel of monoclonal antibodies against PC-related antigens was used together with a sensitive methodology in which a minimum of 10(3) PCs were studied. In all MGUS cases studied, two clearly defined and distinct PC subpopulations could be identified. One PC subpopulation, population A (33 +/- 31% of total PCs), constantly displayed a high CD38 expression with low forward light scatter (FSC)/side light scatter (SSC) and was positive for CD19 and negative for CD56 (only a small proportion of these PCs were weakly positive for CD56). The other PC subpopulation, population B (67 +/- 31% of total PCs), showed the opposite pattern; the antigen CD56 was strongly positive and CD19 was constantly negative, and it showed a lower CD38 expression and higher FSC/SSC values than population A. Clonality studies (cytoplasmic light chain restriction, DNA content studies, and polymerase chain reaction assessment) confirmed the clonal nature of PCs from population B and the polyclonal origin of PCs from population A. Moreover, the polyclonal PCs from MGUS displayed a phenotypic profile identical to that found in PCs from healthy individuals. By contrast, clonal PCs from all MGUS patients displayed a similar antigenic profile to myelomatous PCs, with clear phenotypic differences with respect to normal PCs: lower intensity of CD38 expression and a variable reactivity for markers that were not expressed in normal PCs, such as CD28, CD117, and sIg. Although the presence of residual polyclonal PCs was a constant finding in MGUS patients, it was a rare event in MM and, when present (only 22% of MM cases), its frequency was significantly lower than that observed in MGUS (0.25% versus 32.9%, respectively; P < 0.0001). Only 1.5% of patients with MM had more than 3% of normal PCs, whereas 98% of patients with MGUS had more than 3%. Moreover, as shown by multivariate analysis, the number of residual polyclonal PCs was the most powerful single parameter for the discrimination between MGUS and MM patients at diagnosis, even when only stage I MM cases were considered.Hospital Universitario de Salamanca Universidad de SalamancaHospital Universitario de Salamanc