THE FORMATION OF CORPORATE STYLE TRADE ENTERPRISES

The article is devoted to the formation of corporate style of the trade enterprises. The priority of corporate style in the system of non-price promotion a trade entities on the market in the temporally competitive environment has been dedicated. The features of identification a brand by the consumers have been defined. The necessity of incorporation identity, integrity, comprehensiveness and unity of all elements in the formation of corporate style has been proved. Considered the eight stages of the corporate style’s formation, these are: preparation; the concept and strategy definition; the development of ideas; the visualization of forms; the logo’s creation; the development of essential elements of corporate style; the formation of brand book and/or haydlayn; the potential protection.The main goals, objectives and functions of the corporate style have been set. The major directions of development and of implementation of corporate style, such as unity of form (external image) and the unity of behaviors in the internal and external environment have been caused. The basic principles, which should be based on the formation of corporate style, which are: the principle of originality, relevance, plasticity, simplicity of perception and focus on the target audience have been established.The article is devoted to the formation of corporate style of the trade enterprises. The priority of corporate style in the system of non-price promotion a trade entities on the market in the temporally competitive environment has been dedicated. The features of identification a brand by the consumers have been defined. The necessity of incorporation identity, integrity, comprehensiveness and unity of all elements in the formation of corporate style has been proved. Considered the eight stages of the corporate style’s formation, these are: preparation; the concept and strategy definition; the development of ideas; the visualization of forms; the logo’s creation; the development of essential elements of corporate style; the formation of brand book and/or haydlayn; the potential protection.The main goals, objectives and functions of the corporate style have been set. The major directions of development and of implementation of corporate style, such as unity of form (external image) and the unity of behaviors in the internal and external environment have been caused. The basic principles, which should be based on the formation of corporate style, which are: the principle of originality, relevance, plasticity, simplicity of perception and focus on the target audience have been established

Analysis of Recent Attacks Based on Social Engineering Techniques

This paper attempts to strengthen the pursued research on social engineering (SE) threat identification, and control, by means of the author’s illustrated classification, which includes attack types, determining the degree of possible harm to each types of possible, known attacks, countermeasures by types of threats that leads to loss of personal or corporate confidential information (user id, passwords, closed documentation). Further, this analytical study will become the starting point for deeper, practically oriented and tested research

Формирование лояльности потребителей на основе оценки конкурентоспособности продукции

У статті проведено результати оцінки конкурентоспроможності та визначено основні конкурентні переваги чаю ТМ Alocozay. В роботі ідентифіковано й охарактеризовано цільовий сегмент споживачів; узагальнено результати проведених маркетингових досліджень, які обумовили перелік основних параметрів, що формують лояльне ставлення споживачів та обґрунтовано їхню доцільність. На основі розрахунку групового інтегрального показника конкурентоспроможності встановлено основні параметри впливу на пріоритетність покупки чаю ТМ Alocozay споживачамиThe article conducted an estimation the competitiveness and identified the major competitive advantages of tea TM Alocozay. The target segment of consumers were defined and characterized. The results of market research were generalized. The list of basic options which forms the loyalty of consumers were set and their feasibilities were proved. The basic influential parameters to the consumers priority purchase of tea TM Alokozay were installed, which based on calculating the group of integral index of competitiveness. The structure of tea distribution was built  which defends on the type and mode of mechanical processing tea leaves.В статье представлены результаты оценки конкурентоспособности и определены основные конкурентные преимущества чая ТМ Alocozay. В работе идентифицирован и охарактеризован целевой сегмент потребителей; обобщены результаты проведенных маркетинговых исследований, обусловивших перечень основных параметров, формирующих лояльное отношение потребителей и обоснована их целесообразность.На основе расчета группового интегрального показателя конкурентоспособности установлены основные параметры влияния на приоритетность покупки чая ТМ Alocozay потребителями

Hamam as a part of physical rehabilitation in postcovic syndrome

The manifestations of postcovid syndrome and their impact on the human body were considered in the work. The classification of postcoccal states and hypotheses about the causes of their occurrence were studied. The paper investigates the history of origin, structure and useful properties of the hammam for the human body. In addition, the difference between a modern and an ancient Turkish bath was noted. The equipment of modern hammams and the list of services they offer today are determined. Practical advice on the use of the Turkish bath as a means of rehabilitation in postcovid syndrome has been developed. Groups of people who are not recommended to use the Turkish bath have been identified

Deposition of the low resistive ITO-films by means of reactive magnetron sputtering of the In/Sn target on the cold substrate

Detailed information on the deposition technology of the low-resistive ITO-films in oxygen-containing media by magnetron reactive sputtering from the In(90%)/Sn(10%) target on the cold substrate is given. Developed technology allows deposition ITO-films with sheet resistance transparency higher than 90%. Developed technology is notable for high reproducibility of results and is compatible with production technology of semiconductor devices of optoelectronics

Research of the most common mistakes during massage

The article focuses on the problem that has become especially acute in modern society in recent decades - lack of physical activity and, as a consequence - the urgent need for quality services by massage therapists, which is a powerful tool for all human systems. It is noted that therapeutic massage is an effective method of physical and psycho-emotional relaxation, prevention and treatment of various diseases, as well as a cosmetic procedure. Since massage techniques have a powerful effect on the whole body, you need to know exactly what techniques, in which case it should be used. Mistakes in the work of a masseur can cause serious disorders in the body, so mastering the profession of masseur, you must take into account all the contraindications and possible problems. A careful analysis of scientific and methodological and special literature on the topic of massage shows that this problem requires a deeper and more comprehensive understanding. Qualitative theoretical substantiation and classification of errors could warn specialists against currently known errors in work, and their clients - from unqualified massage services. The results of the study can be used in the educational process in the training of massage therapists in order to improve their skills, preventing unwanted mistakes

Analysis of the development of public-private partnership under the conditions of implementation of economic projects

The basic goal of the state is to ensure a decent, stable and adequate standard of living for its citizens. In order to do this, the state forms a policy of development of various spheres and sectors of the economy. However, due to limited financial resources, the state is forced to seek new sources of economic projects in the country such as a platform for sustainable development of infrastructure, transport, energy and other industries. The purpose of the academic paper: investigation of advantages and disadvantages of PPP (public and private partnership) economic projects and analysis of key trends and sectoral direction of PPP development in different regions of the world. Results

Study on the influence of the magnetron power supply on the properties of the silicon nitride films

Silicon nitride (Si3N4) films were deposited by magnetron sputtering of silicon target in (Ar+N2) atmosphere with refractive index 1.95 - 2.05. The results of Fourier transform infrared (FTIR) spectrophotometry showed Si-N bonds in the thin films with concentration 2.41·1023 - 3.48·1023 cm-3. Dependences of deposition rate, optical characteristics and surface morphology on rate of N2 flow and properties of magnetron power supply