Current situation in providing medical care for burn injuries in Ukraine: public opinion

The results of assessment of specialized medical assistance to burn victims are presented in the article, they being based not on standard statistical figures from burn units and centers but on anonymous online survey of 486 respondents (60.5% of them - the residents of Vinnytsya region). The aim of this questionnaire-based survey was to study the level of awareness of Ukrainian population regarding the principles of providing first aid for burn injuries, as well as the availability, quality and shortcomings of current burn care in medical institutions based on the assessment of discharged patients. For this purpose, a 37-item questionnaire was developed, being divided into some blocks: general information about respondents, pre-medical aid, first medical aid, qualified medical aid and specialized medical care. According to the questionnaire, 76.9% of respondents rated the quality of medical care 5 scores by 5-score system, 17.9% - 4 scores, 5.2% - 3 scores, being indicative of rather high level of burn care, even in conditions of limited material, technical and financial resources, as well as rapid decrease of confidence in doctors in general. Online survey conducted in every region of Ukraine seems to be reasonable to make adequate assessment of study problem in the country in general

“He's Still the Winner in My Mind”: Maintaining the Collective Identity in Sport through Social Creativity and Group Affirmation

Social Creativity and Group Affirmation are two strategies by which individuals that identify with a sporting activity, team, group or individual may protect that sense of identification in light of negative events. This paper explores the use of such strategies through examining reactions to doping allegations surrounding Lance Armstrong to explain how members of two brand communities (one based on the brand of Armstrong as cyclist and the other on the brand of Armstrong as cancer survivor) maintain a sense of allegiance. Through undertaking a netnographic approach, six strategies were identified by members of these communities, three of which could be identified as Social Creativity Strategies (Lance Armstrong as “superhuman”, the notion of cycling as a ‘level playing field’, Armstrong as scapegoat) and three as Group Affirmation (Armstrong as a continuing inspiration, the Armstrong legacy, and denial). The two brand communities demonstrated differing patterns of maintenance, with those within the cycling community focusing more upon Social Creativity strategies, whereas those members of the Armstrong as cancer survivor brand tended to focus upon Group Affirmation strategies

An exploratory study looking at the relationship marketing techniques used in the music festival industry

There are current issues and trends in the music festival market, which may affect the success of an event, and market saturation is at the forefront of these issues. Previous literature, maintaining the need for a marketing approach to festivals, identifi es the need for maintaining strong stakeholder relationships in order to succeed in a business environment; attention has been focused to the theory of relationship marketing (RM) because of the recognition that this practice is complementary to the marketing of festivals. The very nature of the music festival as an annual, usually, 4-day event means that effective marketing is needed to keep connections with the consumer throughout the year. This article focuses on the RM techniques utilised within the music festival industry from the viewpoint of the festival organiser in an attempt to establish how festival organisations value and monitor organisational relationships. This article explores the extent to which these relationships are valued and managed; furthermore, the variations between these intricate relationships are considered by focusing on those held with the organisation ’ s consumers and sponsors, the results of which have provided the ability to establish the importance and relevance of RM to the industry and further identify the marketing communication methods employed to establish and maintain such relationships. In-depth, convergent interviews have been conducted with a segment of music festival organisers from a range of events. The results have been integrated with the study of current literature to best exemplify these issues. It has been established that RM has a strong role in today ’ s commercial and independent music festival industry; technological advances are enabling the organiser to support online relationships further and increase consumer loyalty. There is a need to expand the research further because of the complexity of organisational relationships and the varying categories of festivals

СУБСТРАТ ПОСЛЕ ВЫРАЩИВАНИЯ ГРИБА ВЕШЕНКА ОБЫКНОВЕННАЯ (PLEUROTUS OSTREATUS) В КОРМЛЕНИИ КРУПНОГО РОГАТОГО СКОТА

Waste free production is an important factor of increasing the efficiency of agricultural production. That is why it’s necessary to use nutrient by-products of agriculture and processing industry in cattle feeding. The article deals with the results of the research on the influence of feeding the medium of Pleurotus ostreatus to young cattle. It’s established that feeding calves with Pleurotus ostreatus promotes the increase of productivity, improvement of digestibility of nutrients and hematological indicators.В статье представлены результаты исследований по изучению влияния скармливания отработанного субстрата твердофазной культуры Pleurotus ostreatus в составе рациона для молодняка крупного рогатого скота. Установлено, что скармливание отработанного субстрата телятам до 12-месячного возраста и на откорме способствует повышению продуктивности, улучшению переваримости питательных веществ и гематологических показателей

