Introduction to the Special Issue

Introduction to the Special Issue, Innovative Teaching

Food for Thought: A Novel Media Literacy Intervention on Food Advertising Targeting Young Children and their Parents

The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption. The purpose of this exploratory study was to examine if a media literacy intervention would increase knowledge and decrease the persuasive nature of unhealthy food advertisements. Parents (n=12) and their children (n=15) were recruited from two Boys and Girls clubs. They participated in a 2-hour educational, intervention workshop. The parents completed a pretest and a posttest assessing changes in knowledge and attitudes about food advertisements. Volunteers from the workshop signed up to participate in focus groups. There were two focus groups with parents (n=5) and two focus groups with children (n=6). According to quantitative results, there were positive changes in parents’ media literacy knowledge after the workshop. Focus group data highlighted that children learned about the purpose of advertisements and how to be more critical of unhealthy food advertisements. In addition, both parents and children revealed positive changes regarding their intentions and behaviors in eating healthy. Media literacy interventions are a promising strategy for educating parents and young children about food advertisements which can help address childhood obesity

Literasi Keuangan, Sikap Keuangan dan Perilaku Keuangan dan Kinerja UMKM

This study aims to examine the effect of financial literacy variables, financial attitudes, and financial behavior on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Palembang city. The respondents who were involved were 115 MSMEs. The data were collected using an online questionnaire, namely google form. This research uses the validity test to test the research instrument, the reliability of the research questionnaire, and test the classical assumptions to fulfill the research regression model which is the Best Linear Unbiased Estimator. They were analyzed using Multiple regression models and research hypothesis testing was also done. The Financial literacy of MSMEs owner is moderate, while their financial attitudes and behavior are relatively good. The findings show that financial attitudes have a positive effect on the performance of MSMEs. Another finding shows that financial literacy and financial behavior have no effect on the performance of MSMEs. MSMEs owners need to develop good financial attitudes in managing their businesses so that the achievement of business performance is more optimal

Am I really lovin’ it? : investigating love and hate of job in the fast food industry

43 leaves ; 29 cm.Includes abstract.Includes bibliographical references (leaves 36-43).In recent literature Kelloway and his colleagues introduced the construct of loving one’s job. Although investigation of loving one's work is growing, there has yet to be examination of hating one’s job (Kelloway et al., 2010). Drawing from Sternberg's triangular theory of hate and triangular theory of love (2005; 1986) this study aims to develop the construct of hate of job and provide evidence of the construct of love of job. A total of 135 blog posts written by fast food workers were collected from aboutmyjob.com and coded. This study proposes that hate of job consists of negative work relationships, intense anger and a lack of commitment. Constructs associated with hate and love of job are also examined using qualitative comparative analysis. Understanding the components of loving and hating one's job may help organizations better understand how to decrease withdrawal, organizational conflict and increase well-being in the workplace

Analisis Faktor – Faktor Yang Mempengaruhi Perilaku Pelanggan Belanja Online

This study examines factors which is affecting online shopping customer behavior. Based on Javadi et.al. (2012), there are two model analysis in this research. First, measure affect of financial risk, product risk, incovenience risk, non-delivery risk, return policy, service and infrastructural on online shopping attitude. Second, to measure affect of domain specific innovativeness, attitude, subjective norms, and perceived behavioral control on online shopping behavior. Sample selected from customers of five online shops in Palembang surveyed was selected by snowball sampling. Analysis using multiple linier regression. The results on first model analysis showed that almost of all risks negatively affect online shopping attitude. Only incovenience risk which have positive affect. Return policy and service and infrastructural positively affect online shopping behavior. On second model, analysis shows that all independent variables positively affect on online shopping behavior. This research support empirical research about subjective norms and attitude positively support behavior. In the other side, based on the result, affect of domain specific innovativeness and perceived behavior control need a more concern on future research

Golden Bite Mouth Guard

Dr. Kirk Quigless has designed the Golden Bite™ athletic mouth guard to properly align the jaw. Literature suggests that the proper alignment of the jaw will provide users with increased performance gains. Accurately determining these gains without bias is a difficult task. Dr. Kirk Quigless needs to quantify the performance gains from his mouth guard. The portable device designed in the Golden Bite™ Mouth Guard Project will record the force exerted by an individual over a period of time. From this data, Dr. Kirk Quigless can determine the change in force output from individuals with and without the mouth guard, proving the validity of the performance gains associated with the Golden Bite™ athletic mouth guard

Host origin of plastid solute transporters in the first photosynthetic eukaryotes

Analysis of plastid transporter proteins in Arabidopsis suggests a host origin and provides new insights into plastid evolution

Digital Word-of-Mouth and the Gender Implications

Consumers can now easily access data and exchange sentiments regarding products and services on an unprecedented scale, and often in real time, through digital connections. The Internet and mobile technologies have made sharing of information and opinions among consumers easier than ever. The capacity of online participants to inspire and transform perspectives has been touted to surpass the radical potency of television when it entered the consumer’s province during the 50’s. Men and women use social media sites to learn about new products, to become smarter shoppers and to feel good about a purchase they might have already made. College students are so driven to continuously connect that they chain themselves to the technology 24/7. As digital natives, they are so thoroughly immersed in the process that they possess an indigenous aptitude to operate and fully function within the techno world. Marketers have long recognized the prominent role that word-of-mouth communication (WOM) played in the consumer decision-making process. However, in recent years, interest has grown with the expansion in the number and types of communication channels offered by new technologies. Online WOM has established itself as a central element in the lives of consumers. In the view of many, the power of social media and online digital WOM communications outstrips the ability of companies to shape their own messages through either traditional communication means or by way of their own social media initiatives. Common wisdom now holds that companies that ignore consumer-to-consumer information posted about their business and products do so at their own peril. This study explored the implication of gender on the use of digital WOM along with specific online behavior characteristics and purchase variances of male and female digital activities. Research findings suggest the identification of primary digital WOM leaders as revealed through purchase behavior, shopping experience, purchase confidence and innovative online conduct. The concept that “tie-strength” is an indicator of the importance of a moderator’s impact on consumer purchase decisions (Brown & Reingen 1987) may be shifting in regard to online digital WOM. This study indicates that respondents were neutral in regard to the usefulness of online digital WOM compared to friends and family. While online was not deemed as more useful, the neutrality indicates that more research needs to be done on the concept of tie-strength as well as outside indicators of online digital WOM credibility