Pengaruh Beauty Influencer dan Perceived Price Fairness Terhadap Keputusan Pembelian Produk Skincare

Due to the rapid increase of beauty influencer and global skincare product numbers, local skincare brands need to consider the most appropriate beauty influencer and pricing in order to attract potential consumers. This study aims to analyze the effect of beauty influencers and perceived price fairness on purchasing decisions through brand personality, brand trust and brand image. This research was conducted through an online survey using a voluntary sampling technique to 200 respondents with the criteria; consumers of skin care products aged 20-35 years who have made purchases in the last three months, have social media accounts and have seen beauty influencer reviews. Data were analyzed using Structural Equation Modeling (SEM) Lisrel. The results showed that the effect of beauty influencer and perceived price fairness had an indirect influence on purchasing decisions through intervention variables. Beauty influencers have a significant influence on purchasing decisions through brand personality, brand trust and brand image. Meanwhile, the perceived price fairness has a significant influence on purchasing decisions through brand image. Keywords: beauty influencer, perceived price fairness, purchase decision, skincar

Uji Keterpahaman Dan Kelayakan Bahan Ajar IPA Terpadu

This study aimed to develop the teaching material for integrated natural science learning in junior high school using 4 steps teaching material development (4STMD) method. There were four steps that should be conducted comprised of selection, structuring, characterization, and didactic reduction. The method used in this study was Research and Development (R&D), so that understanding test was conducted more then once, which are before and after didactic reduction step. The first understanding test result in the average of percentage that are 53,7% and 53,8%. After didactic reduction, the second understanding test result in the average of percentage that is 65,8%. The next test was the feasability test of the teaching material that result in the average of percentage 76,9%, which is in the very good category

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust: Influence of Instagram Social Media Marketing on Repurchase Intention Through Experiential Marketing and Brand Trust

This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents. The data analysis technique used a descriptive analysis, and Structural equation modeling (SEM) test (Analysis Moment of Structural (AMOS)). The results of the study prove that social media marketing has a positive and significant effect on experiential marketing. Social media marketing has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on repurchase intention. In contrast, experiential marketing has a positive and insignificant effect on repurchase intention and social media marketing has a positive and significant effect on repurchase intention. Keywords: brand trust, experiential marketing, repurchase intention, social media, social media marketin

UJI KETERPAHAMAN DAN KELAYAKAN BAHAN AJAR IPA TERPADU

Abstract This study aimed to develop the teaching material for integrated natural science learning in junior high school using 4 steps teaching material development (4STMD) method. There were four steps that should be conducted comprised of selection, structuring, characterization, and didactic reduction. The method used in this study was Research and Development (R&D), so that understanding test was conducted more then once, which are before and after didactic reduction step. The first understanding test result in the average of percentage that are 53,7% and 53,8%. After didactic reduction, the second understanding test result in the average of percentage that is 65,8%. The next test was the feasability test of the teaching material that result in the average of percentage 76,9%, which is in the very good category. Keywords: teaching material; understanding; feasibility Abstrak Penelitian ini bertujuan untuk mengembangkan bahan ajar untuk pembelajaran IPA terpadu di SMP menggunakan metode 4 Steps Teaching Material Development (4STMD). Ada empat tahapan yang harus dilakukan pada metode pengembangan bahan ajar tersebut yaitu seleksi, strukturisasi, karakterisasi dan reduksi didaktik. Metode penelitian yang digunakan yaitu Research and Development (R&D), sehingga pengujian keterpahaman dilakukan lebih dari satu kali yaitu sebelum dan sesudah dilakukannya tahapan reduksi didaktik. Uji keterpahapaman tahap pertama menghasilkan nilai rerata persentasi 53,7% dan 53,8%. Setelah reduksi didaktik, dilakukan uji keterpahaman kedua yang menghasilkan rerata persentasi 65,8%. Uji selanjutnya merupakan uji kelayakan bahan ajar yang menghasilkan rerata persentasi 76,9% yang berada pada kategori sangat baik. Kata Kunci: bahan ajar; keterpahaman; kelayakan  Permalink/DOI: http://dx.doi.org/10.15408/es.v8i2.1818

Faktor yang Memengaruhi Niat Mengadopsi Jasa Fixed Broadband Pada Generasi Y & Z

This study analyzes various factors that influence the intention to adopt or re-subscribe to fixed broadband services in generations Y & Z through utilitarian outcomes, hedonic outcomes, relative advantages, service quality, primary influences, secondary influences, cost, facilitating conditions resources, self-efficacy, and marketing mix, understand the characteristics of respondents and formulate managerial implications to increase the intention to adopt fixed broadband in generations Y & Z. This study involved 100 respondents in Y & Z generations, over 16 years of age and able to influence the decision to adopt fixed broadband, through voluntary sampling technique. Data were collected through questionnaires distributed online. The analysis in this study uses Partial Least Square Structural Equation Modelling (PLS-SEM). Results indicates that utilitarian outcomes, hedonic outcomes, relative advantage, service quality, secondary influences, and marketing mix have a significant positive effect on fixed broadband intention, while cost has a significant negative effect fixed broadband intention. Primary influences, facilitating conditions resources and self-efficacy do not have a significant influence on fixed broadband intention. Managerial implications that can be done by fixed broadband providers to increase adoption intentions are to continuous innovation, updating & adopting new technology, improvement in service quality and increasing marketing activities on the internet. Keywords: fixed broadband intention, marketing mix, MATH model, Y & Z generatio