Emoting infertility online: A qualitative analysis of men's forum posts

Relatively little research on infertility focuses exclusively or significantly on men’s experiences, particularly in relation to emotional aspects. Evidence that does exist around male infertility suggests that it is a distressing experience for men, due to stigma, threats to masculinity and the perceived need to suppress emotions, and that men and women experience infertility differently. Using thematic analysis, this article examines the online emoting of men in relation to infertility via forum posts from a men-only infertility discussion board. It was noted that men ‘talked’ to each other about the emotional burdens of infertility, personal coping strategies and relationships with others. Three major themes were identified following in-depth analysis: ‘the emotional rollercoaster’, ‘the tyranny of infertility’ and ‘infertility paranoia’. This article then offers insights into how men experience infertility emotionally, negotiate the emotional challenges involved (especially pertaining to diagnosis, treatment outcomes and their intimate relationships) and how they share (and find value in doing so) with other men the lived experience of infertility

Digital play and the actualisation of the consumer imagination

In this article, the authors consider emerging consumer practices in digital virtual spaces. Building on constructions of consumer behavior as both a sense-making activity and a resource for the construction of daydreams, as well as anthropological readings of performance, the authors speculate that many performances during digital play are products of consumer fantasy. The authors develop an interpretation of the relationship between the real and the virtual that is better equipped to understand the movement between consumer daydreams and those practices actualized in the material and now also in digital virtual reality. The authors argue that digital virtual performances present opportunities for liminoid transformations through inversions, speculations, and playfulness acted out in aesthetic dramas. To illustrate, the authors consider specific examples of the theatrical productions available to consumers in digital spaces, highlighting the consumer imagination that feeds them, the performances they produce, and the potential for transformation in consumer-players

Good Friends, Bad News - Affect and Virality in Twitter

The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral marketing. A quantitative study of emailing of articles from the NY Times finds a strong link between positive affect and virality, and, based on psychological theories it is concluded that this relation is universally valid. The conclusion appears to be in contrast with classic theory of diffusion in news media emphasizing negative affect as promoting propagation. In this paper we explore the apparent paradox in a quantitative analysis of information diffusion on Twitter. Twitter is interesting in this context as it has been shown to present both the characteristics social and news media. The basic measure of virality in Twitter is the probability of retweet. Twitter is different from email in that retweeting does not depend on pre-existing social relations, but often occur among strangers, thus in this respect Twitter may be more similar to traditional news media. We therefore hypothesize that negative news content is more likely to be retweeted, while for non-news tweets positive sentiments support virality. To test the hypothesis we analyze three corpora: A complete sample of tweets about the COP15 climate summit, a random sample of tweets, and a general text corpus including news. The latter allows us to train a classifier that can distinguish tweets that carry news and non-news information. We present evidence that negative sentiment enhances virality in the news segment, but not in the non-news segment. We conclude that the relation between affect and virality is more complex than expected based on the findings of Berger and Milkman (2010), in short 'if you want to be cited: Sweet talk your friends or serve bad news to the public'.Comment: 14 pages, 1 table. Submitted to The 2011 International Workshop on Social Computing, Network, and Services (SocialComNet 2011

The branded and gendered Brazilian body: Material and symbolic constructions in an overlooked context

Since its first conference in 2006, CCT has been growing in size and reach. Some have noted that CCT has become much more European in the recent years, with North American and European countries taking turns to host the event

Muddled Boundaries of Digital Shrines

International audienceBased on an online ethnography study of 274 YouTube videos posted during the Virginia Tech or the Newtown massacres, this article discusses how users resort to participatory media during such mediatized events to create a digital spontaneous shrine. The assemblage of this sanctuary on a website hosting billions of user-generated contents is made possible by means of folksonomy and website architecture, and a two-fold social dynamic based on participatory commitment and the institutionalization of a collective entity. Unlike “physical” spontaneous shrines erected in public spaces, these digital shrines connect the bereaved with provocative or outrageous contributions, notably tributes from school shooting fans using participatory media to commemorate the killer’s memory. This side effect, generated by the technical properties of the platform, compromises the tranquility of the memorial and muddles the boundaries and the contents of such sanctuaries