Research of Motivational Aspects for Marketing Support of Innovative Activity of Industrial Enterprises

The article is devoted to the theoretical grounding and development of practical recommendations for research and formation of motivational aspects for marketing support of innovative activity of industrial enterprises. Methodology of the research of marketing employees at industrial enterprises is revealed to clarify the motives of their behavior and the impact on existing businesses activity. Use of internal marketing is proposed to enhance the motivation of marketing employees for improving innovative activity of the enterprises. Application of motivational approach of the internal marketing is proved. This application is based on overcoming objections concerning innovation, study of internal incentives and opportunities for self-development and aims to result in a change and/or innovation, which is achieved through the formation of a balanced scorecard of marketing department, which is provides creation of preconditions to stimulate, support and development of innovation. Scientific and practical approaches are developed for the use of a balanced scorecard to determine sub-processes of marketing activities, as well as in assessing loyalty of the marketing employees

Saturation effect for dependence of the electrical conductivity of planar oriented nematic liquid crystal 6CB on the concentration of Cu7PS6 nanoparticles

The influence of Cu7PS6 nanoparticles with the average size 117 nm on the dielectric properties of planar oriented nematic liquid crystal 6CB has been investigated within the frequency range 10(1) ...10(6) Hz and at the temperature 293 K. It has been shown that when changing the concentration of nanoparticles within the range 0 to 1 wt.%, the conductivity of the liquid crystal changes stronger than its dielectric permittivity. It has been shown that the electrical conductivity increases monotonously with increasing the concentration of nanoparticles. However, for this dependence a saturation effect is observed. The mechanism of this effect was proposed.info:eu-repo/semantics/publishedVersio

Testing Lorentz Invariance by Comparing Light Propagation in Vacuum and Matter

We present a Michelson-Morley type experiment for testing the isotropy of the speed of light in vacuum and matter. The experiment compares the resonance frequency of a monolithic optical sapphire resonator with the resonance frequency of an orthogonal evacuated optical cavity made of fused silica while the whole setup is rotated on an air bearing turntable once every 45 s. Preliminary results yield an upper limit for the anisotropy of the speed of light in matter (sapphire) of \Delta c/c < 4x10^(-15), limited by the frequency stability of the sapphire resonator operated at room temperature. Work to increase the measurement sensitivity by more than one order of magnitude by cooling down the sapphire resonator to liquid helium temperatures (LHe) is currently under way.Comment: Presented at the Fifth Meeting on CPT and Lorentz Symmetry, Bloomington, Indiana, June 28-July 2, 201

ПРОБЛЕМИ СТРАТЕГІЧНОГО МЕНЕДЖМЕНТУ ВЕЛИКОГО ТА СЕРЕДНЬОГО БІЗНЕСУ В УКРАЇНІ

In the article the key issues of strategic management of medium and large businesses in Ukraine. Typical methodological errors of strategic management indicated in the article. In the article there is scheme that showed connection and interplay of the resource potential of the company, its market strategy and sustainable competitive advantage. State of strategic planning in Ukraine is quite low for a number of barriers and error management, discrepancy management philosophy demands of today's market environment, and a lack of relevant experience in leadership. Today, the basic principles and approaches to strategic management of Ukrainian companies mostly borrowed from foreign scientists and development practices of American, Japanese and European corporations.В статье определены ключевые проблемы стратегического менеджмента среднего и крупного предпринимательства в Украине. Указано характерные методологические ошибки стратегического управления. Также приведена схема связи и взаимовлияния ресурсного потенциала предприятия, его рыночной стратегии и устойчивых конкурентных преимуществ.В статті визначено ключові проблеми стратегічного менеджменту середнього та великого підприємництва в Україні. Зазначено характерні методологічні помилки стратегічного управління. Також наведено схему зв’язку і взаємовпливу ресурсного потенціалу підприємства, його ринкової стратегії та стійких конкурентних переваг

The Influence of Microwave CF4 Plasma Activation on the Characteristics of Reactive Ion Etching of Mono-Si

The experiments have shown that microwave preliminary ionization of the plasma-forming gas increases the rate of the reactive ion etching of monocrystalline silicon (mono-Si) by four and more times in comparison with the etching process without it. It is established that the mode of plasma activation (the power of microwave discharge) and the value of plasma-forming gas pressure significantly affect the characteristics of mono-Si surface micro-roughness obtained in the result of etching.mixtures are mainly in the boiling point and the GWP

Structure and Properties of Graphite-Molybdenum Brazed Joints

The paper presents the results of X-ray microspectral studies of dissimilar brazed joints of molybdenum with graphite. It is shown that during active brazing of graphite with molybdenum, mutual diffusion processes occur, and the adhesion-active brazing filler metals penetrates into graphite, and interacts with it, which leads to the formation of carbide phases. When using the Ti-Cr-V and Cu-Ti-Ni systems brazing filler metals, titanium carbides are formed. The zirconium carbides are formed, when using the brazing filler metals based on the Zr-Pd(Mo) systems and the CxMey(Mo, Cr) carbides&nbsp; are formed using the brazing filler metals of the Pd-Ni-Cr-Ge system. The results of tests for three-point bending showed that the using of Pd-Ni-Cr-Ge brazing filler metals provides stable strength at the level of 34-37 MPa, destruction occurs along graphite