Economia da Experiência como uma Filosofia Irracional nos Serviços Turísticos e Hoteleiros em Sistemas Socio-Econômicos em Transformação

The aim of this concepotual paper is to develop recommendations for the implementation of a strategy for marketing impressions in tourism and hospitality enterprises, thereby emphasizing the importance of the role of the impressions economy in the provision of tourist and hotel services in the context of the transformation of socio-economic systems. The strengthening of the concept of impressions economy is a certain reaction to the changing conditions in the service economy.The article analyzes a new type of relationship between the brand and the consumer - marketing of impressions, as well as the conditions that contribute to the successful functioning of tourism and hospitality enterprises, thereby emphasizing the fact that there is a mass process in the consumption of hotel and tourist services and the formation of certain value positions. Analyzing the problem of the role of impressions marketing in the provision of tourist services and hotel products in the context of the transformation of socio-economic systems, it was revealed that the concept of impressions economics at the beginning of the 21st century strengthens its position, which is manifested in the limitless nature of postmodern hedonism among modern consumers of the service sector.Este ensayo teórico se dedica a elaborar recomendaciones para la aplicación de una estrategia de comercialización de las impresiones en las empresas de turismo y hostelería, destacando así la importancia del papel de la economía de las impresiones en la prestación de servicios turísticos y hoteleros en el contexto de la transformación de los sistemas socioeconómicos. El fortalecimiento del concepto de economía de las impresiones es una cierta reacción a las condiciones cambiantes de la economía de los servicios. El artículo analiza un nuevo tipo de relación entre la marca y el consumidor - el marketing de impresiones, así como las condiciones que contribuyen al buen funcionamiento de las empresas turísticas y de hostelería, destacando así el hecho de que existe un proceso de masas en el consumo de servicios hoteleros y turísticos y la formación de determinadas posiciones de valor. Al analizar el problema del papel del marketing de las impresiones en la prestación de servicios turísticos y productos hoteleros en el contexto de la transformación de los sistemas socioeconómicos, se reveló que el concepto de economía de las impresiones a principios del siglo XXI refuerza su posición, que se manifiesta en el carácter ilimitado del hedonismo posmoderno entre los consumidores modernos del sector de los servicios.O objetivo deste ensaio teórico é desenvolver recomendações para a implementação de uma estratégia de marketing de impressões em empresas de turismo e hotelaria, enfatizando assim a importância do papel da economia das impressões na prestação de serviços turísticos e hoteleiros no contexto da transformação dos sistemas socioeconômicos. O reforço do conceito de economia das impressões é uma certa reação à mudança das condições na economia dos serviços. O artigo analisa um novo tipo de relação entre a marca e o consumidor - marketing de impressões, bem como as condições que contribuem para o bom funcionamento das empresas de turismo e hospitalidade, enfatizando assim o fato de haver um processo de massa no consumo de serviços hoteleiros e turísticos e a formação de certas posições de valor. Analisando o problema do papel do marketing de impressões na prestação de serviços turísticos e de produtos hoteleiros no contexto da transformação dos sistemas socioeconômicos, revelou-se que o conceito de economia de impressões no início do século XXI reforça a sua posição, que se manifesta na natureza ilimitada do hedonismo pós-moderno entre os consumidores modernos do setor dos serviços

ЗДОРОВЬЕФОРМИРУЮЩИЕ ТЕХНОЛОГИИ В ФИЗИЧЕСКОМ ВОСПИТАНИИ СТУДЕНТОВ

The article analyzes the possibilities of using health-forming educational technologies in sectional classes for students. Their effectiveness and acceptability in the system of physical education of university students was studied. As a result of the study, the level of somatic health of Omsk State University students who regularly participate in sports sections was revealed. The level of competence of students who regularly participate in sports sections about a healthy lifestyle and methods for assessing it was also determined. As a practical model for the use of health-forming technologies in the training process, an athlete’s self-control diary is proposed, which can be supplemented with new and necessary sections that allow focusing on the desire of both the athlete and the coach to fulfill the health-forming conditions of the entire training process at the university.В статье проанализированы возможности использования здоровьеформирующих образовательных технологий в секционных занятиях студентов. Исследовалась их эффективность и приемлемость в системе физического воспитания студентов ВУЗов. В результате проведенного исследования выявлен уровень соматического здоровья студентов ОмГАУ, регулярно занимающихся в спортивных секциях. Также был определен уровень компетентности студентов, регулярно занимающихся в спортивных секциях, о здоровом образе жизни и методах его оценки. В качестве практической модели использования здоровьеформирующих технологий в тренировочном процессе предлагается дневник самоконтроля спортсмена, который может быть дополнен новыми и необходимыми разделами, позволяющими акцентировать внимание на стремление как самого спортсмена, так и тренера выполнять здоровьеформирующие условия всего тренировочного процесса в ВУЗе. 

