A queijadinha de Dona Marieta em São Cristóvão/SE no contexto do Folkturismo como estratégia para o desenvolvimento local

A relação estreita entre mídia, turismo e cultura popular expandiu o olhar dos discípulos de Luiz Beltrão, que a partir da Folkcomunicação, teoria genuinamente brasileira, observaram a apropriação dos bens culturais como atrações turística através de meios de informação e da comunicação. Elementos da produção local como manifestações culturais, religiosas e gastronômicas, por exemplo, passam a se tornar produtos vendáveis que impactam principalmente na economia da região. Dessa forma, esta pesquisa tem por base apontar a Queijada de Dona Marieta como elemento folkturístico na cidade de São Cristóvão, como estratégia para o desenvolvimento local. A contribuição deste debate consiste em fortalecer o reconhecimento da teoria beltraniana, bem como expandir os olhares dos discípulos de Luiz Beltrão

Teatro na Usina: Performances Folkcomunicacionais nos cenários do Desenvolvimento Local

O presente trabalho analisa as performances folkcomunicacionais proferidas pela atividade cultural do projeto Teatro na Usina, realizado na Destilaria Japungu, na cidade de Santa Rita, Paraíba. O aporte teórico usado passou pelo crivo da Folkcomunicação, Desenvolvimento Local e Performances Culturais. O método aplicado é o de estudo de caso que prezou por instrumentos de análise do território e de seus sujeitos, nas questões sociais, estruturais e econômicas, focando no acompanhamento das encenações, antes, durante e depois de cada uma delas, no mês de julho de 2017. Entrevistas semiestruturadas foram realizadas no intuito de entender o universo do cortador, protagonista deste artigo, revelando o perfil, as mudanças após as Normas Regulamentadoras do Ministério do Trabalho e a relação com o teatro. Conclui-se que o projeto contribui para os processos de apoio ao desenvolvimento local

O cordel está na moda: a influência da Folkcomunicação nas criações da Moda contemporânea

Considerando que na sociedade contemporânea as manifestações das culturas populares estãosendo amplamente adaptadas, de modo a se tornarem produtos comercializáveis, o objetivo deste estudo propõe uma análise das adaptações e representações simbólicas da Literatura de Cordel dentro do universo comunicacional instituído pela criação de produtos ligados ao universo da Moda. É justificável investigar esse fenômeno através do olhar da Folkcomunicação, para entender os contextos e processos comunicativos que movem as reinterpretações e os significados adquiridos a partir dessa refuncionalização dos tradicionaisfolhetos nordestinos. Os estudos sobre Folkcomunicação, folkmarketing, imaginário, Literatura de Cordel e Moda fundamentam este artigo. Como objeto de estudo, verificamos cinco marcas, de diferentes regiões do país, do ramo de confecção de roupas e acessórios de Moda, que se utilizaram da Folkcomunicação para a criação de coleções de produtos mercadológicos, nos quais encontramos diferentes formas de representações do imaginário nordestino através das inspirações nos folhetos de Cordel. Observa-se que não se esgotam aspossibilidades de futuras investigações quanto ao objeto pesquisado

Mídia-educação e protagonismo juvenil: performances folkcomunicacionais promotoras do desenvolvimento local na Quadrilha Junina Tradição - Recife, PE.

Este estudo problematiza a mídia-educação como aglutinação de saberes nos campos da Educação e da Comunicação, assim como a prática social protagonizada pelos jovens a partir do estudo da folkcomunicação na divulgação das Quadrilhas Juninas nas mídias sociais e na problematização da construção de jogos digitais com conteúdo dos Festejos Juninos para divulgação da cultura popular. O objetivo deste estudo é investigar a presença de manifestações folkcomunicacionais nas mídias sociais, especificamente analisar o impacto da inclusão digital e a criação de jogos digitais com conteúdo dos festejos juninos, focalizando assim o protagonismo juvenil e as culturas populares. Trata-se, portanto, da mídia-educação, que consiste da análise do Protagonismo juvenil dos quadrilheiros da Quadrilha Junina Tradição, do Morro da Conceição, Recife-Pernambuco. Dentro desse contexto, o trabalho analisa ainda, as performances folkcomunicacionais na Junina Tradição, que são promotoras do desenvolvimento local, nos âmbitos social e político, conforme os resultados obtidos. Por fim, temos um estudo na perspectiva da Folkcomunicação, na qual foram utilizados análise documental e entrevista semiestruturada.

