Marketing periodístico : algo más que publicidad y relaciones públicas

La disminución de ingresos publicitarios provocada por la actual crisis, lleva aparejada la inestabilidad laboral y la consiguiente merma de calidad del producto. Sería necesaria una conciliación entre los distintos departamentos que conforman la empresa periodística en un momento de cambio del modelo periodístico El marketing es más que relaciones públicas y publicidad, también ayuda a conocer las necesidades de nuestros clientes creando una imagen corporativa homogénea a la línea editorial del medio añadiendo departamentos de orientación al cliente CRM, profesionalizando el Departamento de Trade Marketing y otras actuaciones imprescindibles para financiar al periódico sin desnaturalizar el producto.The decrease fringe beneficiates of the publicity provoked by the actual economic crisis, it comes together with instability and difficult working conditions and that provoked less quality of the product. Therefore, I want to extend our thinking to get a good relationship between the different departments. We need to change the model of media because we need a more flexible organization that can adapt to the new “actors” on the market. The Marketing is more than just public relationships and publicity. Also helps to get to know our clients’ needs that help us to create one homogeneous image of the editorial style in the newspapers. Thus, we need sub-department of Customer Relationship Management (CRM), optimizing the Trade Marketing Department. Other acts to finance the newspapers without losing the original product

La violencia contra niños, adolescentes y jóvenes en las vidas paralelas. Una aproximación

[ES] La violencia ha sido considerada uno de los grandes ejes que explican el devenir de la humanidad desde los comienzos de la ciencia historiográfica. Nos repele y nos atrae, deseamos olvidarla pero no debemos dejar que caiga en el olvido, aparenta estar ligada a momentos históricos concretos pero atraviesa nuestro día a día… Quizás por estas razones la violencia, en todas sus posibles manifestaciones, lejos de ser un tema obsoleto, continúa teniendo un gran potencial como cuestión historiográfica, tal y como muestran las investigaciones que conforman este libro. De la mano de diferentes especialistas, y en un recorrido que va desde la Prehistoria hasta la Edad Contemporánea, este volumen colectivo analiza las violencias históricas desde la antropología física, la historia militar, la iconografía, o la historia de la infancia entre otros puntos de vista. Guerras, conflictos políticos y religiosos y sus significados simbólicos, o la violencia como espectáculo son algunas de las cuestiones que abordan sus páginas. Si bien existen pocos temas que hayan sido más estudiados por la historiografía que la violencia, este libro, fruto del Congreso Internacional La Violencia en la Historia, celebrado en la Universidad de Salamanca en octubre de 2019, es una muestra de que las preguntas históricas nunca se agotan y de que las violencias pasadas deben seguir siendo revisitadas desde nuevos enfoques

Castellanos, el Príncipe rebelde huye de los valientes defensores de la Patria : los seducidos que confiando en sus alevosas promesas quedaron guarneciendo Hernani, Oriamendi, Oyarzun, Irún, Fuenterrabía y otras fortificaciones están ya en nuestro poder ... Valladolid 26 de Mayo de 1837

Copia digital. Valladolid : Junta de Castilla y León. Consejería de Cultura y Turismo, 2009-2010Texto fechado en 183

Los iones plomo(II) inducen la transformación de un conjunto de nanopartículas de oro esféricas estabilizadas con citrato en grandes nanotriángulos

Special issue Microscopy on CorrosionSpectral changes associated to physicochemical alterations in a colloidal system are key in nanosensor design for decentralized analyses. Citrate-capped spherical gold nanoparticles in basic medium interact with lead (II) ions to give rise to different products depending on the molar concentration ratio nanoparticles/lead (II). For low values of this ratio, lead (II) ions act as charge shield forming ionic associations. For intermediate values, lead (II) ions coordinate to carboxylate moieties from citrate, inducing aggregation of the nanosystem. Finally, for the higher values, a redox reaction is favoured leading to the deposition of PbO2 on the nanoparticle surface, thus causing changes in the UV/VIS/NIR spectra compatible with the formation of nanotriangles. Transmission Electron Microscopy confirms this shape change and the incidence of the incident rays in the vacuum chamber on the sample confirm the selective melting of the formed PbO2 layer.Los cambios espectrales, asociados a las alteraciones fisicoquímicos en un sistema coloidal, son claves a la hora del diseño de nanosensores descentralizables selectivos. Las nanopartículas de oro esféricas protegidas con citrato en medio básico interaccionan con los iones plomo (II) para dar diferentes productos dependiendo del cociente de concentraciones nanopartículas/plomo(II). Para bajos valores de este cociente, los iones plomo (II) actúan apantallando la carga neta de las nanopartículas, dando lugar a agregados iónicos. Para valores intermedios, los iones plomo (II) coordinan con los grupos carboxilato del citrato, induciendo la agregación del nanosistema. Finalmente, para altos valores, se favorece una reacción redox que conduce a la deposición de PbO2 sobre la superficie, produciendo cambios en los espectros UV/VIS/NIR que coinciden con la formación de nanotriángulos. Las micrografías obtenidas por microscopía de transmisión electrónica confirman el cambio de forma, a la vez que la acción de los rayos incidentes sobre la muestra en la cámara a vacío confirma la fusión selectiva de la capa de PbO2 formada

