The perception and preference of consumers for local poultry meat in the Kumasi metropolis of Ghana

The study examined the preference for and perception of consumers concerning the locally produced poultry meat in the Kumasi metropolis in the Ashanti Region of Ghana. Fifty consumers were randomly selected. The results demonstrated that most consumers preferred the local poultry meat to the imported meat. The logit estimates indicated that factors such as age, gender, cold store, cut parts, and healthiness significantly influence consumers’ preference for the locally produced poultry meat. Age, gender and healthiness positively influence consumer’s preference, while cold store and cut parts negatively associated with consumer preference for local poultry meat. On the perception, 68 per cent of the consumers strongly agreed that local poultry meat is tough, while 58 per cent alleged that imported poultry meat is rather tough. In terms of affordability, 46 per cent of the consumers disagreed that local poultry meat is affordable, while 52 per cent strongly objected to the idea that imported poultry meat is relatively cheaper. In terms of availability, 54 per cent of the consumers admitted that local poultry meat is not readily available, while 58 per cent indicated that imported poultry meat is readily available and can be obtained at anytime. Sixty per cent of the respondents were of the opinion that local poultry meat taste better, while 46 per cent of the respondents indicated that imported poultry meat do not taste better. This was probably due to long period of refrigeration, which reduced its freshness and taste and made it less healthy for consumption. It is suggested that the government should subsidize the cost of inputs for the local poultry industry, since the results indicated that high cost was the major factor that influenced consumers’ purchasing decision

Effect of water treated and urea treated neem (Azadirachta indica) kernel cake as protein supplement on haematological, biochemical and carcass characteristics of broiler chickens

In a study to evaluate the carcass haematological and biochemical characteristics of broiler birds fed graded levels of water and urea-treated neem kernel cake (NKC), 300 day-old broilers (Cobb, 500) were randomly assigned to five dietary treatments for 56 days. Water and feed were fed adlibitum. The diets were formulated to be isonitrogenous to replace soya bean meal at 0 per cent neem kernel cake (NKC), 5 per cent water treated neem kernel cake (WNKC), 10 per cent WNKC, 5 per cent water and urea treated neem kernel cake (WUNKC) and 10 per cent WUNKC for diets 1,2,3,4, and 5, respectively. The results showed that average daily feed intake (ADFI), average body weight gain (ABWG), average daily water intake (ADWI), feed conversion ratio (FCR), and feed cost kg-1 live weight gain were significantly (P = 0.05) different across dietary treatments. With the exception of the red blood cell (RBC), globulin and total protein, all the haematological parameters (white blood cell, haemoglobin, PCV, MCH, MCHC and MCV) and biochemical parameters (albumen, cholesterol, HDL, LDL and TGS) measured were not significantly (P = 0.05) different across the dietary treatments. Results on carcass parameters were significantly (P = 0.05) different among the dietary treatments. Liver, gizzard, heart, dressed weight, and intestinal weights of birds on the test diets were significantly (P = 0.05) different from those on the control diet

Incidence of Blood and Meat Spots in Eggs from a Commercial Poultry Farm

A study was conducted in two phases simultaneously in a commercial poultry farm to ascertain whether egg weight, temperature variation in pens, and proximity of birds to a noise source had an influence on the incidence of blood and meat spots in chicken eggs. Phase one involved the random sampling of 60 eggs per week for 15 weeks, making a total of 900 eggs from the pens of a 50-week-old layer strain. Phase two determined the effect of noise from a 3.3 kW electrical gasoline generator on the incidence of blood and meat spots. It lasted for 14 weeks and involved the random sampling of 10 eggs per week directly from two pens (i.e., A & D). Pen A and D were 4.7 m and 68 m away from the noise source respectively. A Chi-square test was conducted to establish the relationship between the parameters, whilst a Cramer’s V test was used to determine the extent of association where differences were deemed significant (p<0.05). Out of the 1040 eggs collected, 63% of the eggs had spots (32% blood spots and 31% meat spots). No association was observed between the occurrence of spots and egg weight, temperature variation, and proximity of birds to a generator

Unpacking the ‘Emergent Farmer’ Concept in Agrarian Reform:Evidence from Livestock Farmers in South Africa

