Prompt K_short production in pp collisions at sqrt(s)=0.9 TeV

The production of K_short mesons in pp collisions at a centre-of-mass energy of 0.9 TeV is studied with the LHCb detector at the Large Hadron Collider. The luminosity of the analysed sample is determined using a novel technique, involving measurements of the beam currents, sizes and positions, and is found to be 6.8 +/- 1.0 microbarn^-1. The differential prompt K_short production cross-section is measured as a function of the K_short transverse momentum and rapidity in the region 0 < pT < 1.6 GeV/c and 2.5 < y < 4.0. The data are found to be in reasonable agreement with previous measurements and generator expectations.Comment: 6+18 pages, 6 figures, updated author lis

Marketing Innovation in Tourism

Tourism businesses have become virtual organisations linked to information technology available for innovation in marketing as well as using other platforms in the social media environment such as Facebook, Instagram, etc. This use of social media is creating innovation, as the tourists are becoming co-designers, co-producers, co-marketers, and co-consumers of tourism experiences. The branding strategies methods, tools, and process are changing since the adoption of digital technology in marketing and branding. The organisations are able to reach their tourism appeal through multisensory information that touches the five senses in a more effective way. The use of liquid branding and audio branding to introduce, enhance, and develop various audio and visual elements of the brand is a new trend in branding. Therefore, as brick and mortar or virtual organisations, the destination marketing organisation should innovate their marketing efforts and should respond to change within a dynamic business environment