Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love

Brand gender has been suggested as a relevant source of consumer-based brand equity (CBBE). The purpose of this paper is to deepen understanding of the relationship between brand gender and CBBE by analyzing the mediating roleofconsumer–brandengagement (CBE)andbrandlove(BL)onthisrelationship.Thisresearchwas conducted on Facebook, the dominant global social media platform. The hypotheses were tested using structural equation modeling. Results support 6 of the 9 hypotheses, with a significant relationship between analyzed constructs. This study advances prior work by showing that brand gender has an indirect and relevant impact on CBBE through BL and CBE. Therefore, this research confirms the advantages of clear gender positioning and extends prior research by suggesting that brands with a strong gender identity will encourage BL and CB

Analyzing consumer-based brand equity on Facebook: the impact of brand gender

In recent years, Facebook and other social media have become key players in branding activities. However, empirical research is still needed about the way in which consumer-based brand equity is created on social media. The purpose of this paper is to study the relationship between masculine and feminine brand personality and brand equity, on Facebook, and to analyze the mediating role of consumer-brand engagement and brand love on this relationship. Data were collected using an online survey with 614 valid responses. The hypotheses were tested using structural equation modeling. Results support 7 of the 11 hypotheses with significant relationship between analyzed constructs. This study confirms the advantages of a clear gender positioning and extends prior research by suggesting that brands with a strong brand gender identity will encourage brand love. Results also highlight that brand love has a mediating role on the relationship between brand gender and overall brand equity

The power of choice in network growth

The "power of choice" has been shown to radically alter the behavior of a number of randomized algorithms. Here we explore the effects of choice on models of tree and network growth. In our models each new node has k randomly chosen contacts, where k > 1 is a constant. It then attaches to whichever one of these contacts is most desirable in some sense, such as its distance from the root or its degree. Even when the new node has just two choices, i.e., when k=2, the resulting network can be very different from a random graph or tree. For instance, if the new node attaches to the contact which is closest to the root of the tree, the distribution of depths changes from Poisson to a traveling wave solution. If the new node attaches to the contact with the smallest degree, the degree distribution is closer to uniform than in a random graph, so that with high probability there are no nodes in the network with degree greater than O(log log N). Finally, if the new node attaches to the contact with the largest degree, we find that the degree distribution is a power law with exponent -1 up to degrees roughly equal to k, with an exponential cutoff beyond that; thus, in this case, we need k >> 1 to see a power law over a wide range of degrees.Comment: 9 pages, 4 figure

Upaya Keluarga Untuk Mencegah Penularan Dalam Perawatan Anggota Keluarga Dengan Tb Paru

Indonesia merupakan negara keempat dengan insiden kasus terbanyak untuk tuberkulosis (TB) paru didunia..Penelitian ini menggunakan desain kualitatif dengan pendekatan case study research, bertujuan untuk memberikan penjelasan tentang upaya keluarga untuk mencegah penularan dalam perawatan anggota keluarga dengan TB Paru. Dari hasil analisa data, didapatkan tiga tema dan tujuh subtema yaitu: (1) Modifikasi lingkungan dengan subtema modifikasi ventilasi yang memadai dan menjaga kebersihan. (2) Upaya memutus transmisi penyakit dengan subtema membuang dahak, pengunaan masker, dan menutup saat batuk. (3) Konsumsi obat dan kontrol rutin ke puskesmas dengan subtema pemantauan dari keluarga dalam minum obat (PMO), serta kontrol rutin ke Puskesmas.Berdasarkan hasil penelitian ini diharapkan Puskesmas dapat menambah dan memodifikasi program penanggulangan tuberkulosis (TB). Selain itu perlu dilakukan pengawasan secara berkala atau kunjungan rumah secara rutin untuk memantau pengobatan dan pencegahan penularan Tuberkulosis (TB) yang dilakukan keluarga di rumah

A Case of Urogenital Human Schistosomiasis from a Non-endemic Area

© 2015 Calvo-Cano et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. The attached file is the published version of the article

Why Are People's Decisions Sometimes Worse with Computer Support?

In many applications of computerised decision support, a recognised source of undesired outcomes is operators' apparent over-reliance on automation. For instance, an operator may fail to react to a potentially dangerous situation because a computer fails to generate an alarm. However, the very use of terms like "over-reliance" betrays possible misunderstandings of these phenomena and their causes, which may lead to ineffective corrective action (e.g. training or procedures that do not counteract all the causes of the apparently "over-reliant" behaviour). We review relevant literature in the area of "automation bias" and describe the diverse mechanisms that may be involved in human errors when using computer support. We discuss these mechanisms, with reference to errors of omission when using "alerting systems", with the help of examples of novel counterintuitive findings we obtained from a case study in a health care application, as well as other examples from the literature

Composição bromatológica do pasto de capim-marandu sob sistemas de monocultura e silvipastoril.

Objetivou-se avaliar os teores de matéria seca (MS), proteína bruta (PB), fibra em detergente neutro (FDN) e fibra em detergente ácido (FDA) do pasto de capim-marandu (Brachiaria brizantha cv. Marandu) em sistemas de monocultura e silvipastoril formado por coqueiros (Cocos nucifera) e vacas leiteiras

Características do pasto de capim-marandu irrigado sob sistemas de monocultura e silvipastoril em duas condições de pastejo.

Objetivou-se avaliar a altura, a massa de forragem e composição morfológica do pasto de capim Brachiaria brizantha cv. Marandu irrigado sob sistemas de monocultura e silvipastoril formado por coqueiros (Cocos nucifera) e vacas leiteiras, em duas condições de pastejo

Wear Minimization for Cuckoo Hashing: How Not to Throw a Lot of Eggs into One Basket

We study wear-leveling techniques for cuckoo hashing, showing that it is possible to achieve a memory wear bound of $\log\log n+O(1)$ after the insertion of $n$ items into a table of size $Cn$ for a suitable constant $C$ using cuckoo hashing. Moreover, we study our cuckoo hashing method empirically, showing that it significantly improves on the memory wear performance for classic cuckoo hashing and linear probing in practice.Comment: 13 pages, 1 table, 7 figures; to appear at the 13th Symposium on Experimental Algorithms (SEA 2014

Human-Machine Interface for Tele-Robotic Operation: Mapping of Tongue Movements Based on Aural Flow Monitoring

2004 IEEE International Conference on Intelligent Robots and Systems (IROS), October, 2004 (Awarded “Best Paper in Conference”