Economics of the international ridesharing services - A trap for amateurs

An explosively growing international business model of peer-to-peer ridesharing brings benefits to the customers and provides part-time and full-time jobs for the drivers. While the services are provided mostly by the drivers with low knowledge of economics and finance, provision of the services might be a trap for them in case that they do not take into consideration all costs related to the service provision. The aim of the study was to investigate the economics of the ridesharing providers in case of UBER in Prague, and to create a simulation model estimating the annual performance of the ridesharing transport service operators and classic taxi service from the point of view of individual drivers, considering certain deviations and random effects defined by the stochastic methods using Monte Carlo approach. The results of the modelling show that the net income of Uber drivers is compatible with the taxi drivers only in case of the most expensive Uber Black category, but the net income of ridesharing providers in the category of Uber Pop and Uber Select hardly covers the costs of service provision. The alarming fact is that most of the drivers, who took part in our research, were not capable to acknowledge the hidden costs of ridesharing and were blinded by the vision of a short-term cash incomes without any awareness of the existence of the postponed or implicit costs. While our results confirm that Uber drivers in general are significantly underpaid, Uber Pop and Uber Select services generate a loss for the driver when we take into account the implicit costs of the driver's salary at the level of an average salary in the Czech Republic

Creative Economy - a Challenge for the 21st Century Europe

Creative economy is a new trend arising from the platform of completed industrialization, high technologies, advanced schooling and information gains in well-developed economies. Its concept is based on progress in continuously commercialized domains cuch as science, art and culture. An increasingly prominent role is played by creative indrustry nourished by the high technologies and degree of the knowledge-based society evolution on the one hand and individuals creativy and emerging creative class on the other.

Optimisation of educational system in selected company

The aim of bachelor´s thesis Optimisation of educational system in selected company is the educaion of employees in company Wüstenrot stavební spořitelna, a.s.. The objective is to design optimisation of educational system which improve actual system. In theoretical part we will look closer at the meaning of adult´s education. In analysis of the system, there is described chat system of education Wüstenrot stavební spořitelna, a.s. uses. The main objective of research is to find out what is the level of employees´ satisfaction with educational system. This research will help make out SWOT analysis which define the strenghts and weaknesses, opportunities and threats. The optimisation proposal is focused on improvement of actual educational system

Transformation of 3T Model Towards the Comparison of Creative Centres Within the European Union

This paper presents a new paradigm called "Creative Economics". The globalization boom and development of new information and communication technologies (ICT) caused modifications in many human action activities and business implementation in recent years. In developed countries creativity and knowledge have become one of the main prerequisites for economic growth and maintaining of competitiveness. This paper responds to these changes and together with use of New creative index analyses creative potential in selected countries of the European Union (Germany, Spain, the Netherland, Sweden, Finland, Estonia, Luxembourg) and their regional locations (89 cities). As a result the basic premise is confirmed, the creative ratio responds to economical performance of the region. In the paper the structure of New creative index is shown (32 indicators), the results of the index are illustrated by transparent graphical demonstrations. The construction of New Creative Index itself looks to be based on Florida 3T model for the first sight, but the content of 3T is composed from different indexes. The use of new indexes in wider representation eliminates some shortcomings which unable to apply the Florida creative index to countries in EU or the smaller territorial units. The regions with high creative potential are found in Germany and big cities of Sweden and Finland. On the other hand the regions with low creative potential are found predominantly in Spain, which is followed by the Netherland. Closer view on Spanish regions verified that touristic location is not sufficient for formation of creative centers

The analysis of the creative industry linked in connection with the economic development

The paper analyses the development of the creative industries in the Czech Republic during the years 1990–2010. The specification of creative industries is undertaken on the basis of the concept of creative economy and is based on the basic classification of the economic activities (NACE). This classification is used by most of the European statistic offices. The study is analyses the development of creative industries in relation to the basic economic indicators (production, employment, net income and export). Each analyzed parameter proves a faster development than the overall average indicators. Production of the creative industries, which increased in the period 2005/2010 by 30% compared to 22% of the national average, is used as an example. Such results demonstrate the positive impact of creative industries to the economy. A similar effect has been demonstrated for other analyzed indicators. Employment in the creative industries has risen also very rapidly over the time. Moreover, the incomes in this industry are higher compared to the average. This leads to the stronger demand and in addition, it ensures higher payments to government budgets. Furthermore, the study analyses the impact of creative industries in every region of the Czech Republic. For this purpose, the Creative Industries Index (CII) was created. Its design is based on the share of creative industries in total production and at the same time it is based on the proportion of employees working in the creative industry in comparison to the total labor force. As a next step, the study uses correlation analysis to establish the link between CII and selected macroeconomic indicators (GDP, vacancies, and incomes). In each case, the positive and high level degree of correlation was found. As a result, this study confirms the significant contribution of creative industries that help to maintain and develop a regional competitiveness