South Africa has historically perpetuated a dual system of freehold commercial and communal subsistence farming. To bridge these extremes, agrarian reform policies have encouraged the creation of a class of ‘emergent’, commercially oriented farmers. However, these policies consider ‘emergent’ farmers as a homogeneous group of land reform beneficiaries, with limited appreciation of the class differences between them, and do little to support the rise of a ‘middle’ group of producers able to bridge that gap. This article uses a case study of livestock farmers in Eastern Cape Province to critique the ‘emergent farmer’ concept. The authors identify three broad categories of farmers within the emergent livestock sector: a large group who, despite having accessed private farms, remain effectively subsistence farmers; a smaller group of small/medium-scale commercial producers who have communal farming origins and most closely approximate to ‘emergent’ farmers; and an elite group of large-scale, fully commercialized farmers, whose emergence has been facilitated primarily by access to capital and a desire to invest in alternative business ventures. On this basis the authors suggest that current agrarian reform policies need considerable refocusing if they are to effectively facilitate the emergence of a ‘middle’ group of smallholder commercial farmers from communal systems

Measuring new product and service portfolio advantage

The current study introduces the concept of new product and service portfolio (NPSP) advantage by creating and validating a three-dimensional measurement method that reflects novelty, meaningfulness and superiority – the three characteristics of NPSP advantage. Based on industry-wide homogeneous generalizable quantitative data from 108 manufacturing companies, the results indicate that these three characteristics of NPSP – novelty, meaningfulness and superiority – are distinct characteristics that together constitute NPSP advantage. This paper contributes to the literature on new product development, as its findings suggest that when measuring the concept of NPSP advantage, the three-dimensional construct that includes the three aforementioned characteristics has a better fit to the data than the unidimensional structure. Because it considers both new products and services, the current study offers an integrated approach to measure the desired innovation process outcome (NPSP advantage). In this way, this paper bridges the research on new product development with that on new service development.fi=vertaisarvioitu|en=peerReviewed

The influence of encounter service quality on patient satisfaction : an empirical study in Chinese public hospitals

Purpose: This paper examined the association between perceived service quality and patient satisfaction of Chinese out-patients in the patronage of medical services. Design/Methodology/Approach: Utilizing by novelty specific departments in the hospital’s and logistics multiple regression investigation, the researchers tested and estimated the statistical effects of the department’s services (perceived service quality) as a predictor for out-patients satisfaction. Findings: The analysis shows that patients who exhibited content from the services of selected departments reported greater satisfaction, with it impacts suggesting a measurably noteworthy effect, even in a total medical seller market like China. Practical Implication: The study brings forth implications both for professionals and academics. It encourages more studies, and its findings and application can provide value as a management tool to consider and identify sources as linking the relationship between potential improvements in perceived service quality from as low as departmental levels and patient’s satisfaction to achieve advantage. Originality/Value: It encourages more studies, and its findings and application can provide value as a management tool to consider and identify sources as linking the relationship between potential improvements in perceived service quality.peer-reviewe

Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy

University of Tasmania, Australi

Drucker\u27s Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-Technology Marketing

In 1954, Drucker boldly declared that organizations have only two basic functions, marketing and innovation. While true for any organization, this insight is particularly pertinent for technology-based businesses. The complicated environment surrounding high-tech companies creates a great need for sophisticated marketing, yet these companies continue to have under-developed competencies in marketing and in understanding customer needs. In its first two sections, this essay explores Drucker’s insights with respect to two particularly salient issues for high-tech companies: developing and implementing a market orientation, and sustained break-through innovations. We review Drucker’s insights and synthesize them with the scholarly research on these issues. In the third section, we discuss three emerging areas in high-tech marketing where academics and managers could build on Drucker’s insight to guide future research and practice: market-driving, customer co-creation, and corporate social responsibility. The illustrative examples provided by these emerging areas highlight that even today, Drucker’s writings continue to offer remarkable guidance to scholars and managers who are willing to take the time to reflect, understand, and incorporate these insights in the unique context of high-tech industries

An exploratory study of the determinants of the quality of strategic decision implementation in Turkish industrial firms

This paper investigates the determinants of quality of decision implementation. By drawing on a sample of 116 firms located in Turkey, the authors test whether the features of important team processes (i.e. trust and participation), of the organisation (i.e. past performance) and of implementation (i.e. its speed and uncertainty) exert an influence on the quality with which decisions are implemented. Exploratory and confirmatory factor analyses were used to test the validity of the measures, while path analysis was used in hypotheses testing. The results suggest that quality of decision implementation is positively related to trust, participation and past performance, and negatively to implementation speed and uncertainty. The implications of these findings for theory, practice and general management are discussed