Synthesis of Thick Film Fe2o3-nio Ceramics Using Local Fe2o3 for Acetone Gas Sensor

In order to get self capability in gas sensor especially acetone gas sensor by utilization of local material, thick film Fe2O3-NiO ceramics have been fabricated using local Fe2O3 as raw material. Powder of Fe2O3 has been processed from mineral by dissolution and precipitation. The derived powder was mixed with NiO powder homogeneously with composition of 50-50 in mole %. The mixed powder was then mixed with Organic Vehicle (OV) made of alpha terpineol and ethyl cellulose with composition of 75 weight % mixed powder and 25 weight % OV forming a paste. The paste was coated on alumina substrates by screen printing method, then fired at 1000 °C for 90 minutes to get thick film ceramics. The thick film was analyzed using X-RayDiffraction (XRD). The film was subjected to Scanning Electron Microscope (SEM) analyses. Resistance of the thick films was masured at different temperatures in air and acetone gas atmosphere. Analyses of XRD showed that the produced ceramic has phase of NiFe2O4,. Data of SEM showed that the ceramic has small grain and high porosity. Electrical data showed that the ceramic was sensitive to acetone gas

Synthesis of Thick Film Fe2o3-nio Ceramics Using Local Fe2o3 for Acetone Gas Sensor

In order to get self capability in gas sensor especially acetone gas sensor by utilization of local material, thick film Fe2O3-NiO ceramics have been fabricated using local Fe2O3 as raw material. Powder of Fe2O3 has been processed from mineral by dissolution and precipitation. The derived powder was mixed with NiO powder homogeneously with composition of 50-50 in mole %. The mixed powder was then mixed with Organic Vehicle (OV) made of alpha terpineol and ethyl cellulose with composition of 75 weight % mixed powder and 25 weight % OV forming a paste. The paste was coated on alumina substrates by screen printing method, then fired at 1000 °C for 90 minutes to get thick film ceramics. The thick film was analyzed using X-RayDiffraction (XRD). The film was subjected to Scanning Electron Microscope (SEM) analyses. Resistance of the thick films was masured at different temperatures in air and acetone gas atmosphere. Analyses of XRD showed that the produced ceramic has phase of NiFe2O4,. Data of SEM showed that the ceramic has small grain and high porosity. Electrical data showed that the ceramic was sensitive to acetone gas

Rasch Analysis of Creative Thinking Skill on Optical Instrument (CTSOI) 11th Grade Students Sundanese Tribe: a Case Study

This study aims to determine the creative thinking skills at optic instruments of Sundanese tribe, 11th-grade students. This research is a case study research conducted at a high school in Majalengka district, West Java. Totaling 32 students consisting of 12 male students, namely “Aa”, 20 female students, namely “Teteh”, and 18 Sundanese, the rest are immigrants. The instrument used is the Test for Creative Thinking-optical instrument (TCT-OI) which has existed validated by experts. The data found were investigated with Rasch Analysis Model (RAM). Based on the results of the analysis using the Rasch Analysis, it was found that the creative thinking ability of students stayed static low can be shown by the value of Person reliability which is 0.21 included in the weak category. There are variances in the level of creative thinking skills of students from the Sundanese and non-Sundanese tribes. As a result, it is necessary to develop creative thinking skill on the optical instrument, 11th grade students Sundanese trib

Risiko Akad Murabahah Serta Pengelolaan Risiko Akad Murabahah Pada BMT-UGT Sidogiri Cabang Wongsorejo, Kabupaten Banyuwangi

Penelitian ini bertujuan untuk mengetahui praktek pembiayaan murabahah dan untuk mengetahui risiko apa saja yang sering menyertai pembiayaan murabahah serta untuk mengetahui bagaimana BMT-UGT Sidogiri cabang Wongsorejo dalam mengelola risiko-risiko tersebut. Penelitian ini dilakukan pada salah satu koperasi yang berbasis syariah di Indonesia, yaitu BMT-UGT Sidogiri cabang Wongsorejo, yang beroperasi sesuai dengan prinsip-prinsip syariah dan etika bisnis dalam Islam. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Hasil dari penelitian ini adalah praktek pembiayaan yang berbasis jual beli dengan menggunakan akad murabahah yang ada di BMT-UGT Sidogiri cabang Wongsorejo sudah sesuai dengan prinsip-prinsip syariah. BMT-UGT Sidogiri cabang Wongsorejo pernah mengalami risiko yang terkait dengan sistim pembayaran  yaitu pembayaran kurang lancar dari anggota karena terjadi risiko murni yang dialami oleh anggota. BMT-UGT Sidogiri cabang Wongsorejo telah menetapkan manajemen risiko untuk meminimalisir risiko yang akan terjadi. Pengelolaan risiko pada BMT-UGT Sidogiri cabang Wongsorejo berbeda-beda  berdasarkan risiko yang terjadi