The evaluation of creativity effects on the regional development in the Czech Republic

This paper analyses the importance of creativity within a regional development. In the introduction, the historic concept of creative economy is presented. This theory is formulated on the basis of the previous growth theories. Within the analysis itself, the paper quantifies a creative environment for individual regions of the Czech Republic. The New Creative Index and Creative Industries Index are used as a tool in this work. The results of this paper confirm the significant positive correlation between indexes used and selected macroeconomic indicators. The relation between the level of the creative potential and presence of creative industries in a region is proved within the analysis, too. The data are analyzed for the years of 2009 and 2010, this enables the use of dynamic tools for the research a creative environment

Factors influencing enterprises standing on the market

Současný proces globalizace ekonomiky má za následek, že dochází k vzájemnému propojování domácích trhů s trhy zahraničními, což sebou zároveň přináší rostoucí konkurenci. Tento fakt ovlivňuje podniky, jenž jsou tomuto konkurenčnímu tlaku vystaveny. V roce 2003 bylo provedeno šetření a u 276 českých firem bylo zjišťováno, které faktory jsou významné pro udržení kroku s konkurencí. Cílem výzkumu bylo zmapovat prostředí českých firem z pohledu situačního postavení firem na trhu. Bylo zkoumáno, zda na situační postavení firmy na trhu v rámci Matice GE má vliv obor činnosti, ve kterém firma podniká, kvalita managementu firmy, úroveň marketingu ve firmě, využívání internetu v marketingové činnosti firmy a také kontrola marketingové činnosti prováděná systémem marketingového auditu.A market research investigation was conducted in 2003, to discover which factors are the most significant for maintaining one#s pace (and place) with the competition in 276 Czech enterprises. The aim of this research study was to map the environment of Czech enterprises from the perspective of the situational standing of that enterprise on the Czech market. Using the GE Matrix Model, it investigated whether the set of professionally-related activities in which the enterprise operates has an influence on the situational standing of these enterprises on their markets, i.e. the quality (and qualities) of the enterprise#s management, the level (and quality) of Marketing in the enterprise, the exploitation of the Internet in the marketing activities of that enterprise, and at the same time, control checks were made of the marketing activities through the performance of a Marketing Audit.situačního postavení firem na trhu. Bylo zkoumáno, zda na situační postavení firmy na trhu v rámci Matice GE má vliv obor činnosti, ve kterém firma podniká, kvalita managementu firmy, úroveň marketingu ve firmě, využívání internetu v marketingové činnosti firmy a také kontrola marketingové činnosti prováděná systémem marketingového auditu

The 3T transformation model for the purposes of a comparison of the creative potential within the framework of selected European regions

Globalization and the development of new information and communication technologies (ICT) have created conditions for the development of a creative economy which is based on human inventiveness. Creativity in and of itself significantly supports economic growth despite the fact that it represents only a partial step. If and when creativity should contribute to economic growth, it has to be implemented into an environment with free institutions and in an economy which is capable of transforming impulses arising from the creative area into productive processes. The main aim of this work is to open up possibility for a comparative analysis of European regions on the basis of creative potential. A new methodological approach which arises from Florida's 3T model, eliminating, however, its numerous drawbacks, was defined for this purpose. The consequent new creative index is there by the defining indicator of the creative potential of a region. A closer analysis of the individual elements of the model is consequently usable for directed support of development of regions. The work has demonstrated that regions with the highest creative potential are located in Germany and in larger cities in Sweden and Finland. The opposite side of this theoretical table is clearly inhabited by regions in Spain, followed by towns and cities in the Netherlands. Concerning Spain it was demonstrated that localities attractive for tourism do not result in increased creative potential. They instead draw an advantage at present from their geographic location and the range of recreational services which they provide. A question remains as to whether directed development of tourism will be able to maintain the competitiveness of regions within a European context Results of the research are from the project "To establish a cross-border (Zlin-Trencin), creative industry-based network to facilitate long-term cooperation". The project is co-financed from the Program of Cross-Border Cooperation Slovak Republic-Czech Republic 2007-2013

Marketing in Czech firms: 1999-2003

Marketing is one of the key pillars of the successful management of an enterprise. For the transition economies of Central and Eastern Europe, this had previously been a neglected aspect. The aim of this paper is to assess the development of marketing practice in the firms of one of those economies, the Czech Republic, between 1999 and 2003. It analyses the implementation of the Internet as amarketing tool and how Czech enterprises approach marketing and marketing strategy. With the accession of the Czech Republic and other formerly communist countries to the European Union in 2004, the importance of marketing to such firms cannot be overstated, if the benefits of the enlarged marketplace are to be realised fully. © 2004, Emerald Group Publishing Limite