Features of the Use of Competence-Based Approach in the Selection of Managers for the Trade

The article focuses on the requirements of a modern manager with the positions of the competence approach. Describes in detail the characteristics of the personality of the Manager, which are necessary for the effective management of commercial organization. Explores the positive side of the standards of competence and disadvantages of the approach. The most common mistakes managers and their causes

Pandemic as an additional criminality factor

The prerequisite for the study was the emerging new “coronavirus” disease, viewed as a criminality factor. The objective of the study is to identify new characteristics of crime in the context of the incidence of coronavirus in the population, to identify its highly latent types, to reflect the dynamics. The following methods were used to achieve the objective: analysis, synthesis, generalization, statistical method, content analysis, method of expert assessments. The results of the work were the revealed patterns of crime in the sphere of illegal circulation of drugs, weapons, and domestic violence. The novelty is the identification of highly latent types of crime during a pandemic and its characteristic features. Issues related to the prevention of domestic violence during a pandemic with the participation of law enforcement agencies and guardianship authorities in this work were considered. The draft laws “On responsibility for domestic violence” and “On restricting the removal of children from the family” were discussed, recommendations for their improvement were provided. Attention is focused on the practicability of strengthening preventive measures in the fight against domestic violence to preserve families and ensure the interests of children. An increase in the number of drug crimes was revealed during the pandemic, both in Russia and abroad. The Russian drug market is experiencing a shortage of smuggled drugs. It is reoriented to synthetic drugs with new underground drug laboratories being opened. The main contingent of attraction to drug use is still young people and adolescents, the main method – using Internet technologies. The increase in the number of crimes in the sphere of illegal arms trafficking was provoked by the factor of fear, due to the presence of the threat of becoming a victim of selfish and violent crimes. The consequence is consumer panic and an increase in the need of the Russian population for self-defense

Design and baseline characteristics of the finerenone in reducing cardiovascular mortality and morbidity in diabetic kidney disease trial

Background: Among people with diabetes, those with kidney disease have exceptionally high rates of cardiovascular (CV) morbidity and mortality and progression of their underlying kidney disease. Finerenone is a novel, nonsteroidal, selective mineralocorticoid receptor antagonist that has shown to reduce albuminuria in type 2 diabetes (T2D) patients with chronic kidney disease (CKD) while revealing only a low risk of hyperkalemia. However, the effect of finerenone on CV and renal outcomes has not yet been investigated in long-term trials. Patients and Methods: The Finerenone in Reducing CV Mortality and Morbidity in Diabetic Kidney Disease (FIGARO-DKD) trial aims to assess the efficacy and safety of finerenone compared to placebo at reducing clinically important CV and renal outcomes in T2D patients with CKD. FIGARO-DKD is a randomized, double-blind, placebo-controlled, parallel-group, event-driven trial running in 47 countries with an expected duration of approximately 6 years. FIGARO-DKD randomized 7,437 patients with an estimated glomerular filtration rate >= 25 mL/min/1.73 m(2) and albuminuria (urinary albumin-to-creatinine ratio >= 30 to <= 5,000 mg/g). The study has at least 90% power to detect a 20% reduction in the risk of the primary outcome (overall two-sided significance level alpha = 0.05), the composite of time to first occurrence of CV death, nonfatal myocardial infarction, nonfatal stroke, or hospitalization for heart failure. Conclusions: FIGARO-DKD will determine whether an optimally treated cohort of T2D patients with CKD at high risk of CV and renal events will experience cardiorenal benefits with the addition of finerenone to their treatment regimen. Trial Registration: EudraCT number: 2015-000950-39; ClinicalTrials.gov identifier: NCT02545049

Substantiation of additional humidification of drained peat bogs by canal locking as a way to combat the occurrence of natural underground fires

The main problem today is the fight against annual natural fires. Peat fires cause irreparable environmental and material damage, as a result of which the fertile horizon is completely destroyed, poisonous gases are released, residential buildings and warehouses are destroyed, and habitats for animals and plants disappear. A peat fire is difficult to extinguish, since peat is a powerful water absorber and most of the water sources are located at a considerable distance from the source of ignition, special equipment fails in places where it burns out. The aim of the work is to substantiate moistening by means of canal locking to restore a hydrological regime and to combat the occurrence of fire in the existing drained systems of the Moscow and Ryazan regions. The main locking indicators for 53 years were obtained for two options for moistening in comparison with standard dehumidification. The articles of the water balance were calculated and studied. The optimal variant of moistening the peat bog was chosen, which creates fire-prevention conditions and conditions for the development of agricultural conditions. According to the selected option, water supply is about half of the total drainage flow, there is no need to attract additional water resources