Rationale, study design, and analysis plan of the Alveolar Recruitment for ARDS Trial (ART): study protocol for a randomized controlled trial

BACKGROUND: Acute respiratory distress syndrome (ARDS) is associated with high in-hospital mortality. Alveolar recruitment followed by ventilation at optimal titrated PEEP may reduce ventilator-induced lung injury and improve oxygenation in patients with ARDS, but the effects on mortality and other clinical outcomes remain unknown. This article reports the rationale, study design, and analysis plan of the Alveolar Recruitment for ARDS Trial (ART). METHODS/DESIGN: ART is a pragmatic, multicenter, randomized (concealed), controlled trial, which aims to determine if maximum stepwise alveolar recruitment associated with PEEP titration is able to increase 28-day survival in patients with ARDS compared to conventional treatment (ARDSNet strategy). We will enroll adult patients with ARDS of less than 72 h duration. The intervention group will receive an alveolar recruitment maneuver, with stepwise increases of PEEP achieving 45 cmH2O and peak pressure of 60 cmH2O, followed by ventilation with optimal PEEP titrated according to the static compliance of the respiratory system. In the control group, mechanical ventilation will follow a conventional protocol (ARDSNet). In both groups, we will use controlled volume mode with low tidal volumes (4 to 6 mL/kg of predicted body weight) and targeting plateau pressure 6430 cmH2O. The primary outcome is 28-day survival, and the secondary outcomes are: length of ICU stay; length of hospital stay; pneumothorax requiring chest tube during first 7 days; barotrauma during first 7 days; mechanical ventilation-free days from days 1 to 28; ICU, in-hospital, and 6-month survival. ART is an event-guided trial planned to last until 520 events (deaths within 28 days) are observed. These events allow detection of a hazard ratio of 0.75, with 90% power and two-tailed type I error of 5%. All analysis will follow the intention-to-treat principle. DISCUSSION: If the ART strategy with maximum recruitment and PEEP titration improves 28-day survival, this will represent a notable advance to the care of ARDS patients. Conversely, if the ART strategy is similar or inferior to the current evidence-based strategy (ARDSNet), this should also change current practice as many institutions routinely employ recruitment maneuvers and set PEEP levels according to some titration metho

Rationale, study design, and analysis plan of the Alveolar Recruitment for ARDS Trial (ART): Study protocol for a randomized controlled trial

Background: Acute respiratory distress syndrome (ARDS) is associated with high in-hospital mortality. Alveolar recruitment followed by ventilation at optimal titrated PEEP may reduce ventilator-induced lung injury and improve oxygenation in patients with ARDS, but the effects on mortality and other clinical outcomes remain unknown. This article reports the rationale, study design, and analysis plan of the Alveolar Recruitment for ARDS Trial (ART). Methods/Design: ART is a pragmatic, multicenter, randomized (concealed), controlled trial, which aims to determine if maximum stepwise alveolar recruitment associated with PEEP titration is able to increase 28-day survival in patients with ARDS compared to conventional treatment (ARDSNet strategy). We will enroll adult patients with ARDS of less than 72 h duration. The intervention group will receive an alveolar recruitment maneuver, with stepwise increases of PEEP achieving 45 cmH(2)O and peak pressure of 60 cmH2O, followed by ventilation with optimal PEEP titrated according to the static compliance of the respiratory system. In the control group, mechanical ventilation will follow a conventional protocol (ARDSNet). In both groups, we will use controlled volume mode with low tidal volumes (4 to 6 mL/kg of predicted body weight) and targeting plateau pressure <= 30 cmH2O. The primary outcome is 28-day survival, and the secondary outcomes are: length of ICU stay; length of hospital stay; pneumothorax requiring chest tube during first 7 days; barotrauma during first 7 days; mechanical ventilation-free days from days 1 to 28; ICU, in-hospital, and 6-month survival. ART is an event-guided trial planned to last until 520 events (deaths within 28 days) are observed. These events allow detection of a hazard ratio of 0.75, with 90% power and two-tailed type I error of 5%. All analysis will follow the intention-to-treat principle. Discussion: If the ART strategy with maximum recruitment and PEEP titration improves 28-day survival, this will represent a notable advance to the care of ARDS patients. Conversely, if the ART strategy is similar or inferior to the current evidence-based strategy (ARDSNet), this should also change current practice as many institutions routinely employ recruitment maneuvers and set PEEP levels according to some titration method.Hospital do Coracao (HCor) as part of the Program 'Hospitais de Excelencia a Servico do SUS (PROADI-SUS)'Brazilian Ministry of Healt

