Koval, S.

Kovalchuk, E.

English

eLibrary National Mining University

83minimize the risk connected with logistic system isn't the main driving power of suchvertical absorption. Exercising control over an increasing number of links of a chainof value creation, the companies will be able to operate more carefully and moreeffectively the brand in which creation they have put so many forces and time.Kovalchuk E.Koval S., research superviserNational University of Water and Environmental EngineeringTHE ROLE AND PLACE OF SOCIAL MARKETING IN SOLVINGPROBLEMS OF UNPROTECTED GROUPS OF PEOPLE DURING THEECONOMIC CRISISKey words: social politics, social marketing, social products, reforms, socialwarranties, state, social standards.In the economic transformation the main directions of state social policy shouldbe  focused  on improving conditions for the growth of incomes, effective use oflabor potential, strengthening national gene pool, implementation of these itemsprovides economic progress and social stability. The main idea of social warranties isto provide such level of live, which would be not lower than the specified norms. Anda large role is given to the social marketing as direction, using marketing tools toimprove the lives of both,as a separate people and  as society in a whole.Also we should pay attention to the social problems that still remain unsolvedduring the reforms. An important role is given to social guarantees, which in financialterms is a system of relations between the state and the person in the distribution ofavailable resources and satisfaction of the main needs, that promote the formation ofthe individual in society. Effectiveness of economic development should be not lowerthan the  social parameters which makes the contribution  to improving the lives ofthe population. For  realization of  benefits , we should provide the cooperation ofsuch factors:1. The redistribution of incomes in favor  of unprotected persons.2.  Optimal impact on the distribution of  production and company profits.3.  Partial refusal from  use of personal goods for life in special circumstances(Insurance)In these conditions the level of real consumption of benefits of social protectionwill increase, that in turn will affect the structure and dynamics of  nationalproduction growth.To solve social problems, we must create the conditions for economic growth.Main and the most important role in solving economics problems plays socialmarketing, which deals with three issues: belief  (for example, that drug use isdangerous) social practice(motivate to stop using drugs) and socialproducts(improving the health of the nation ).Only effective investment strategy as important part of financial strategy of thecountry could solve this problem. [2, р. 286]. The development of an effective socialsecurity system requires a real increase in social spending and compliance with social84standards.The rules and procedures of public policy concerning the definition of socialstandards, should be transparent and stable. Social policy must be realized in  thatway that citizens have a responsibility for benefits they have. Must be interested inimproving their well-being through their work. In this context, is advisable to payattention to research of social marketing  "market", specifics of the social "product",social environment, and also creating and providing  a work  of social marketinginformational system, that would become basis for the assessing and of the state ofsocial market and forecasting of  development. As a result the main duty of the stateis to create an effective satisfaction of people needs. That is why social marketingshould act as one of the most important mechanisms for regulation of social relationsin society.References:1. Соціальний маркетинг [Електронний ресурс]. – Режим доступу:https://sites.google.com/site/cherednychenkokatya40kd/home/socialnij-marketing2. Коваль С.І. Проблеми соціального захисту населення в умовах ринковоїекономіки / С.І. Коваль // Zarzadzanie rozwojem przedsiebiorstw i regionow.Widzial Ekonomii I Zarzadzania Krakowskiej Szkoly Wyzszej im. Andrzeja FryczaModrzewskiego. – Krakow, 2011. – S. 285-290.Kovaleva E., Kochnova M.Peoples’ Friendship University of RussiaDEVELOPMENT OF A NEW MARKETING STRATEGY FOR ALROSAKey words: marketing, marketing strategyDuring the past few years, the majority of Russian companies suffer great losses.It makes the subject of the article especially relevant because the right choice ofmarketing strategy can play a huge role for the company. There are many differentbasic classifications of marketing strategies developed by well-known economistsand marketing experts, that help doing business in the modern business environment.Surely, there is no universal strategy for all times, and that is a reason we should payattention for this topic. As the primary goal, we can identify the development of amarketing strategy and set of activities for a successful operation and doing businessin such unstable conditions, which are currently on the domestic and world markets.A scientific study has been realized on the base of the ALROSA company, theunique diamond enterprise of Russia. The practical significance is marketing researchof some monopolistic organizations for development of further measures, which willimprove its positions on the world market. The proposed recommendations are basedon experience of the most successful  companies in the world.This choice is due to the fact that Russia occupies a leading position in the worldin diamond production, the industry interested me more than others.Analysis of competitors demonstrate the fact that  Russian market practicallydoesn’t have any rivals for ALROSA. The only  competitor on the world market is

THE ROLE AND PLACE OF SOCIAL MARKETING IN SOLVING PROBLEMS OF UNPROTECTED GROUPS OF PEOPLE DURING THE ECONOMIC CRISIS

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THE ROLE AND PLACE OF SOCIAL MARKETING IN SOLVING PROBLEMS OF UNPROTECTED GROUPS OF PEOPLE DURING THE ECONOMIC CRISIS

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