Discovery of the most isolated globular cluster in the local universe

We report the discovery of two new globular clusters in the remote halos of M81 and M82 in the M81 Group based on Hubble Space Telescope archive images. They are brighter than typical globular clusters (MV = -9.34 mag for GC-1 and M_V = -10.51 mag for GC-2), and much larger than known globular clusters with similar luminosity in the MilkyWay Galaxy and M81. Radial surface brightness profiles for GC-1 and GC-2 do not show any features of tidal truncation in the outer part. They are located much farther from both M81 and M82 in the sky, compared with previously known star clusters in these galaxies. Color-magnitude diagrams of resolved stars in each cluster show a well-defined red giant branch (RGB), indicating that they are metal-poor and old. We derive a low metallicity with [Fe/H] $\simeq -2.3$ and an old age ~14 Gyr for GC-2 from the analysis of the absorption lines in its spectrum in the Sloan Digital Sky Survey in comparison with the simple stellar population models. The I-band magnitude of the tip of the RGB for GC-2 is 0.26 mag fainter than that for the halo stars in the same field, showing that GC-2 is ~400 kpc behind the M81 halo along our line of sight. The deprojected distance to GC-2 from M81 is much larger than any other known globular clusters in the local universe. This shows that GC-2 is the most isolated globular cluster in the local universe.Comment: 6 pages with 5 figure

Detection and location of domestic waste for planning its collection using an autonomous robot

Paper submitted to the 8th International Conference on Control, Automation and Robotics (ICCAR), Xiamen, China, April 8-10, 2022.This paper presents an approach of a detection and location system for waste recognition in outdoor environments that can be usable on an autonomous robot for garbage collection. It is composed of a camera and a LiDAR. For the detection task, some YOLO models were trained and tested for classification of waste by using a own dataset acquired from the camera. The image coordinates predicted by the best detector are used in order to compute the location relative to the camera. Then, we used the LiDAR to get a global waste location relative to the robot, transforming the coordinates of the center of each trash instance. Our detection approach was tested in outdoor environments obtaining a [email protected] around 0.99 and a [email protected] over 0.84, and an average time of detection less than 40 ms., being able to make it in real time. The location method was also tested in presence of objects at a maximum distance of 8 m., obtaining an average error smaller than 0.25 m.This research was funded by Spanish Government through the project RTI2018-094279-B-I00. Besides, computer facilities were provided by Valencian Government and FEDER through the IDIFEFER/2020/003

Assistance Robotics and Biosensors 2019

This Special Issue is focused on breakthrough developments in the field of assistive and rehabilitation robotics. The selected contributions include current scientific progress from biomedical signal processing and cover applications to myoelectric prostheses, lower-limb and upper-limb exoskeletons and assistive robotics

Plant-Derivatives Small Molecules with Antibacterial Activity

The vegetal world constitutes the main factory of chemical products, in particular secondary metabolites like phenols, phenolic acids, terpenoids, and alkaloids. Many of these compounds are small molecules with antibacterial activity, although very few are actually in the market as antibiotics for clinical practice or as food preservers. The path from the detection of antibacterial activity in a plant extract to the practical application of the active(s) compound(s) is long, and goes through their identification, purification, in vitro and in vivo analysis of their biological and pharmacological properties, and validation in clinical trials. This review presents an update of the main contributions published on the subject, focusing on the compounds that showed activity against multidrug-resistant relevant bacterial human pathogens, paying attention to their mechanisms of action and synergism with classical antibiotics