La cuestión de la sintonía entre los conceptos y la praxis de la Comunicación Empresarial

Resenha do Livro: Comunicação empresarial: políticas e estratégiasAutor: Wilson da Costa BuenoResenha do Livro: Comunicação empresarial: políticas e estratégiasAutor: Wilson da Costa Buen

Neotropical freshwater fisheries : A dataset of occurrence and abundance of freshwater fishes in the Neotropics

The Neotropical region hosts 4225 freshwater fish species, ranking first among the world's most diverse regions for freshwater fishes. Our NEOTROPICAL FRESHWATER FISHES data set is the first to produce a large-scale Neotropical freshwater fish inventory, covering the entire Neotropical region from Mexico and the Caribbean in the north to the southern limits in Argentina, Paraguay, Chile, and Uruguay. We compiled 185,787 distribution records, with unique georeferenced coordinates, for the 4225 species, represented by occurrence and abundance data. The number of species for the most numerous orders are as follows: Characiformes (1289), Siluriformes (1384), Cichliformes (354), Cyprinodontiformes (245), and Gymnotiformes (135). The most recorded species was the characid Astyanax fasciatus (4696 records). We registered 116,802 distribution records for native species, compared to 1802 distribution records for nonnative species. The main aim of the NEOTROPICAL FRESHWATER FISHES data set was to make these occurrence and abundance data accessible for international researchers to develop ecological and macroecological studies, from local to regional scales, with focal fish species, families, or orders. We anticipate that the NEOTROPICAL FRESHWATER FISHES data set will be valuable for studies on a wide range of ecological processes, such as trophic cascades, fishery pressure, the effects of habitat loss and fragmentation, and the impacts of species invasion and climate change. There are no copyright restrictions on the data, and please cite this data paper when using the data in publications

Rationale, study design, and analysis plan of the Alveolar Recruitment for ARDS Trial (ART): Study protocol for a randomized controlled trial

Background: Acute respiratory distress syndrome (ARDS) is associated with high in-hospital mortality. Alveolar recruitment followed by ventilation at optimal titrated PEEP may reduce ventilator-induced lung injury and improve oxygenation in patients with ARDS, but the effects on mortality and other clinical outcomes remain unknown. This article reports the rationale, study design, and analysis plan of the Alveolar Recruitment for ARDS Trial (ART). Methods/Design: ART is a pragmatic, multicenter, randomized (concealed), controlled trial, which aims to determine if maximum stepwise alveolar recruitment associated with PEEP titration is able to increase 28-day survival in patients with ARDS compared to conventional treatment (ARDSNet strategy). We will enroll adult patients with ARDS of less than 72 h duration. The intervention group will receive an alveolar recruitment maneuver, with stepwise increases of PEEP achieving 45 cmH(2)O and peak pressure of 60 cmH2O, followed by ventilation with optimal PEEP titrated according to the static compliance of the respiratory system. In the control group, mechanical ventilation will follow a conventional protocol (ARDSNet). In both groups, we will use controlled volume mode with low tidal volumes (4 to 6 mL/kg of predicted body weight) and targeting plateau pressure <= 30 cmH2O. The primary outcome is 28-day survival, and the secondary outcomes are: length of ICU stay; length of hospital stay; pneumothorax requiring chest tube during first 7 days; barotrauma during first 7 days; mechanical ventilation-free days from days 1 to 28; ICU, in-hospital, and 6-month survival. ART is an event-guided trial planned to last until 520 events (deaths within 28 days) are observed. These events allow detection of a hazard ratio of 0.75, with 90% power and two-tailed type I error of 5%. All analysis will follow the intention-to-treat principle. Discussion: If the ART strategy with maximum recruitment and PEEP titration improves 28-day survival, this will represent a notable advance to the care of ARDS patients. Conversely, if the ART strategy is similar or inferior to the current evidence-based strategy (ARDSNet), this should also change current practice as many institutions routinely employ recruitment maneuvers and set PEEP levels according to some titration method.13Hospital do Coracao (HCor) as part of the Program 'Hospitais de Excelencia a Servico do SUS (PROADI-SUS)'Brazilian Ministry of Healt