Putting our money where their mouth is: alignment of charitable aims with charity investments - tensions in policy and practice

Given the values-driven nature of the mission of most charities, it might be expected that investment behaviour would be similarly values-driven. This paper documents the ethical investment policies and practices of the largest UK charities and explores how these are aligned with the charitable aims, drawing upon accountability, behavioural and managerial perspectives as theoretical lenses. The study employs two distinct research methods: responses to a postal questionnaire and follow-up semi-structured interviews with selected charities. The evidence indicates that a significant minority of large charities do not have a written ethical investment policy. Charities with larger investments, fundraising charities and religious charities were more likely to have a written ethical policy. We suggest that there is a pressing need for improved alignment between charities' aims and their investment practices and better monitoring of investment policies

The New Global Brands: Managing Non-Government Organizations in the 21st Century

The New Global Brands : Managing Non-Government Organizations in the 21st Century includes twelve Harvard Business School cases involving not-for-profit agencies and how these agencies establish brand identities worldwide. Agencies include Doctors Without Borders, Peace Winds Japan, CARE USA, and Oxfam America. Professors Quelch and Laidler examine these aid agencies in terms of their success or struggles with traditional marketing issues such as establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values

El valor de las marcas sin ánimo de lucro

Las organizaciones beneficas a escala global han hecho poco para aprovechar el valor total de sus nombres comerciales. Si estas organizaciones fortalecen su marca pueden verse muy beneficiadas: pueden atraer y retener a profesionales de gran calibre, motivar a donantes y voluntarios para que aumenten su compromiso o lograr una mayor influencia sobre los politicos