Justification of technological solutions for irrigation with electrified circular sprinkler machines

Improving the quality of irrigation can be achieved by changing the irrigation rate in accordance with the level of moisture reserves of the field areas at the time of watering, eliminating over-watering and water erosion of soils. The purpose of the presented research was to improve the technological process of irrigation with wide-reach circular sprinkler machines, which ensures the reduction of unproductive water losses, improving the quality of irrigation. The article discusses theoretical studies of irrigation technology with circular sprinkler machines, optimized irrigation modes. Based on the conducted experimental studies, a comparative assessment of the work of sprinklers according to the standard and proposed technology, taking into account the adjustment of irrigation norms, is presented. Comparison of standard and proposed irrigation technologies with sprinkler machines showed that irrigation using the proposed technology allows saving irrigation water up to 10%

СОЦІАЛЬНИЙ КОНТЕКСТ ПСИХОЛОГО-ПЕДАГОГІЧНОЇ ПІДГОТОВКИ ПРОФЕСІЙНИХ СУДДІВ У СИСТЕМІ СУДДІВСЬКОЇ ОСВІТИ УКРАЇНИ І КАНАДИ В АСПЕКТІ ІНТЕГРАЛЬНОЇ ТЕОРІЇ ЛІДЕРСТВА

It is substantiated that judicial reform which is consistently carried on in Ukraine calls for improvement of not only normative-and-procedural activity but also taking into consideration psychological-and-pedagogic regularities in the system of legal proceedings and judicial education. There has been undertaken analysis of the state of elaborating the problem of psychological-and-pedagogic training of professional judges in the systems of judicial education of Ukraine and Canada in the aspect of leadership integral theory. The essence and principles of social context as a primary factor in judicial education in Canada are concretized. The essence of the phenomenon of “morality of a judge” is disclosed in the wholesome systematic aspect from psychological-and-pedagogic positions of studying the national social context. Importance and perspectives as to introduction of social context to psychological-and-pedagogic training of professional judges within the system of judicial in Ukraine on the grounds of leadership integral theory has been characterized.Обґрунтовано, що судова реформа, яка послідовно відбувається в Україні, потребує удосконалення не тільки нормативно-процесуальної діяльності, але й врахування психолого-педагогічних закономірностей у сфері судочинства, системи суддівської освіти. Здійснено аналіз стану розробленості проблеми психолого-педагогічної підготовки професійних суддів у системі суддівської освіти України і Канади в аспекті інтегральної теорії лідерства. Конкретизовано сутність і принципи соціального контексту як основоположного чинника суддівської освіти в Канаді. Розкрито сутність феномену «доброчесність судді» у цілісному системному аспекті з психолого-педагогічних позицій вивчення національного соціального контексту. Схарактеризовано важливість та перспективи щодо запровадження соціального контексту психолого-педагогічної підготовки професійних суддів у системі суддівської освіти України на основі інтегральної теорії лідерства

Ways of Increase of Intellectual Potential of a Higher Educational Establishment (HES) Пути повышения интеллектуального потенциала вуза

The goal of the article is to identify possible ways of increase of intellectual potential of a HES, to consider problems of poor digestion of knowledge by students of economic specialties, to show advantages of work in small groups in teaching subjects of the mathematic cycle. The object of the study are problems of “poor receipt” of knowledge by students of economic HESs. Active methods of teaching subjects of the mathematical cycle are considered as one of the ways to awake student’s interest in the subject, rouse its understanding and applying in further labour activity. Instruments of the study are economic and mathematical methods that allow quantitative analysis of the obtained results. Overcoming the problems of “loss” of knowledge results in the growth of its intellectual potential. Result of the study is justification of use of the methods of active teaching in the process of teaching subjects of the mathematical cycle, positive impact of work in small groups on digestion of knowledge, and revelation of main reasons of “loss” of knowledge by students.<br>Цель статьи определить возможные пути повышения интеллектуального потенциала ВУЗа, рассмотреть проблемы неусвоения знаний студентами экономических специальностей, показать преимущества использования работы в малых группах в преподавании дисциплин математического цикла. Объектом исследования статьи являются проблемы «недополучения» знаний студентами экономических ВУЗов. Активные методы обучения дисциплинам математического цикла рассматриваются, как один из способов заинтересовать студента преподаваемой наукой, вызвать её понимание и применяемость в дальнейшей трудовой деятельности. Инструментарий исследования – экономико-математические методы, позволяющие количественно проанализировать получаемые результаты. Преодоление проблем «потери» знаний ведёт к росту его интеллектуального потенциала. Результат исследования – обоснование использования методов активного обучения в процессе преподавания дисциплин математического цикла, положительного влияния на усвоение знаний работы в малых группах, выявление основных причин «потери» знаний студентами